Reflecting on What Has Been Accomplished: The David South Consulting Impact Summary | 27 March 2015
The title David South Consulting Summary of Impact is now available online. It covers work undertaken around the world from 1997 to 2014. This has included the rising use of the Internet to communicate, publishing during a major crisis, the campaign to achieve the Millennium Development Goals (MDGs), modernizing online health resources and how hospital’s communicate in the 21st century, and chronicling some of the most powerful trends sweeping the planet as the global South increases its wealth.
As powerful information technologies find their way to even the remotest and poorest places on earth, what is communicated on these platforms becomes more and more important. While governments may believe they can ring-fence and hold back the spreading of ideas – both good and bad, negative and positive – ideas will spread because human beings are ingenious communicators. Even if mobile phones and the Internet were to disappear tomorrow, people would find other ways to spread ideas. The future will be ever-more shaped by those who can spread useful ideas even faster. With the right idea, a problem can be tackled or solved. Most of the problems plaguing today’s world can be solved. The advances made in science and technology in the past half century are mind-boggling and many innovations are held back because of fear societies are just not ready to adapt, or because certain interest groups would rather not share what should be a common human inheritance. A simple newsletter, humble in its design, can have a profound impact if the content resonates with people’s dreams and aspirations; if the knowledge and ideas it contains makes them more powerful or able to act.
A magazine can be so much more than just pretty pictures and nice colours if its content captures a common and shared experience neglected by other media. Southern Innovator magazine is an example of this at work.