Ger: Mongolia’s First Web Magazine (and a pioneering web project for the United Nations) | 12 January 2016

"The years 1998 and 1999 have been volatile ones for Mongolia, with revolving door governments, the assassination of a minister, emerging corruption, a banking scandal, in-fighting within the ruling Democratic Coalition, frequent paralysis within the Parliament, and disputes over the Constitution. Economically, the period was unstable and rife with controversies." Mongolia in 1998 and 1999: Past, Present, and Future at the New Millennium by Sheldon R. Severinghaus, Asian Survey, Vol. 40, No. 1, A Survey of Asia in 1999 (Jan. - Feb., 2000). pp. 130-139 (Publisher: University of California)

Ger Magazine was launched on September 9, 1998 (Ger is the Mongolian word for both the traditional tent dwelling and home). The theme of youth in the transition was explored by a combined team of Mongolian and foreign journalists. The Ger Magazine project had basically three goals: first, raise the quality of journalism in the country, secondly, introduce the country to a wider global audience and, thirdly, by being the country’s first online magazine, prove the internet was an effective way to communicate.

Issue 1

Issue 1 of the magazine investigated what life was like for youth during the transition years (post-1989). Stories tackled the struggle to find work in the free market, the booming pop music scene and how it is leading the way in business entrepreneurship, reproductive health, the basics on Mongolian culture, and vox pop views from Mongolian youth.

Issue 1 of Ger Magazine.

Issue 2

Issue 2 of Ger Magazine.

Issue 2 of the magazine investigated modern life in Mongolia during transition. The team of journalists were hitting their stride by this issue. Stories probed the proliferation of bars and the problem of alcoholism, corrupt banking practices and the loss of savings, how the young were the country’s leading entrepreneurs, Mongolia’s meat and milk diet, “girl power” and the strong role played by women, the burgeoning new media, the rise and rise of Buddhism, and Mongolia’s dynamic fashion designers (this article inspired foreign fashion designers to embrace the Mongolian 'look' in the next season’s designs).

Editor-in-Chief: David South, UNDP Communications Coordinator
Editor: A. Delgermaa, UB Post newspaper
Translation: A. Delgermaa
Photography: N. Baigalmaa, David South
Design and layout: B. Bayasgalan, UN Homepage Webmaster

"This is the second issue of Ger. We have chosen the theme "Modern Life" to introduce people outside of Mongolia to the complexities of life in today’s Mongolia – the good, the bad and the ugly as a cowboy film once said. Ger is a project that draws upon the best journalists of this country. Under democracy Mongolia enjoys a flourishing free press, with over 800 officially registered newspapers for a population of 2.4 million! Ger has chosen A. Delgermaa of the UB Post newspaper to edit this issue. The UB Post is one of two English language newspapers in Mongolia and is owned by the Mongol News Company, a publisher of five newspapers, including the daily Today newspaper. Ger is a project to improve the quality of journalism in Mongolia, while introducing the people of the world to Mongolian journalists and this wonderful country. We hope you enjoy this issue of Ger. Please send us your comments. 

Ger is not an official UNDP publication but a project to improve the quality of journalism. Opinions expressed in the magazine do not necessarily reflect the official views or policies of the United Nations Development Programme. Articles may be freely reproduced so long as credit is given and the editors are notified. Ger is published in English and Mongolian. 

Contributors

Ms. A Delgermaa: A reporter with the UB Post English weekly newspaper, which enjoys a good reputation among readers. Delgermaa is a young journalist and started her career in 1997, after graduating from the English Department of the Foreign Service School, Mongolian National University. She is a regular contributor to UN publications and has been published by Inter Press Service. She thinks Mongolia needs more psychologists to give courage to those many who are yearning for a better life. Like many young Mongolians she also wants to study abroad, to learn how journalism is practised in other countries.

Ms. N. Oyunbayar: Also a reporter with the UB Post newspaper, Oyunbayar, is a graduate of Ekaterinburg University in Russia, where she qualified as a Russian language teacher. She left her pupils in Sukhbaatar aimag, where she was born, some years ago and decided to undertake a personal crusade against wrongdoing by becoming a journalist for the UB Post. She is an award-winning journalist and a member of the Mongolian Free Democratic Journalists Association. She loves to cook and enjoys learning about new cuisines.  

Ms. T. Mandala: A historian and journalist, she is a reporter with the "Weekend" weekly newspaper. She has been a journalist for two years, has written several interesting interviews with politicians, including the Mongolian parliamentary speaker R. Gonchigdorj and MPs Da. Ganbold and E. Bat-Uul. She explores issues like life after death and she wants to be a public defender in a court one day. 

She is a successor of her grandfather Khodoogiin Perlee, who is a famous historian in Mongolia. And studies religion, especially Buddhism and Shamanism. 

Mr. D. Dorjjav: A psychologist and a lecturer at the Administrative Management Department of Mongolian National University, he is married and has two girls and a boy. He is currently working on his doctoral thesis. His wish is to help people to open themselves up and discover their abilities. His plan for the future is to contribute to the psychological understanding of life in Mongolia. Dorjjav’s hobby is to talk to people and exchange opinions.

G. Enkhtuya: Born in the year of the pig (there are twelve years in the lunar calendar), a professional in marketing, trading, journalism, she is currently studying lawsin the Institute of Legal Studies, Mongolian National University. She is also a reporter for Odriin Sonin independent daily newspaper, once the largest state-ownednewspaper until the start of 1999. She likes to cook when she is liberated from her official duties.

Jill Lawless: An Honourary Foreign Member of the Mongolian Free Democratic Journalists Association, Jill has been the editor of the UB Post newspaper since 1997. Jill regularly contributes to Agence France-Presse, Far Eastern Economic Review, Deutsche Welle and the Canadian Broadcasting Corporation. She is happiest riding camels in the Gobi desert.  

Michael Kohn: Michael is the editor of the Mongol Messenger and contributed to the first edition of Ger. He is a regular contributor to Associated Press and the Far Eastern Economic Review. Michael is an avid traveler and is an expert on hitchhiking across Mongolia.  

Ms. N. Baigalmaa: Photo journalist for Onoodor (Today) newspaper, the number one independent newspaper for three years. "Photo journalism is always interesting. I really enjoy taking action photos." She is fed up of taking photos of static photos of people standing or sitting and has devoted her life to photo journalism. One never boring thing for her is her two sons and a girl. Sometimes she loses her sports jacket to her oldest son, now taller than her."

Impact

The stories have been featured in many books on the country, and the magazine was recommended as a good resource by the Lonely Planet guidebook. 

This was not only the first publication of its kind in the UN, it was also a pioneering online venture and remarkable for a country lacking the advantages of wealthier countries.

An online survey of the state of Mongolia’s media and its history (www.pressreference.com/Ma-No/Mongolia.html), had this to say: “An interesting variation from some of the other publications available is Ger Magazine (published online with guidance from the United Nations Development Program, UNDP), which is concerned with Mongolian youth in cultural transition. The name of the magazine is meant to be ironic because a ger is the Mongolian word for yurt—a yurt being traditional nomadic housing—but the magazine is about urbanization and globalization of Mongolian youth.”

Citations

A Complete Guide on Celebrations, Festivals and Holidays around the World by Sarah Whelan, Asteroid Content, 2015

Gale Directory of Publications and Broadcast Media by Jeff Summer, Gale Group, 2001

Mongol Survey, Issue 8, The Society, 2001

Mongolian Culture and Society in the Age of Globalization by Henry G. Schwarz (editor), Center for East Asian Studies, Western Washington University, 2006

Nations in Transition: Mongolia by Jennifer L. Hanson, Infobase Publishing, 2003

Teen Life in Asia by Judith J. Slater, Greenwood Publishing Group, 2004

World Press Encyclopedia: A Survey of Press Systems Worldwide, Volume 1 by Amanda C. Quick, Gale Group, 2003

Some of the team behind Ger:

Editor-in-Chief: David South

Logo Design: P. Davaa-Ochir

Layout and Online: B. Bayasgalan

Contributors: A. Delgermaa, Michael Kohn, Jill Lawless, Peter Marsh, and N. Oyuntungalag.

Read the Wikipedia entry here: en.wikipedia.org/wiki/Ger_magazine

Read the full content by searching the www.archive.org wayback machine via the www.un-mongolia.mn website: https://web.archive.org/web/19990420090143/http://www.un-mongolia.mn/

Transforming How the UN Communicates in a Crisis | 11 November 2010

 

Response to Mongolia's "peacetime collapse" | 1997-1999 

From 1997 to 1999, I led the communications office for the United Nations in the Northeast Asian country of Mongolia. The country was buffeted by two major crises: the economic and social chaos wrought by the transition from the command economy of the previous Communist system, to free markets and democracy – called at the time the largest peacetime economic collapse since WWII – and the Asian Crisis of the late 1990s.

I established the UNDP Mongolia Communications Office (have a look at some of the publications in Google Books), and began to transform how the UN communicated within Mongolia, as well as outside the country. The Office pioneered a structure and strategy that has since been modeled by the UN around the world. The Office was one of the first UN missions to go online and was praised in a global UN survey for having the fourth-best UN website in the world. When the UN won the Nobel Peace Prize in 2001, it was communications initiatives like the UNDP Mongolia Communications Office which were cited as a major factor in the awarding of the Prize. The Office pioneered online and offline communications, and broke new ground. The country’s first human development report was one such case.

As can be seen, the MHDR eschewed obscure graphics for its cover and instead focused on the story of the Mongolian people during the transition years. It featured case studies telling of the hardships of that time and took a radically new approach to how human development reports were launched in a country. The MHDR was free and was distributed across the country, backed up with an intensive media campaign and road show. The popularity of the MHDR was such that a second run of 10,000 copies was published. Unlike many other reports and publications by international organisations, the MHDR was designed, laid out and published in Mongolia. This was a critical initiative in kick-starting the Mongolian publishing industry, badly hurt by the economic crises. The process of producing the MHDR introduced a modern approach to publishing and media publicity and was the catalyst for a new design movement in Mongolian publishing. Some examples are below:

Response to "Global Financial Crisis: | 2006-2014

Since the start of 2007, global international development and media consultancy David South Consulting (DSC)/David South International (DSI) has been working with the UNDP-associated United Nations Office for South-South Cooperation (UNOSSC) (formerly the Special Unit for South-South Cooperation) to raise the profile of South-South cooperation and the global South in global development through its innovators, as well as influencing the switch to an innovation-led approach to how development is delivered at the United Nations and at the country level. Based in London, UK and with a design studio in Reykjavik, Iceland, DSC/DSI did this with two highly influential media: the monthly e-newsletter Development Challenges, South-South Solutions, and its sister magazine Southern Innovator. 

About

With the global economic crisis unfolding in 2007, we asked “what would inspire people?” What is going on in the global South that would improve human development under these circumstances and make people more resilient?

In 2007, discussing the global South, or solutions from the South, had a far lower profile in international development, the media and with the general public. Being one of the first sources to regularly chronicle the 21st-century world emerging from the crisis, the two publications (e-newsletter Development Challenges, South-South Solutions and its sister magazine Southern Innovator) were able to open up a space for greater coverage of the global South, while drawing attention to a new generation of development innovators. 

“Great economic and business reporting! Very helpful for us.” Africa Renewal, Africa Section, Strategic Communications Division, United Nations Department of Public Information

“I just went over your June newsletter. It’s very well done and far reaching. Congratulations!” Violette Ruppanner, Director, 3D -> Trade – Human Rights – Equitable Economy, Geneva, Switzerland

“Just to let you know I enjoyed the newsletter a lot – it was interesting to learn about things going on that I would never otherwise find out about, and also the listing of future conferences and events proved very useful.” Ian Sanderson, Deloitte, Geneva, Switzerland

“Congratulations on another great newsletter that’s packed with fascinating information! I really enjoy getting it each month.” Whitney Harrelson, Making Cents, Washington D.C.

By adopting a strategy to exploit developments in online and digital media (and the space opened up by the global economic crisis), the reach of the e-newsletter and magazine was far greater than would have been possible just a year prior, back in 2006. This proved useful for reaching the growing number of people in the global South who were being digitally connected, either through mobile phones or the Internet, or both. 

The e-newsletter was not only distributed every month to subscribers, it was also simultaneously posted online in many platforms to reach as wide an audience as possible. It was kept simple in its design so as to be easy to access by readers with low bandwidth or high data costs. It exploited new online services to reach an as wide as possible audience.

As an example, the arrival of ‘crowd-powered’ media in 2007 allowed for posting of stories to a global audience to test responses and reactions in real time. An experiment from 2008 to 2010 on the innovative Vancouver, Canada-based NowPublic platform proved very effective in developing the right tone for the stories. Many of these stories have been cited in publications and online (please see below for citations).

With 201 Development Challenges, South-South Solutions stories posted on the NowPublic platform, a total of 336,289 views by 2012 had occurred, according to the NowPublic counter. 

Various websites offering publishing and archiving services (Scribd for example) meant it was easy to access the stories from any place, device or platform, bypassing firewalls and censors - a very serious concern in many countries of the global South. And social media such as Twitter made it easy to spread the word to the right people. 

The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design. 

Today, there are many sources for sharing stories on solutions from the global South; in fact, it could be called ‘cool’. South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.

The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo, which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.

 

© David South Consulting 2017

Bringing Modern Design to Development | 6 November 2010

A sample of design used in a project document from Mongolia in 2005. In this project, we took a complex mix of data and tried to build a snapshot of the country situation that was also visually appealing. Note the people icons: specially custom-designed for the Mongolian milieu.

Mongolian MDGs Media Project Infographic 2005

In the development of Creative Sparks, we are drawing on this past experience to create visually clear and instructive images and design for the magazine. One example follows:

Dynamo Smart Charger

 

© David South Consulting 2017