Made-in-Africa Fashion Brand Pioneers Aim for Global Success

African fashion brands have not always been the first place fashionistas turned to when shopping for new clothes or shoes in developed economies. While Africa has long been a source of inspiration in contemporary and traditional fashion, the continent has had a weak reputation for manufacturing and selling mass market global fashion brands.

There are initiatives, such as Origin Africa (http://originafrica.org/), an ongoing campaign working to improve African trade by increasing the trade of textiles and apparels, cut flowers, specialty foods, home décor, and fashion accessories. Origin Africa matches African designers and entrepreneurs with experienced industry leaders to “facilitate, coordinate and advance ‘trade, not aid’ efforts”.

While there are many places in Africa engaged in the global clothing manufacturing outsource industry – often paying very low wages – strong African fashion brands are often absent in most developed countries. Well, at least until now.

Two recent examples have joined the well-publicized success of Ethiopia’s soleRebels, maker of rubber-soled shoes (solerebelsfootwear.co). SoleRebels became an Internet success story, harnessing the power of web-based sales to reach customers around the world.

Now another Ethiopian shoe maker is also pushing its way into the global fashion scene. Ethiopian-made sneaker brand Sawa has just been picked up by the American retailer of preppy clothing J. Crew (jcrew.com). The successful catalogue and online clothing retailer has great clout when it comes to promoting a brand, and this should be a big boost to the reputation of African fashion labels.

Sawa’s headquarters is in Paris, France (the physical home of much of the world’s fashion scene) but all its shoes are sourced and made in Addis Ababa, Ethiopia’s capital, and the company’s website is run from there.

Sawa says the key to its success is to be a business first and foremost – not a charity.

“Sawa project does not have the so-called generosity of brands which use Africa just to glorify themselves,” said Wendesen Birhanu, on the company website.

“Sawa is a fashion brand which has taken the challenge to fabricate shoes in Africa. All the added value benefits the continent.”

The company’s shoe factory is modern and has the workers positioned at their desks making the shoes. The brand logo proudly states “Made in Africa” on all the brown cardboard shoe boxes in a bold, red roundel stamp.

Sawa also uses the slogan “vote with your feet” to show the connection between purchasing the shoes and supporting African business and manufacturing.

The footwear, currently available in the United Kingdom, France and through J. Crew in the United States, has a distinctive rubber sole with the African continent embossed on the bottom – a clever design tweak ensuring the wearers will leave an interesting footprint wherever they walk.

The styles available include Dr Bess, a vintage canvas and leather shoe in a low-cut silhouette. The Tsague is a vintage shoe with a mid cut like that used for basketball shoes.

The shoes have been put through their paces in an independent quality assurance lab and each shoe’s details are explained on the Sawa website (http://www.sawashoes.com/index.php?option=com_content&view=article&id=2&Itemid=8&lang=en).

They retail in Europe for between 75 euros and 115 euros a pair – a middle-market price – and come in eye-pleasing colours, from basic black to white to sand, dark blue, grey, brown, red and light blue.

Small and medium enterprises (SMEs) (http://en.wikipedia.org/wiki/Small_and_medium_enterprises) have been identified as an essential part of Africa’s future prosperity and key to its ability to reduce poverty and achieve development objectives like the Millennium Development Goals (MDGs) (www.un.org/millenniumgoals).

Obstacles to growth for SMEs include poor infrastructure, unreliable power supplies, unscaleable business models, low quality standards and poor quality branding and design.

Developing manufacturing in Africa is key to improving incomes and wealth. Creating unique, branded products for overseas markets makes it possible to earn foreign currency and be able to benefit from consumers in other countries. The math is simple: once you have saturated the local market for your product, the only way to boost sales and profits is to seek new customers elsewhere. By selling to people in a country with a higher national income, it is possible to charge more and in turn earn more money for each product. In time, this can lead to significant income rises and in turn, human development gains as the spare cash can be put to improving local living conditions, acquiring education or better health services and consuming better quality food.

Another important feature of selling to overseas customers is competition. Having to compete with the pick of the world’s top brands means a company must raise its game to stand a chance. The pressure forces the company to sharpen its product line, become more efficient, stick to strict quality control and embrace the latest thinking in design, marketing and information technologies.

In short, an African company that can weather a few years successfully selling to overseas customers is going to be a fierce competitor back home.

And, as has been forecast many times, the rise of Africa’s middle class consumers will be a big driver of economic growth in the next decade. If this middle-income consumer class buys lots of African-made consumer products, then the impact on job and wealth creation on the continent will be significant.

Another fashion initiative boosting brand Africa is a partnership between Italian fashion lifestyle clothing retailer Diesel (diesel.com) and the Edun ethical fashion label (edun.com), founded by Ali Hewson and her husband Bono, singer with rock band U2.

The collaboration offers a contemporary take on retro street wear from Africa’s past, while having all the garments made and sourced from Africa.

In March 2013, Diesel+EDUN launched a 25-piece denim collection drawing its inspiration from African creativity. The collection uses raw, untreated denim sourced and manufactured in Uganda. It mixes up Malian textile prints for linings, with outside embroidery drawing on traditional Zulu weaving patterns. It also includes a denim jacket inspired by street wear from 1970s South Africa.

Edun was originally set up to encourage greater trade with Africa as a way to address poverty and boost incomes. Begun in 2005, the brand has tried to overturn the perception that ethical and ecologically sound fashion can’t be fashionable and desirable too.

Edun has sought to be “a creative force in contemporary fashion”, according to its website. In 2007, it launched a line dedicated to making t-shirts entirely made in Africa called Edun Live. Edun Live t-shirts “are entirely ‘Grow to Sew’ African. From cotton to finished tee, all production takes place in Africa.”

Edun has the goal of producing 40 per cent of its fashion collection in Africa by 2013. It does this by “supporting manufacturers, infrastructure and community building initiatives”.

All of Edun’s cotton is harvested to CCIU cotton standards. The Conservation Cotton Initiative Uganda (CCIU) is a cotton-farming program that helps to build sustainable farming communities in Northern Uganda.

Edun is currently working in Kenya, Morocco, Madagascar, Uganda and Tunisia.

The Diesel+EDUN (http://www.diesel.com/diesel+edun/) collaboration had its start at the beginning of 2012. After trips to East and West Africa by Diesel founder Renzo Rosso and Edun founders Ali Hewson and Bono, the idea was hatched to work together to “further apparel trade and development in Africa”. The goal is “bringing business to the continent and highlighting to the fashion world the possibility for sustainable trade and creative opportunity in Africa.”

More than 5,000 farmers participated in the 2011/2012 CCIU program, and more than 8,000 have already enrolled in the 2012/2013 season, the website states.

Edun is also working with Mikono Knits (Mikonoknits.com) to promote traditional African knitting techniques.  Founded in 2005 by Froydis Dybahl Archer, Mikono makes and sells hand-crocheted sweaters and tank tops from its Nairobi, Kenya workshop. The plan is to use the success of Mikono Knits to expand the number of underprivileged women the firm can hire to work for the business. The business currently employs 10 women and uses locally sourced organic cotton and wool, supporting the local economy.

Beyond the actual clothing partnership and African-inspired fashion, there is a clever promotion campaign to raise awareness for the Diesel+EDUN line. Called Studio Africa (http://studioafrica.tumblr.com/), it is a marketing and perception-shaping initiative, “celebrating and promoting creativity in Africa”. It is doing this by promoting nine African artists to better communicate the African vibe of the collection and give the artists’ careers a boost. It is curated and edited by Okay Africa (http://www.okayafrica.com/), a cultural guide to “all the latest music/culture/politics coming from Africa and the Diaspora”.

By David South, Development Challenges, South-South Solutions

Published: March 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Kenyan Book Company Brings Online Sales to East Africa

The Internet has revolutionized retail sales in many developed countries – and nowhere more so than for booksellers. The ability to offer an almost unlimited supply of books through a website is revolutionizing the way people shop and giving life to books long out of print or by unknown authors.

Kenya has recently gained a reputation for doing things differently in Africa and making great strides when it comes to using information technologies. And the next development in this story is the launch of a Kenyan online book shop modelled on the successful U.S. online bookseller Amazon (amazon.com).

A book boom is well underway across the global South. Literary festivals continue to expand, from Colombia in South America to India to Nigeria in West Africa, and so do sales of books, newspapers and magazines. While the publishing industries in developed countries despair at the impact of digital media on their profits, in the global South, rising prosperity and literacy are fuelling greater interest in reading and a growing print publishing industry. For example, India is experiencing 15-per-cent-a-year growth for its publishing industry, which is valued at nearly US $2 billion (Frankfurt Book Fair).

Kenya’s Text Book Centre (TCB) (textbookcentre.com), considered one of the country’s most reputable booksellers, has launched its own online book selling portal and its “eBook web store”. It is targeting readers across East Africa and sells books in 14 categories. Being Kenyan, it is taking an innovative approach that recognizes the large numbers of people who are doing all their transactions over mobile phones. The book portal allows customers to make purchases with their mobile phones using mobile money. This system uses the Kopo Kopo (kopokopo.com) software platform, which allows small and medium sized businesses to accept mobile phone payments.

Kopo Kopo was first developed in Sierra Leone in 2011, before being further prototyped in Kenya. Kopo Kopo wanted to develop an effective mobile platform to help small and medium sized businesses to better interact with their customers. The Kopo Kopo service was officially launched in February 2012 and is partnered with Safaricom, using its M-PESA Buy Goods service. It is being currently used by hundreds of businesses, from “salons to restaurants to office supply stores”, according to Kopo Kopo’s website.

As an added benefit, the Kenyan online book platform is joined by a new marketplace for thousands of African ebooks. This part of the service is called eKitabu (ekitabu.com).

EKitabu will be a big boost to the continent’s authors and also open up new opportunities for budding authors who previously would have struggled to get published and distribute their work. If the ebook web store follows the dynamic of online booksellers in more developed markets, then this ability to gain exposure for author’s work and find an audience could also attract bigger publishers and spark interest in international book deals for formerly obscure writers.

The Text Book Centre was founded in 1964 by two Indian business partners in Kenya, Mr. SV Shah and Mr. MJ Rughani, and is now considered the leading bookstore in Kenya, specializing in leisure and educational books, according to its website.

Headquartered in Nairobi’s central business district, it focuses on providing books for the educational sector and strives to be “East Africa’s leading leisure and educational bookstore and office support resource centre”. It also supplies to customers in Uganda, Sudan, Somalia, Malawi, Zanzibar and Tanzania.

By David South, Development Challenges, South-South Solutions

Published: March 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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African Innovation Helps Make Banking Transactions Safer

As economies grow in Africa, more and more people are conducting their financial transactions electronically. This can be either through mobile phones and digital devices, or through the hole-in-the-wall of the automatic teller machine, or ATM.

These short cuts mean many people no longer have to endure long line-ups at banks to conduct day-to-day financial transactions. This convenience is revolutionizing banking for many millions of people, but there is a risk: fraud and theft. Both are rising, and are costing customers and banks, both in cash and in damage to the reputation of electronic banking.

Criminal gangs and lone individuals alike are behind this crime. Most notorious are the “carding” and “skimming” gangs, who plant devices on ATMs to read plastic bank cards and steal victims’ money. Mobile devices can also be “hacked” by sophisticated criminal gangs and the data stolen and used to plunder bank accounts. Lone thieves also take people hostage and force them to use their card to withdraw money. A crime victim is usually forced to give over his or her Personal Identification Number (PIN), which the thief then uses to withdraw cash from the ATM.

But just as thieves have become cleverer about the new opportunities created by digital financial transactions, enterprising start-ups are developing innovations to improve financial security.

One Kenyan start-up is hoping to be a pioneer in innovative financial safety software for mobile devices and ATMs. Usalama Innovative Systems, LTD. (http://usalama.biz/), co-owned by graduate student and lead programmer Denis Karema (deniskarema.com), has already been singled out for a CIO magazine’s CIO100 Award in Enterprise Innovation in 2011 (http://www.cio.com/cio-awards/cio100).

Karema has been working in information technology since 2008 and has a background in computer science. He has built his experience while working on various information technology projects in East Africa.

The ambitious company says it wants to be “the leading provider of innovative solutions to financial entities in Africa by 2015.” Usalama has developed various systems pending patents and copyrights and has built up experience in deploying enterprise information technology.

Usalama is seeking additional funding from investors for multiple innovations to protect customer financial transactions. One of them is an ATM solution, which the company claims can reduce theft by over 90 per cent. Speaking with the Business Daily Africa website, Karema explained the anti-fraud application, dubbed Safety Pin.

“When someone approaches you or when you are involved in a carjacking, or one of those unfortunate incidences, you give them your card or PIN as they ask for it, but when they get to the machine it does not treat them the same way as it does you,” Karema said.

The thief is presented with what looks like the victim’s bank account but actually only has 10 per cent of their cash on display. The thief will then withdraw this cash and think they have cleaned out the victim’s bank account.

It is a clever solution which doesn’t entirely block the thief from receiving money from the ATM, but just gives them a small portion of the amount in the account. The idea is to fulfil the psychological need of the thief to get some cash in the robbery attempt, so they will then release the hostage and go away.

“We are working on reducing the amounts that can be lost by up to 90 per cent, so it means if I have 100,000 shillings in my account, only 10,000 shillings can be lost through fraud,” Karema said.

The amount that is stolen can be covered by bank insurance policies so that the customer does not suffer a serious financial loss.

“(The) good thing about this application, first of all, is this hasn’t been done before,” Karema said. “People have come close to creating ATM anti-fraud measures, like asking you to put your PIN in reverse. But they don’t seem to work. For each of them, you are ending up having your money stolen and then following up with the fraudster. So our application prevents the money from being stolen in the first place. So our preventative measure is better than a curative one when money is involved. And also the application is applicable globally.

“We intend to have this implemented in each and every commercial bank, not only in Africa, but the rest of the world.

“A bank can recoup investment in our application within the first year [by avoiding the loss of clients and funds from fraud]. Aside from that, the bank is also able to receive complete and detailed reports each and every time a fraud occurs and so it makes it easier for the bank to monitor trends and also to know which of their outlets are having more and more fraud-related cases.”

Other innovations Usalama has been developing include Usalama Pin, which helps commercial banks monitor fraud in real time; Usalama Spy, which gives more detailed fraud reports and analyzes the information; Home Bank, a way to offer 24/7 banking to customers so they can deposit the money directly into savings accounts without delay; and Usalama Mobile, a mobile banking and money service solution.

Usalama believes the suite of solutions will help banks to retain current customers and make their financial transactions safer, attracting so-called “high net worth” clients. Usalama believes this will help banks in Africa grow their number of customers and cash reserves.

“We are always thinking about innovation because we feel that innovation is the key thing to developing sustainable enterprises,” Karema believes.

By David South, Development Challenges, South-South Solutions

Published: March 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Bangladesh Coffin-Maker Offers an Ethical Ending

Few people want to think about death, and many are ill-prepared when it happens to a loved one or friend. But it will happen to us all – and growing ethical and environmental concerns are reshaping the way many deal with the inevitable event. More and more people are seeking a lower-cost option for being disposed of that also does not harm the environment.

There are many ideas out there, but one that is getting attention is using sustainably sourced and fairly traded coffins as a way of reducing carbon emissions resulting from a person’s death.

Bangladeshi pioneers Oasis Coffins (oasiscoffins.com) are crafting ecologically sound, Fair Trade coffins and generating jobs and income for an impoverished region of the country. The coffins are made from locally grown bamboo, seagrass and willow and are a clever piece of design.

Bamboo is as strong as steel and yet flexible, and the coffins made from it look like typical burial boxes – but can be folded back into their footprint to be stored flat. This is a great space-saving innovation and makes it easier to store the coffins and also to ship them to overseas markets. This clever design is reducing the amount of energy used.

Oasis has a manufacturing workshop employing 70 people in the Nilphamari district of Bangladesh (http://en.wikipedia.org/wiki/Nilphamari_District), about 400 kilometres north from the capital, Dhaka. The region is poor, but large quantities of bamboo grow in the area.

It is a region where employment is seasonal and erratic, making family life chaotic as parents constantly search for stable work. Oasis Coffins is located in the Uttara Export Processing Zone (http://www.epzbangladesh.org.bd/bepza.php?id=EPZ-U), run under the authority of the Bangladesh Export Processing Zones Authority (BEPZA), a government agency that aims to “promote, attract and facilitate foreign investment in the Export Processing Zones.”  Its sales office is based in Birmingham in the United Kingdom.

The company began in 2006 with the idea of creating high-quality products using local materials while creating good quality jobs to achieve a double impact: changed lives and a protected environment. The hope is to create a business model that can be replicated elsewhere.

The company is structured to include both its product development and manufacturing in rural Bangladesh. It took its time conducting market research and product development to make sure it had a product people were willing to buy.

“We make beautiful, high quality products in an environment that gives people reliable employment and good working conditions,” said managing director David How on the company’s website. “Our products are in demand from people who are becoming increasingly conscious of their impact on the environment and others.

“It is encouraging to know that in bereavement, we can give life into people and a community in Bangladesh. We want people to know where their products are coming from, and to know that what they buy can benefit people elsewhere.”

According to its website, Oasis Coffins abides by the standards prescribed by the World Fair Trade Organization (wfto.com) and the European Fair Trade Association (http://www.european-fair-trade-association.org/) and is also a member of ECOTA (ecotaftf.org). The ECOTA Fair Trade Forum started in 1990 and is a networking and coordinating body for small and medium sized Fair Trade Enterprises of Bangladesh.

Employees are divided equally between women and men, and many have never been to school. They are paid 30 per cent more than the recommended rate for garment workers in Bangladesh.

Oasis Coffins know by name the farmers who provide the bamboo and all of it is harvested within 20 kilometres of the manufacturing workshop. Oasis Coffins also takes pride in the construction of the workshop, which features plenty of natural light, good ventilation and easy access in and out. A comfortable workshop is important for the health and happiness of manufacturing workers.

Employees receive a pension scheme, paid holidays, sick leave and a lump-sum payment if they leave. There is also a doctor available during working hours for free medical advice.

To help upgrade the skills of the workers, there are lunchtime literacy classes, and employees are also taught how to manufacture products to a high global standard.

The Oasis coffins are benefiting from the growing marketplace for green funerals in Europe and North America.

In Britain, ecological funerals are on the rise as people seek an affordable and environmentally sound way to be dispatched. The UK’s Co-operative Funeral Care, part of the Co-operative Group, is selling the Bangladeshi coffins at more than 900 of its funeral homes in the United Kingdom as part of its ethical strategy.

Providing funeral services can be an effective income generator. In Ghana, craftsmen have developed a global reputation for their quirky coffin designs celebrating the lives of the deceased. Ghana is also pioneering the selling of funeral insurance through mobile phones. Bereavement services are among the many basic needs of all communities, no matter where they are located. Just as people will always be born and get sick, they will also eventually die. Providing services that offer dignity to the families and the deceased can be a boost to local economies.

By David South, Development Challenges, South-South Solutions

Published: March 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Thai Organic Supermarkets Seek to Improve Health

A Thai business is working hard to expand access to organic food in the country. It sees this as part of a wider campaign to improve health in the country – and its success has caught the attention of the government, which wants to turn Thailand into a global health destination.

The Lemon Farm chain run by Suwanna Langnamsank (http://www.lemonfarm.com/lmf/) was started 13 years ago and has grown to nine organic supermarkets in the capital, Bangkok. Lemon Farm works with 200 organic farms in Thailand and employs 160 people.

Organic food (http://en.wikipedia.org/wiki/Organic_food) – grown without chemicals and artificial fertilizers and not irradiated or subjected to other tampering – is believed by many to be healthier because it avoids the harmful effects of accumulating chemicals. It is also thought to be richer in vitamins and minerals because of the use of non-chemical fertilizers on the soil.

Lemon Farm sells made-in-Thailand organic vegetables and fruit, natural gift sets, soap and tea. There are also macrobiotic cafes in the supermarkets called Be Organic.  A macrobiotic diet avoids foods containing toxins (http://www.cancerresearchuk.org/cancer-help/about-cancer/treatment/complementary-alternative/therapies/macrobiotic-diet).

The supermarkets use eye-pleasing modern design to set themselves apart from more conventional supermarkets.

According to Lemon Farm’s website, it is a social enterprise and practices fair trade. It is using market-driven solutions to increase the availability of healthy food in the country. It seeks to support small-scale farmers and champion change in farming methods, encouraging a move away from dependence on harmful chemicals that damage human health and the environment and promoting “agricultural and economic self-sufficiency”.

The macrobiotic restaurant operates to six values, among them using fresh vegetables and only using produce from associated farms. The restaurants do not use added sugar, they cook using a pressure cooker, and use natural ingredients such as sea salt, ginger, fermented soy sauce and natural miso. They do not use any artificial preservatives or flavour enhancers such as monosodium glutamate (MSG), a common practice in Asian cooking.

Lemon Farm’s success as an organic food pioneer has caught the attention of the Thai government. The Ministry of Commerce (http://www2.moc.go.th/main.php?filename=index_design4_en) has contracted Lemon Farm to join its campaign to offer organic food in schools and hospitals.

By promoting organic food, the government is hoping to boost farmers’ incomes while improving health in the country and bolstering the country’s thriving medical services industry serving foreign patients.

“We need to promote healthy food and a healthy environment,” Piramol Charoenpao, deputy permanent secretary at the Ministry of Commerce, told Monocle magazine. “Thailand is a medical hub. The idea is to have retreat-style hospitals serving organic food. We’re increasing organic food production and educating people about it.”

Thailand has already built a good reputation with its medical and health services. More than 1.6 million non-Thais are treated in Thai hospitals annually, with an estimated 500,000 travelling specifically for medical treatment (The Guardian).

Former Thai Prime Minister Thaksin Shinawatra mooted the idea of making the country an international leader in medical tourism in 2003. It is expected providing medical services to overseas patients will make the country US $3.3 billion by 2015 (The Guardian).
 
It is hoped that offering organic food in hospitals and health facilities will boost the attractiveness and effectiveness of using health services in Thailand.

Medical tourism is considered one of the fastest-growing sectors in the world. Estimates place it as a market worth US $100 billion. Three countries that compete in this market by offering medical services in the English language include India, Singapore and Thailand. They compete by offering services comparable to wealthier countries but at considerably less cost.

Lemon Farm says it is on a mission to develop the marketplace for organic food in Thailand by educating consumers and producing “innovative natural food”.  It looks like it has already made a big impact.

By David South, Development Challenges, South-South Solutions

Published: February 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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