Solar Sisters Doing it for Themselves: Tackling African Light Famine

A social enterprise is seeking to capture the power of the sun to bring light and economic opportunity to women in Africa. Using a direct-marketing distribution system, it sells solar lamps and lanterns to some of Africa’s remotest communities. Solar Sister (www.solarsister.org), launched in Uganda in 2010, is hoping to do for power generation what mobile phones have done for communication in Africa: make a technological leap to a model of grassroots power generation, rather than waiting for large-scale power schemes to eventually reach the poor and rural.

More than 1.7 billion people around the world have no domestic electricity supply, of which more than 500 million live in sub-Saharan Africa (World Bank).

Solar power is being creatively used in many countries to tackle energy poverty and give women, in particular, viable sources of income. In India, whole villages are already using solar energy and improving their standard of living. Various companies and projects are selling inexpensive solar appliances – from cooking stoves to lanterns and power generators – across the country.

A billion Africans use just four percent of the world’s electricity (The Economist). Energy poverty is already harming further economic growth and development gains. With Africa’s population expected to double to 2 billion by 2050, the gap between people’s needs and the power available is stark: in Nigeria, out of 79 power stations, only 17 are working (The Economist).

A report by the International Finance Corporation called the sub-Saharan solar market the largest in the world – a market of 65 million would-be customers, who could access off-grid lighting over the next five years (IFC). The report anticipated high growth rates of 40 to 50 percent for anyone entering the market, with less than one percent of the market currently being served.

Being able to see at night unleashes a vast range of possibilities, such as being able to work or study later. But for the very poor, lighting is often the most expensive household expense.

As Solar Sister founder Katherine Lucey points out, households “rely on kerosene lanterns and candles for light. They spend up to 40 percent of their family income on energy that is inefficient, insufficient and hazardous. Widespread use of kerosene has an adverse impact on local air quality as well as on global climate change.

“Poor lighting, smoke and rudimentary lanterns are responsible for a large number of infections and burn injuries. Within the household, women are responsible for kerosene purchases and use – in order for new clean energy technology to be adopted at the household level, women have to ‘buy in’ to the technology.”

And this is the challenge: to find an affordable – and sustainable – way to bring electricity and energy to people living in remote and rural areas. These are places that face stark options: to remain off-grid and energy poor, or to abandon their communities and join the many millions across the global South on the march to urban and semi-urban areas in search of income and opportunity.

Lucey says that could be “a recipe for disaster”.

“In a country like Uganda, with a population of 32 million people, it is not possible to have them all move to Kampala to access electricity,” she said. “It would overburden already stretched infrastructure and services and disrupt the social and economic structures of an entire population. In the end, it can challenge the stability of entire nations.”

The Solar Sister direct-marketing model works like this: micro-investment capital of US $500 is invested in one Solar Sister Entrepreneur and she receives a ‘business in a bag': a start-up kit of inventory, training and marketing resources. As her own boss, she has a strong incentive to succeed. She uses the money to purchase a consignment of lamps or lanterns, which she then sells, encouraging people to replace kerosene lamps with solar lamps: healthier, safer and better for the environment. She is encouraged to use her existing networks of family, friends and neighbours to reach rural and hard-to-reach customers.

The Solar Sister, after succeeding in selling the first consignment of lamps, then receives training in marketing and inventory and business skills. She can then move on to be a team leader and recruit other Solar Sisters. She earns a commission from the lamp sales, which help to improve her ability to pay for healthcare, education and food for her family. She then repays the cash for the lamps and the cycle starts all over again with a new consignment.

The model will sound familiar to many: it is what has built successful marketing machines like the famous all-women’s make-up and beauty products seller Avon (www.avon.com). Or the other famous direct marketing behemoth, Amway (www.amway.co.uk).

The Solar Sister model is heavily dependent on the success of word-of-mouth to grow:

“What we have found is that the women are the best distribution system for bringing new technology to rural households since they sell through their trusted networks of family, friends and neighbours,” Lucey said. “They use the lamps themselves, and then talk passionately about the benefits: the better light, the money they save by not having to buy kerosene, the amount of time their children are able to study, the cleaner air and safer environment for their kids.”

According to Lucey, the business model “brings solar technology right to the women’s doorstep. The Solar Sister business model developed as a grass-roots solution to the gender-based technology gap. Women make up 70 percent of the rural poor, but are often left out ‘in the dark’ when it comes to technology solutions.”

It is still early days for Solar Sister, which has been in operation for just over a year and now has 107 Solar Sister Entrepreneurs working in 10 teams reaching 34 communities in three countries – Uganda, Rwanda and Sudan. Lucey says the goal is to build a network of 1,500 female entrepreneurs in Africa over the next two years, benefiting over 1 million people.

Apart from the business model and the new technology, there is a radical concept at the heart of Solar Sister: to replicate for electricity generation the distributed and rapid growth that has been seen with mobile phones. In just five years, the availability of mobile phones in Africa increased by 550 percent.

“Distributed energy, such as solar, puts the investment in energy generation rather than transmission, and breaks the problem into smaller, achievable, components that do not have to wait for political processes for implementation,” explains Lucey. “It allows for the possibility that people can solve their own problems rather than wait for government or NGOs to come solve their energy problems for them. Distributed solar has the potential to leap-frog the 20th century grid-based solution, much like mobile phones have done in the telecom industry.”

One of the solar lanterns for sale is manufactured by D.Light Design. Their newest lantern model is called Kiran (http://www.dlightdesign.com/products_kiran_global.php). It sells for US $10 and provides up to eight hours of light on a full battery, its manufacturers say. D.Light Design calls it the “$10 Kerosene Killer” because it believes it has the right mix of price and technology to trump the need to use kerosene lanterns. The lantern gives off a white light powerful enough so people can read, study or do domestic tasks. A solar panel sits on top of the lantern, which is shaped like a drinking thermos with a large carry handle on top.

Other solar lamps/lanterns have been burdened by cost, ranging in price from US $15 to US $30: a prohibitive price for many poor people.

The ubiquity of mobile phone payments in Africa has made it much easier to transfer funds back and forth between the entrepreneurs and Solar Sister. And since its launch, Solar Sister has learned how to change and adapt to local conditions.

“These women are the experts in their local communities of what works and what doesn’t,” Lucey said. “Solar Sister Voila (http://www.solarsister.org/voila-uganda) decided to visit the roadside market stalls at night when shopkeepers were burning kerosene lamps for light. She got their instant attention with the high brightness of her solar powered lamps.

“Solar Sister’s mission is to bring more and more women from the veils of smoke, darkness and anonymity to the forefront of a clean energy revolution.”

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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South Africa Innovates Healthcare with Prepay Phone Vouchers

Pioneers in Africa are experimenting with new ways to fund the delivery of healthcare that is affordable and sustainable and not dependent on foreign aid and donations. A South African company is prototyping the selling of pre-payment healthcare services through mobile phones with a range of vouchers that can be bought and downloaded at the tap of a keypad. They are priced at between US $12 and US $49 and cover medical and dental check-ups, tests, treatments, chronic care and medicines. They are flexible and can also be sent to friends and family who need help.

In South Africa, poverty is still widespread. The majority black population has a median income of US $2,000 a year (New Internationalist) and many still live in crowded townships and poor rural communities. Poverty has also increased for many white Afrikaner South Africans (http://en.wikipedia.org/wiki/Afrikaner). A study by the Standard Bank of South Africa found the number of whites earning less than US $80 a month grew from 2000 to 2004 by more than 50 per cent. In the government capital of Pretoria, 50 Afrikaner squatter camps have emerged in recent years. For many, affordable healthcare is a critical issue.

The story of healthcare in Africa is not a linear one of constant progress. The continent as whole achieved its lowest child mortality rates in the 1970s. But after that, the quality of healthcare declined as a result of various factors including economic crises and the HIV/AIDS crisis – both of which overwhelmed public systems. In sub-Saharan Africa, health systems reached rock bottom in the late 1990s.

“Few people could afford annual check-ups, medicines or user fees at hospitals,” wrote Dr. Ebrahim Malick Samba in the paper “African health care systems: what went wrong?” for News Medical (www.news-medical.net). “One result was the resurgence of infectious diseases such as malaria, tuberculosis and cholera.

“Prior to the 1980s, the district hospitals, community health centres and other outreach health posts provided medical services and essential drugs free of charge. With reforms, user fees and cost recovery were introduced, and the sale of drugs was liberalized.

“Many governments discontinued budget support to the health sector which paralysed the public health system. There was no money for medical equipment and maintenance; salaries and working conditions declined.”

Things have been steadily improving from this low base through the 2000s, the result of increased aid funding for public health systems and greater national investments in staff, facilities and equipment. There is still a long way to go, but Africa is becoming a world leader in developing and deploying mobile phone applications for health and healthcare.

Despite dramatic improvements to the quality of hospitals and the number of qualified doctors, the continent’s healthcare services are still a patchwork, with rural and slum dwellers poorly served and the stresses of treating patients with contagious diseases like HIV/AIDS and malaria pushing resources to the limit.

Research has shown it is better and fairer to develop pre-payment mechanisms for healthcare than to just hit patients with fees when they are ill. With pre-payment, a person can buy care services when they are financially able to and bank up care for when they become ill and not able to work and save.

This is a crucial issue for people with low incomes who can quickly be devastated by their illness or that of loved one or family member.

The World Health Organization (WHO) has taken a firm stand against so-called out-of-pocket payments and encourages the growth in pre-payment methods. The World Health Report 2000 found that “Fairness of financial risk protection requires the highest possible degree of separation between contributions and utilization.”

South Africa’s Yarona Care (www.yaronacare.co.za/prepaid.html) – a health insurance provider network – is rolling out prepaid mobile phone vouchers, allowing patients to see doctors or dentists and even traditional healers for treatment. When a patient visits, the healthcare worker redeems the mobile phone voucher to get paid. One product, Impilo Go, allows people to pay for one visit to a doctor and seven days of medicine for R230 (US $34). For people on a tighter budget, there is Impilo Care for R80 (US$12). A patient can visit a nurse practitioner for a medical check-up and receive tests.

Impilo One offers medicines alone for R100, while Impilo Plus for R195 (US $29) is aimed at people with chronic conditions. They can get a prescription from the doctor and then go to a pharmacy participating in the scheme to receive medicines.

Dental work is also covered by the vouchers.

An online demonstration shows how the mobile phone process works (www.yaronacare.co.za/cellphonedemo.html).

The service is marketed at a mix of customers, from individuals to corporate clients looking to cover large numbers of people to government and NGOs. They can purchase services by voucher, payroll schemes or mobile phones.

Prepaid by mobile phone as a concept is already well established across Africa. It is a simple way to make payments and sell services. In the case of Yarona’s offering, the customer or patient uses their mobile phone to dial a code to pay for a service. When at the doctor or dentist’s office, he or she spends the voucher for the service by giving a unique code to the healthcare professional. Once this is done, Yarona Care pays the healthcare provider for the service.

The voucher approach allows customers to buy health services for family members for a defined period of time. Vouchers can also be sent to family members for emergencies.

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Indian ID Project is Foundation for Future Economic Progress

India is in the midst of the biggest national identification project in the country’s history. The aim is for every Indian to receive a voluntary electronic identification card containing his or her details and a unique number. Called an Aadhaar, it is a 12-digit unique number registered with the Unique Identification Authority of India (http://uidai.gov.in) (UIDAI). The project joins a growing trend across the global South to map populations in order to better achieve development goals.

About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that number will double by 2030 as a result of rapid urbanization in developing countries. How to improve slum-dwellers’ living conditions and raise their standard of living is the big challenge of the 21st century.

With just four years to go until the 2015 deadline to meet the Millennium Development Goals (http://www.undp.org/mdg), and the current economic downturn reversing some gains, any tool that can make development decisions more precise has to be a benefit.

Innovators are turning to the opportunities afforded by digital technologies to reach slums and poor areas. The approaches vary, from India’s national identification system to new ways of using mobile phones and Internet mapping technologies. With mobile phones now available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum and poor areas and map population needs.

Put to the right use, this powerful development tool can fast-track the delivery of aid and better connect people to markets and government services. In a country of severe regional disparities and caste (http://en.wikipedia.org/wiki/Caste) divisions, the national identification number has the advantage of not documenting people in a way that would bring prejudice.

India’s Aadhaar is intended to serve a number of goals, from increasing national security to managing citizen identities, facilitating e-governance initiatives and tackling illegal immigration. While critics of ID schemes complain about the civil liberties implications of national identity card projects (www.bigbrotherwatch.org.uk), it is a fact that countries that want to increase the social benefits available to their citizens need to understand who those citizens are, where they live and what their social needs are. India’s problem to date has been a lack of knowledge of its citizens: many millions exist in a limbo world of not being known to local authorities.

The unique number is stored in a database and contains details on the person’s demographics (name, age, etc.) and biometrics (http://en.wikipedia.org/wiki/Biometrics) – a photograph, 10 fingerprints and an iris scan. Residents in an area find out about the Aadhaar through various sources, from local media to local government agencies. An ‘Enrolment Camp’ is established in the area where people go to register, bringing anything they have that can prove their identity. The biometric scanning takes place here. ID cards are issued between 20 and 30 days later.

On January 13, 2011 the project declared it had registered its millionth person, a 15-year-old named Sukrity from North Tripura. The goal is to register 600 million people in the next four years.

One of the immediate advantages to many poor people is gaining access to banking services for the first time, because an Aadhaar number is accepted as sufficient ID to open a bank account. The identification authority says the scheme will be “pivotal in bringing financial services to the millions of unbanked people in the country, who have been excluded so far because of their lack of identification.”

The Times of India reported in 2010 that Khaiver Hussain, a homeless man in an addiction treatment programme, was able to get a bank account after receiving the identification number. He was able to open an account with the Corporation Bank along with 27 other homeless people. Having a bank account has removed the fear he had of being robbed of his meagre savings while he slept.

Another homeless day labourer, Tufail Ahmed from Uttar Pradesh, said “This passbook and the UID card have given people like me a new identity. It has empowered us.” He has been able to use the saved money to rent a room with four other day labourers.

In countries where no national ID card schemes exist, people are turning to other methods to register and map populations in order to improve their living conditions.

In Kenya and Brazil, digital mapping projects are underway using mobile phones to paint a picture of the population living in slum areas and shanty towns. An NGO called Map Kibera (www.mapkibera.org) began work on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya. The Map Kibera project uses an open-source software programme, OpenStreetMap (www.openstreetmap.org), to allow users to edit and add information as it is gathered.

An NGO called Rede Jovem (www.redejovem.org.br) is deploying youths armed with GPS (global positioning system)-equipped (http://en.wikipedia.org/wiki/Global_Positioning_System) mobile phones to map the favelas of Rio de Janerio.

Powerful tools now exist to aid digital mapping. Google Maps (www.maps.google.com) is one example.

While the project is impressively ambitious – and it remains to be seen if it is completed as planned – the economic and development implications of this vast data collection and national identification are enormous. It will enable very accurate identification of markets and needs and also of development challenges and needs. This should lead to many business innovations in the country in coming years and also draw in more business from outside the country.

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Ghana’s Funeral Economy Innovates and Exports

The West African nation of Ghana’s funeral economy is attracting innovation and grabbing attention outside the country. The nation’s elaborate – but expensive – funeral rituals provide craftsmen with a good income. And new products are being introduced to handle the financial consequences of this unavoidable fact of life.

As Africa undergoes the biggest shift from rural to urban in its history, the continent is experiencing a technology boom, mainly led by the mobile phone. Mobile phones have become important transactional tools in daily life, enabling people to communicate and to do business, thanks to micropayments and prepay. Interwoven in these twin phenomena of greater urbanization and the mobile phone economy is a rising and growing middle class population with spare cash to spend on more than just the basics of survival. And all of this is throwing up new economies and new products to sell to these middle class customers.

It is in this context that Ghana’s flamboyant and vibrant funeral ceremonies have become an economy unto themselves.

Ghana’s crafty craftsmen have developed a global reputation for their bizarre but highly skilled coffin designs. They build striking coffins of elaborate designs and shapes and flamboyant colours. The coffins usually take on the shape of an aspect of the deceased’s former profession or vocation. For example, a pilot gets buried in a mock-up of the plane they flew, or a farmer is buried in his main crop, like a giant corn cob.

It is proof the creative economy works and adds value to existing products and services. What were just simple coffins for a utilitarian task (burying the dead) becomes an elaborate work of art and transforms burial into a grander experience.

One of the most popular designs is the now-ubiquitous and much-coveted mobile phone: Africa’s great electronic connector. And it is the mobile phone that is allowing people to buy life insurance to be able to pay for the coffins and elaborate funerals.

Mobile money is a dynamic and fast-growing industry that is firmly established in the global South. Some are forecasting the market in mobile payments will reach US $60 billion by 2015.

A range of companies are now offering life insurance policies that can be paid for in small “micropayments” by mobile phone. This is an important service for people who may not have a formal bank account and who can be devastated by the costs of a family member’s funeral.

The two companies pioneering this “micro-insurance” service are Hollard Insurance (http://www.hollard.co.za) and Mobile Financial Services Africa (http://mfsafrica.com). Both are offering funeral insurance by mobile phones. Working with MTN – Africa’s largest mobile phone group (www.mtn.com.gh) – they are launching the mi-Life insurance product, sold for between US 0.80 cents and US $4 for a month’s coverage.

MTN pioneered its Mobile Money service in 2009. Out of 9 million MTN mobile phone subscribers in Ghana, 1.8 million have signed up for the opportunity to pay bills and make other financial transactions over their mobile phones.

Selling life insurance by mobile phones is radically altering the marketplace for this product. Life insurance had been out of the scope of most Ghanaians just as bank accounts were beyond the reach of the poor.

Jeremy Leach, head of micro-insurance at Hollard, told AllWestAfrica (allwestafrica.com), that 55 percent of Ghanaians say they can’t afford life insurance. “In terms of affordability, we’ve tried to address that.”

MTN Mobile Money Ghana’s general manager, Bruno Akpaka, told the Financial Times mi-Life is 50 to 70 per cent cheaper than comparable policies.

Subscribers sign up by using their mobile PIN (personal identification number) at a local kiosk, or send a short message service (SMS) on their handset. Once signed up, a monthly premium is taken from their account. When it runs out, they top it up at the kiosk again.

It currently offers basic funeral cover: a lump sum to the family when the main income earner dies. This money is used towards the costs of expensive funerals. Other products in the pipeline include insurance for school fees.

For the coffin craftsmen, the fast-growing economy of African online shopping is helping with sales. The elaborate craft coffins can be bought online from various platforms including eShopAfrica.com, which promises to sell “fair trade direct from Africa.” Its dedicated Ghana coffin pages (www.eshopafrica.com/acatalog/Ga_Coffins.html) advertise small coffins that take a month to make, and larger ones can take up to three months to build. Prices advertised on the eShop site range from US $1,500 for a full-sized, six-foot coffin, to US $175 for a “desk top chest.”

Designs range from a mobile phone to a Ferrari race car to a computer mouse. But it is not just the resting places for the deceased that are on sale. The cabinet- and coffin-making skills are also turned to making a wide range of storage cabinets in bright colours and imaginative shapes, from a football to a red pepper and a beer-bottle shaped drinks cabinet.

The global attention for the craftsman has been impressive. They are lauded by fine art collectors around the world and have been shown in galleries such as London’s Jack Bell Gallery (www.jackbellgallery.com/paajo.html). The legendary coffin artist Paa Joe is one of the most featured in gallery shows.

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=2U-YBgAAQBAJ&dq=development+challenges+april+2011&source=gbs_navlinks_s

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Solar Sisters Doing it for Themselves: Tackling African Light Famine

A social enterprise is seeking to capture the power of the sun to bring light and economic opportunity to women in Africa. Using a direct-marketing distribution system, it sells solar lamps and lanterns to some of Africa’s remotest communities. Solar Sister (www.solarsister.org), launched in Uganda in 2010, is hoping to do for power generation what mobile phones have done for communication in Africa: make a technological leap to a model of grassroots power generation, rather than waiting for large-scale power schemes to eventually reach the poor and rural.

More than 1.7 billion people around the world have no domestic electricity supply, of which more than 500 million live in sub-Saharan Africa (World Bank).

Solar power is being creatively used in many countries to tackle energy poverty and give women, in particular, viable sources of income. In India, whole villages are already using solar energy and improving their standard of living. Various companies and projects are selling inexpensive solar appliances – from cooking stoves to lanterns and power generators – across the country.

A billion Africans use just four percent of the world’s electricity (The Economist). Energy poverty is already harming further economic growth and development gains. With Africa’s population expected to double to 2 billion by 2050, the gap between people’s needs and the power available is stark: in Nigeria, out of 79 power stations, only 17 are working (The Economist).

A report by the International Finance Corporation called the sub-Saharan solar market the largest in the world – a market of 65 million would-be customers, who could access off-grid lighting over the next five years (IFC). The report anticipated high growth rates of 40 to 50 percent for anyone entering the market, with less than one percent of the market currently being served.

Being able to see at night unleashes a vast range of possibilities, such as being able to work or study later. But for the very poor, lighting is often the most expensive household expense.

As Solar Sister founder Katherine Lucey points out, households “rely on kerosene lanterns and candles for light. They spend up to 40 percent of their family income on energy that is inefficient, insufficient and hazardous. Widespread use of kerosene has an adverse impact on local air quality as well as on global climate change.

“Poor lighting, smoke and rudimentary lanterns are responsible for a large number of infections and burn injuries. Within the household, women are responsible for kerosene purchases and use – in order for new clean energy technology to be adopted at the household level, women have to ‘buy in’ to the technology.”

And this is the challenge: to find an affordable – and sustainable – way to bring electricity and energy to people living in remote and rural areas. These are places that face stark options: to remain off-grid and energy poor, or to abandon their communities and join the many millions across the global South on the march to urban and semi-urban areas in search of income and opportunity.

Lucey says that could be “a recipe for disaster”.

“In a country like Uganda, with a population of 32 million people, it is not possible to have them all move to Kampala to access electricity,” she said. “It would overburden already stretched infrastructure and services and disrupt the social and economic structures of an entire population. In the end, it can challenge the stability of entire nations.”

The Solar Sister direct-marketing model works like this: micro-investment capital of US $500 is invested in one Solar Sister Entrepreneur and she receives a ‘business in a bag': a start-up kit of inventory, training and marketing resources. As her own boss, she has a strong incentive to succeed. She uses the money to purchase a consignment of lamps or lanterns, which she then sells, encouraging people to replace kerosene lamps with solar lamps: healthier, safer and better for the environment. She is encouraged to use her existing networks of family, friends and neighbours to reach rural and hard-to-reach customers.

The Solar Sister, after succeeding in selling the first consignment of lamps, then receives training in marketing and inventory and business skills. She can then move on to be a team leader and recruit other Solar Sisters. She earns a commission from the lamp sales, which help to improve her ability to pay for healthcare, education and food for her family. She then repays the cash for the lamps and the cycle starts all over again with a new consignment.

The model will sound familiar to many: it is what has built successful marketing machines like the famous all-women’s make-up and beauty products seller Avon (www.avon.com). Or the other famous direct marketing behemoth, Amway (www.amway.co.uk).

The Solar Sister model is heavily dependent on the success of word-of-mouth to grow:

“What we have found is that the women are the best distribution system for bringing new technology to rural households since they sell through their trusted networks of family, friends and neighbours,” Lucey said. “They use the lamps themselves, and then talk passionately about the benefits: the better light, the money they save by not having to buy kerosene, the amount of time their children are able to study, the cleaner air and safer environment for their kids.”

According to Lucey, the business model “brings solar technology right to the women’s doorstep. The Solar Sister business model developed as a grass-roots solution to the gender-based technology gap. Women make up 70 percent of the rural poor, but are often left out ‘in the dark’ when it comes to technology solutions.”

It is still early days for Solar Sister, which has been in operation for just over a year and now has 107 Solar Sister Entrepreneurs working in 10 teams reaching 34 communities in three countries – Uganda, Rwanda and Sudan. Lucey says the goal is to build a network of 1,500 female entrepreneurs in Africa over the next two years, benefiting over 1 million people.

Apart from the business model and the new technology, there is a radical concept at the heart of Solar Sister: to replicate for electricity generation the distributed and rapid growth that has been seen with mobile phones. In just five years, the availability of mobile phones in Africa increased by 550 percent.

“Distributed energy, such as solar, puts the investment in energy generation rather than transmission, and breaks the problem into smaller, achievable, components that do not have to wait for political processes for implementation,” explains Lucey. “It allows for the possibility that people can solve their own problems rather than wait for government or NGOs to come solve their energy problems for them. Distributed solar has the potential to leap-frog the 20th century grid-based solution, much like mobile phones have done in the telecom industry.”

One of the solar lanterns for sale is manufactured by D.Light Design. Their newest lantern model is called Kiran (http://www.dlightdesign.com/products_kiran_global.php). It sells for US $10 and provides up to eight hours of light on a full battery, its manufacturers say. D.Light Design calls it the “$10 Kerosene Killer” because it believes it has the right mix of price and technology to trump the need to use kerosene lanterns. The lantern gives off a white light powerful enough so people can read, study or do domestic tasks. A solar panel sits on top of the lantern, which is shaped like a drinking thermos with a large carry handle on top.

Other solar lamps/lanterns have been burdened by cost, ranging in price from US $15 to US $30: a prohibitive price for many poor people.

The ubiquity of mobile phone payments in Africa has made it much easier to transfer funds back and forth between the entrepreneurs and Solar Sister. And since its launch, Solar Sister has learned how to change and adapt to local conditions.

“These women are the experts in their local communities of what works and what doesn’t,” Lucey said. “Solar Sister Voila (http://www.solarsister.org/voila-uganda) decided to visit the roadside market stalls at night when shopkeepers were burning kerosene lamps for light. She got their instant attention with the high brightness of her solar powered lamps.

“Solar Sister’s mission is to bring more and more women from the veils of smoke, darkness and anonymity to the forefront of a clean energy revolution.”

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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