Indian Initiatives to Make Travel Safer for Women

Shocking assaults on women traveling in India have galvanized innovators to find solutions. One solution that is proving successful is to establish specialist taxi services for women. As a happy additional benefit, these taxi innovators are transforming the taxi experience, introducing more ethical practices such as honest fares, professional and safe driving habits and clean, hygienic and comfortable taxis.

With sexual harassment levels high and several shocking assaults and rapes of women in Indian cities grabbing global media attention, Indian women are now being offered a variety of women-driver-only taxi services to ensure they get to work and home again safely.

As well as offering their passengers security, these companies are also redefining the taxi experience with innovation. As travelers know, the taxi experience in many cities can be frustrating, fraught with scams, rip-offs, disputes over fares, unhygienic taxi interiors and poor driving skills. These pioneering women-only taxi companies are trying to show there is another way: that taxis can be clean, meters honest and driving safe and sound.

Security for women has come into the media spotlight in India after a series of high-profile attacks and sexual assaults. The country is undergoing major economic and social change as it modernizes and urbanizes. Women are seeing their incomes and their role in the economy increase.

This brings both opportunities and risks. Women who would have only lived and worked in a small geographical area, and generally associated only with their family or a small village, are now mobile and in contact with the busy urban environments of megacities awash with strangers.

One woman is raped every 20 minutes in India, according to the National Crime Records Bureau. But police estimate only four out of 10 rapes are reported, largely due to victims’ fear of being shamed by their families and communities. At the beginning of March 2013, a campaign to raise awareness on women’s safety was launched in Delhi to chime with International Women’s Day. The UN also confirmed in March 2013 a global strategy to combat violence against women (http://www.un.org/womenwatch/daw/csw/57sess.htm).

One champion of safer transport for women in India is Revathi Roy, a rally car driver and entrepreneur. She started a women-only taxi company in Mumbai called Forsche in 2007 out of raw economic need, and to solve a problem.

“I am a very fussy passenger and I would get upset that the seat was not comfortable, or the driver was driving too rashly for my liking,” Roy told BBC News.

“I would also find it irritating that some drivers would stare at me from their rear-view mirror and one day, I just decided I had had enough.”

Forsche – pronounced “for she” – a play on the German car maker Porsche’s name – was one of the pioneers in bringing all-women taxi services to India. Their drivers’ uniform came in pink and purple with a purple scarf worn around the neck.

However, Roy parted ways with her previous business partner and set up Viira Cabs (viiracabs.com/) in 2011. Viira means ‘courageous woman’ according to Roy.

Roy hopes passengers from young girls to senior citizens will feel safer and more confident knowing a woman is the driver.

“The attitude of Indian mothers is changing,” she said. “Now they know their daughters go out and drink. They realize they may as well keep them safe by putting them in the hands of a woman who at all times is playing the role of a mother or a sister.  A man can’t be a woman. And just because a woman is sitting at the wheel she doesn’t become a man.”

The company has 20 taxis and 25 drivers. It uses a fleet of Maruti Eecos (http://marutisuzukieeco.in/), a mini van made by Suzuki capable of carrying four adult passengers and their luggage. Viira also seeks to improve driving standards on Mumbai’s roads by setting a good example with safe, defensive driving techniques.

A pioneer of female taxi drivers in India, Roy is now the Mentor and Chief Driving Officer for Viira Cabs. According to the company’s website, she is looking to train thousands of women to be able to make their livelihood as a taxi driver.

“Driving is still very male dominated and in Mumbai where most people travel by public transport, there are very few women with driving licenses,” she explained.

“Viira is a very powerful platform for poor, urban women who are now able to earn up to Rs 12,000 a month (US $222),” Roy told CNN.

Viira’s drivers wear a professional uniform of a peaked cap, white short sleeved shirt with blue trim, and a plastic identification badge on a blue lanyard. This makes it clear from the start to passengers who is driving them.

The service runs 24 hours a day, seven day a week, and journeys are dispatched from the company’s call centre. To keep the service safe as can be, all vehicles are monitored by GPS (global positioning system) and a panic alert system. The drivers receive self-defence and defensive-driving training so they can elude any dangers while on the road. They also know how to handle roadside emergencies and are backed up by 24/7 support from the call centre.

The taxis follow the standard charges set down by the Mumbai region. By using mini-vans, passengers are able to enjoy a comfortable and roomy ride in air conditioned comfort – a big plus in a hot country. The vans run on CNG (compressed natural gas) (http://en.wikipedia.org/wiki/Compressed_natural_gas), reducing pollution.

To add even more value to the journey experience, the taxis feature live television and Internet web surfing using something called Tabbie TM (Tablet in a Cab), a 10-inch-wide computer tablet.

In addition to the taxi service, the Viira Motor Training School offers driver training to women with low incomes. Its 12-week program covers all the main areas of taxi-driving skills – driving theory, mechanics, customer service, health and safety and self-defence – but also goes to the next level and gives the students training on a vehicle-driving simulator donated by the Suzuki company.

Roy said she hopes to expand the business from Mumbai to smaller urban areas “where Indian women are most starved of opportunities.”

Long-term, she wants to become “India’s premier chauffeur and fleet service.”

Roy’s success with these companies led to the founding of the social enterprise Sakh Consulting Wings (http://sakhaconsultingwings.com/about-us.php) to support establishing similar services in other Indian cities.

Sakha Consulting Wings is partnered with the Azad Foundation to promote taxi driving as a viable career for women from poor backgrounds.

Super Cabz in Delhi (http://www.supercabz.com/women-friendly-cab-service-delhi-ncr.php) is another service aimed at women. It has innovations such as panic buttons in the back seats of the cabs and mobilizers to allow the central call centre to shut the cab’s engine down in an emergency. There is also a GPS monitoring and tracking system to keep tabs on the cabs as they go about the city.

By David South, Development Challenges, South-South Solutions

Published: May 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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African Innovation Helps Make Banking Transactions Safer

As economies grow in Africa, more and more people are conducting their financial transactions electronically. This can be either through mobile phones and digital devices, or through the hole-in-the-wall of the automatic teller machine, or ATM.

These short cuts mean many people no longer have to endure long line-ups at banks to conduct day-to-day financial transactions. This convenience is revolutionizing banking for many millions of people, but there is a risk: fraud and theft. Both are rising, and are costing customers and banks, both in cash and in damage to the reputation of electronic banking.

Criminal gangs and lone individuals alike are behind this crime. Most notorious are the “carding” and “skimming” gangs, who plant devices on ATMs to read plastic bank cards and steal victims’ money. Mobile devices can also be “hacked” by sophisticated criminal gangs and the data stolen and used to plunder bank accounts. Lone thieves also take people hostage and force them to use their card to withdraw money. A crime victim is usually forced to give over his or her Personal Identification Number (PIN), which the thief then uses to withdraw cash from the ATM.

But just as thieves have become cleverer about the new opportunities created by digital financial transactions, enterprising start-ups are developing innovations to improve financial security.

One Kenyan start-up is hoping to be a pioneer in innovative financial safety software for mobile devices and ATMs. Usalama Innovative Systems, LTD. (http://usalama.biz/), co-owned by graduate student and lead programmer Denis Karema (deniskarema.com), has already been singled out for a CIO magazine’s CIO100 Award in Enterprise Innovation in 2011 (http://www.cio.com/cio-awards/cio100).

Karema has been working in information technology since 2008 and has a background in computer science. He has built his experience while working on various information technology projects in East Africa.

The ambitious company says it wants to be “the leading provider of innovative solutions to financial entities in Africa by 2015.” Usalama has developed various systems pending patents and copyrights and has built up experience in deploying enterprise information technology.

Usalama is seeking additional funding from investors for multiple innovations to protect customer financial transactions. One of them is an ATM solution, which the company claims can reduce theft by over 90 per cent. Speaking with the Business Daily Africa website, Karema explained the anti-fraud application, dubbed Safety Pin.

“When someone approaches you or when you are involved in a carjacking, or one of those unfortunate incidences, you give them your card or PIN as they ask for it, but when they get to the machine it does not treat them the same way as it does you,” Karema said.

The thief is presented with what looks like the victim’s bank account but actually only has 10 per cent of their cash on display. The thief will then withdraw this cash and think they have cleaned out the victim’s bank account.

It is a clever solution which doesn’t entirely block the thief from receiving money from the ATM, but just gives them a small portion of the amount in the account. The idea is to fulfil the psychological need of the thief to get some cash in the robbery attempt, so they will then release the hostage and go away.

“We are working on reducing the amounts that can be lost by up to 90 per cent, so it means if I have 100,000 shillings in my account, only 10,000 shillings can be lost through fraud,” Karema said.

The amount that is stolen can be covered by bank insurance policies so that the customer does not suffer a serious financial loss.

“(The) good thing about this application, first of all, is this hasn’t been done before,” Karema said. “People have come close to creating ATM anti-fraud measures, like asking you to put your PIN in reverse. But they don’t seem to work. For each of them, you are ending up having your money stolen and then following up with the fraudster. So our application prevents the money from being stolen in the first place. So our preventative measure is better than a curative one when money is involved. And also the application is applicable globally.

“We intend to have this implemented in each and every commercial bank, not only in Africa, but the rest of the world.

“A bank can recoup investment in our application within the first year [by avoiding the loss of clients and funds from fraud]. Aside from that, the bank is also able to receive complete and detailed reports each and every time a fraud occurs and so it makes it easier for the bank to monitor trends and also to know which of their outlets are having more and more fraud-related cases.”

Other innovations Usalama has been developing include Usalama Pin, which helps commercial banks monitor fraud in real time; Usalama Spy, which gives more detailed fraud reports and analyzes the information; Home Bank, a way to offer 24/7 banking to customers so they can deposit the money directly into savings accounts without delay; and Usalama Mobile, a mobile banking and money service solution.

Usalama believes the suite of solutions will help banks to retain current customers and make their financial transactions safer, attracting so-called “high net worth” clients. Usalama believes this will help banks in Africa grow their number of customers and cash reserves.

“We are always thinking about innovation because we feel that innovation is the key thing to developing sustainable enterprises,” Karema believes.

By David South, Development Challenges, South-South Solutions

Published: March 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Safety at stake

By David South

Annex Gleaner (Toronto, Canada), February 1997

Toronto’s innovative crime-fighting and crime-prevention experiments face elimination if and when the city is swallowed up by the monolithic megacity. And the Annex’s status as one of Toronto’s safest neighbourhoods could be destroyed by the resulting tax increases.

Since the late 1980s, thinking about crime in Toronto has focused on public safety rather than just cops in cars. Taking what can be called a holistic approach, the city has poured millions into public health programs, street lighting, safety audits and social services, and it has led the region in putting cops back on foot patrol.

Carolyn Whitzman, coordinator of the Safe City Committee – founded in 1989 and a symbol of that attitude change – worries many of the services will find their funds cut or their street-level approach altered.

“I don’t know if people in Toronto realize how privileged they are,” she says. “All these programs have led us to be one of the safest cities in the world. There is nothing like the Safe City Committee in surrounding municipalities. There is nothing like it at Metro – though they do fund safety initiatives.”

The Safe City Committee was the first of its kind in North America and subsequently has been copied by other cities. Initiatives funded by the committee include pamphlets on ending sibling violence, self-defense tips for volunteer workers, a youth drop-in centre at Dufferin Mall and community safety audits.

Whitzman also worries the new meagcity will follow the advice of government consultants KPMG, who recommended replacing some police duties with volunteer labour.

“They recommended store fronts (community police booths) and reporting of accidents be run by volunteers. What if you want a police officer?”

Whitzman also doesn’t like plans to encourage police to spend more time in their cars filing reports on laptop computers. She would rather see them out on the beat.

She also fears school safety programs, like extra lighting, will be jettisoned as school boards chase savings. This also applies to the TTC and public housing. (Whitzman says some housing projects have already cut security due to provincial funding reductions.)

Another factor could jeopardize the Annex’s status as one of the safest neighbourhoods in the city. Higher taxes may chase out homeowners, and the Annex many once again become a haven for transient populations living in rooming houses, as it was in the 1960s and 1970s.

According to Joe Page, a crime analyst at 52 Division for the past quarter century, the Annex had the dubious reputation in the late 1970s of being the busiest neighbourhood in Toronto for police.

It’s a different story today. For example, in the portion of the Annex between Avenue Road and Spadina Road from Dupont south to Bloor, there was one murder in 1995 and none in 1996, and major assaults were down from nine in 1995 to five in 1996. There was one murder in the Little Italy area west of Bathurst in 1996.

If there is a good side to rising crime rates in the surrounding municipalities, it’s that councillors there can no longer ignore public safety issues. This could mean greater sympathy for Toronto’s plight from once-smug suburban councillors.

Whitzman sees hypocrisy in the attitudes of many of the satellite cities. “Scarborough has a bad reputation and other municipalities are not immune to safety issues.”

Other stories from the Annex Gleaner: 

An Abuse of Privilege?

Artists Fear Indifference from Megacity 

Will the Megacity Mean Mega-Privatization? 

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