You Heard It Here First: Influencing Perspectives on the Global South | 24 June 2014
In 2013, UNDP launched its yearly global human development report (http://hdr.undp.org/en/2013-report). The theme was the “Rise of the South: Human Progress in a Diverse World”. For those who have been following our e-newsletter Development Challenges, South-South Solutions, or, been reading our magazine Southern Innovator, this will not come as a surprise. Both the e-newsletter and the magazine have consistently championed a new perspective on the global South and have shown through solid evidence that a fundamental shift is underway in the world. Both publications have been influential in shifting perspectives and priorities, and most importantly, in drawing attention to the plentiful abundance of innovators: all part of a global innovation culture. As can be seen below, the seeds of the HDR can be found in the first issue of Southern Innovator, launched in 2011.
In 1997, I was the Managing Editor for Mongolia’s first national human development report. The challenge was to deliver a report that reflected the new thinking on poverty expressed in the 1997 global human development report – that it was possible to apply human know-how to eradicate poverty within a generation – and to communicate the story of Mongolia’s turbulent transition years in a way that placed the people at the centre of the narrative, and to do it during a major economic crisis. The team decided to take a sharply different approach to the design of the report, placing the photograph of a child on the cover and using children’s illustrations throughout the report. It showed that human development is not just a series of charts and statistics, but is about making life better for the country’s large youth population. The cover also had a minor adjustment to how the title is presented, discarding the staccato breaking up of the words human and development, to run them side by side as “Human Development”. A subtle change but one that was picked up by the global human development report in its future editions. The report also chose to use its design and printing as a spur to improve the publishing industry in Mongolia. Devastated by the economic crisis, the domestic printing companies lacked the resources and skills to publish to modern standards. Working with a Mongolian publishing company, the large print run of the report (20,000 copies) was able to transform the company’s fortunes, enabling them to purchase new computers and equipment.
© David South Consulting 2017
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