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Entries in UNDP Mongolia Communications Office (4)

Wednesday
Feb142018

Mongolia's Musical Entrepreneurs Led Way Out of Crisis | 2018


Publisher: UNDP Mongolia Communications Office/Press Institute of Mongolia

Managing Editor: David South

Editorial Advisors: Ts. Enkhbat, Mustafa Eric, David South

Author and Researcher: Peter Marsh, Indiana University

Copy Editor: N. Oyuntungalag

Production Editor: B. Bayarma

Published: 1999

ISBN 99929-5-018-8

It was the late 1990s. Mongolia was still recovering from "one of the biggest peacetime economic collapses ever" (Mongolia's Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994). But it was the country's young musicians who were showing the way out of the crisis, setting an example for entrepreneurship in the new, free-market economy that emerged in the country after 1990.

As UNDP Communications Officer N. Oyuntungalag wrote in the Blue Sky Bulletin (BSkyB) newsletter, "A thriving pop and rock scene has emerged over the last four years. .. The energy of these musicians and singers has not gone unnoticed by the burgeoning advertising market. Pop bands are promoting many things, from face creams to beer. ... [but] there has been little serious writing on the business of popular music."  

As the book's author, American ethnomusicologist Peter Marsh, said in an interview with UNDP's Blue Sky Bulletin newsletter, "we thought our book would provide important ideas about the direction and nature of the nation's development.

"My impression about Mongolian pop-rock is that it is a lively, diverse and at times innovative Mongolian art form that closely reflects many of the hopes, fears and aspirations of its primary audience, Mongolian youth."

The book still stands as an unusual and innovative contribution to thinking around the role played by youth in development and business and in crisis recovery.   

Other publications by Peter K. Marsh: 

The Horse-head Fiddle and the Cosmopolitan Reimagination of Tradition in Mongolia by Peter K. Marsh, Routledge, 25 Sept. 2008.

Journal Article Review. Reviewed Works: Mongolian Bling by Benj Binx, Nubar Ghazarian; Live from UB by Lauren Knapp, Dulguun Bayasgalan. Review by Peter K. Marsh, Ethnomusicology, Vol. 62, No. 1 (Winter 2018), pp. 157-162. 

Moving the World Through Two Strings: The Horse-head Fiddle and the Cosmopolitan Reimagination of Tradition in Mongolia by Peter K. Marsh, Indiana University, 2002. 

Interviews with Peter K. Marsh: 

"Culture and art - immunity for any nation during globalization", Baljmaa.T, The Mongol Messenger, 2020-05-13.

 

A small sample of books citing the UNDP-funded Mongolian rock and pop book by ethnomusicologist Dr. Peter Marsh.

Mongoluls.net published an excerpt from the book, "Mongolia Sings its Own Song", from 2002-2007.

Cited in Norovbanzad's Legacy: Contemporary Concert Long Song in Mongolia by Gabrielle Giron (Florida State University Library, 2007).

More on the development of contemporary Mongolian music and its rising global profile: 

The unexpected rise of the Hu: the Mongolian heavy metal band resurrecting rock

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2018

Tuesday
Jan092018

UNDP in Mongolia: The Guide | 1997 - 1999


Editor: David South

Researcher and Writer: Jill Lawless

Publisher: UNDP Mongolia Communications Office

Published: Between 1997 and 1999

Background: This is the original text from the brochure UNDP in Mongolia: The Guide first published in 1997. It, for the first time, provided a rolling update on what the United Nations was doing in Mongolia, offering key contacts and data to help advance human development in the country. It introduced transparency to the UN's work in the country and made it easier to hold programme and project staff to account.

Mongolia - Population

With an area of more than 1.5 million square kilometres and a population of 2.38 million as of October 1997, Mongolia has a population density of only 1.5 people per square kilometre, one of the lowest in the world. The country has a relatively low growth rate of 1.6 per cent (1995), down from 2.5 per cent in 1989. At this rate, Mongolia's population will reach 2.5 million by the year 2000.

Despite the popular image of Mongolians as nomadic herders, it is an increasingly urbanized country - 51.9 per cent of the population is urban, 48.1 per cent rural. More than one quarter of Mongolians live in the capital city, Ulaanbaatar. The other major urban centres are Darhan (pop. 90,000) and Erdenet (pop. 65,000 ).

The country is divided into 21 aimags (provinces), plus the autonomous capital region. The aimags are:

In the centre: Tuv, Uvurhangai, Arhangai

In the north: Bulgan, Selenge, Hovsgul, Zavhan, Darhan-Uul, Orhon

In the east: Hentii, Dornod, Suhbaatar

In the west: Hovd, Uvs, Bayan-Olgii, Gov-Altai

In the south: Dundgov, Dornogov, Omnogov, Bayanhongor, Gobisumber

The People:

About 86 per cent of the country's population are Kalkh Mongols. Another 7 per cent are Turkic in origin, mostly Kazakhs living in the western aimags of Bayan-Olgii and Hovd. The rest belong to a wide variety of ethnic groups, including the Buryat, Dariganga, Bayad, Zakchin and Uriankhai. Mongolia's smallest ethnic group is the Tsaatan, about 200 of whom live as reindeer herders in the far north of the country. 

During the communist period, Mongolia was home to tens of thousands of Russians. Few remain. 

More than 4 million Mongols live outside Mongolia, in Russia and the Chinese province of Inner Mongolia.

Human Development:

- Mongolia's per capita GDP is U.S. $359 (1995). But this fails to take into account the cashless subsistence and barter economy widespread in rural areas.

- Poverty, though widespread, is difficult to tabulate. 1996 government figures put the poverty rate at 19.2 per cent - 19.8 per cent for rural areas, 18.7 for urban areas. But State Statistical Office figures for October 1997 indicate 36.8 per cent of urban residents and 27.5 per cent of rural Mongolians live below the poverty line. 

- Omnogov, Gobisumber, Hovsgol, Ovorhangai and Bayanhongor are the aimags with the highest poverty rates.

- The average monthly household income in September 1997 was 58,516.7 tugrugs (U.S. $73). Average expenditure was 58,124.8 tugrugs. In 1995, 48 per cent of household expenditure went on food. In poor households, the figure was 64 per cent.

Social Data:

Life expectancy: 63.8 years (1995)

Infant mortality rate: 40 per 1000 

Under five mortality rate: 56.4 per 1000 

Maternal mortality rate: 185.2 per 100,000 (1995)

One-year-old immunization rate: tuberculosis 94.4 per cent, measles 85.2 per cent (1995)

Access to safe drinking water: rural 89.9 per cent, urban 46.1 per cent (1995)

Access to sanitation: 74 per cent (1995)

Adult literacy rate:

 men 97.5 per cent,

 women 96.3 per cent 

Primary school net enrollment: 93.4 per cent

Secondary school net enrollment: 56.9 per cent 

Physicians: 26 per 10,000

Hospital beds: 9.9 per 1000

Daily calorie intake: 2278.2

Data 1996 unless otherwise indicated. Sources: State Statistical Office, Human Development Report Mongolia 1997

Mongolia - Economy

An Economy in Transition:

After 70 years of centrally planned economy, Mongolia is embracing free-market principles with a vengeance. Economic liberalization began under the Mongolian People's Revolutionary Party government in the early 1990s. The Democratic Coalition government, elected in June 1996, has vowed sweeping economic changes, including  privatization of state assets, liberalization of trade and promotion of foreign investment.

The foreign investment law now encourages foreign investment in the form of share purchases, joint ventures and wholly foreign-owned concerns. Mining companies are given significant tax holidays. In May, 1997 parliament abolished customs duties expect on alcohol, tobacco and oil products.

All of this has been a shock to Mongolia and Mongolians. The country's GDP shrank by a third in the early 1990s, though it has slowly recovered since. Inflation topped 300 per cent in 1993, but was brought down to below 50 per cent by 1997. The tugrug fell from 40 to U.S. $1 in 1991 to 800 to the dollar in 1997. Unemployment officially stands at 6.5 per cent - unofficial estimates are much higher.

The government's ambitious privatization scheme has stalled; manufacturing and exports are down; imports are up. Adding to the problems is the fact that world prices for Mongolia's major export items - copper and cashmere - have fallen.

The state retains at least 50 per cent ownership of the nation's flagship enterprises, including the national airline, MIAT, the Gobi cashmere company and the power stations.

Mongolia has a resource-based economy, exporting mostly raw materials and importing mostly processed goods. The top exports are mineral products, textiles, base minerals, hides, skins and furs and animals and animal products. The major imports include petroleum products, industrial equipment and consumer goods.

Mongolia's major trading partners are its two neighbours, China and Russia, though Korea and Japan are becoming more important - and the number-one export destination is Switzerland. 

Sidebar: The rural economy

Half of Mongolia's population is rural, and herding remains the backbone of the Mongolian economy. Agriculture accounts for 30 per cent of the nation's GDP. The number of herding households grew during the economic turmoil of the early 1990s, and now stands at more than 170,000; there are 30 million head of livestock in Mongolia. Herders produce meat, skins and furs; more and more herders are investing in cashmere goats, a substantial money-earner. 

Cultivation of crops, on the other hand, is limited. Before 1990, Mongolia was self-sufficient in cereals and even exported to the Soviet Union. But the sector suffered badly in the early 1990s. The 1997 harvest was 239,000 tonnes, 56 per cent of 1991-95 levels and only 40 per cent of pre-1990 harvests. Mongolia must now import 40 per cent of its cereal needs, a factor that contributes to a vulnerable food-security situation. Cultivation of vegetables is up, but remains minor - only 31,000 tonnes in 1997.

Sidebar: Rich in resources

Mongolia is resource-rich. This vast territory contains 15 per cent of the world's supply of fluorspar and significant deposits of copper, molybdenum, iron, phosphates, tin, nickel, zinc, tungsten and gold, as well as at least 100 billion tonnes of coal.

Copper is the nation's number one export. 

Minerals account for more than a third of Mongolia's GDP and earn half of its hard currency. Gold production is increasing.

Mongolia also contains significant reserves of oil, which could transform the economy. But infrastructure and transportation limitations mean that commercial extraction is limited. The completion of a pipeline to China could change all this.

Economic Data:

Exchange rate: $1 = Tg 808 (Nov 1997)

GDP: Tg 185.5 billion (1996)

GDP per capita: Tg 228,605 (1996)

Inflation: 325 per cent (1992), 53 per cent (1996)

State budget expenditure: Tg 203.6 billion (Jan-Oct 1997)

State budget revenue: Tg 176 billion (Jan-Oct 1997)

Foreign aid (1991-97): U.S. 478 million

Official external debt: Tg 522 billion (Oct 97)

Industrial output: Tg 270.6 billion (Jan-Oct 97)

Exports: $334.2 million (Jan-Oct 97)

Imports: $343.3 million (Jan-Oct 97)

Workforce: employed: 791,800, unemployed 65,700 (Oct 97)

Source: State Statistical Office 

Mongolia - Politics

Seven decades of communist rule in Mongolia began to crumble in 1990, when the collapse of the old Eastern Bloc brought the first pro-democracy demonstrations. The ruling Mongolian People's Revolutionary Party, which had already initiated a Mongolian version of glasnost, permitted the nation's first multiparty elections in July, 1990. 

Superior organization helped the MPRP win both the 1990 and 1992 elections (taking 71 of 76 parliamentary seats in the latter), but reform picked up speed. In 1992, the country adopted a new Constitution that enshrined human rights, private ownership and a state structure based on separation of power between legislative and judicial branches.

In the June 1996 election, major opposition groups united to form the Democratic Coalition, made up of the National Democratic Party, the Social Democratic Party, the Believers' Party and the Green Party. Somewhat to its own surprise, the Coalition won a healthy 50 of 76 seats in the State Ikh Hural, or parliament. The composition of the Hural is now: National Democrats 35, Social Democrats 15, MPRP 25, Mongolian Traditional United Party 1.

In addition to their economic reforms, the Democrats have carried out radical restructuring of government, slashing the number of Ministries from 14 to 9.

The government has a healthy majority, but tensions sometimes emerge between the coalition partners. Mongolia's transition to democracy has been remarkably peaceful, and the young democracy is robust - there are now more than 20 political parties in the country. 

But economic hardship has caused resentments. In the 1997 Presidential election, voters elected N. Bagabandi, the candidate of the MPRP. In the fall of 1997, the government had to face demonstrations from students and pensioners and an opposition campaign that led to a confidence vote in parliament -- a vote the government easily survived. 

Political structure:

Mongolia has a parliamentary system of government, with a 76-seat legislature called the State Ikh Hural. The President, directly elected for a four-year term, is second in authority to the legislature, but he appoints judges and has the power of veto (which can be overturned by a 2/3 vote in parliament).

Chronology:

1911 collapse of Manchu Qing Dynasty; Mongolia declares its independence

1919 China invades Mongolia

1921 with Soviet help, Mongolia gains final independence from China

1924 Mongolian People's Republic declared

1990 pro-democracy protests; Constitution amended; first multiparty elections

1992 second multiparty elections; new Constitution adopted

1996 Democratic Coalition elected as Mongolia's first non-communist government, headed by Prime Minister Enkhsaikhan

1997 N. Bagabandi from the MPRP elected President

Voter turnout: 

1996 elections: 92.2 per cent

1996 local Hural: 64.0 per cent

1997 presidential: 85.1 per cent

Mongolia - Society and Culture

Mongolia has a unique and durable traditional culture, centred around the herding lifestyle. Herders remain semi-nomadic, moving their animals with the seasons as they have for centuries

Many urban Mongolians retain strong links to the land, both literal and sentimental, and the country's performing and visual arts often celebrate the landscape and the animals -- especially horses -- that are central to Mongolian life. Mongolia has several distinctive musical instruments and styles, including the morin khuur (horsehead fiddle), the long song (urtyn duu) and the throat-singing style known as khoomi.

After seven decades of communism, Mongolians are once again celebrating their traditional culture, and embracing the image and legacy of the most famous Mongolian of all time - Chinggis Khan, who in the 13th century initiated the Mongol Empire, the greatest land empire the world has ever known. He gives his name to everything from a brand of vodka to a luxury hotel, and centres for academic Chinggis research have been set up.

In sports, Mongolians favour the "three manly sports" -- wrestling, archery and horse racing -- that form the core of the annual festival known as Naadam. Mongolian wrestlers have won a number of medals at international competitions and are even entering the field of Japanese Sumo.

The 1990s have seen a flowering of freedom of expression. Mongolia has an extraordinary 525 newspapers and a wide range of magazines, while the first private radio and television stations have been established. 

Religion:

Mongolians have been Buddhists since the 16th century, when the Mongolian king, Altan Khan, was converted by Tibetan lamas. In the pre-revolutionary period, Mongolia was ruled by a series of Living Buddhas, or Jebtzun Damba. The eighth, and last, Jebtzun Damba was removed after the communist takeover.

Traditionally, monasteries were centres both of learning and of power. It's estimated Mongolia had 100,000 monks, or lamas, in 1921 -- one third of the male population. In the 1930s, this power became the focus of a ruthless series of purges that reached a climax in 1937. Most of the country's monasteries were destroyed, and as many as 17,000 monks were killed.

Today, Mongolia is once again embracing its Buddhist heritage. Monasteries are being restored, and are once again crowded with worshippers. The Dalai Lama is an enormously popular figure and has visited the country several times.

For many Mongolians, Buddhism is flavoured with traces of Shamanism, an even more ancient spirituality.

Mongolia also has a significant Muslim community -- about 6 per cent of the population. These are mostly ethnic Kazakhs living in the far west of the country. The opening-up of the country has led to an influx of Christian missionaries, and this remains a source of some tension and debate.

A Young Country:

Mongolia is a remarkably young country -- more than 60 per cent of the population is below the age of 30, and 40 per cent of Mongolians are younger than 16. This young generation, with its embrace of Western styles and ideas, is changing the complexion of the country. Western pop music and North American sports like basketball have a huge following among Mongolia's youth. So, too, do homegrown artists like the pop groups Nikiton and Spike and the singer Saraa. 

Social Data:

Television sets: 6.2 per 100 (1995)

Newspapers: 2 per 100 (1995)

Number of telephones: 82,800

Marriage: 10.9 per 1000 over 18

Divorce: 0.7 per 1000 over 18

Number of pensioners: 287,200

Crimes reported: 20,454 (Jan-Oct 97)

As percentage of same period in 1996: 114.4 per cent

Data 1996 unless indicated. Sources: State Statistical Office, Human Development Report Mongolia 1997

Read a story by Jill in The Guardian (9 June 1999): Letter from Mongolia | Herding instinct 

Read a World Health Organization (WHO) report on substance abuse and alcohol consumption (WHO Global Status Report on Alcohol 2004) citing Jill here: https://www.who.int/substance_abuse/publications/en/mongolia.pdf?ua=1 

© David South Consulting 2018  

Sunday
Sep242017

UNDP Clients | 1997 - 2014

UNDP Mongolia Communications Office 

A sample of the many publications developed by the UNDP Mongolia Communications Office between 1997 and 1999. Photographed in our London, UK HQ.

UNDP Mongolia staff photo 1997. I served for two years as the UNDP Mongolia head of communications (1997-1999). I am sitting front row centre left of the UN Resident Coordinator Douglas Gardner.

United Nations Office for South-South Cooperation (UNOSSC)

Resulting from the influential UN e-newsletter Development Challenges, South-South Solutions, Southern Innovator magazine published five issues between 2011 and 2014. Designed by Solveig Rolfsdottir in Iceland using 100% renewable energy.

Senior Partner David South at the Sydney Opera House in 2013.

© David South Consulting 2017

Sunday
Jul262015

Transforming How the UN Communicates in a Crisis | 11 November 2010

 

 

Response to Mongolia's "peacetime collapse" | 1997-1999 

From 1997 to 1999, I led the communications office for the United Nations in the Northeast Asian country of Mongolia. The country was buffeted by two major crises: the economic and social chaos wrought by the transition from the command economy of the previous Communist system, to free markets and democracy – called at the time the largest peacetime economic collapse since WWII – and the Asian Crisis of the late 1990s.

I established the UNDP Mongolia Communications Office (have a look at some of the publications in Google Books), and began to transform how the UN communicated within Mongolia, as well as outside the country. The Office pioneered a structure and strategy that has since been modeled by the UN around the world. The Office was one of the first UN missions to go online and was praised in a global UN survey for having the fourth-best UN website in the world. When the UN won the Nobel Peace Prize in 2001, it was communications initiatives like the UNDP Mongolia Communications Office which were cited as a major factor in the awarding of the Prize. The Office pioneered online and offline communications, and broke new ground. The country’s first human development report was one such case.

As can be seen, the MHDR eschewed obscure graphics for its cover and instead focused on the story of the Mongolian people during the transition years. It featured case studies telling of the hardships of that time and took a radically new approach to how human development reports were launched in a country. The MHDR was free and was distributed across the country, backed up with an intensive media campaign and road show. The popularity of the MHDR was such that a second run of 10,000 copies was published. Unlike many other reports and publications by international organisations, the MHDR was designed, laid out and published in Mongolia. This was a critical initiative in kick-starting the Mongolian publishing industry, badly hurt by the economic crises. The process of producing the MHDR introduced a modern approach to publishing and media publicity and was the catalyst for a new design movement in Mongolian publishing. Some examples are below:

 

Response to "Global Financial Crisis: | 2006-2014

Since the start of 2007, global international development and media consultancy David South Consulting (DSC)/David South International (DSI) has been working with the UNDP-associated United Nations Office for South-South Cooperation (UNOSSC) (formerly the Special Unit for South-South Cooperation) to raise the profile of South-South cooperation and the global South in global development through its innovators, as well as influencing the switch to an innovation-led approach to how development is delivered at the United Nations and at the country level. Based in London, UK and with a design studio in Reykjavik, Iceland, DSC/DSI did this with two highly influential media: the monthly e-newsletter Development Challenges, South-South Solutions, and its sister magazine Southern Innovator. 

About

With the global economic crisis unfolding in 2007, we asked “what would inspire people?” What is going on in the global South that would improve human development under these circumstances and make people more resilient?

In 2007, discussing the global South, or solutions from the South, had a far lower profile in international development, the media and with the general public. Being one of the first sources to regularly chronicle the 21st-century world emerging from the crisis, the two publications (e-newsletter Development Challenges, South-South Solutions and its sister magazine Southern Innovator) were able to open up a space for greater coverage of the global South, while drawing attention to a new generation of development innovators. 

“Great economic and business reporting! Very helpful for us.” Africa RenewalAfrica Section, Strategic Communications Division, United Nations Department of Public Information

“I just went over your June newsletter. It’s very well done and far reaching. Congratulations!” Violette Ruppanner, Director, 3D -> Trade – Human Rights – Equitable Economy, Geneva, Switzerland

“Just to let you know I enjoyed the newsletter a lot – it was interesting to learn about things going on that I would never otherwise find out about, and also the listing of future conferences and events proved very useful.” Ian Sanderson, Deloitte, Geneva, Switzerland

“Congratulations on another great newsletter that’s packed with fascinating information! I really enjoy getting it each month.” Whitney Harrelson, Making Cents, Washington D.C.

By adopting a strategy to exploit developments in online and digital media (and the space opened up by the global economic crisis), the reach of the e-newsletter and magazine was far greater than would have been possible just a year prior, back in 2006. This proved useful for reaching the growing number of people in the global South who were being digitally connected, either through mobile phones or the Internet, or both. 

The e-newsletter was not only distributed every month to subscribers, it was also simultaneously posted online in many platforms to reach as wide an audience as possible. It was kept simple in its design so as to be easy to access by readers with low bandwidth or high data costs. It exploited new online services to reach an as wide as possible audience.

As an example, the arrival of ‘crowd-powered’ media in 2007 allowed for posting of stories to a global audience to test responses and reactions in real time. An experiment from 2008 to 2010 on the innovative Vancouver, Canada-based NowPublic platform proved very effective in developing the right tone for the stories. Many of these stories have been cited in publications and online (please see below for citations).

With 201 Development Challenges, South-South Solutions stories posted on the NowPublic platform, a total of 336,289 views by 2012 had occurred, according to the NowPublic counter. 

Various websites offering publishing and archiving services (Scribd for example) meant it was easy to access the stories from any place, device or platform, bypassing firewalls and censors - a very serious concern in many countries of the global South. And social media such as Twitter made it easy to spread the word to the right people. 

The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design. 

Today, there are many sources for sharing stories on solutions from the global South; in fact, it could be called ‘cool’. South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.

The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo, which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.

 

© David South Consulting 2017