Southern Drink Challenges Corporate Dominance

Across the global South, its thirsty people have long been a target market for Northern drinks companies. The ubiquity of the American soft drink Coca Cola, or even its rival Pepsi Cola, is testimony to that. Even the most remote village on the impoverished island of Haiti can offer an ice-cold Coke.

But the marketing power of these companies has a down side: it has pushed aside local drink brands based on traditional formulations. But in some countries, local brands are fighting back.

In India, the Cow Protection Department of the Rashtriya Swayamsevak (called RSS) based in Hardwar (www.hardwar.com), one of the four holy cities on the River Ganges, has produced a soft drink made from recycled cow urine. They call it ‘gau jal’ (Sanskrit for ‘cow water’) and it is set for a launch at the end of 2009.

The urine is highly processed to make the drink. “Don’t worry, it won’t smell like urine and will be tasty too,” Om Prakash told the Daily Mail. “Its unique selling point will be that it’s going to be very healthy. It won’t be like carbonated drinks and will be devoid of any toxins.”

The price will be less than American brands such as Coca Cola.

“We’re going to give them good competition as our drink is good for mankind,” he continued. “We may also think of exporting it.”

The drink contains not only cow urine but a blend of medicinal and ayurvedic herbs. Ayurveda is the 5,000-year-old ancient Indian health system.

The RSS was founded in 1925 and claims to have eight million members.

Cows are sacred to India’s Hindu population and killing them is illegal in many parts of India.Finding ways to make a living from cows’ waste products is common. Cow dung (manure) is already used as a fertilizer in villages. It is claimed the new soda pop will help with cancer, obesity and liver disease.

Another drink that has been consumed for its health-giving properties is Mongolian mare’s (female horse) milk. Studies by female scientists from Mongolia, South Korea and China for UNDP in the late 1990s found the milk was packed with vitamins and minerals and effective in treating liver diseases, cancer, intestine inflammations and tuberculosis.

Mongolians have used mare’s milk for centuries in their traditional diet. The drink, called airag in Mongolian, is consumed especially during traditional holidays.

There are eight times as many horses in Mongolia as the human population, which numbers 2.7 million, so the potential for this drink is enormous. The Food and Biotechnology Institute of the Mongolian University of Science and Technology (www.must.edu.mn/beta_new/) in association with the Swiss International Development Agency (www.sdc.admin.ch), has been developing technology to process mare’s milk, and make value-added products with it to create rural jobs. Under the project, eight kinds of beauty products have been manufactured so far using mare’s milk.

By David South, Development Challenges, South-South Solutions

Published: July 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Kenyan Eco-Village Being Built by Slum-Dwellers

A Kenyan eco-village is helping slum dwellers to start new lives and increase their wealth. The community, Kaputei, is being built by former slum residents – some of whom used to beg to survive – and is providing new homes with electricity, running water and services like schools and parks. By building their own homes, with the help of affordable mortgage loans, the residents are able to make a big upgrade to their quality of life while acquiring real wealth.

More than 900 million people – almost a sixth of the world’s population – now live in urban slums (UN). This number will double by 2030 as a result of rapid urbanization in developing countries. Already in developing countries 43 per cent of urban dwellers live in slums, and the figure leaps to 78 per cent in the least-developed countries. The UN estimates it will take US $18 billion a year to improve living conditions for these people – and most of it will have to come from the residents themselves.

Kaputei is a project of Kenya’s largest and oldest micro-finance lender, Jamii Bora (www.jamiibora.org). Having enjoyed significant success in making loans to over 225,000 people – after starting out in 1999 with loans to just 50 beggars – it realized something on a larger scale was necessary to permanently transform the lives of poor Kenyans.

Jamii Bora’s founder, Ingrid Munro, saw the whole atmosphere of the slums as the biggest impediment to long-term life changes. “As long as you are living in the slums, you will never climb out of poverty,” she told The Independent newspaper. “Families of course need economic opportunities to rise out of poverty, but what good are they if you are still living in hell?”

Jamii Bora came up with the idea of building an entire community from scratch, and doing it in way that was affordable, ecological and sustainable, while building the wealth of the residents. Since 2007, the project has provided homes for 50 families; the target is to have homes for 2,000.

One former beggar who has built her own home is Clarice Adhiambo. An early client of Jamii Bora, she started to learn how to save, reaching her first goal of saving 1,000 Kenyan shillings (US $12.81). With Jamii Bora’s encouragement, she plowed this money back into buying some fish and selling it in the markets. Over time, she was able to grow her efforts until she was a regular market trader, and was borrowing as much as US $1,900 to fund various slum businesses.

Then came the Kaputei project. It has helped Adhiambo move from a 3 meter by 3 meter tin shack in the Nairobi slum of Soweto to her own home with running water: “So much water,” she told The Independent.

The new home is 50 square metres with two bedrooms, a sitting room and a bathroom.

Adhiambo pays US $36 a month for her mortgage — more than most people, because she wants to pay it off quickly. That compares to about US $20 a month in rent paid by many slum dwellers to live in squalor with poor services and quality of life.

Kaputei is a clever community project. Unlike attempts to build housing for the poor in isolation, Kaputei is based on neighbourhoods of 250 families each, with common community centres, playgrounds, parks and church halls. There is a town centre, and zones for commercial and industrial enterprises. The project was approved by the Kenyan government in 2004 and has planning permission for 119 hectares. Trees are being planted to provide protection from wind, add beauty, and, in time, to be a source of income or firewood. A wetland is being used to recycle waste water and is being run in partnership with Kenyan universities.

Each house costs US $1,875 to build. The homes are so cheap because the building materials are assembled in a factory on site, and the families help with the building.

Three house models are available and the families – from the Kamba, Kikuyu, Luo and Maasai peoples – choose the one they like by viewing show homes on site. Each home has access to roads, water and sewage.
It’s estimated the entire community of 2,000 families will cost US $3,750,000 for the homes, and another US $3,750,000 for infrastructure. Mortgages are offered at between 8.5 percent and 10 percent interest and are estimated to take 10 to 15 years to repay. The average mortgage is about US $32 a month.

By David South, Development Challenges, South-South Solutions

Published: June 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Taxis Promote African Music Beats

South Africa’s township music is pounding its way into the global music charts. How has music made in the impoverished townships that are a hangover from decades of apartheid – the country’s former racial separation laws, which trapped millions of black South Africans in disenfranchisement and poverty – travelled around the world? By hitching a ride with the country’s ubiquitous taxi drivers.

In the age of digital downloads and rampant pirating of music CDs by bootleggers, musicians in the South face an epic struggle to earn income from their music. It’s estimated 95 percent of digital downloads of music are unauthorized, with no payment to artists and producers (www.ifpi.org).

And for musicians and artists from the world’s poorest places, who are far out of sight of the mainstream music business, life is even harder. The question remains: what on earth do you do to get heard?

Many South Africans are big fans of European House, a type of dance music. An enterprising group of producers living in the townships of Pretoria started to experiment, taking the House they loved and turning it into something more reflective of where they lived. The result, dubbed Township House, blends the school-of-hard-knocks beats of South African hip-hop, Kwaito, with House music’s tempos and electronic sounds.

Being from the townships meant the musicians behind Township House were frozen out of the mainstream music industry. And as every artist knows, if you can’t get heard, then your music will go nowhere. Rejected by radio stations and big record labels, they turned to an unlikely outlet: taxis, the ubiquitous small minibuses that are the only alternative form of transportation for people who do not have a car.

They are heavily used: the University of Pretoria (www.web.up.ac.za) estimates between 5 and 10 million people use minibus taxis every day to get to work or get around.

“In South Africa, the easiest way to the people is through the taxis,” musician DJ Qness told CNN.

The vast network of taxis serving the country represent a captive audience of listeners. Many are simply bored as they endure lengthy commutes. The Township House producers handed out compact discs (CDs) of their tracks to taxi drivers to play. They soon had a hit on their hands. But without any presence in record stores people couldn’t buy the CDs they wanted. And a new source of income was born for taxi drivers: selling CDs from their taxi stands or roadside stalls.

With appetites whetted for Township House, it started to outsell imported dance music.

The biggest hit maker of this pioneering group was DJ Mujava, whose track Township Funk was a global dance club hit in 2008.

“These people created a demand. The Mujava’s ‘Township Funk’ blew up on the streets and everything went crazy,” said Qness, who works for record label Sheer Music.

After all this home-grown success, the record labels jumped in. DJ Mujava landed a record deal with the small label Sheer Music. But the township musicians were still just reaching a local audience. However, by putting together a low-budget video using township dancers, and by posting the video on the YouTube (www.youtube.com) video-sharing website, they attracted the attention of British record labels Warp Records and This is Music, who re-mixed the track for clubs.

The model of using taxis as a music distribution vehicle has been copied by others. Pretoria’s Gospel Taxi Club uses the method to promote their religious music. Political parties are also using music CDs to get their message out.

Other Pretorian township successes are making waves as well. They include Bojo Mujo and Tembisa Funk by McLloyd.

“By combining the electronic sound from European House with the hard drum and the raw snare they’ve created something totally unique. You can’t find it anywhere in the world — only in South Africa,” said Qness.

By David South, Development Challenges, South-South Solutions

Published: June 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Successful Fuel-Efficient Cookers Show the Way

A Kenyan entrepreneur has cooked up a fuel-efficient stove and oven that uses less of a precious national resource: wood from trees.

Most African households using fuel-burning stoves either cannot afford clean-burning fuels like natural gas or electric stoves, or do not have access to them. They are stuck having to burn wood or other materials like animal dung – collectively called biomass – on open fires.

As well as using up wood and contributing to deforestation, there is another downside to these stoves. The use of polluting fuel-burning stoves by half the world’s population – including 80 percent of rural households – is a documented contributor to a host of health problems. Poor households not only have to contend with the ill health effects of dirty water and poor sanitation, the fumes from burning dung, wood, coal or crop leftovers lead to the global deaths of more than 1.6 million people a year from breathing toxic indoor air (WHO).

Two solutions in Kenya are helping people to cook more efficiently (meaning less time wasted on gathering material to burn, and less fuel used) and reducing cooking time by using heat more effectively.

Invented by Dr Maxwell Kinyanjui, the Kinyanjui Jiko is a fuel-efficient charcoal oven that comes in small, medium and large industrial sizes. Made entirely in Kenya, the ovens are custom designed for a variety of environments, from domestic household use and on-the-go safari models to high-capacity models for micro-enterprises and large institutions. Cooks can use the ovens to bake, toast, steam or boil. And they are 40 percent cheaper than cooking with electricity and between 15 and 20 percent cheaper than gas.

Kinyanjui’s Musaki Enterprises Ltd. (www.reskqu.blogspot.com/2009/01/arboretum-project.html) has developed a reputation for pioneering work in developing fuel-efficient stoves and ovens. Its most popular success to date has been the Kenya Ceramic Jiko (jiko is Swahili for cooker), or KCJ, a cheap, simple and effective stove. The company was set up in 1992, but has been involved in international aid-funded research and development efforts since the 1980s.

“My dad was on a very good team of highly motivated individuals in the early 80s who developed the stove through pragmatism, logic and good old-fashioned ingenuity,” said his son, Teddy Kinyanjui. “He then set up the independent Musaki Enterprises.”

The KCJ uses a ceramic liner placed inside a metal container. The metal is usually recycled, often taken from 55 gallon steel drums. The ceramic liner stops the heat energy from simply escaping into the environment and helps to focus the heat on cooking. Simply adding the ceramic liner reduces the stove’s fuel consumption by between 25 and 40 percent. The charcoal or wood sits in the ceramic basin and the burnt ash falls through holes in the bottom of the liner.

The stove design was a result of international and Kenyan cooperation, and has become popular in many African countries, including Uganda, Rwanda, Ethiopia, Malawi, Niger, Senegal and Sudan. It is used in 50 percent of urban homes in Kenya and 16 percent of rural homes.

Musaki Enterprises say the KCJ stoves on average save between 1 and 1.5 tons of CO2 per stove per year compared to other models. In supermarkets, the KCJs retail for around US $5 and the Kinyanjui Jiko ovens start at around US $100.

The deployment of the KCJ stoves has helped in slowing the deforestation of the country, but has not been able to bring it to a halt because of population growth and poor re-forestation efforts, says Teddy Kinyanjui.

“The lack of forward planning in tree planting is making firewood and charcoal harder and harder to obtain,” he said. “Fossil fuels are unavailable or unaffordable. Tree planting must begin now on a huge scale for people to continue cooking.”

Teddy won’t reveal how profitable the KCJ stoves have been, but says, “I wouldn’t have gone to school if they didn’t sell well.”

“Well, more and more people keep buying the damn things as fast as we can make them, so I think our customers like them,” he said. “They really all seem to like that the stoves cook really well for really cheap and are very high quality.”

By David South, Development Challenges, South-South Solutions

Published: June 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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A New Mobile Phone Aimed at the Poor

A low-cost Venezuelan mobile phone aimed at the South’s poor is proving that South-South technological cooperation works. Packed with features and costing no more than US $15 – making it one of the cheapest mobile handsets in the world – the phone is aimed at the fast-growing mobile market across the global South.

The South is a dynamic market and has seen quick acceptance of mobile phones. The number of mobile phone users in the world passed 4 billion in 2008, and the fastest growth was in the South (ITU). The development of inexpensive handsets means the phones will be able to reach even more poor people. And packing these phones with the latest in multimedia capability means the poor will be able to make a technological leap.

The Venezuelan phone is being championed as the world’s cheapest mobile phone. It is a bold effort to create an affordable mobile phone packed with features: a camera, WAP internet access (wireless application protocol), FM radio, and MP3 and MP4 players for music and videos.

The phone uses inexpensive parts from China and is assembled in Venezuela. A quarter of the cost of manufacturing the phone is subsidized by the government. Venezuela often uses the profits from its oil industry to subsidize social goals.

The phone was launched on Mother’s Day by Venezuela’s president Hugo Chavez with a call to his mother. Chavez boasted to the Guardian newspaper: “This telephone will be the biggest seller not only in Venezuela but the world.”

With his usual bravado, he said that “whoever doesn’t have Vergatario is nothing” – a statement that has become the marketing slogan for the phone on its website.

The phone already has a waiting list of 10,000 people. The phones are assembled in western Venezuela by Vetelca, a joint state (85 percent) and Chinese (15 percent) company. Vetelca hope to make 600,000 phones in 2009, and to sell more than 2 million in 2011. Exports will first target the Caribbean and then the world.

The desire to spark technological innovation at home is also alive in the Southern African country of Mozambique, which is making the bold move to start manufacturing computers for schools in the country. Like other African countries, Mozambique is connecting schools with computers and the internet. By manufacturing the laptop computers within the country, Mozambiquans are increasing the program’s economic benefit to the country, and building advanced technical skills.

Most Southern African countries rely on importing computers, and Rwanda, South Africa and Ethiopia are getting their school computers from the OLPC (One Laptop Per Child) (www.laptop.org) initiative from the United States.

The Mozambique laptops are call Magalhael (www.portatilmagalhaes.com) and are made in partnership with the Mozambican Ministry of Science and Technology (www.mct.gov.mz/portal/page?_pageid=615,1&_dad=portal&_schema=PORTAL) and Portugal Telecom (www.telecom.pt/InternetResource/PTSite/PT). They come with a 60 gigabyte (GB) hard drive and 2 GB of RAM (memory) and are entirely built in Mozambique.

By David South, Development Challenges, South-South Solutions

Published: June 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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