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Jun192015

Nollywood: Booming Nigerian Film Industry

Friday, June 19, 2015 at 7:11AM

The digital revolution in filmmaking over the last decade has given birth to an African success story: Nollywood – Nigeria’s answer to Hollywood, uses low-cost digital filmmaking and editing to tell local stories — in the process making money and creating thousands of jobs.

This do-it-yourself (DIY), straight-to-DVD and video market has in just 13 years ballooned into a US $250 million-a-year industry employing thousands of people. In terms of the number of films produced each year, Nollywood is now in third place behind India’s Bollywood and America’s Hollywood. Despite rampant pirating of DVDs and poor copyright controls, directors, producers, actors, stars, vendors and technicians are all making a living in this fast-growing industry.

The power of creative industries to create jobs and wealth has been a focus of UNESCO, through its Global Alliance for Cultural Diversity. UNESCO has been in the forefront in helping African countries re-shape their policies to take cultural industries into consideration. The promotion of cultural industries also has been incorporated into the New Partnership for Africa’s Development (NEPAD).

What is particularly attractive about Nollywood to the poor in the South is its rough-and-ready approach to filmmaking: combining low-cost digital cameras and film editing software on personal computers, with small budgets and fast turn-around times. Films are made on location using local people. These factors make getting into filmmaking accessible and within reach of more people.

Nollywood grew out of frustration, necessity and crisis: in the late 1980s and early 1990s, Nigerian cities became crime hotbeds. People were terrified to go out on the streets, and this led to the closing down of many movie theatres. Desperate for entertainment at home – and unsatisfied with foreign imports from India and the West – Nigerians turned to telling their own stories to stave off the boredom of staying in.

The film credited with sparking off the industry is 1992’s Living in Bondage – a huge financial hit credited with raising the level of professionalism and production values in Nigerian cinema.

Now, between 500 and 1,000 feature-length movies are made each year, selling well across the continent of Africa. Average productions take 10 days and cost around US $15,000 (www.thisisnollywood.com). Nollywood stars are famous throughout Africa – and Nigeria culturally dominates West Africa just as the US does the world. It is estimated there are 300 producers and that 30 titles go to shops and market stalls every week. On average, a film sells 50,000 copies: a hit will sell several hundred thousand. With each DVD costing around US $2, it is affordable to most Nigerians and very profitable for the producers.

“These are stories about Africa, not someone else’s,” well-known actor Joke Silva told the Christian Science Monitor.

Focused on Africa, the films’ themes revolve around AIDS, corruption, women’s rights, the occult, crooked cops and prostitution. They do so well because they speak directly to the lives of slum-dwellers and rural villagers.

“We are telling our own stories in our way, our Nigerian way, African way,” said director Bond Emeruwa. “I cannot tell the white man’s story. I don’t know what his story is all about. He tells his story in his movies. I want him to see my stories too.”

The big brands – Sony, Panasonic, JVC and Canon – all produce cameras capable of high-definition digital filmmaking and these have become the staple tools of this filmmaking revolution.

More and more, the films are capitalising on the large African diaspora around the world, on top of Africa’s large internal market. And this is offering a step-up into the global marketplace for Nigerian directors and producers.

The Nollywood phenomemon has been documented in the documentary This is Nollywood, directed by Franco Sacchi, a teacher from the Center of Digital Imaging Arts at Boston University.

The prospects for the industry are only looking up: the Nigeria in the Movies project has been launched to help grow the industry, establish standards, improve distribution and broaden its international appeal and awareness. It also offers filmmaking grants for neophyte filmmakers.

Of course, filmmaking can be a tricky business: authorities in largely Muslim northern Nigeria have imposed 32 restrictions on the local film industry — nicknamed “Kannywood” after the city of Kano. A six-month ban lost the industry US $29 million and put thousands out of work: a sign of the economic importance of this DIY filmmaking business. The message is clear: filmmakers need to be sensitive to the cultural norms of the communities in which they work.

Kannywood, started in 1992, has 268 production companies and 40 editing studios, employing over 14,000 people.

Adim Williams is one Nigerian director who is getting an international audience. He spends about US $40,000 on films that take two weeks to shoot. He has already secured an American release of a comedy, Joshua. Another director, Tunde Kelani, is regularly featured at international film festivals, where Nollywood screenings are more common.

And some, like young director Jeta Amata, believe Nollywood’s cheap, fast-production, DIY approach has a lot to teach Hollywood, with its expensive filmmaking and ponderous production cycles.

By David South, Development Challenges, South-South Solutions

Published: March 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

Cited in Innovation Africa: Emerging Hubs of Excellence edited by Olugbenga Adesida, Geci Karuri-Sebina, Joao Resende-Santos (Emerald Group Publishing, 2016)

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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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Putting Worms to Work

Tuesday, June 16, 2015 at 11:48AM

Overuse of pesticides is now acknowledged as one of the gravest mistakes of the Green Revolution, launched in the 1970s to dramatically increase food production in the developing world. Pesticides have polluted the environment, poisoned fertile soil, contaminated ground water and damaged human health.

According to Tata Energy Research, 57 per cent of India’s land is degraded. But the country, it is estimated, will need more than 45 million tons of grains to meet the country’s basic food requirements by 2030. There is little arable land left to cultivate, so it is crucial to develop plants that are more resistant to pests and other diseases.

Two innovations developed at Patnagar University in Patnagar, India – the home of the first Green Revolution back in the 1970s – are now set to spark a second Green Revolution, eschewing harmful chemicals and instead turning to nature to help.

Drawing on the field of below-ground biodiversity (the study of all the nutrients and life forms in soil), scientists at the university are harnessing the elements within the soil, rather than placing chemicals on the soil.

Naturally occurring bacteria microbes have been isolated in the soil. It has been found that they are effective killers of pathogenic fungi diseases that affect plants. They do this by coiling around the fungi and destroying the cell walls of the pathogen. These naturally occurring bacteria effectively disinfect the soil of diseases, allowing the plant to flourish without the use of chemicals.

Patnagar University has patented this technique and sells the bacteria suspended in 200 gram packets of talcum powder to farmers. These so-called bioinoculants can be sown with the seeds or put in manure that is being spread as fertilizer.

Another natural innovation in this second Green Revolution uses common earthworms to tackle animal manure. There are about 1.3 billion cattle in the world, a billon sheep, a billion pigs, 800 million goats and 17 billion chickens (Food and Agriculture Organization of the United Nations [FAO]). This huge mass of animals produces vast quantities of manure – an estimated 3 billion tons.

In 2006, an FAO report called animal manure “one of the top two of three most significant contributors to the most serious environmental problems at every scale.” Too much of it, and groundwater is contaminated and wetlands destroyed.

India produces millions of tons of livestock manure. Dr. R.J. Sharma, dean of veterinary and animal sciences at the Patnagar university, has found a handy way to rid farms of manure and produce highly useful fertiliser (and extra income!) for agriculture by using epigeic earthworms, or vermicomposting.

Dr Sharma explains that his herd of 750 cows and buffalo on his dairy farm were becoming a big problem: “Previously we had a problem disposing this excreta, and we are dumping freshly in the fields and that fresh dung takes a lot of time to decompose and a lot of problems with insects and foul smelling,” he told the BBC.

The worms degrade the manure while increasing the manure’s fertiliser qualities, creating more nitrogen and phosphorus: two essential ingredients necessary for growing crops. They were found to be excellent in breaking down manure from cows, horses, sheep and goats.

And Sharma discovered an added benefit to getting rid of this foul-smelling manure: he can make 30,000 rupees a day selling the fertilizer, while he is only making 20,000 rupees a day from selling his milk. And it only takes the earthworms between 40 and 50 days to turn this manure to money.