Turning African Youth on to Technology

 

An African NGO believes the Internet is the single biggest key to rapid development in Africa – and it is working to connect youth, women and rural populations to the web, and in turn, switch them on to the vast resources stored across the world’s Internet sites.

After initial successes with a youth project and with farmers, Voices of Africa (VOA) (http://www.voicesofafrica.info) is now seeking to scale up its work to fan out across Africa – and takes its services to the world’s largest refugee camp, the Dadaab Refugee Camp in Kenya. 

The youth and technology empowerment NGO has developed a business model to deliver low-cost Internet access and e-resources to Africa’s slums and rural farmers.

VOA argues that “the digital divide, defined by a lack of access to information for a specific population, symbolizes the largest difference between developed and developing countries: the opportunity to obtain and utilize information.”

“The digital divide runs much deeper than hardware and software,” it says. “While equipment is necessary it is not sufficient. The real heart of the digital divide is that those without access to information resources often suffer needlessly while the solutions to their problems are floating in the air.”

But why is the Internet so important?

“The internet puts the choice of content at the fingertips of the user,” explains executive director Crystal Kigoni. “Traditional media is one way communications. Internet is bi-directional.

“Our NGO is completely grassroots. We train the people who train the people. It is an each one, teach one philosophy and is highly effective. We also design our projects to be self-sustainable after one year of successful implementation.”

The philosophy behind Voices of Africa – “Sustainable Development through Information Empowerment” – is to give people the information and resources to take better control of their lives.

Access to the Internet in Africa is patchy and, for the poor, an expensive resource. The penetration of mobile phones in Africa has been spectacular in the past five years. But there are limits to the resources people can afford to access with their phones. Issues abound about data costs, mobile phone networks, and mobile phone capability.

VOA targets youth and women in sub-Saharan Africa through online educational resources offered on their e-learning website (http://elearning.voicesofafrica.info/). The resources have been certified by Nazarene University (http://www.anu.ac.ke), a private university in Nairobi, Kenya.

The e-learning resources include high quality training videos, presentations and screencasts (http://en.wikipedia.org/wiki/Screencast) – like a movie, it is a digital recording of changes on a computer screen and is used to teach software – to share on the web. The resources are also shared through compact discs (CDs) and iPods (http://en.wikipedia.org/wiki/IPod).

Project coordinator Nick Kungu coordinates the staff working on the pilot Kenyan projects: a Rural Internet Kiosk; a Youth Empowerment Center; and KiberaNet, which launched in August 2011. VOA uses a part-time and volunteer staff of more than 20 Kenyans and four international ‘virtual’ volunteers.

The group is also working with farmers in Kutus, central Kenya, to help them get a better price for their products and introduce sustainable agriculture practices. This is done through online courses so the farmers do not need to travel. It is hoped by doing this they can improve the supply of food for the country.

The Youth Empowerment Center in Webuye constituency of the Western province of Kenya involves a partnership with the government of Kenya to teach computer basics, research and data collection, social media, ICT (information communication technology) for development, social business and community health.

In rural areas, the need for information cannot be overestimated. In the remote countryside, there are few schools with adequate resources and almost no community libraries. The lifesaving knowledge the people require has to date been completely beyond their grasp. As one rural woman in the Western province of Kenya exclaimed to VOA after encountering the resources on the Internet, “It is like being brought from the darkness into the light.”

Another project in development is SlumNet, which seeks to combine the Internet with low-cost devices like tablet computers and netbooks. Its pilot scheme, KiberaNet, launched this month in the Kibera slum of Nairobi, Kenya to test the business model. VOA hopes to then expand it to Uganda, Tanzania, Ghana, Nigeria and Sierra Leone. It is using a business model to bring low-cost Internet access to Africa’s slums that is fully funded by the local communities and the users.

It has identified the key needs of youth in slums that need to be met: a way to access the vast resources available on the Internet; a way to generate income, undertake low-cost learning, and organise for social justice; ways to overcome social, economic and political isolation; a way to access affordable equipment and resources to improve their quality of life in the short-term.

To make it a sustainable business model, the community takes a 60 percent stake in the incorporated entity. Voices of Africa will select six local civil society organisations to take another 10 percent stake in the business. VOA takes 10 percent and the remaining 30 percent will be open to outside investors.

It involves setting up a closed intranet system and Internet access covering the entire Kibera slum, which has an estimated population of 2 million, a majority under the age of 30.

KiberaNet hopes to act as a community hub for socialising, education and generating content. A key part is creating an atmosphere that is welcoming to novices. The business model is about delivering the bandwidth of Internet access and simultaneously generating a sustainable source of income to keep it going. Partners in the business include Promote Africa, Plexus Group and Future Optics Networks.

VOA also has been blogging about its time in Kenya’s Dadaab Refugee Camp (http://www.unhcr.org/cgi-bin/texis/vtx/page?page=49e483a16) at their website, www.voicesofafrica.info, and has been developing plans to expand services to the camp, home to over 400,000 refugees from drought and famine in Somalia. The camp was only designed to hold 90,000 people. The chronic food insecurity has caused a massive humanitarian crisis in the Horn of Africa, leaving over 10 million people in need of help.

“There are plenty of resources going in but it is aid business as usual,” claims Kigoni. “You see lots of waste in many areas, and a lack in others that would be extremely beneficial. Hence, why Voices of Africa has come up with the youth technology and empowerment plan that accompanies a general information and communications system, DadaabNet.”

DadaabNet will be a youth-run community Internet service and education service. VOA plans to use a wireless intranet, internal communications systems and low-cost internet access in the refugee camp.

The project is the first of its kind in Dadaab and a first in Kenya, claims VOA, allowing free educational content without needing to access the Internet.

The intranet will host free educational videos that can be accessed by mobile phones and computers. The topics covered in the videos include health, nutrition, sanitation and computer training and how to use technology for sustainable development.

The curriculum is also approved by Nazerene University to certificate level.

The system is supervised and would be able to offer resources to other NGOs seeking to provide services to the camp’s residents. The intention is to open up opportunities for education and employment youth who are currently unemployed.

At present the youth in the camp, many of whom have not completed secondary school, get by ‘hustling’ for work, according to VOA. By being left to their own devices, there is a risk they will fall into negative behaviour like crime and drug use or be preyed upon by terrorist organisations operating in the area like al Shabaab, they maintain.

“In our dreams, everyone everywhere in the world can have the opportunity to develop their minds. It is through this creativity that Africa will rise,” concludes Kigoni.

By David South, Development Challenges, South-South Solutions

Published: August 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Bringing the Invention and Innovation Mindset to Young Kenyans

A highly innovative new way to teach the basics of electronics, computing and technological innovation is being pioneered in the slums of Nairobi, Kenya. Driven by the desire to counter perceptions of apathy among young people, NGO Kuweni Serious is running a training course for girls aged over 8 years in some of the poorest parts of the city to turn on a new generation to the power of technology to make change.

“Technology is pivotal in our work, as Kuweni Serious is a primarily online platform that seeks to create offline action,” according to Kuweni Serious’ Rachel Gichengo. “It’s positive in that you can reach a lot of people with solid messages that are in bite-size pieces that are easy to disseminate and consume. Everyone can pass on the information with a simple click – it’s an easier way to begin socio-political discussion among people who would otherwise not be drawn into these kinds of discussions because they’re not presented in a way that appeals to them. The typical profile of a KS volunteer is someone in their 20s, middle-class, has some experience volunteering, has never been to a slum despite living in Nairobi, but wants more for their country.”

The course uses a clever, hands-on approach to teaching. Instructors use a new generation of learning toys that help young people understand how technology works and gives them the first taste of what it is like to build something from scratch. These toys comprise various components that perform tasks – a light, a motor, a computer, a music player. Active invention is required to work out how to assemble these parts to make something bigger and better. This stands in stark contrast to toys – or computer games – where all the hard work is done for the child and they just have to play.

“We chose tech training because it’s a traditionally under-represented area when it comes to reaching this particular group (underprivileged girls), yet such an important set of skills to be taught in this day and age,” confirms Gichengo. “We want to expand these girls’ thinking – to get them interested in the possibilities of careers in science and tech, rather than perpetuate the idea that all they’ll ever do, based on their circumstances, is tailoring or dance. We hoped to open our girls’ worlds a bit, as well as link them to our Kuweni Serious community of volunteers.”

Called PicoCrickets (www.picocricket.com), and manufactured by the Canadian Playful Invention Company (PICO), the toys were developed from research and ideas at the Lifelong Kindergarten group (http://llk.media.mit.edu/) at the MIT (Massachusetts Institute of Technology) Media Lab (www.media.mit.edu).

“Pico Crickets are cool,” continues Gichengo. “They’re a fun way to learn to build things, to learn the connection between hardware and software, to begin to understand what computers can do. They make learning easy, and they make science seem accessible to a group that tends to see it as too hard for them. The kits were paid for by a grant from the Girl Effect (www.girleffect.org).”

The MIT lab conducted intensive research into creative learning environments for children. One of the first fruits of this research was Lego Mindstorms (http://mindstorms.lego.com), kits that allow children to make and program their own robots.

Inspired by this work, the PicoCricket places more emphasises on artistic expression. The company created the PicoCricket Kit (www.picocricket.com/whatisit.html) as a way to integrate art and technology to “spark creative thinking in girls and boys 8 years and older,” according to its website.

A typical kit includes a central PicoCricket that a child then plugs in to various motors, sensors, lights and other devices to make something that can spin, light up or play music. It is intended to give free rein to both technological innovation and artistic expression.

Kenya experienced violent rioting during the 2007 and 2008 elections. The shock of the events produced a number of initiatives to counter the violence and the social and economic disruption it has caused. One of the most well-known innovations, Ushahidi (www.ushahidi.com), a crisis-mapping platform, has been deployed around the world and led to many other new innovations.

Kuweni Serious (www.kuweniserious.org) is also a result of this crisis. The NGO sets out to counter the stereotype of Kenya’s youth as a “hedonistic generation of brand-obsessed youth, moving from party to party in the night and congregating on Facebook during the day.”

Kuweni Serious believes young people in Kenya were shocked into action when violence broke out during the elections. Prices jumped for everything – from fuel to food – and water and power started to be rationed. It was a wake-up call to youth: it was getting harder and harder to ignore what was happening in the country.

Kuweni Serious was founded by Kenyan youth and asked the question “how do Kenya’s youth feel about all the chaos around us?” It seeks to rally young people to their motto: “Fighting the evil forces of apathy.”

Their 125/100 program set out to train 125 girls on a 100-day course. It ended with a graduation ceremony on July 2, 2011.

The program, run by volunteers from the University of Nairobi, has taught basic computer skills, got the children working on Google Maps and making – and inventing – using the PicoCrickets.

The girls on the course came from Baba Dogo and Kibera, Nairobi’s largest slum.

The technology training program lasted between three and six hours a week for 12 weeks. The inventions made by the children included merry go rounds, a lamp stand and fan and miniature automobiles. Participants even got to grips with Google Maps and learned how to use mobile phones in citizen journalism. At the end of the course, all the children received a certificate reinforcing their sense of accomplishment and achievement.

“We hope to continue doing similar projects, scaling up 125/100, and working on developing a corps of everyday change makers among young, educated, middle class Kenyans,” according to Gichengo. “We’re also preparing for the 2012 elections, so we need to have more conversations about what a new election means, given the outcome of our previous one.”

Another initiative seeking to improve life chances for Kenyan girls is ZanaAfrica (www.zanaa.org). It focuses on educational opportunities for girls, consulting them to find out what would increase their chances of graduation from school. Because of this back-and-forth dialogue with the girls, they have come up with various strategic programs, one example being providing girls with sanitary pads for menstruation (http://en.wikipedia.org/wiki/Menstruation) every month so that they do not skip classes and lose vital class time. ZanaAfrica was born around tackling the issue of lost school days for girls because of poor provision of sanitary pads in Kenya: an estimated 868,000 adolescent girls were missing 3.5 million school days a month, according to ZanaAfrica.  Sanitary pads in Kenya cost twice most people’s daily wage. Just to provide pads to all the school girls in Kenya, they estimated, would cost US $13 million a year, increasing by 5 percent every year.

Another disadvantage for these girls is finding the right support environment and strong, positive role models. ZanaAfrica’s solution is Empowerment Clubs (www.zanaa.org/empowernet-clubs), places where small groups of 15 to 20 students meet with field officers and tackle difficult topics not discussed at home or in school: drugs, relationships, self-confidence, health and disease. There are already 1,000 students in the Kibera area in these Empowerment Clubs. This approach has also been combined with something called EmpowerNet Clubs: these clubs take place in the schools and combine blogging and tweeting (www.twitter.com) with the discussions on life issues. Already in five schools, the clubs include a field officer and 20 girls meeting once a week.

ZanaAfrica was started in 2007 by social entrepreneur and Harvard University graduate Megan White, who has been living and working in Kenya since 2001. ZanaAfrica identifies poverty-eradicating, African-led innovations and then tries to build them up and find ways to replicate them and make them sustainable. They look for innovations in the areas of health, education and the environment.

“Kenyans are definitely early adopters, and are rushing to take advantage of new technologies,” confirms Gichengo. “The Kenyan success stories have been a huge inspiration, largely because they developed localized solutions that could then be exported to the world, rather than the other way around, which tends to be the case. There’s always value in looking further afield to see what else is being done around the world, but the iHub and Ushahidi (and the Kenya ICT Board, Safaricom, etc.) have gone a long, long way in inspiring local innovation.”

By David South, Development Challenges, South-South Solutions

Published: July 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Wireless Internet Culture Helping Zimbabwe Economy Recover

Zimbabwe’s turbulent descent into hyperinflation at the beginning of the 2000s – and the food crisis it caused as prices soared and purchasing power shrank – captured the world’s attention. From refugees fleeing the country to widespread hunger and poverty, the impact of hyperinflation was stark and distressing. Since the country’s economy stabilized in 2009, various signals are showing that Zimbabwe is slowly making its way back to growth and stability.

The scale of the hyperinflation is summed up by Zimbabwe’s eye-popping inflation rate. By December 2008, inflation was estimated at 6.5 quindecillion novemdecillion percent (or 65 followed by 107 zeros — 65 million googol) (Forbes Asia).

One recovery strategy is emerging in Zimbabwe’s booming eating and drinking establishments. It seems the urge to socialize and network has become the source of economic vitality where so much else has been damaged.

The proliferation of coffee shops with wi-fi (wireless internet access) (http://en.wikipedia.org/wiki/Wi-Fi) has spawned a new, connected business culture that is flexible and entrepreneurial.

Zimbabwe’s unity government was formed in September 2008. By the beginning of 2009, the government relented on the crippling hyperinflation and allowed business to be conducted in the US dollar. This made it possible to save again and do business with greater predictability. At this time, the country had the world’s highest inflation rate and the central bank printed a 100 trillion Zimbabwe dollar note.

The economic result of greater stability has been new shopping malls opening and a boom in new eating and drinking establishments.

During the hyperinflation, eating out was the last thing on most people’s minds. Just surviving was the paramount daily task.

In the capital, Harare (http://en.wikipedia.org/wiki/Harare), the shopping mall Sam Levy’s Village (http://samlevysvillage.com), in the prosperous Borrowdale area of the northern suburbs, is full of thriving coffee shops, restaurants and pubs.

Outside of the wealthy enclaves, coffee shops have sprung up in the city’s art gallery, in sports clubs and a local supermarket chain.

While the coffees are still expensive relative to local wages, the Zimbabwe Online Hotspots (ZOL) (http://www.zol.co.zw) in the coffee shops have proved a big attraction. Most people in Zimbabwe have unreliable or non-existent electricity or, if lucky, poor-quality phone and internet dial-up in their homes.

ZOL Hotspots typically offer the first half hour of internet use for free. To surf longer, users must buy a voucher.

The damage done to the economy from hyperinflation and the political crisis means the country is still on the mend. But people have now resorted to what they call “networking,” according to Bryony Rheam in the Daily Telegraph newspaper. The functioning economy is all about making deals. And coffee shops with wi-fi are the perfect place to meet with a potential business partner.

But while the coffee shops are buzzing with people doing business, the proprietors still need to work out how to make better profits. Sales are still poor as people are mostly fixated on the wi-fi. One owner told the Telegraph: “We need to start charging people who sit here all day surfing the net.”

It is the restaurants who seem to be enjoying the boost in incomes and better spirits after the economic troubles. Zimbabwe’s black middle class are enjoying big occasions and celebrating with friends and family in restaurants.

“We went without for so long, that a lot of people almost see it as their right to spend money on eating out,” one patron told the Telegraph.

More good news has come from outside investors as well: Amstel Securities NV (http://www.amstelsec.com), based in Amsterdam, Netherlands calls Zimbabwe’s economy “the final frontier market in Africa”. It believes the country has the potential to grow its GDP (gross domestic product) to US $12 billion by 2015. The International Monetary Fund says the economy jumped from US $4.4 billion in 2009 to US $9 billion now.

In Amstel Securities’ report, it pegs the dollarization of the economy as the reason for stability: “These improvements have made Zimbabwe a much more vibrant economy with good further recovery potential.”

And these good vibes are contagious: it has been reported that the American hamburger chain McDonald’s is revisiting the idea of setting up in Zimbabwe. McDonald’s is currently present in a handful of African countries: South Africa has 132 restaurants.

By David South, Development Challenges, South-South Solutions

Published: September 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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African Technology Tackles Health Needs

Africa is becoming a world leader in mobile phone applications for health and healthcare. Despite dramatic improvements to the quality of hospitals and the number of qualified doctors, the continent’s healthcare services are still a patchwork, with rural and slum dwellers poorly served and the stresses of treating patients with contagious diseases like HIV/AIDS and malaria pushing resources to the limit.

But innovative inventions are coming along to provide new tools to doctors and medical personnel and to better engage patients with remote services.

South Africa’s Afridoctor (http://twitter.com/afridoctor) mobile phone application claims to be Africa’s first personal mobile health clinic. It lets patients use its “SnapDiagnosis” system to submit photos of their ailments and in turn receive advice from a panel of medical professionals, or use the mapping feature to find doctors, clinics and health industry-related services nearby.

Afridoctor was conceived to fill the gap across Africa for basic health information that is reliable and trustworthy.

There is an emergency feature to notify next of kin during a medical emergency and provide a location. Other features include symptom checkers, first-aid information, health calculators and quizzes.

Expert feedback comes within 48 hours after submission of a request.

A winner of a Nokia competition, Afridoctor was developed by the labs of media company 24.com (http://20fourlabs.com) of Cape Town, South Africa.

“It is more for external use – like dermatology – for things like a bee sting or a snake bite and you don’t know what to do or how to diagnose it,” Werner Erasmus, who created the app, told the BBC.

The “find a doctor” system uses Google Maps to geo-locate local health services including doctors, hospitals and emergency clinics.

The distress feature enables users to contact a family member or friend at the touch of a button. It does this by storing the mobile phone number of a selected relative. When the distress button is pressed, they are notified of the phone’s location.

Developed in just three weeks, to enter mobile phone company Nokia’s contest (http://www.callingallinnovators.com) for mobile phone applications, Afridoctor went on to win the competition in 2009. It is now being expanded to be usable on most, if not all, smart phones.

As in the rest of Africa, mobile phone use in South Africa has dramatically increased in the past 10 years. It is estimated that over 70 percent of South Africans now have access to one.

Another application getting attention is Ghana’s mPedigree (http://mpedigree.net). Designed to combat the damage done by counterfeit drugs in Africa and across the South, mPedigree works by letting a person send a text message by mobile phone to the mPedigree service to check a drug’s authenticity. A message comes back confirming whether the medicine is authentic or not.

The World Health Organization (WHO) has estimated that 25 percent of medicines sold around the developing world are counterfeit. Some contain no active ingredients, and others are even harmful.

MPedigree is a Ghanian start-up headed by social entrepreneur Bright Simons (http://www.worldpress.org/freelancers/index.cfm/hurl/page=freelancerDetails/id=7). Like Afridoctor, it is ambitious and hopes to expand around the world. So far, the mPedigree Network has expanded its work to East Africa.

By David South, Development Challenges, South-South Solutions

Published: September 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Indians Fighting Inflation with Technology

Despite the global economic downturn, many countries of the South are seeing rapid economic growth. That can have a down side: inflation (http://en.wikipedia.org/wiki/Inflation). Inflation can be caused by variety of factors – too much money chasing too few goods, deliberate government policies to increase demand for goods and services, environmental disasters creating scarcity, or poor investment in infrastructure straining against rapid economic growth. But when it gets out of control for life-essential goods like food, then people need solutions to survive.

In India – home to more poor people than all of sub-Saharan Africa – rising inflation has prompted the Reserve Bank of India to raise interest rates, which in turn leads to more expensive loans and credit, just when funds need to be borrowed to invest in infrastructure improvements for the country.

India’s finance minister, Pranab Mukherjee, has warned that the rising interest rates necessary to fight inflation will hurt India’s economic growth.

India has seen inflation jump from single digits in 2008 to double digits this year. Consumer price inflation for industrial and farm workers in India rose by 14 percent, government data show – up from 5.51 percent in January 2008 (It hit 16.22 percent in January 2010, according to the Indian Ministry of Labour).

And it is the poorest who suffer the most from inflation. Inflation in India has led to worker protests for wage increases and rising prices for essentials like food: a life-and-death issue for the poor.

Other countries across the South are also experiencing high inflation, the worst being Venezuela. India has the highest inflation after Venezuela’s 32 percent rate, according to Bloomberg data compiled from 82 countries.

The UN’s trade and development body, UNCTAD, has called for new measures to tackle inflation. “In the past few decades, monetary policies have been more and more gradually based on inflation targeting,” said Supachai Panitchpakdi, secretary-general of UNCTAD. “I see there should be other instruments to contain inflation rather than monetary policies.”

Frustration with inflation has even been taken up by India’s vibrant entertainment industry, Bollywood (http://www.bollywoodworld.com).

The song “Mehangayi Daayan” (“The Inflation Witch”) in a film produced by acting star Aamir Khan has the lyrics, “my husband’s earnings are good but his second wife — inflation — is eating them up.”

Indian marketing consultant Suhasini Sakhare (http://www.suhasinisakhare.com/index.php?option=com_content&view=section&layout=blog&id=2&Itemid=12) from Nagpur has called for Indian consumers to be empowered, just as farmers are with the successful e-Choupal web portal.

E-Choupal (http://www.echoupal.com) has developed a reputation for both controlling prices and increasing incomes for poor farmers. Started in 2000 by the major Indian company ITC Limited (http://www.itcportal.com), it links farmers to the latest prices for products including soybeans, wheat, coffee and prawns.

E-Choupal works through computers set up in rural areas. It has built one of the largest internet initiatives in rural India, reaching 4 million farmers in 40,000 villages. It does this through 6,500 computer kiosks located in the homes of farmer-coordinators called Sanchalaks. The kiosks offer weather reports and the latest market prices, important scientific developments, risk management advice, and help with sales and marketing. The computer is in the Sanchalak’s house and connects to the internet by telephone. Each computer can serve around 600 farmers in the surrounding area.

Indian agriculture suffers from being very fragmented, with poor infrastructure and an army of middlemen looking to get the best price for themselves at the expense of farmers and consumers. Indian farmers are heavily in debt and plagued by a very high suicide rate as a result (http://en.wikipedia.org/wiki/Farmers’_suicides_in_India). This agricultural crisis has a direct impact on India’s ability to meet its development goals and lift many millions more out of poverty in the future.

E-Choupal sees itself as creating a “virtuous circle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.”

E-Choupal has increased yields for farmers, reduced transaction costs, and raised the quality of output leading to rising farmer incomes.

It is clear from experience in other countries that better access to price information helps control price inflation. E-Choupal has the advantage of providing both information and the means to access it: a big problem in rural India. Most poor Indian consumers do not have access to the internet and make food purchases from small vendors, whom they must trust to set the right price for products.

Online, there are plenty of price comparison websites for Indians (http://explore.oneindia.in/internet/portal/comparisonsites): computers, electronics and household goods (http://compareindia.in.com) for example. But this is of no use to poor Indians without access to the information.

Economic commentator Paranjoy Guha Thakurta told AFP of the political dangers: “There’s a huge amount of discontent and anger across the country and certainly among the poor. Speak to the person on the street and their biggest problem is inflation.”

By David South, Development Challenges, South-South Solutions

Published: August 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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