Burgeoning African E-commerce Industry Full of Opportunity
Tuesday, June 30, 2015 at 11:59AM
Africa has seen huge change since 2000 in the way people access information and do business electronically. The most championed accomplishment has been the widespread take-up of mobile phones. This has given birth to countless entrepreneurs and innovators who are using phones to help people, do business and sell goods and services.
Not as quick to spread, mostly because of high cost and poor infrastructure, is access to the Internet. While Web access is taken for granted in many wealthy countries and is increasingly commonplace in many developing nations, Africa as a whole still suffers from poor infrastructure for access to the Internet. But this is changing by the month as more undersea cables connect countries and bandwidth is increased (http://www.submarinecablemap.com/).
Africa’s population can be expected to at least double from 1.1 billion to about 2.3 billion by 2050 – and most will live in urban areas (Population Reference Bureau).
And incomes are rising. Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China (Africa Rising).
According to the McKinsey Global Institute, “The incomes of these new consuming classes are rising even faster than the number of individuals in the consuming classes. This means that many products and services are hitting take-off points at which their consumption rises swiftly and steeply. By 2025 urban consumers are likely to inject around (US) $20 trillion a year in additional spending into the world economy.”
Research firm Jana (jana.com) – which specializes in emerging markets – studied the consumer preferences of people in Nigeria, Kenya and South Africa. They surveyed 600 consumers in each country, seeking to unearth what their preferences were when it came to using e-commerce services (https://en.wikipedia.org/wiki/E-commerce). E-commerce is the buying and selling of products and services over electronic systems such as the Internet and other computer-enabled systems. This is still a young industry in Africa and one ripe with opportunity for hardworking and innovative players. Many are starting to realize they had better move fast because this is a market that still has much up for grabs and is not – yet – dominated by mature players such as eBay or Amazon.
The survey uncovered five trends driving e-commerce in Africa. These trends address the unique conditions present in Africa and what challenges need to be met.
The first trend the firm identified is cash on delivery. This has become the main way people do e-commerce in Africa because of the lack of trust in the security of online payments. Cash is still king in the region. The second trend is having a proprietary logistics network. This comes in response to the poor infrastructure present in much of Africa. This has meant e-commerce companies need to take charge of the whole process of getting a good to the customer’s home. This is, of course, costly and places a big restraint on any new company in the e-commerce market.
The third big trend is one that reflects the reality of how people communicate electronically in Africa. Mobile phones are king, and this means e-commerce needs to be mobile phone-friendly or lose out on reaching many customers. The fourth trend is related to the fact Africa is still off the logistics route for much world trade. This means e-commerce companies need to set aside space for large warehouses to store the goods so that they are on hand when the customer wants them.
And, finally, the fifth trend is the importance of good customer service as the clincher for success in the marketplace. Word of mouth gets around if a company is not able to deliver on what is promised so it is important to have high-quality customer service to build trust, keep engaged with consumers and let them know problems are being resolved.
South Africa has emerged as the continent’s powerhouse when it comes to e-commerce, according to Jana. Successful players in that country include Zando (http://www.zando.co.za/) an online fashion store by Rocket Internet, MIH Internet Africa’s Kalahari online store (http://www.kalahari.com/) and entertainment and consumer electronics online store Takealot.com supported by Tiger Global. Research firm World Wide Worx (http://www.worldwideworx.com/) calculated that online retail in South Africa is growing by 30 per cent a year.
But South Africa cannot rest on its laurels: the survey found Nigeria is fast overtaking South Africa as its large population takes to the Internet. Impressively, Nigeria’s Government has pledged to expand broadband Internet access to 80 per cent of the country over the next five years.
In East Africa, Kenya’s Rocket Internet’s service Jumia (http://www.jumia.co.ke/) is now one of the top 100 online destinations in the country.
Jana also found there were various key areas for improvement for the e-commerce industry in Africa. One, was the importance of explaining to African consumers the basics of online shopping. Many respondents to the survey seemed confused about making purchases on the Internet and through e-commerce. They also showed low levels of understanding about payment methods and available financial products. And finally, one of the big obstacles to expanding the industry is improving delivery reliability.
But all these problems and challenges spell opportunity for innovators who can solve them and make some money too!
By David South, Development Challenges, South-South Solutions
Published: July 2013
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Staple Foods Are Becoming More Secure in the South
Tuesday, June 30, 2015 at 11:56AM
Finding ways to ensure food security in countries experiencing profound economic and social change and stress is critical to achievement of development goals.
Food security is crucial to ensuring economic development is sustainable, and it is vital to long-term human health. Just one bout of famine can damage a generation of youth, stunting brain development and leaving bodies smaller and weaker than they should be.
Thankfully, many innovators are working on this problem and are making significant progress. A report from the Asian Development Bank, The Quiet Revolution in Staple Food Value Chains (http://www.adb.org/publications/quiet-revolution-staple-food-value-chains), found improvements to security of rice and potatoes – common staple foods in many countries. It said the so-called value chains – the various activities a company does to deliver a product or service to the marketplace (http://en.wikipedia.org/wiki/Value_chain) – for potatoes and rice have seen significant improvements in Bangladesh, China and India.
This is important because improvements in access to staple foods will mean better food security and less threat of extreme hunger events. This matters because it just takes one extreme hunger event and a generation is scarred for life.
The human brain is a heavy user of energy: it uses between 20 and 30 per cent of a person’s energy intake. Failure to consume enough calories means brain functioning begins to be altered (brain-guide.org).
Hunger and starvation slow a person’s mental responsiveness. Low energy intake from minimal diets leads to apathy, sadness and depression. Fetuses and infants are especially sensitive to brain damage caused by malnutrition. A malnourished child can suffer life-long low intelligence and cognitive defects.
More than 70 per cent of the world’s 146 million underweight children aged five and under live in just 10 countries, with more than 50 per cent located in South Asia alone (UNICEF). A quarter of all children – roughly 146 million – in developing countries are underweight, and it is estimated that 684,000 child deaths worldwide could be prevented by increasing access to vitamin A and zinc (WFP).
Undernutrition contributes to 53 per cent of the 9.7 million deaths of children under five each year in developing countries (UNICEF).
Food insecurity also shows on the faces of people who experience it. This extreme stress scars people and harms their prospects in the labour market and their ability to improve their incomes.
Why is access to staple foods improving? It seems, according to the report, to result from innovations such as rapid modernization, with the increasing roll out of supermarkets, the use of cold storage facilities and large rice mills. It also cites the impact of small farmers taking on modern technologies, such as mechanized farming, and making the most of soil by using fertilizers and efficient techniques.
Supermarkets by their nature encourage highly sophisticated supply lines to ensure a steady stream of fresh produce coming in from farms to urban areas. Because of the variety and vast range of produce on offer, they require finely-tuned organizing models and information technologies. In short, they radically alter the way people buy their food, and what people will expect from food providers.
By negotiating deals with farmers, supermarkets create stability, as well as low and competitive prices. They allow for better traceability for food and give consumers more confidence in what they are purchasing. They use cold storage, which means food lasts longer and there is less waste than if food is left to spoil in a marketplace without refrigeration – a revolutionary change in hot countries.
The downside with supermarkets, as has been the case in some countries, is they can quickly dominate the marketplace and push out all other competitors with their economies of scale. When this happens, farmers can also find themselves with little bargaining power again and be hostage to the price the supermarket tells them to sell their product at.
Another critical improvement is the rapid spread of mobile phones. Armed with a mobile phone, small-scale farmers are able to access critical knowledge and information. This means they can make better decisions and quickly adjust what they are doing when mistakes are made.
The survey found that India is a country where the food-supply game has changed dramatically. In the past, traders would advance cash to farmers in the form of loans. But since the use of mobile phones has increased, the balance of power has shifted: farmers now have many other options to finance their operations than turning to middlemen and traders. This means they are no longer as easily manipulated by the traders and can negotiate better prices. Also, better roads, combined with greater competition to provide services to farmers, are improving farming of staple foods in general.
Among potato farmers in rural areas, 73 to 97 per cent have mobile phones and use them to organize deals with traders or receive market information. The take-up of mobile phones was also a recent development for the farmers: most had acquired a mobile phone in the last four years.
It is clear this quiet revolution in food security for staples is a result of greater use of innovative technology and taking on of new techniques.
By David South, Development Challenges, South-South Solutions
Published: July 2013
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Follow @SouthSouth1
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New Beer Helping to Protect Elephants
Tuesday, June 30, 2015 at 11:52AM
How to match the often conflicting goals of protecting animal habitats and supporting local economies? One clever solution may draw amusement but is actually a sharp marketing strategy to get attention for a product that is helping to preserve the elephants of Thailand’s Golden Triangle (http://en.wikipedia.org/wiki/Golden_Triangle_(Southeast_Asia).
A beer flavored with a special ingredient – coffee beans that have passed through elephants – is generating profits that are plowed back into improving health services for the animals. The coffee beans excreted by elephants are roasted and turned into a high-quality coffee by a company in Thailand; this coffee is then used by a Japanese company to make a special beer brand that is getting attention and winning rave reviews.
The elephant dung coffee beans used in the beer are called Black Ivory (http://www.blackivorycoffee.com) and come from Thailand’s Golden Triangle Asian Elephant Foundation (http://www.helpingelephants.org). According to The Drinks Business, the coffee beans retail for US $100 per 35 grams.
The beans are of the Thai Arabica variety and grow at an elevation of 1,500 metres. Elephants consume the coffee cherries and excrete the beans as part of their diet. Once the elephants have excreted the beans in their faeces they are harvested, processed, sun dried and roasted.
It takes 10,000 beans to make a kilogram of roasted coffee, according to the Black Ivory website. A total of 33 kilograms of coffee cherries are consumed by the elephants to make a kilogram of the Black Ivory coffee.
Elephants in Thailand are used for various activties, from heavy work to providing rides for tourists. The riders of the elephants – called mahouts (http://en.wikipedia.org/wiki/Mahout) – and their wives also benefit from the manufacturing and sale of the coffee. The income is used to pay for health costs, school fees, food and clothing.
Additionally, 8 per cent of the proceeds from the sale of the coffee beans pays for a veterinarian to provide care to the elephants. The money is also used to pay for their medicine and the setting up of a laboratory.
Elephants are much-revered in Thailand and feature in the country’s national iconography. They are listed as Protected Animals under Thailand’s Conservation Act 1992 (FAO). Many believe they should be classified as endangered. The last survey on the population was conducted in 1991 and elephant numbers were recorded as 1,900 (FAO).
The main threat to elephants comes from humans – in the form of poaching for the animals’ ivory tusks, their abuse in begging on the streets, and the destruction of forests where the elephants live.
The natural habitat and feeding grounds for the elephants have shrunk over the past decades. It is estimated the forest area in Thailand shrank from 80 per cent to 20 per cent between 1957 and 1992. Causes include major infrastructure projects, increasing farmland and the building of large resorts, all encroaching on the elephants’ territory. Limited space means elephants increasingly come into conflict with humans and this can lead to them being poisoned or killed.
But the success of the Japanese-brewed Kono Kuro beer is creating a new funding source for helping the elephants and doing some good.
The beer is brewed by Sankt Gallen Brewery (http://www.sanktgallenbrewery.com) in Kanagawa, Japan using the Black Ivory coffee beans, imparting the beer with an earthy flavour. It may sound like a gimmick, but consumers have remarked on the beer’s distinctive taste, and sales do not lie: it has been a quick success, selling out within minutes of its launch in Japan.
The beer comes in dark bottles with a sandy coloured label elegantly illustrated with pictograms showing the process of turning the beans excreted by the elephants into beer. It is a humorous visual tale that makes the label stand out from other beer brands.
Brewer Sankt Gallen calls it a “chocolate stout” because of its rich, earthy flavour (it does not contain any chocolate, however).
Although bottles of the stout sold out after going on sale on the Sankt Gallen website, the brewery has said that it has plans to put the beer on tap at its new shop, which opened in Tokyo recently.
By David South, Development Challenges, South-South Solutions
Published: June 2013
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Follow @SouthSouth1
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Time-Tested Iranian Solutions to Cool and Refrigerate
Tuesday, June 30, 2015 at 11:48AM
Keeping food cool is critical for human health. No matter what the climate, a cool environment will prolong food preservation, stave off spoilage and lower the risk of food poisoning. This is crucial for the poor because it means they can reduce food waste and avoid illnesses caused by food poisoning. Diarrhea is a common problem when people do not have access to refrigeration for their food.
Food security is also enhanced, as more can be stored and less thrown away as waste. Keeping food cool also means less need for preservation techniques, such as using salt, spices or smoke. Salt and smoke both can have adverse affects on human health. Salt increases sodium in the diet, which leads to high blood pressure, and smoke is a carcinogen which can lead to various forms of cancer.
It is healthier to keep food in its natural state – and keep it cool.
While the invention of the electric refrigerator was a major breakthrough, it requires a steady supply of electricity, which is expensive and difficult for many people.
Various pre-electric refrigeration technologies have been developed over the centuries. Among them was a pioneering technology used in Persia (modern-day Iran) as far back as the 11th century (http://en.wikipedia.org/wiki/Avicenna). And now, it is being looked to once again today as a sustainable refrigeration solution that does not damage the environment.
Iran’s solution involves creating a domed ice house made from earth bricks. Many ancient ice houses have been discovered on the edge of deserts, where ice was scarce and supplies remote. The solution was to create a dugout channel at the rear of a domed house and then flood the channel with water. When the temperature dropped at night in the desert, the water would freeze into ice.
Rising early in the morning, the resident would break up the ice into blocks and store them inside the ice house. This was repeated night after night until there was enough ice in the house that it could last the summer months.
The water was drawn from elaborate irrigation systems used for farming.
The ice houses were cone and dome-shaped and included some with underground structures. To date, a project headed by Dr. Hemming Jorgensen has documented 129 centuries-old ice houses at the fringe areas of large deserts in Iran. Jorgensen, from the University of Copenhagen in Denmark, has documented the use of these structures on his “Ice Houses of Iran” website (http://www.hemmingjorgensen.com/).
In 18th and 19th century England, ice houses were also common place in country estates to keep food cool in kitchens. Today, there are growing numbers of people around the world who are turning to technologies such as ice houses to find sustainable, non-electric, low-carbon alternatives to electric refrigeration.
Another environmentally friendly cooling solution from Iran involves using wind catchers to circulate air during the hotter months. Called bagdir wind towers, or windcatchers (http://en.wikipedia.org/wiki/Windcatcher), they have been used in Yadz, Iran since the 19th century.
Profiled in Green Building Magazine (http://www.greenbuildingpress.co.uk/product_details.php?category_id=10&item_id=235), the wind towers are made of stone, and channel wind down into a shaft to cool or heat the rooms below. It is an air circulation solution that does not take any energy – because it uses the wind – and is carbon neutral. In summer, the wind is drawn down into a stone chimney by low air pressure zones in the ventilation system. It is cooled, and then is circulated through the dwelling, rising as it warms up through the house. This is combined with a strategy of moving rooms depending on how hot or cool they are, adjusting clothing based on the temperature, or even placing water on the floor to cool the air.
In Nigeria in West Africa, a cooler called the zeer (http://practicalaction.org/zeer-pots) has been developed. It works like this: two ceramic earthenware pots of different sizes are arranged one inside the other. The space between the pots is filled with wet sand and kept moist. The user then places drinks or vegetables inside and covers it with a damp cloth. As the water from the moist sand evaporates (http://en.wikipedia.org/wiki/Evaporation), the air inside the centre pot is cooled several degrees, enough to preserve some foods and drinks.
By David South, Development Challenges, South-South Solutions
Published: June 2013
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Follow @SouthSouth1
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US $1 Trillion Opportunity for Africa’s Agribusinesses Says Report
Tuesday, June 30, 2015 at 11:47AM
As the world’s population continues to grow – surpassing 9 billion people by 2050, the United Nations estimates – and more and more people move to urban areas, producing enough food to feed this population will be one of the biggest economic challenges and opportunities in the global South.
Africa, a continent undergoing significant economic change, has yet to fully realize its potential as a producer of agricultural products to feed itself and the world. Africa currently has a labour-intensive but very inefficient agriculture system. While many Africans either make their living in agriculture or engage in subsistence farming for survival, much of the continent’s farming is inefficient and fails to make the most of the continent’s rich resources and potential.
A new World Bank report, Growing Africa: Unlocking the Potential of Agribusiness (http://siteresources.worldbank.org/INTAFRICA/Resources/africa-agribusiness-report-2013.pdf), argues that Africa could have a trillion-dollar agriculture market by 2030.
What will need to change to make this happen? African farms will need greater access to capital, as well as more investment in infrastructure and better irrigation. All of these elements will need to dramatically improve if Africa is going to compete effectively in global markets.
The report urges greater cooperation between governments and agribusinesses, farmers and consumers and for all parties to recognize that the continent is being rapidly urbanized, changing the way food is grown, sourced and distributed.
It says Africa’s farmers and agribusinesses require more capital, steady supplies of electricity, better technology and irrigated land. All these resources then need to be applied to the growing of high-value, nutritious foods.
At present, agriculture, farmers and agribusinesses make up almost 50 per cent of Africa’s economic activity, and the continent’s food system is worth an estimated US $313 billion a year (World Bank). But the report believes this could triple if governments and business leaders adopted radically different policies.
“The time has come for making African agriculture and agribusiness a catalyst for ending poverty,” said Makhtar Diop, the World Bank Vice President for Africa. “We cannot overstate the importance of agriculture to Africa’s determination to maintain and boost its high growth rates, create more jobs, significantly reduce poverty, and grow enough cheap, nutritious food to feed its families, export its surplus crops, while safeguarding the continent’s environment.”
The report addresses the problems African agriculture is currently experiencing: slow yield growth for major food crops, slowing research spending, degraded land, water scarcity, and climate change. It looks at solutions to allow Africa to tackle these problems and seize the opportunity to significantly increase its food and agricultural exports. Africa can more than meet its own needs and meet the world’s needs too, the report argues.
But what can be done? At present, 50 per cent of the world’s uncultivated land suitable for growing food resides in Africa. This works out to 450 million hectares of land that is neither forested, protected nor densely populated – all could be available for growing food.
The report also found Africa is using just 2 per cent of its renewable water resources while the rest of the world averages 5 per cent. African harvests currently do not yield anything close to what is possible. Another weakness is waste from post-harvest losses, averaging 15 to 20 per cent for cereals, and even more for perishable foods, because of poor storage and farm infrastructure.
Areas the report recommends farmers and agribusinesses should focus on include fast-growing markets for rice, maize, soybeans, sugar, palm oil, biofuel and feedstock. In sub-Saharan Africa, the focus should be on rice, feed grains, poultry, dairy, vegetable oils, horticulture and processed foods for the domestic market. And there are also good examples to follow by studying the ways Latin America and Southeast Asia used world markets to boost income and profits.
Agribusiness enterprises looking to purchase more land to expand the number of hectares under cultivation are urged to act ethically and not to threaten existing people’s livelihoods or violate local users’ rights. This includes consulting with locals and paying fair market price for land bought.
Rice is one crop that needs attention. Significant quantities of rice are imported and consumed in Africa. Half the rice eaten is imported, costing around US $3.5 billion a year (World Bank). Big importers include Ghana and Senegal – both countries singled out in the report for needing to improve their domestic rice production and quality.
Another food staple needing attention is maize (corn). A daily food staple for many Africans, it takes up 14 per cent of crop lands on the continent. While most Zambians get half their calories from maize, Zambia is currently unable to export maize at a cost comparable to market leader Thailand – Zambian maize costs one-third more. Zambia was singled out as needing to raise yields, reduce costs, and remove disincentives for the private sector in markets and trade.
“Improving Africa’s agriculture and agribusiness sectors means higher incomes and more jobs. It also allows Africa to compete globally. Today, Brazil, Indonesia and Thailand each export more food products than all of sub-Saharan Africa combined. This must change,” said Jamal Saghir, the World Bank’s Director for Sustainable Development in the Africa Region.
How to make the most of this opportunity?
One innovative idea coming out of Africa comes from the mega-brewer SABMiller (sabmiller.com). As a sign of confidence in the continent’s growing economies, the brewer has pledged to slash its beer prices and use more African-grown grains – a boost to local farmers – and to start a campaign of opening new breweries for the next three years. Countries targeted include Ghana, Nigeria, Mozambique and Zambia.
“African farmers and businesses must be empowered through good policies, increased public and private investments and strong public-private partnerships,” according to Gaiv Tata, World Bank director for Financial and Private Sector Development in Africa. “A strong agribusiness sector is vital for Africa’s economic future.”
By David South, Development Challenges, South-South Solutions
Published: May 2013
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s
Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s
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