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Tuesday
Jun232015

Food Diplomacy Next Front for South’s Nations

 

The meal is a universal bonding ritual, a time for families or friends to socialize and catch up on the day’s activities. Food has the ability to transcend cultures and societies when humour, the arts, and diplomacy cannot. A person may know nothing about a particular country or culture, but they know what their appetite and palate likes. So it’s no surprise that countries in the South are turning to cuisine as a new weapon in their armoury of diplomacy and cultural outreach.

The phenomenon of ‘gastrodiplomacy’ got its start in Thailand. Thai cooking and restaurants had been on the rise around the world since the 1980s. But in 2002 the Thai government decided to use these kitchens and restaurants as new cultural outposts to promote brand Thailand and encourage tourism and business investment. The “Global Thai” campaign sought to increase the number of Thai restaurants around the world and boost Thailand’s cultural impact.

As The Economist reported at the time, more restaurants “will not only introduce delicious spicy Thai food to thousands of new tummies and persuade more people to visit Thailand, but it could subtly help deepen relations with other countries.”

Thailand’s 2002 campaign boosted the number of Thai restaurants around the world and made popular dishes like pad Thai and tom yum soup (http://www.bbc.co.uk/food/recipes/tomyumsoup_85069) familiar to many more people. They are now signature dishes, as synonymous with Thailand as hamburgers are with the United States.

Malaysia, whose varied and delicious cuisine is less known globally than that if its neighbour Thailand, has been running an aggressive campaign in Britain to promote its food. This included setting up a street market in the famous Trafalgar Square in central London: a high foot-traffic spot guaranteed to get the city’s attention.

South Korea also has been pursuing its “Kimchi” diplomacy, an ambitious US $44 million campaign to promote Korean food, or hansik (http://www.visitkorea.or.kr/enu/CU/CU_EN_8_1_5.jsp) as it is known, to more nations. They aim to make Korean food one of the top five most popular cuisines in the world. Using a master plan, South Korea is opening Korean cooking classes at top culinary schools like France’s Le Cordon Bleu and the Culinary Institute of America, increasing the number of overseas Korean restaurants to 40,000 by 2017, and promoting the food’s health qualities. The Korean staple of kimchi – a fermented, spicy cabbage dish – will be perfected at a “kimchi institute” to appeal to foreign palates (http://www.korea.net/detail.do?guid=45469).

Neighbouring North Korea has also turned to gastrodiplomacy with its chain of “Pyongyang Restaurants” (http://www.pyongyangrestaurant.com) around Asia and Europe. These eateries first appeared in China, near the border with North Korea, but have expanded widely during the last decade. Pyongyang Restaurants can be found in Vientiane, Laos; Siem Reap and Phnom Penh, Cambodia; and Bangkok and Pattaya, Thailand. In Europe, a restaurant has opened in the Dutch city of Amsterdam. The restaurants’ formula offers staff in traditional clothing, authentic North Korean interiors, North Korean art, cooking lessons, cultural performances, and singing. The food includes traditional Korean dishes like kimchi (fermented spicy cabbage), Pyongyang “cold noodle” and barbecued cuttlefish (squid).

One example of how gastrodiplomacy can work on the ground is the Kogi Taco Truck (http://kogibbq.com/), which serves up Korean-Mexican fusion food  in Los Angeles, California. This food truck moves around the city and uses social media like Twitter (www.twitter.com) to notify customers and fans of its location. The truck quickly developed a cult following and had lines lasting two hours as people ordered barbecued beef tacos topped in Korean “salsa roja” with coriander, onions, cabbage and a soy-sesame chilli dressing. The truck has been praised for bringing the appreciation of Korean food and culture to parts of the city that knew little about Korea.

A passionate promoter and chronicler of gastrodiplomacy is Paul Rockower, Communications Director of the Public Diplomacy Corps (http://publicdiplomacycorps.org), an organization dedicated to bringing
diplomacy to the public. He noted on the Nation Branding (www.nation-branding.info) website that “a keen eye for the irreverent is a must if you really want to make the nation brand stand out. Highlighting exotic tastes and flavors, and engaging in nontraditional forms of public diplomacy help under-recognized nation brands gain more prominence in the field of culinary and cultural diplomacy.”

For Taiwan, which has tense relations with China, which does not recognize it as a nation, gastrodiplomacy is a way to get the island’s message across. Taiwan is spending US $31 million on its food diplomacy campaign around the world.

“Taiwan has figured out it can do better outreach work through the kitchen table,” Rockower told The Guardian newspaper. “When someone tries a sea-salt latte (a Taiwanese drink) it creates awareness about Taiwanese culture. The Koreans embarked on Kimchi diplomacy partly because their brands weren’t being recognized as Korean – Samsung was being recognized as a Japanese brand.”

By David South, Development Challenges, South-South Solutions

Published: December 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=7D2YBgAAQBAJ&dq=development+challenges+december+2010&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsdecember2010issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Tuesday
Jun232015

Indian Newspapers Thrive with Economy

 

The onslaught of digital media in the developed countries of the world regularly brings pronouncements of the death of the traditional newspaper. But this assumption of digital triumph misses out on the reality in countries across the global South.

As incomes rise and literacy levels go up, so does the desire to consume news and information. And while many are jumping straight to online and mobile phone sources, just as many are enjoying more traditional print media offerings like magazines and newspapers.

India boasts both a fast-growing economy and the largest number of paid-for newspapers in the world. The print media industry in India has seen phenomenal growth since 2005, with the number newspaper titles increasing by 40 percent to 2,700 (World Association of Newspapers). The two factors driving this growth in newspapers are rising literacy and a booming economy

The World Association of Newspapers found China leads the world for newspaper subscribers, with 93.5 million readers a day. India is second. It is estimated the Indian newspaper industry will generate US $3.8 billion in revenues in 2010, a 13 percent growth rate over the last five years.

Estimates place growth in the newspaper industry in the next four years at 9 percent a year, to US $5.9 billion (KPMG).

Part of the reason India is defying the decline in newspaper numbers and readership seen in developed countries is poor internet penetration across the country. Because of this, only 7 percent of the population uses the web for information. And the country’s high number of illiterates (just 65 percent of the population can read) means even if many could afford a newspaper, they couldn’t use it.

According to Amar Ambani, head of research at India Infoline Group, “Unlike the West where the internet publishing and advertising has significantly hit the print media, the Internet threat to print media is still in its nascent stage in India, given the low penetration of computers and adequate bandwidth across the country.”

Newspapers are also growing in a highly competitive market exploding with new television channels on cable and satellite and other media distractions like mobile phone applications.

The newspapers (http://www.world-newspapers.com/india.html) are a strong reflection of how much the economy has changed in the past decade. They contain advertisements for property, mobile phones, cars and dating services.

Cost is also a critical element in their success: at only four rupees each (US $0.09 cents), many Indians buy several newspapers at a time for their home. The publications are able to charge so little because of the health of the advertising revenue coming in. Newspaper advertising in India increased by 30 percent between January and Match 2010 alone, the quickest jump in ads for the Asia-Pacific region (Nielsen India).

There is a hierarchy in the newspaper industry: English-language newspapers attract wealthier readers and can charge the most for advertising. But rising literacy rates combined with increasing personal wealth is fuelling growth in regional papers written in local languages. India has 22 official languages and English as an associate language. The country as a whole has about 33 different languages and over 2,000 local dialects. Hindi newspaper circulation rose from 8 million in the early 1990s to over 25 million in 2009.

The Times of India (http://timesofindia.indiatimes.com) is now the world’s largest circulation English-language newspaper, with 4 million readers. It uses this success to charge 10 times what regional papers can for advertising. At present, the regional newspapers’ bread-and-butter is mostly government-paid advertising.

But if trends continue as they are, then the tables will turn on big beasts like the Times of India. Regional papers will grow as people look for an opportunity to read in their own local language.

Flush with cash and confidence, Indian newspapers are also innovating new ways to advertise untried in other countries. Talking ads attached to the actual newspaper’s back pages caused a great stir when they were trialled in India recently (http://www.guardian.co.uk/media/greenslade/2010/sep/28/newspapers-advertising). The talking ads for a car company delivered a sales pitch but also alarmed and annoyed many people because the talking ad wouldn’t stop talking.

Ambani puts the success of the Indian newspaper industry down to five factors: the economic boom in semi-urban and rural India; growing local content; more opportunity to grow the number of readers; rising advertising spending; and rising literacy as a result of rising secondary school enrolment. He believes students aged between 10 and 15 are getting the newspaper habit and they represent huge future growth in newspaper readers.

By David South, Development Challenges, South-South Solutions

Published: October 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=iymYBgAAQBAJ&dq=development+challenges+october+2010&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsoctober2010issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Tuesday
Jun232015

Wireless Internet Culture Helping Zimbabwe Economy Recover

Zimbabwe’s turbulent descent into hyperinflation at the beginning of the 2000s – and the food crisis it caused as prices soared and purchasing power shrank – captured the world’s attention. From refugees fleeing the country to widespread hunger and poverty, the impact of hyperinflation was stark and distressing. Since the country’s economy stabilized in 2009, various signals are showing that Zimbabwe is slowly making its way back to growth and stability.

The scale of the hyperinflation is summed up by Zimbabwe’s eye-popping inflation rate. By December 2008, inflation was estimated at 6.5 quindecillion novemdecillion percent (or 65 followed by 107 zeros — 65 million googol) (Forbes Asia).

One recovery strategy is emerging in Zimbabwe’s booming eating and drinking establishments. It seems the urge to socialize and network has become the source of economic vitality where so much else has been damaged.

The proliferation of coffee shops with wi-fi (wireless internet access) (http://en.wikipedia.org/wiki/Wi-Fi) has spawned a new, connected business culture that is flexible and entrepreneurial.

Zimbabwe’s unity government was formed in September 2008. By the beginning of 2009, the government relented on the crippling hyperinflation and allowed business to be conducted in the US dollar. This made it possible to save again and do business with greater predictability. At this time, the country had the world’s highest inflation rate and the central bank printed a 100 trillion Zimbabwe dollar note.

The economic result of greater stability has been new shopping malls opening and a boom in new eating and drinking establishments.

During the hyperinflation, eating out was the last thing on most people’s minds. Just surviving was the paramount daily task.

In the capital, Harare (http://en.wikipedia.org/wiki/Harare), the shopping mall Sam Levy’s Village (http://samlevysvillage.com), in the prosperous Borrowdale area of the northern suburbs, is full of thriving coffee shops, restaurants and pubs.

Outside of the wealthy enclaves, coffee shops have sprung up in the city’s art gallery, in sports clubs and a local supermarket chain.

While the coffees are still expensive relative to local wages, the Zimbabwe Online Hotspots (ZOL) (http://www.zol.co.zw) in the coffee shops have proved a big attraction. Most people in Zimbabwe have unreliable or non-existent electricity or, if lucky, poor-quality phone and internet dial-up in their homes.

ZOL Hotspots typically offer the first half hour of internet use for free. To surf longer, users must buy a voucher.

The damage done to the economy from hyperinflation and the political crisis means the country is still on the mend. But people have now resorted to what they call “networking,” according to Bryony Rheam in the Daily Telegraph newspaper. The functioning economy is all about making deals. And coffee shops with wi-fi are the perfect place to meet with a potential business partner.

But while the coffee shops are buzzing with people doing business, the proprietors still need to work out how to make better profits. Sales are still poor as people are mostly fixated on the wi-fi. One owner told the Telegraph: “We need to start charging people who sit here all day surfing the net.”

It is the restaurants who seem to be enjoying the boost in incomes and better spirits after the economic troubles. Zimbabwe’s black middle class are enjoying big occasions and celebrating with friends and family in restaurants.

“We went without for so long, that a lot of people almost see it as their right to spend money on eating out,” one patron told the Telegraph.

More good news has come from outside investors as well: Amstel Securities NV (http://www.amstelsec.com), based in Amsterdam, Netherlands calls Zimbabwe’s economy “the final frontier market in Africa”. It believes the country has the potential to grow its GDP (gross domestic product) to US $12 billion by 2015. The International Monetary Fund says the economy jumped from US $4.4 billion in 2009 to US $9 billion now.

In Amstel Securities’ report, it pegs the dollarization of the economy as the reason for stability: “These improvements have made Zimbabwe a much more vibrant economy with good further recovery potential.”

And these good vibes are contagious: it has been reported that the American hamburger chain McDonald’s is revisiting the idea of setting up in Zimbabwe. McDonald’s is currently present in a handful of African countries: South Africa has 132 restaurants.

By David South, Development Challenges, South-South Solutions

Published: September 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=9HaUFL3wYWIC&dq=development+challenges+september+2010&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2010issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

 

Tuesday
Jun232015

African Technology Tackles Health Needs

 

Africa is becoming a world leader in mobile phone applications for health and healthcare. Despite dramatic improvements to the quality of hospitals and the number of qualified doctors, the continent’s healthcare services are still a patchwork, with rural and slum dwellers poorly served and the stresses of treating patients with contagious diseases like HIV/AIDS and malaria pushing resources to the limit.

But innovative inventions are coming along to provide new tools to doctors and medical personnel and to better engage patients with remote services.

South Africa’s Afridoctor (http://twitter.com/afridoctor) mobile phone application claims to be Africa’s first personal mobile health clinic. It lets patients use its “SnapDiagnosis” system to submit photos of their ailments and in turn receive advice from a panel of medical professionals, or use the mapping feature to find doctors, clinics and health industry-related services nearby.

Afridoctor was conceived to fill the gap across Africa for basic health information that is reliable and trustworthy.

There is an emergency feature to notify next of kin during a medical emergency and provide a location. Other features include symptom checkers, first-aid information, health calculators and quizzes.

Expert feedback comes within 48 hours after submission of a request.

A winner of a Nokia competition, Afridoctor was developed by the labs of media company 24.com (http://20fourlabs.com) of Cape Town, South Africa.

“It is more for external use – like dermatology – for things like a bee sting or a snake bite and you don’t know what to do or how to diagnose it,” Werner Erasmus, who created the app, told the BBC.

The “find a doctor” system uses Google Maps to geo-locate local health services including doctors, hospitals and emergency clinics.

The distress feature enables users to contact a family member or friend at the touch of a button. It does this by storing the mobile phone number of a selected relative. When the distress button is pressed, they are notified of the phone’s location.

Developed in just three weeks, to enter mobile phone company Nokia’s contest (http://www.callingallinnovators.com) for mobile phone applications, Afridoctor went on to win the competition in 2009. It is now being expanded to be usable on most, if not all, smart phones.

As in the rest of Africa, mobile phone use in South Africa has dramatically increased in the past 10 years. It is estimated that over 70 percent of South Africans now have access to one.

Another application getting attention is Ghana’s mPedigree (http://mpedigree.net). Designed to combat the damage done by counterfeit drugs in Africa and across the South, mPedigree works by letting a person send a text message by mobile phone to the mPedigree service to check a drug’s authenticity. A message comes back confirming whether the medicine is authentic or not.

The World Health Organization (WHO) has estimated that 25 percent of medicines sold around the developing world are counterfeit. Some contain no active ingredients, and others are even harmful.

MPedigree is a Ghanian start-up headed by social entrepreneur Bright Simons (http://www.worldpress.org/freelancers/index.cfm/hurl/page=freelancerDetails/id=7). Like Afridoctor, it is ambitious and hopes to expand around the world. So far, the mPedigree Network has expanded its work to East Africa.

By David South, Development Challenges, South-South Solutions

Published: September 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=9HaUFL3wYWIC&dq=development+challenges+september+2010&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2010issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

Creative Commons License
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

 

Tuesday
Jun232015

African Media Changing to Reach Growing Middle Class

 

Africa’s growing middle classes are being targeted by a new generation of media entrepreneurs. This growing group of Africans is ambitious and intelligent, and they want media that matches their aspirational ways. Clever media people are stepping up to feed this trend.

The continent as a whole forms the 10th largest economy in the world. Of Africa’s more than 1 billion people, 900 million can be classified as part of the consumer economy. Out of this group, there a third – approximately 300 million people – make modest sums by Western standards, about US $200 a month, but have spare cash to buy things like mobile phones, DVDs and new clothes, or pay for better schools. They are the population that is overlooked when attention is focused only on the very poor living on less than US $2 a day.

Pulitzer Prize-winning Nigerian journalist Dele Olojede is one of several African media pioneers re-shaping the continent’s media and taking it to the next level. Another is Godfrey Mwampembwa, whose popular puppet television show satirizes contemporary politics and current events and brings a welcome local flavour to a programming schedule packed with foreign imports.

A book by University of Texas professor Vijay Mahajan, Africa Rising, details the phenomenon of Africa’s middle class consumer society. He calls this group of middle class consumers ‘Africa 2′, with the desperately poor called Africa 3s, and the extremely rich Africa 1s.

This new group has expanded far beyond just the ruling elites and government workers. Many of its members work in the private sector, as secretaries, computer entrepreneurs, merchants and others who have benefited from consistent growth rates in many African countries.

And because these people consume products and services – and advertising products and services are the lifeblood of private media – the opportunities are plentiful.

“I’m convinced that Africa is going to be built by Africa 2s,” Mahajan told the Washington Post newspaper. “These are the people sending their kids to school . . . who are the most optimistic, the most forward-thinking.”

Olojede, owner and publisher of Next newspaper (http://234next.com/csp/cms/sites/Next/Home/index.csp) in Nigeria’s biggest city, Lagos, has been able to grab readers by breaking original stories and offering a quality, well-designed publication. Launched in 2008, it has its sights set on going continent-wide by 2011.

“There is a need for a newspaper for the African metropolitan middle classes, along the lines of the International Herald Tribune,” he told Monocle magazine.

Olojede cut his teeth as a foreign editor for the US newspaper Newsday and has used this experience to make Next such a success.

Next has become the number one news website in Nigeria’s highly competitive media scene.

Wisely, Olojede put design at the centre of making his newspaper and website stand out from the competition. He commissioned the experienced newspaper design team of Garcia Media (http://garciamedia.com/blog/articles/in_west_africa_a_new_newspaper_is_born_—online_first) – who have designed for The Wall Street Journal, The Miami Herald and Die Zeit – to develop the template and prototypes.

Kenyan economist James Shikwati (http://en.wikipedia.org/wiki/James_Shikwati) believes Africa’s middle-income consumers are also a driving force for political change.

“It’s empowering,” he told the Washington Post. “If you give people a sense of freedom in the economic sector, then you deny it in the political sector, you have a problem.”

Kenya-based newspaper cartoonist Gado (Godfrey Mwampembwa) has profited from this phenomenon. Fed up with TV channels sticking to a menu of foreign imports and dull news programmes, he looked to famous puppet TV shows Spitting Image (from Britain) and Les Guignols (from France) for inspiration. The result is the XYZ Show (http://xyzshow.com/blog), which features grotesque puppet caricatures of well-known public and political figures. The show’s blog makes for an excellent entry point into African TV programme-making and its ups and downs. The show is broadcast on Citizen TV in Kenya’s capital, Nairobi.

“I moved to Nairobi in 1992 when I was 23,” Mwampembwa explained to Monocle. “The Daily Nation, the biggest newspaper in Kenya, had lost its editorial cartoonist so they ran a competition to look for his replacement. I sent in my drawings and came second.”

“I took a year off in 2000-2001 to study film and animation in Vancouver. When I got back to Nairobi I started thinking about the sort of TV programme I would like to make. Kenya needed a show that would make fun of our politicians and expose hypocrisy and I thought a puppet show like Les Guignols or Spitting Image would be a great way to do it.”

“We managed to raise funds for a pilot in 2007 and Citizen TV (http://www.facebook.com/pages/Citizen-TV-Kenya/261061365404), a private station, eventually agreed to broadcast a series.”

Each episode costs US $16,740 and the puppets are US $3,600 to make. The programme-makers could only get money from foreign donors: the French, Dutch, and Finnish embassies and the Ford Foundation.

Despite initial complaints from politicians, the show is preparing for its second season – and, Mwampembwa said, “there will be a lot of big stories for us to cover.”

Making a popular TV show is not an easy thing to do. Mwampembwa maintains a furious work pace to straddle his many roles:

“I have to draw a cartoon every day but editorial cartooning is not a nine-to-five job, it’s 24/7. Whenever I get ideas I have to sketch them.

“It was a steep learning curve in the first season. The show is important for Kenyan TV and everything is done here in Nairobi. We won’t change any of the politics though. We are very hard-hitting and we will stay that way.

“Over the years I’ve got nasty letters, emails and phone calls but that’s OK, it’s part of it.”

As these media innovators show, there is nothing but opportunity for entrepreneurs feeding the hungry news and information appetite of the continent’s ambitious middle class.

And Mwampembwa says becoming better informed doesn’t have to be dull: “We are informing the public but I’d like to think we are entertaining them too.”

By David South, Development Challenges, South-South Solutions

Published: September 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Google Books: https://books.google.co.uk/books?id=9HaUFL3wYWIC&dq=development+challenges+september+2010&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2010issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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