Monday, August 21, 2017 at 5:20AM
Publisher: Id Magazine
Date: June 13 to June 26 1996
Features Editor: David South
Investigative Reporter: Jayson MacLean
Cover: Gareth Lind
Illustrations: Charles George
White Noise: Musical Hatemongers Target the Mainstream
© David South Consulting 2017
Thursday, June 25, 2015 at 8:03AM
A surge in interest in African music in Britain is creating new economic opportunities for the continent’s musicians. The new sound heating up the U.K. music scene is “Afro Beats” – a high energy hybrid that mixes Western rap influences with Ghanaian and Nigerian popular music.
Afro Beats draws its inspiration from the “Afrobeat” sound popularized in the 1970s (http://en.wikipedia.org/wiki/Afrobeat).Afrobeat recordings from that time are still making money as long-forgotten tunes are re-packaged by so-called ‘crate divers’ – enterprising people who rummage through old vinyl record collections and re-brand scenes and sounds.
This is part of the global creative economy, which is thriving despite the recent years of economic turmoil. Musicians offer many lessons for businesses in the South, both in their adaptability to new conditions and their resourcefulness in experimenting with new business models to earn an income.
Afrobeat stars and pioneers like Nigeria’s Fela Kuti (http://en.wikipedia.org/wiki/Fela_Kuti) have been popular outside Africa for many decades. But Afro Beats – a new name with the addition of the crucial letter “s” – is being declared as the beginning of a new phase in taking African music global.
As the digital music revolution has rocked the global music business, artists have had to adapt and change their business models. For all but a very few “big names,” it is no longer possible to build a career on royalties from recordings and hits. Stars and novices alike must battle with music pirates, who sell CDs and downloads of other people’s tunes and keep the money for themselves. Legitimate income often comes in micropayments from large music platforms like iTunes as people pay to download an individual song or mix and match tunes they like from an artist’s catalogue, rather than buying a whole album as they would in the past.
Clever musicians have turned to building their brand, using live performances and the ability to sell other services and merchandise to make a living. They create their own web platforms, or mobile phone apps (applications), and do the marketing and distribution on their own to build a loyal fan base. Others are creating their own mobile radio stations by distributing CDs to the ubiquitous taxi mini buses that are the main means of transport in most African cities.
But some things remain the same as in the past, such as the importance of having a champion, such as a radio DJ (disc jockey), who acts as a “taste maker,” discovering new acts and telling their audience about them.
The DJ most associated with pushing the Afro Beats sound and scene is London-based DJ Abrantee (http://www.facebook.com/djabrantee).
“I’ve been playing this music to three or four thousand people at African events in the U.K. for years,” DJ Abrantee told The Guardian. “For years we’ve had amazing hiplife, highlife, Nigerbeats, juju music, and I thought: you know what, let’s put it all back together as one thing again, and call it Afro Beats, as an umbrella term. Afrobeat, the 60s music, was more instrumental – this Afro Beats sound is different, it’s inter-twined with things like hip-hop and funky house, and there’s more of a young feel to it.”
Abrantee (abrantee.com) promotes Afro Beats in the United Kingdom in myriad ways: he broadcasts six days a week on a radio station, including an Afro Beats-themed show on Saturdays. He travels around to DJ and takes Ghanaian and Nigerian tunes with him. He says Africa is so musically vibrant, he can’t keep up with it all.
“This is specifically the western African sound: there are a lot of shared ideas between these two neighbouring countries,” he explained to The Guardian. “I see Afro Beats as music which makes the heart beat. And it’s funky, and hyped, and energetic and young.”
Afro Beats has also been able to reach a young audience. “It’s striking how young they are – when I do these Afro Beats events there’s thousands of people, and they’re all youngsters, really.”
One of the Afro Beats stars is D’Banj (mohitsrecords.com/d-banj) – a Nigerian rap star – who has been receiving attention for his song Oliver Twist.
The Afro Beats sound is also provoking a new interest in all things African amongst youth with African parents. This is a big change from when American “cool” set the trends. As DJ Abrantee notes, “the parents are really pleased, and proud, that their kids are all of a sudden embracing their culture. It didn’t used to be cool, but now they’re going through their parents’ record collections going, ‘Have you got this old song by Daddy Lumba?’.”
Some of the Afro Beats leaders include Sarkodie’s ‘U Go Kill Me’, Ice Prince’s ‘Oleku’, Atumpan’s ‘The Thing’, Castro ftAsamoah Gyan’s ‘African Girls’.
Afro Beat’s popularity in Britain has led to African artists collaborating with musicians in the UK. Afro Beats musician Sarkodie has collaborated with London-based artists Donaeo and Sway. DJ Abrantee sees this trend continuing and expanding. “You’re going to see more U.K. artists doing Afro Beats collaborations now,” he said.
Other Nigerian artists who have benefited from the increasing awareness are Wiz Kid, 2Face Idibia and P-Square (mypsquare.com).
Abrantee believes Ghana and Nigeria are having a big impact on the global music scene.
“The floodgates have opened. Music is always evolving, and everyone’s always looking for the next drug. Funky house has died out, grime is still there but it’s gone back underground, electro-pop’s got U.K. urban music in the charts, but that’ll die out, it’s got a short shelf-life. … and people are finally noticing I’m getting 3,000 people coming out to dance to Afro Beats.”
British-Ghanaian hip-hop performer Sway sees connections between Afrobeat and Afro Beats.
“Fela Kuti is obviously a massive legend in the game, and what he was doing is not too different to what D’Banj is doing now – taking western influences and adding them to African culture, and coming up with something new, that appeals to everyone,” he said.
And technology is seen as the binding element that is connecting African music and musicians to other scenes.
“African music in Africa is evolving in relation to what’s going on abroad too,” said Sway. “Via the Internet they’re picking up certain trends much quicker: so for example you have Auto-Tune and western styles of singing cropping up on all these Afro Beats tracks.”
And Sway believes the quality of production of African music has improved: “There’s been a serious change in the music coming out of Africa lately.
“The sound is heavier and clearer, the videos are better, there’s been a positive growth in the African music scene. It was just a matter of time before people paid attention.
“When you’ve got African swag and African traditions combined with up-to-date western styles, and singing in English, well – you’ve got a winning formula on your hands.”
By David South, Development Challenges, South-South Solutions
Published: February 2012
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s
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Monday, June 22, 2015 at 9:18AM
A group of Congolese musicians is using music to overcome obstacles – both economic and social – that come with being disabled in a poor country. Called Staff Benda Bilili, they are on course to be a global sensation and are looking forward to their first European tour. A remarkable achievement for anyone from a war-torn country, let alone for musicians who live as paraplegics in the slums of the Democratic Republic of Congo’s capital, Kinshasa (http://en.wikipedia.org/wiki/Kinshasa).
The South’s disabled are a large population and often suffer more than even the poorest residents. It is estimated that there are 500 million disabled people in the world, with mental, physical or sensory impairment. As many as 80 percent of all disabled people live in isolated rural areas in developing countries, and in some countries more than 20 percent of the population is classed as disabled (UN).
Obstacles are everywhere for the disabled and just being able to economically survive, let alone thrive, can be a superhuman struggle. There are many physical and social barriers in most countries which thwart full participation, and millions of children and adults live lives of segregation and degradation.
The four songwriters and musicians of Staff Benda Bilili use homemade wheelchairs to get around Kinshasa. The ‘wheelchairs’ resemble bicycles, tricycles and motorbikes, and are a testament to the resourcefulness of the band’s members. They sing about contemporary problems, like the importance of polio vaccinations – several of the band members are confined to wheelchairs because of polio (http://www.polioeradication.org/).
When performing, they are joined by a young group of acoustic rhythm musicians to complete their act.
One of the musicians, Roger Landu, just 17, plays a one-string lute called the satonge. He built it from old milk powder tin cans, a discarded fish basket and a single electrical wire. He builds the instruments for sale as well, charging US $20 for each one.
Benda Bilili means “look beyond appearances” in Lingala, a Bantu language spoken in Kinshasa.
Lounging after a recent performance on his hand-built moped wheelchair, Coco Ngambali, the group’s primary songwriter, told The Independent: “We see ourselves as journalists. We’re the real journalists because we’re not afraid of anyone. We communicate messages to mothers, to those who sleep on the streets on cardboard boxes, to the shégués (the disabled homeless).”
The band has a scrappy, street-wise persona. Being disabled, the members have had to fiercely protect their own security and economic position in society. Life on the streets for the band members, who were homeless – living near the city’s zoo – when they started, involved violent attacks and frequent attempts by thieves to rob them of the few possessions they have.
Polio victims were often abandoned by their parents and left on the streets to survive in Congo. It is a double pain: the disabled are seen as possessing demonic powers and are feared by able-bodied people. With this outsider status, the disabled have developed highly creative ways to survive, working as traders on the streets.
Staunchly self-reliant, the band members built up their musical careers with no help from others and have only just recently garnered attention from European world music fans. Prior to their recent success, they would have to busk on the street near the zoo – or even across the street from the United Nations office in Kinshasa – to make money for food.
None of the band members have formal musical training and they have learned what they know by training their ears to the sound of musical notes. Their songs can be decorated with the sounds of animals commonly heard, such as chirping frogs, or just the street noise around the zoo (http://www.youtube.com/watch?v=JtVZhaZp6Ng).
The powerful web video service You Tube has driven awareness of the band, as hundreds of thousands of people have viewed their videos online. Their debut album is called Très Très Fort (Very, Very Strong) and is available from Crammed Discs (http://www.crammed.be/news/index.htm). A feature film about Staff Benda Bilili is about to be completed by film producers Renaud Barrett and Florent de la Tullaye.
Another band with disabled members that is garnering success is Liyana (http://www.youtube.com/watch?v=GLayxPj8OpI) from Zimbabwe. Despite the obstacles of hyperinflation, cholera, hunger and poverty in the country, the band recently completed a US tour. Their song ‘Never Give Up’ says it all: after being rejected from the African Idol television talent contest because of their wheelchairs, they didn’t let it stop them from going on to do a US tour.
By David South, Development Challenges, South-South Solutions
Published: April 2009
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Sunday, June 21, 2015 at 4:31PM
Brazilian musicians have found a way to prosper and exploit the realities of music distribution in the modern age. The biggest problem for most artists – both beginners and those who are more established – is how to earn an income from their work. In the digital age, it is next to impossible to stop people freely copying your work and passing it on.
The impact of digital technology on the global music business has been earth-shattering. It’s estimated 95 percent of music digital downloads are unauthorized, with no payment to artists and producers. While the legal digital music business grew for the sixth consecutive year in 2008, with a 25 percent increase in global sales to a trade value of US$3.7 billion, this only makes up 20 percent of total music sales (IFPI) (http://www.ifpi.org/). Even legal digital services like Apple's iTunes have suffered (http://www.apple.com/downloads/).
An economic solution to this conundrum is critical for the growth of creative economies in the South.
The traditional music industry model from the analogue age – where copies of music are tightly controlled and royalties and profits funnel back to recording companies – has come unstuck in the digital age. With digital recordings, it is easy to copy high quality music and distribute it for free through the Internet, by audio music players like the iPod or on discs.
Many are saying a corner has been turned: free distribution is the new future and illegal copying is the new normal. The model for music making has been turned on its head: from high investment and high returns, it is now low investment and low returns. And this model chimes very well with the world most Southern musicians live in. The chances for most of emulating the champagne and jets lifestyle of the Rolling Stones or Beyonce is beyond their reality. But they can build a slower and more sustainable income with the new digital model.
A music phenomenon in Brazil’s poorer neighbourhoods, tecnobrega (brega means cheesy or corny) is a mix of electronic beats from the 1980s, mixed with found snippets of strange sounds or sound bites, combined in a so-called ‘mash-up’ (http://en.wikipedia.org/wiki/Mashups). It makes for an easy-to-dance-to mix.
“Tecnobrega is a regional music, the music that people here in (the state of) Para most enjoy,” DJ Edilson told the BBC. “The secrets are the beats which drive people crazy.”
With music becoming easier and cheaper to record to a high standard, and distribution of music less and less a money-making opportunity, musicians have turned to economic models revolving around live performance to make the bulk of their income.
“What is going on is that people, sometimes in very poor areas, are appropriating electronic instruments like computers and synthesizers to create their own music,” said Ronaldo Lemos, a professor at the respected Getulio Vargas Foundation (http://www.fgv..br/) and project lead for the Creative Commons Brazil (http://creativecommons.org/international/br/).
“So this is a phenomenon that is going on not only in the tecnobrega scene but with many scenes around the world like Kuduro in Angola, Kwaito in South Africa, Bubblin’ in Suriname.”
The tecnobrega model works like this: People set up makeshift studios in their homes. They use a personal computer and a software programme to mix and blend the songs. Once the songs are ready, they either organize themselves, or more often, perform at a sound system party. There are said to be as many as 4,000 sound system parties per month in Belem (http://en.wikipedia.org/wiki/Bel%C3%A9m) and it is a hugely competitive market. The sound system parties can vary from a small crowd to heaving groups of 10 to 15,000 people.
The money for performing at these parties is good. A musician performing just once can make 2,200 realis (US $919), and can do this 12 times a month. This is a good income compared to the minimum wage in Belem: 700 realis (US $292). It is estimated it generates US $1.5 million a month in Belem.
In Brazil, where many do not have broadband Internet and thus can’t download music, fans buy pirated and cheap compact discs (CDs) in markets. Local musicians make their own CDs and give them free to local street vendors. While they make no money off the CDs that are then sold by the vendors, they do drum up publicity and profile. And they then use this to draw large paying crowds to their live gigs.
In just a few years, tecnobrega has become a multi-million dollar music business in Brazil. Once an artist has gained experience performing live at the parties, they can develop the skills to organize their own events, and boost their income accordingly.
One singer who has successfully exploited the opportunities raised by the tecnobrega phenomenon is Gaby Amarantos (http://www.youtube.com/watch?v=ZKjH__ghQa4). She now regularly appears on TV.
“We have found a new way to work,” she told the BBC. “It is a new format and a new market model because we produce the music ourselves and the cost to make one song is very cheap.”
“What happens is that the musicians skip the intermediaries,” said Ronaldo Lemos.
“So the musicians do not make money from the CDs that are sold by the street vendors, they actually make money by playing live at the so-called sound system parties – the aparelhagem parties as we tecnobrega say here in Brazil – and also by selling CDs after they play live.
“No-one expects to make money from the CDs – they use it as a way to advertise the music and to advertise themselves as artists, and then their expectation is that they get invited to play at the sound system parties and clubs.
“The more their music gets distributed, the more they will make money in return.”
The furious pace of innovation in the tecnobrega scene is all about generating more revenue and more income. New styles emerge to cater to new tastes: cyber tecnobrega, brega melody, electro melody. And this passion for innovation has kept the tecnobrega entrepreneurs ahead of the traditional music business in how it uses digital technologies.
Lemos calls tecnobrega a “globoperipheral music”: it transcends rich and poor divisions and geographical boundaries.
Other examples include Argentina’s Cumbia Villera, or Brazil’s Funk Carioca.
“The number one lesson would be innovation – if you want to survive in the music industry right now you have to innovate,” said Lemos.
By David South, Development Challenges, South-South Solutions
Published: March 2009
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s
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2009, Brazil, David South, Development Challenges, South-South Solutions, digital, innovation, innovator, innovators, modern, music, tecnobrega in Cities, David South Consulting, Development Challenges, South-South Solutions, GSSD Expo, Global South-South Development Expo, Music, Poor, Solutions, Southern Innovator Magazine, UN Innovator Stories, UNDP, UNDP Innovator Stories, UNOSSC, United Nations, Youth Monday, June 15, 2015 at 10:49AM
African musicians hoping to support themselves through their recordings have always had to contend with the added burden of poor copyright control over their work. While musicians in the West are supported by a highly regulated regime of copyright protection – ensuring some to become the richest people in their respective countries – most African musicians have had to stand back and watch their work being copied, sold and exchanged with little chance of seeing any royalties. Global audiences know of the success of artists like Fela Kuti, Youssou N’Dour, Manu Dibango and Miriam Makeba, but most African musicians can look forward to scant earnings from recording their music.
Anyone who has walked through the markets of Africa will know there are plenty of pirated CDs for sale, yet it is of no use to a musician who never sees the money. Poverty is endemic amongst African musicians as a result of this loss of income. While music is a global business worth US $40 billion according to the Recording Industry Association of America, pirated music in Africa is rampant – some estimates by the Recording Industry of South Africa put it at over 80 percent of available music. How much money is being lost can be judged from the estimated daily income of a pirate music vendor in Africa, ranging between Euro 762 and Euro 2,744.
But a solution to this problem is being pioneered in Botswana in southern Africa. A partnership between mobile phone provider Orange Botswana and Small House Records/Mud Hut Studios, ensures musicians get a slice of the profit pie. Managing director Solomon Monyame of Small House Records has signed a contract with Orange to share the profits from ring tone and song downloads to mobile phone subscribers. With more than 76.8 million people currently subscribing to mobile phone services in Africa, and the number growing by about 58 percent each year for the last five years, the potential royalties market for African musicians is vast if this initiative is replicated across the continent.
In the paper “Development Goes Wireless” to be published in the spring 2007 issue of the journal of the Institute of Economic Affairs, lead researcher Karol Boudreaux of George Mason University’s Mercatus Center and Enterprise Africa!, discovered mobile phones and mobile phone companies can give artists a new way to control royalties for their work. She found that in the absence of effective copyright control mechanisms – as is the case in many African countries – the mobile phone company can step in to save the day.
“When you walk through the markets there you see so much music available on the street, but there is little intellectual property rights protection,” she said.
“In other countries, like the UK, you have strong intellectual property rights protection, but this just isn’t the case in much of Africa. The mobile phones are a very good way to get around this problem as long as cell phone providers are willing to make the contracts. Botswana is very lucky in that they have a very good contract environment, but this isn’t necessarily the case in other countries. It is a win-win for music providers and mobile companies.”
The NetTel@Africa project started by USAID and the Center to Bridge the Digital Divide, in partnership with many African and US universities, is also championing copyright protection strategies.
How important creative industries are becoming to economic development is slowly being recognized. It is now seen as an important component of modern post-industrial, knowledge-based economies, but equally also a way for economically underdeveloped countries to generate wealth. Not only are they thought to account for higher than average growth and job creation, they are also vehicles of cultural identity and play an important role in fostering cultural diversity. Initiatives like UNESCO’s Global Alliance for Cultural Diversity attempt to document this phenomenon and back it up with hard numbers.
UNESCO also has a project to establish musicians’ cooperatives across Africa. As such, the musicians are able to pool their production resources, which are individually insufficient to ensure the economic viability of a small or medium-sized business. In Burkina Faso, a co-operative is working with the International Labour Organisation. Click here for more information.
Festivals like Mali’s annual Festival in the Desert in the oasis of Essakane, 65 kilometers from Timbuktu, is an example of how African musicians are finding their own way to reach audiences. Targeted above all to promote African and Malian Music inside the continent, the Festival has also boosted international tourism to the region and almost 10 percent of last year’s 6,000 visitors came from outside of Africa.
Another initiative for African musicians is the DigiArts Africa network. It was founded by UNESCO and aims to increase communication between artists, industries and educators, make musicians self-sustainable, use the ICT industries to support and contribute to cultural activities, and better promote African musicians within and outside Africa. Click here for more information.
Well-known Senegalese musician Thione Seck is blunt about the economic effect of piracy on his income.
“Were there no piracy, I could have bought an island, seeing the number of songs that I composed in more than 30 years of my career”, he told a local newspaper.
According to Abdoul Aziz Dieng, president of the Senegal Music Works Association (AMS) and Chairman of the Board of the Senegalese Copyright Office (BSDA) (www.mali-music.com), out of 10 Senegalese artists’ CDs available on the local market, “only two are legal”. For audio cassettes, the ratio is three pirate copies out of every five sold.
Opportunities to combat piracy and generate income are also not limited to just musicians. Filmmakers in Africa are starting to learn how to exploit the opportunities thrown up by the fast-expanding mobile phone networks on the continent. Already a phenomenon in South Africa (www.filmmaker.co.za), director Aryan Kaganof is in the process of releasing SMS Sugar Man, a feature length movie shot entirely with mobile devices. The movie will be beamed to cell phones in three-minute clips over 30 days.
What are the effects of Piracy?
Artist
No royalty payments, no money to live
Record companies
No return on investments. Staff retrenchments
Retailers
Cannot compete with low prices. Staff retrenchments
Consumers
Many copies are of inferior quality. If tracks are missing or the sound quality is poor, no exchange or refunds
May be contributing to “organized crime” syndicates which are heavily involved in international music piracy
Source: Recording Industry of South Africa
By David South, Development Challenges, South-South Solutions
Published: January 2007
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s
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