Free Magazine Boosts Income for Rickshaw Drivers

In the bustling, congested cities of Asia, rickshaws and auto-rickshaws are common forms of transport. Smaller, cheaper and more nimble than cars, they play a key role in the transit infrastructure, helping to get people to work and to get around.

According to a report by the World Resources Institute (wri.org) and EMBARQ – a global network of experts on sustainable transport solutions – India’s auto rickshaws are “an increasingly important part of urban transport in cities.”

The report estimates the number of auto rickshaws at between 15,000 and 30,000 in medium-sized cities and over 50,000 in large cities. The report found they make up between 10 and 20 per cent of daily motorized road transport trips for people in Bangalore, Mumbai, Pune and Rajkot.

And it’s not just the economic role played in transporting people: auto rickshaws are made in India and their production there doubled between 2003 and 2010, making them a source of manufacturing jobs too.

As India’s cities continue to grow – estimates forecast urban populations surging from 340 million in 2008 to 590 million by 2030 – auto rickshaws could have a bright future as they remain an affordable and safe transport solution.

The monthly magazine Meter Down (http://meterdown.co.in/) – launched in 2010 – is targeting the large captive audience of Mumbai’s rickshaw passengers with news and advertising. It is modelled on the familiar free newspapers found in cities around the world. Usually, these newspapers are distributed at subway and metro stations or in metal boxes at bus stops. Meter Down takes a different twist on this concept, distributing the publication directly to rickshaw passengers.

Mumbai is a crowded and very busy Indian city with an estimated 14 million people. Many residents spend a lot of time commuting – and a lot of time stuck in traffic jams. They need something to occupy them and to keep them informed about the news. This also presents a significant opportunity for businesses to communicate messages and advertising products and services.

Founded by three university graduates, Meter Down is trying to reach young professionals with a bit of money who can afford to ride to work in auto rickshaws.

It is distributed through 7,000 auto rickshaws in Mumbai, according to The Guardian newspaper, and is also being distributed in Pune and Ahmedabad.

The clever bit is the incentive for the drivers to carry the magazine: they receive 35 to 40 per cent of the profit from advertising sales.

This is added to the 400 to 500 rupees they make in a normal shift, according to the Mumbai Autorickshawmen’s Union.

But isn’t it a challenge to read a printed publication while bouncing along the road? The publishers came up with a solution: no story is to be longer than 300 words and the magazine has many large-size photographs to make it visually appealing and easy on the eye. Then there is the issue of passengers leaving with a copy of the magazine, denying the next passenger their read. The solution they came up for this is to tie the magazine to the rickshaw.

One of the biggest problems for any new start-up publication is how to scale up and reach more readers. Meter Down cleverly has the mechanism to scale built into its business model: “The market for this is as big as the total number of auto-rickshaws in each city,” Dedhia told The Guardian. “We have successfully scaled the model and tweak it as per different specific needs. Since auto-rickshaws are present in every part of the country, we can expand the network everywhere.”

Meter Down’s founders estimate that each rickshaw makes 90 to 95 trips every day. They have calculated this leads to a potential readership of 600,000 people. To increase revenue sources, the magazine also sells advertising space on the back and inside of the rickshaws.

For people in wealthier countries, rickshaws may seem like a rough way to get to work, but they are actually, for Indians, the more expensive option. A three-mile ride in Mumbai costs 68 rupees (US $1.27), according to The Guardian, which is 10 times the cost of a second-class train ticket.

For Meter Down, this means targeting the magazine and the ads at a market of readers with money and a willingness to buy products and services. It looks like things could be on the up for Meter Down!

By David South, Development Challenges, South-South Solutions

Published: September 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Design Collaborations Revitalize Traditional Craft Techniques

Keeping alive traditional craft techniques and methods in the age of globalization is a tricky balance to get right. As countries seek to increase living standards and income, traditional craft-making methods are often jettisoned in favour of attracting manufacturing and other high-value activities – meaning rich and potentially lucrative skills can be lost.

One promising new initiative is bringing craftspeople in the global South together with established and well-known designers in The Netherlands to create the market incentives to continue using traditional techniques. It is establishing a brand and a business model to sell unique and original craft products into the European marketplace. By doing this, it hopes to open up new markets in Europe – and in time, the rest of the world – for craft makers from the global South so they can continue to earn an income using their traditional skills and techniques.

The brand is called Imperfect Design (http://www.imperfectdesign.nl/) and was founded in 2011 by Monique Thoonen, formerly the managing director of Dutch Design in Development (ddid.nl) – a matchmaker between Dutch designers, producers in developing countries and European importers. Imperfect Design takes the idea a step further: It is a brand dedicated to creating high-value, well-designed craft products for the European marketplace.

The idea began to percolate in Thoonen’s mind in 2010. She received a good response from some of the Dutch designers she approached – who were keen to work with craft workers in developing countries – and this gave her the confidence to launch Imperfect Design.

“We saw that many designers were very interested to work with craftsmen/small workshops in developing countries,” she explained, reflecting on her previous experience working with Dutch Design in Development. “The designers and the crafters learned a lot about the inspiring cooperation and it resulted often in good quality products/collections. However, it was hard to find good sales channels for the products. In 2010 the idea came about to set up an own brand.”

Thoonen was seeking a business model that could be sustainable and rewarding for all the participants along the value chain (http://en.wikipedia.org/wiki/Value_chain).

“The cooperation is inspiring for Dutch designers,” Thoonen said. “The craftsmen will learn a lot about product development during the project and will earn money from the orders. The idea is to build up long-term relations with producers in three countries in three continents – each continent one country.”

For Thoonen, the business model approach is at the core of Imperfect Design.

“The idea of my business model is not doing good. It must be a profitable business model, otherwise it can’t be sustainable. Making it profitable is a big challenge and also forces us to keep the commercial aspect every day in mind.”

The criteria for selecting the designers includes a resourcefulness and creativity that can shape a high-quality craft product with the resources and tools at hand for the collaborating craft workers in the developing country. It is also crucial they understand how to shape the craft product into a high-value item that can command a high price back in Europe.

According to Thoonen, “the products must be differentiated from the market, otherwise it can be copied easily by large producers in China. It is really important to create new things, as the prices are in general higher than from mass production, so the consumer must understand why the price is higher.”

So far, Imperfect Design has begun working with craftspeople in Vietnam and Guatemala, and it is currently selecting a country in Africa. Craft workers can contact Imperfect Design about collaborating but the number of people it can work with is limited at this stage. Imperfect Design places emphasis in taking the time to build sustainable relationships.

A common criticism of craft products sold in many markets is their sameness and sometimes poor and inconsistent production quality. Trying to enter an overseas market and understand what consumers want or desire is a very difficult thing for a craft worker to get right. This is where the experience and knowledge of a designer can make a big difference. Designers can help to hone the craft product, improve the production methods and position the product in the overseas marketplace.

“The workshops have fantastic qualities and materials to work with,” says Thoonen. “When you combine that with the strength of our Dutch designers, you can create products which are commercial, of high quality, and beautiful.”

One of the first collaborations to bear fruit is between Dutch designer Arian Brekveld (arianbrekveld.com) and craft workers in Vietnam. The collaborations have resulted in lacquer tables, trays and candlesticks, ceramic vases, iPad bags and throw cushions – all made using techniques and materials unique to Vietnam.

Imperfect Design allows the designers to select which country they would like to work with. Brekveld’s previous experience travelling widely in Asia tipped his interest towards a country in that continent. He appreciated the friendly and welcoming contacts he had made in Vietnam, who showed a strong interest in collaborating.

Brekveld wanted to bring a “designer’s eye” to the possibilities in Vietnam. He asked: “How could they make the crafts more beautiful and customized for the market in Europe?”

He found Vietnam was not just an interesting place to work, but also a country undergoing significant change. As a result, he found it critical to go and see what was happening in the country and to see first-hand the working conditions in the workshops.

This was a contrast to many of the design briefs he normally undertakes in Europe, where there often isn’t the intimacy of working directly with the craft workers in their workshops.

The time spent in Vietnam was intense and involved visiting multiple workshops to see which would be the best partner.

“We visited four or five lacquer companies to see what their skills were, looking for possibilities,” he said. “It is very special to see by yourself, to really to take a look by yourself, to see what companies do.”

Brekveld was surprised to see that concepts that had been discussed and explored earlier in the day would be presented to him as completed works by the end of the day. The quick work pace and precision really impressed the designer, and the project took months to complete in comparison to the years required by some projects he works on in Europe.

A group of women from the ethnic Catu (http://en.wikipedia.org/wiki/Co_Tu_people) community in central Vietnam weaved the fabrics for the iPad bags and cushions. It was very valuable to work with them in person because he could see what they were – and weren’t – capable of. The fabrics are made into iPad bags and cushions in the capital Hanoi by disabled craftsmen.

Brekveld said visiting the remote workshop saved a lot of time and frustration.

“It was a big difference compared to sitting behind a desk and sending designs. You really see all the possibilities that are there.”

Brekveld is seeking to design products that do not fit in with a clichéd idea of what comes from a developing country.

“If you look you can see the imperfections but they are not obvious. These designs would not necessarily sell in their own country. We try to design products showing the skills they have, using their techniques – not using patterns they would use for themselves. We look at their process and say ‘you can make that and that’. On the other hand, we don’t want to tell them to do something completely different. We look at the technique – a combination of European design language with their abilities.”

But what about quality control? Brekveld says that is an issue he looks at right from the beginning of the design process. “I am a maker, try to make myself – try to think about it before hand.”

He is ambitious for the collaboration to flourish.

“We hope these relations are long-term relations,” he said. “We hope to expand the collection.”

He will present the collections during Dutch Design Week at the end of October 2012 in Eindhoven (ddw.nl).

For Thoonen, success will bring many benefits. “If we manage to sell the collection well in the market, then we can give more orders,” Thoonen said. “In short: it will create work, but also development in quality and design.”

By David South, Development Challenges, South-South Solutions

Published: September 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=QZtjxQ5L9gEC&dq=development+challenges+september+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2012issue

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Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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Profile of African Innovators Continues to Rise

A mix of developments is proving that African innovators no longer need to see themselves as lone operators working in isolation. Awareness of the continent’s talent has never been higher and is grabbing attention from the world’s media. In turn, more and more resources are being made available – from funding opportunities to get-togethers where innovators can meet like-minded people, to ego-boosting praise that helps raise profiles and attract investors.

This summer saw the launch of a new publication called African Innovator Magazine (africaninnovatormagazine.com). It is a good example of how perceptions have switched to recognizing that the continent is awash with innovators who have a lot to say.

Billing itself as “Technology insights for Africa’s decision makers,” African Innovator interviews business leaders on the continent about how they are driving innovation within their organizations.

Launched at a dinner on July 31 in Johannesburg, South Africa (http://www.flickr.com/photos/innovationdinner/sets/72157630881776882/), the quarterly magazine – with its glossy production values, high-quality photographs and design – is a reflection of how far the information technology business has come in Africa. The first issue asks “What is Innovation?” and features a broad range of African technology innovators, from Nigerian tablet personal computer maker Saheed Adepoju (http://enciphergroup.com/about/) to one of the world’s best-known technology innovators, South African-born Elon Musk (http://elonmusk.com/).

Publisher Abby Wakama told IT News Africa that the magazine would initially be distributed in South Africa, with plans to expand into Kenya and Nigeria.

“Our aim is to grow the reader base and branch out into new regions,” Wakama said. “The vision is to be the premier voice of Africa’s larger ICT community, covering issues that impact on commerce, trade, industry and the lives of everybody who uses IT.

“Readers do have a choice of publications that talk about ICT that cover technology and products. But there are very few that have an inside track into innovation in Africa. There are not many publications that discuss how technology is making an impact in the lives of Africans.”

For innovators strapped for cash to take their ideas forward, there are several new Africa-based funding sources to turn to.

In East Africa, the Rwanda Innovation Endowment Fund (RIEF) (http://www.mineduc.gov.rw/spip.php?article21) is a collaboration between the Government of Rwanda and the United Nations. The Fund aims to promote research and development (R&D) of “innovative market-oriented products and processes in priority areas of the economy” to increase the country’s wealth and economic competiveness.

For Africans as a whole, there is The Innovation Prize for Africa (IPA) (http://innovationprizeforafrica.org), an initiative of the United Nations Economic Commission for Africa (ECA) and the African Innovation Foundation (AIF) (africaninnovation.org). The prize hopes to place African innovators and entrepreneurs at the heart of the development agenda. It will be awarded to innovators who develop new products, increase efficiency or find ways to do things better and save money in Africa.

Africa Review, published by the Nation Media Group in Kenya, is “a digital news platform” providing “smart insights on African news and to examine important social and political trends in the continent.” It recently came up with a list of 20 East African “bold young innovators to watch”.

The 20 were selected because all of them are working on mobile phone applications and are creating “life-changing mobile apps in health care, education, finance and agriculture.”

They include:

• Jamila Abass from Kenya, the founder and chief executive officer (CEO) for M-Farm (http://mfarm.co.ke/about), which is helping farmers get real-time retail prices for their products.
• Tanzania’s Erric Mutta, founder and CEO of Problem Solved Ltd, set up the MiniShop mobile phone application for small businesses to make accounting and inventory control easier and more transparent – in turn making it easier to access credit.
• Jessie Gakwandi Benimana runs Rwandan company Sail Ltd (http://sailltd.com/) and the Get-It application (http://www.youtube.com/watch?v=vU8SCfyzf9Q), which helps people to find restaurants in the capital Kigali.
• Everyone knows Africans like to tell stories, and Victor Miclovich from Uganda is helping them to do this online. His StorySpaces (storyspaces.net) website “builds on the age-old African tradition of storytelling” for the digital age.
• Tanzania’s Eric Lwambura is using technology to save lives during pregnancy. He is founder of Crystal Interactive Systems (CIS) (http://www.crystal-int.com/), which has developed a mobile phone-based application to assist doctors to detect problems during labour. It is designed for health centres that can’t afford more expensive and sophisticated equipment.
• Kariuki Gathitu from Kenya who founded Zege Technologies (http://zegetech.com/home/), is working on innovative ways to transfer money. His latest development is M-Payer, helping small businesses manage their payments.

By David South, Development Challenges, South-South Solutions

Published: September 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=QZtjxQ5L9gEC&dq=development+challenges+september+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2012issue

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Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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The Water-Free South African Bathing Solution

As the world’s population grows from its current 7 billion to a projected 9 billion in 2050 (UN), competition for access to the Earth’s resources will become fiercer. The most essential resource for life on the planet – and an increasingly precious resource – is water. Water is necessary for the very survival of humans, animals and plants, and is also used in vast quantities by industries and farms.

As demand increases, water resources will need to be conserved more and more, while clever ways will have to be developed to use less water. And there is also another factor to consider for the world’s poor: many millions live in very constrained conditions in urban and rural areas. For their health and dignity, the ability to wash every day is critical. Being clean is vital to being able to economically advance in life: it is something that sounds obvious but is often not a possibility for many millions of people living in slums.

Many will face lives where water is an uncertain resource that will be either expensive to purchase or will require lots of labour to obtain.

Anyone who can come up with a way to help bring the dignity of being clean and healthy while also saving water is onto a winner.

A clever South African, Ludwick Marishane, has developed a clear gel that works like soap and water but doesn’t need H2O to get a person clean.

The product is called DryBath (http://headboy.org/drybath/) and uses a “proprietary blend of a biocide, bioflavonoids and moisturisers.” It differs from common liquid hand anti-bacterial cleanser products that people use to sterilize hands. Those products use alcohol to simultaneously sterilize germs and evaporate the liquid.

DryBath works in a different way by not requiring water or alcohol to complete the washing. The liquid gel is odourless, biodegradable and moisturises and does not need to be rinsed off. It instead leaves users smelling fresh and “tackles the hygiene and water consumption problems in a manner that has never been used before.”

It also comes in a special package developed in South Africa. EasySnap™ sachets allow users to quickly snap the package and dispense the solution on to their hands to have a wash. EasySnap is a rectangular sachet that is snapped in the middle to open.

Marishane, a 22-year-old student at the University of Cape Town, told Reuters that the idea for DryBath came to him when he was a teenager living in his rural home. It was wintertime and his friend didn’t want to bother washing because there was no hot water available.

“He was lazy and he happened to say, ‘why doesn’t somebody invent something that you can just put on your skin and you don’t have to bathe’,” Marishane said.

That was when the light bulb went off in his head.

Intrigued, he started doing research on his web-enabled mobile phone. He trawled through the search engine Google and the online encyclopedia Wikipedia to find what would work as a water-free wash. After six months of research, he came up with the formula for DryBath and acquired a patent.

Now the strategy of Headboy Industries Inc. (headboy.org) – the company set up by Marishane – is to sell DryBath to corporate clients and in turn donate a free sachet for each sale to DryBath’s global charity partners, who will distribute DryBath to poor communities either for free or at a subsidized cost.

Marishane believes his product will be particularly popular with certain industries: flight crews and passengers on airlines; hotels looking to save on water usage; the military for soldiers serving in the field; and NGOs and charities providing services to poor communities, in particular during emergency situations when it is difficult to provide a reliable water supply.

Marishane has won several awards for his invention, including Global Champion of the Global Student Entrepreneurs Awards 2011, and is considered South Africa’s youngest patent holder.

“DryBath will go a long way in helping communities,” he believes.

By David South, Development Challenges, South-South Solutions

Published: September 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=QZtjxQ5L9gEC&dq=development+challenges+september+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsseptember2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
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