Online Education Could Boost African Development

Education is recognized as a major catalyst for human development. During a high-level meeting on the Millennium Development Goals (MDGs) (http://www.undp.org/content/undp/en/home/mdgoverview.html) in 2010, UNESCO – the United Nations Educational, Scientific and Cultural Organization – pointed out the necessity of making rapid gains in education if all the MDGs are to be achieved. The goals deadline is 2015 – just two years away.

Two of the eight goals are directly related to education systems. MDG2 focuses on boosting universal primary education by 2015, and MDG3 calls for the elimination of barriers to primary and secondary education for women and girls.

UNESCO found that between 2000 and 2007, the share of total government education expenditure devoted to primary education across sub-Saharan Africa fell from 49 per cent to 44 per cent (Rawle, 2009). It also found total aid for education was on the decline and foreign aid for basic education began to stagnate in 2008. This contrasted, UNESCO stated, with the “strong advances made over the past decade.”

Overall, in the countries of sub-Saharan Africa, resources for education fell by US $4.6 billion a year on average in 2009 and 2010 (UNESCO, 2010).

With funding for education dependent on fluctuating factors such as foreign aid, government budgets and the state of the global economy, alternatives are needed to retain the gains made in education and to improve them even further.

Thankfully, one new innovative learning tool, dubbed massive open online courses (MOOCs) (http://en.wikipedia.org/wiki/Massive_open_online_course), is about to have a major impact in Africa. Rapid improvements in access to the Internet in Africa means that online learning tools could be a growing solution to the education deficit.

MOOCs mean people will have access to a global treasure trove of free online courses in science, technology, engineering and math. Many believe the leapfrog into digital education will do for education what mobile phones have done for African’s ability to communicate and do business.

These online courses vary in approach – some have set start and finish dates and can last from six to 10 weeks, while others are more loosely structured. But they all offer students the ability to learn from online video lectures and use online forums as a replacement for seminars, debates and question-asking.

According to a recent paper by Harvard University Professor of International Development Calestous Juma, “There is a real possibility for Africa to dramatically improve its teaching – especially in science, technology, engineering, and math – through the deployment of MOOCs.”

The diffuse nature of the Internet means many of the drivers behind promoting this trend in Africa will be found at the regional rather than the national level. The Internet helps remove the dependence on national governments and their education policies and funding – or lack thereof – to further education goals. This means the ability to make the most of the powerful new resource of MOOCs will be amplified by innovators within Africa, from entrepreneurs to information technology pioneers.

Their solutions will help make it easier to access these learning resources.

MOOCs are a variation on OpenCourseWare (http://en.wikipedia.org/wiki/OpenCourseWare) university courses, created for free distribution on the Internet. MOOCs bypass the hazard in the past of digital courses going missing or being mislaid: they are online and always available. Nobody can mislay the content by accident.

The Khan Academy (khanacademy.org) is one of the best-known popular MOOCs pioneers. It was founded in the United States in 2008 by Salman Khan, who quit his job as a hedge fund manager to run the business full time. Khan is academically highly accomplished – he has three degrees from MIT and an MBA from Harvard University. The Khan Academy targets mainly secondary school students and claims to have 5.5 million unique users a month. It is run as a not-for-profit and receives donations to keep it going.

It does this with a staff of just 37: proof of how much can be achieved when the power of the Internet is leveraged to pass on knowledge.

The Khan Academy platform greets readers with questions such as “What is the eccentricity of an ellipse?” or “What if there’s a negative exponent?” And if you do not know, you better get cracking doing their problem sets. Students can practice their math skills, answer other students’ questions or watch a video walk-through of the services on offer on the website. The main categories are math, science and economics, computer science, the humanities and help with preparing for various standardized tests such as the GMAT (Graduate Management Admission Test). There are over 4,000 videos on offer on the website.

“Each video is a digestible chunk, approximately 10 minutes long, and especially purposed for viewing on the computer,” the website states.

“I teach the way that I wish I was taught. The lectures are coming from me, an actual human being who is fascinated by the world around him,” states Khan.

MOOCs offer not just course materials, videos, readings and problem sets but also discussion forums for the students, professors/teachers and tutorial assistants to build a community. This is considered an ideal model for reaching students over great distances and in remote regions. So-called “open” educational resources are used and often no fees or tuition are charged.

The OpenCourseWare (OCW) (http://ocw.mit.edu/index.htm) project at the Massachusetts Institute of Technology (MIT) seeks to “publish all of our course materials online and make them widely available to everyone,” according to Dick K.P. Yue, Professor at MIT’s School of Engineering.

Through its website, it offers nearly all of MIT’s course content, a treasure trove from one of the top research universities in the world, a long-standing home for pioneers and innovators in science and technology.

By way of the Internet, anybody anywhere in the world can access this resource. The most visited courses online as of February 2013 included undergraduate “Introduction to Computer Science and Programming,” “Physics I: Classical Mechanics,” “Introduction to Electrical Engineering and Computer Science I,” “Principles of Microeconomics,” “Introduction to Algorithms,” and “Principles of Chemical Science.” There are 2,150 courses and so far 125 million visitors to the website.

Having access to the courses allows teachers to gain new insights into the subjects they teach and benefit from the impressive resources of MIT.

MIT also sees it as a way to aid people to tackle the big development issues of our time, including climate change and health problems such as cancer.

Other MOOCs providers include Peer-to-Peer University (https://p2pu.org/en/), Udemy (udemy.com), Coursera (coursera.org), Udacity (udacity.com), and
edX (edx.org), a not-for-profit partnership between Harvard and MIT to develop courses for interactive study on the Internet.

In the United Kingdom, the Open University (open.ac.uk) and Futurelearn (http://futurelearn.com/) also offer online courses, as does Open2Study (http://www.open.edu.au/open2study) in Australia.

Boosting access to MOOCs presents a great business opportunity for Africa’s mobile phone entrepreneurs and its mushrooming information technology (IT) hubs (https://africahubs.crowdmap.com/).

“I view online learning as a rising tide that will lift all boats,” Anant Agarwal, professor of electrical engineering and computer science at MIT and president of edX, told The Financial Times. “It will not only increase access, it will also improve the quality of education at all our universities.”

All of this matters because it means Africans will increasingly have the tools to participate in the global marketplace of ideas and products and services on a more level playing field. By far the biggest obstacle to competing is the lack of timely information and knowledge about what is happening in the global economy. It is a frequent complaint, from the farmer desperate for the latest news on market prices and trends and innovations, to the strivers in the growing megacities of the continent who have their sights set on global success.

By David South, Development Challenges, South-South Solutions

Published: April 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=8vNcAwAAQBAJ&dq=development+challenges+april+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-april-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

African Digital Laser Breakthrough Promises Future Innovation

For decades many African countries have experienced low investment in research and development (R&D) and scientific innovation. One of the few nations to benefit from a sophisticated university network and research and development sector was South Africa. It still ranks top on the continent for funding R&D and its high number of scientific journals.

And it seems this support has paid off in a recent innovation. The world’s first digital laser designed and built in Africa has been developed by a team of physicists at the University of KwaZulu–Natal in South Africa (http://www.ukzn.ac.za/), as reported in the MIT Technology Review (http://www.technologyreview.com/).

This innovation joins a positive trend in Africa, where support to science, technology and R&D is rising – albeit from a very low base. In 2010 UNESCO – the United Nations Educational, Scientific and Cultural Organization – found Africa was reversing decades of neglect in research and development. African countries were increasing investment in science and technology after realizing it will accelerate their connection with the global economy and help create better-quality jobs to tackle poverty. The UNESCO Science Report found Burkina Faso, Kenya, Nigeria and South Africa had adopted laws to support biotechnology research, for example.

Since 2005, six new science academies have been established in Mauritius, Morocco, Mozambique, Sudan, Tanzania and Zimbabwe. This compares to nine established between 1902 and 2004.

The proportion of GDP (gross domestic product) devoted to R&D averages 0.3 per cent in Africa, according to UNESCO.

South Africa continues to lead in R&D spending, raising its investment from 0.73 per cent of GDP in 2001 to 0.94 per cent in 2006. The country is home to 46 per cent of Africa’s scientific publications compared to 11.4 per cent in Nigeria and 6.6 per cent in Kenya (UNESCO).

Experts say the digital laser developed in South Africa is a breakthrough that will open up ever-further innovations and business opportunities.

So, what is a digital laser and what is the innovation? A laser is short form for Light Amplification by Stimulated Emission of Radiation. It is a device that produces a concentrated light source. Unlike conventional light sources that emit a diffused, multispectral light, lasers allow for a monochromatic light beam to be concentrated on a small area. This can be used to cut an object precisely, or beamed over long distances without losing its strength.

Lasers can create immense light, heat and power at close range and are regularly used in surgery and medical diagnosis.

Conventional lasers require external devices to alter and bend the laser light beam. The digital laser allows the shape of the beam to be digitally altered internally at the touch of a computer keyboard and gives greater immediate control. This means a plethora of new shapes can be formed with the laser beam, and this can have many practical applications.

The digital laser augers in a new age of creativity with lasers and more spontaneity in how they are used. Rather than having to place a lens or mirror at the front of the casing to shape the laser beam, this innovation makes it possible to create any shape desired digitally by a computer. The research team has been able to create various complex shapes for the laser beams in experiments. One mooted use is to apply laser beams to manipulate microscopic objects – similar to the tractor beams seen in science fiction films such as “Star Trek”.

Few of us spend much time thinking about lasers, yet they are ubiquitous in the modern world and are found in many electronic products (https://en.wikipedia.org/wiki/List_of_laser_applications). They play a critical part in the modern world’s economy. Some common applications for lasers include laser light shows at music concerts, bar code readers at the grocery store, or laser pointers used during public presentations. Dentists also use them to speed the hardening of fillings.

Not to exploit lasers as a technology in the modern world is equivalent to bypassing the silicon micro-chip that sits inside personal computers, electronic devices and mobile phones.

By David South, Development Challenges, South-South Solutions

Published: April 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=8vNcAwAAQBAJ&dq=development+challenges+april+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-april-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Preserving Beekeeping Livelihoods in Morocco

The clever combining of tourism and long-standing beekeeping skills has revived a local craft and is also helping to preserve the ecology of Morocco.

Beekeeping, or apiculture (http://en.wikipedia.org/wiki/Beekeeping), has two clear benefits. Bee products, including honey, beeswax, propolis, pollen and royal jelly can be a valuable source of income. The other benefit is the critical role bees play in the ecology by pollinating flowers and plants as they go about their daily business.

Bees are at risk around the world, as reports of the dying-off of bees from colony collapse disorder (http://en.wikipedia.org/wiki/Colony_collapse_disorder) raise concerns about the impact on the earth’s ecology and plant life should bees disappear.

North Africa and the Middle East are considered the cradle of beekeeping, with records showing beekeeping going back to 2400 BC in Egypt. According to “A review of beekeeping in Arab countries” by Moustafa H. Hussein, “The total number of honey bee colonies in Arab countries is approximately 42 million, the total number of beekeepers is 321,700”.

In the paper “The Future of Bees and Honey Production in Arab Countries” by Moustafa A. EL-Shehawy, Egypt has the largest number of bee colonies in Arab countries (48 per cent), with Algeria in second place and Morocco with 9 per cent of the bee colonies.

Support for beekeeping comes from the Arab Beekeepers Union (http://abu.saudibi.com/index.php?page_id=115), which was established in 1994 with the aim to improve “the beekeeping profession all over the Arab World”, according to its website, and the Arab Apicultural Congress, first launched in 1996.

Beekeeping has significant potential for further development, many argue, and can be a great source of income and sustainable livelihoods for communities with a long history of beekeeping.

In Morocco, one solution to preserve beekeeping as a skill and source of income is to turn beekeeping into a tourist destination and event, which has the dual aim of boosting a local food product and reviving a traditional craft and skill.

The Berber heartland of the Agadir region is an area with a reputation for beauty, filled with waterfalls and mountains – and plentiful flowers, which attract bees. As a result, the area is home to the proud local specialty of honey, as well as for its argan nuts and oil, almonds, palm, juniper and olive production.

Now a “Honey Road” route for tourists, combined with community honey festivals, is helping preserve local skills and give a boost to this long-standing economic activity.

Beekeeping is a centuries old skill for the Berber people of North Africa. Berbers (http://en.wikipedia.org/wiki/Berber_people) are spread out across North Africa and were traditionally nomadic herders. Most now live in Morocco and Algeria, but Berbers can also be found in Tunisia, Libya, Mauritania, Mali and Niger.

Starting at the beginning of May, a honey festival takes place in the Moroccan village of Imouzzer des Ida Outanane (http://en.wikipedia.org/wiki/Imouzzer_Ida_Ou_Tanane), 60 kilometres from Agadir.

The honey festival brings together the region’s beekeepers. Tourists can sample honey and prizes are offered based on the quality of the product. It is part of the “Honey Road” route that tourists are encouraged to journey along.
The villagers share responsibility for the care of the bees. Demonstrations take place showing the basics of honey production and the keeping of queen bees.

A few kilometres away on the Honey Road is the village of Izourki Oufella, which produces honey perfumed with thyme and lavender.

The Honey Road runs a triangular pattern south and west of Marrakech between Argana, Oued Tinkert, Asif Tamraght, Agadir and Imouzzer. Argana is reputed to have the “largest and oldest collective beehive in the world” (http://www.morocco.com/blog/tantalizing-tastes-of-the-honey-festival).

Abdelhakim Sabri, owner of Auberge Zolado (aubergezolado.com) – a hilltop hotel with a restaurant and spa – is located in Agadir on the Honey Road.

Sabri works to preserve local culture. “Rural beekeepers struggle, so we’re introducing visitors to apiculturists like Ahmed – and Morocco’s finest honey,” he told High Life magazine.

Ahmed is a Berber beekeeper. He builds cylindrical hives for the bees by rolling sheets of woven reed and then caking them in earth. When the earth has dried, the bees quickly make it their home.

The region’s honey is prized for its distinctive flavour, infused with the aroma of herbs such as thyme, or flowers such as lavender, orange blossom or cactus. A mixture is made of honey, argan oil and almonds and is usually given to couples on their honeymoon.

“Different flowers bloom during different periods, so honey changes through the year,” said Sabri.

It sounds like the Honey Road is worth regular visits to sample the honey as it changes with the seasons!

By David South, Development Challenges, South-South Solutions

Published: April 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=8vNcAwAAQBAJ&dq=development+challenges+april+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-april-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

The first five issues of Southern Innovator. The highly influential magazine was distributed around the world and each issue was launched at the annual Global South-South Development (GSSD) Expo hosted by the United Nations Office for South-South Cooperation (UNOSSC).

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

We accept payments and donations. We use any funds received to keep content online, or to create new content. Thank you! https://www.paypal.me/davidsouthconsulting.

Scan code with your phone and help us out.ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

A New African Beer Helps Smallholder Farmers

Africa’s growth in the past decade has held steady despite the trauma of the global economic crisis and the tumult of the “Arab Spring” in several countries of North Africa. African economies are growing because of a number of resilient trends. These include growing regional trade links, greater investment in infrastructure and the remarkable rise of China to become Africa’s number one trade partner, pushing the United States to second place (Technology + Policy). This has given birth to a growing consumer marketplace and consumer class – some 300 million people earning about US $200 a month (Africa Rising).

The continent as a whole now stands as the 10th largest economy in the world.

How will Africans spend this new money in their pockets (or more than likely, on their mobile phones)? They could go for the big, famous global brands that they see advertised in magazines or on television. Or they could also spend it on local products and services that seem just as enticing and life-improving. Creating local African products and services with strong brands will have an important knock-on effect of creating new wealth and jobs within Africa.

One new product being introduced to the West African country of Ghana’s thirsty beer drinkers is the Eagle beer brand. But this is not just any beer made from the traditional ingredients of water, hops, malted barley and yeast (http://en.wikipedia.org/wiki/Beer) – it is brewed from the root vegetable cassava.

A staple of many African diets, cassava (http://en.wikipedia.org/wiki/Cassava) is a starchy, tuberous root vegetable and a common crop across the continent.

It is believed that 70 per cent of Ghana’s farms are just 3 hectares in size or smaller. They grow many things, but cassava is the most common crop.

Cassava soon spoils once it has been harvested and needs to be consumed quickly. Currently, too much of it goes to waste. In Ghana, according to The Guardian, there is an annual surplus of some 40 per cent of cassava produced.

The Accra Brewery Limited (ABL) (http://www.sabmiller.com/index.asp?pageid=1156) decided to find a way to put the cassava from smallholder farms to good use and stop the waste. The brewery had observed the success of parent company SABMiller (http://www.sabmiller.com/index.asp?pageid=27) elsewhere in Africa, in turning cassava and the grain sorghum from smallholder farmers into beer. Farmers had directly benefited from the purchase of their surplus product.

Eagle brand cassava beer is creating opportunities for business, consumers and smallholder farmers in Ghana. According to The Guardian, the company hopes to source cassava from 1,500 smallholders.

By having a guaranteed purchase from the brewery on a regular basis, farmers are able to move beyond subsistence agriculture and turn themselves into functioning businesses.

The spare income from selling the cassava also can be used to improve a farmer’s household access to healthcare and education.

The Accra Brewery provides advice on agricultural techniques and growing a diverse range of crops, to ensure farmers are not dependent on a monocrop harvest. It also offers advice on business and developing commercial relationships.

The Eagle brand cassava beer will be sold at a 30 per cent discount to low-income drinkers in order to lure them away from illicit and informal alcohol drinks of dubious quality.

Professor Ethan Kapstein of business school INSEAD found that ABL and its water business Voltic (GH) Ltd. was a creator and supporter of high-quality jobs in Ghana and supported 17,600 jobs throughout the Ghanaian economy.

Adjoba Kyiamah (http://www.sabmiller.com/index.asp?pageid=1766&blogid=172), corporate and legal affairs director at Accra Brewery, told The Guardian she believes Eagle brand beer will help create even more jobs, boost government revenues and expand consumer choice.

This is an innovative first, as cassava beer had never been made before in Ghana on a commercial scale. This had not been possible in the past because of the challenge of collecting fresh cassava from farms widely spread out over a large territory. As well as spoiling quickly, Cassava is heavy, being mostly made up of water, and is difficult to transport over large distances.

“Part of our strategy across Africa is to make high quality beer which is affordable for low-income consumers while simultaneously creating opportunities for smallholder farmers in our markets. The launch of Eagle in Ghana ticks both these boxes,” said Mark Bowman, Managing Director of SABMiller Africa.

“Eagle is aimed at attracting low-income consumers away from illicit alcohol. This is a virtuous circle: smallholder cassava farmers have a guaranteed market for their crop, which is then used to make consistently high quality, affordable beer for consumers; and the government realises increased revenues as people trade up into formal, taxable alcohol consumption.”

ABL is using a mobile processing unit developed by DADTCO (Dutch Agricultural Development and Trading Company) Cassava Processing Ghana Ltd. It is designed to process the cassava on site, preserving the integrity of the starch.

Eagle is sold in 375 millilitre bottles at a price 70 per cent lower than that charged for other lager beers. The use of local ingredients, and a reduced excise tax awarded to the brand because is it is boosting local agriculture, allows for the lower price.

Production of cassava beer got its start first in Mozambique, with the launch of the Impala brand (http://www.sabmiller.com/index.asp?pageid=149&newsid=1748), the first commercial-scale cassava-based clear beer, in October 2011.

By David South, Development Challenges, South-South Solutions

Published: April 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=8vNcAwAAQBAJ&dq=development+challenges+april+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-april-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Boosting Tourism in India with Surfing Culture

Tourism has experienced decades of growth and diversification and is now considered one of the fastest-growing economic sectors in the world. According to the UNWTO – the United Nations World Tourism Organization – modern tourism is “a key driver for socio-economic progress.”

The scale of global tourism means it rivals other sectors, such as oil exports, food products and automobiles in terms of economic clout. With such an important role to play in global commerce, it has become a top income source for developing countries in the global South.

International tourist arrivals grew by 4 per cent in 2012, reaching a record 1.035 billion worldwide (UNWTO). Emerging economies led the growth in tourism, with Asia and the Pacific showing the strongest gains. Tourism outpaced growth in the wider world economy in 2012, contributing US $2.1 trillion to global GDP and supporting 101 million jobs (WTTC).

“2012 saw continued economic volatility around the globe, particularly in the Eurozone. Yet international tourism managed to stay on course” said UNWTO Secretary-General Taleb Rifai. “The sector has shown its capacity to adjust to the changing market conditions and, although at a slightly more modest rate, is expected to continue expanding in 2013. Tourism is thus one of the pillars that should be supported by governments around the world as part of the solution to stimulating economic growth.”

One country that has found tourism becoming a key contributor to its national income is India. The country’s travel and tourism industry is now three times larger than its automotive manufacturing industry, and generates more jobs than chemical manufacturing, communications and the mining sector combined (World Travel and Tourism Council).

Indian Tourism Minister Subodh Kant Sahai called for the sector to create 25 million new jobs over the next five years and it is hoping to grow the market by 12 per cent by 2016 (The Economic Times).

Travel and tourism now contributes 6.7 billion rupees (US $124 million) – or 6.4 per cent – of the country’s total GDP (gross domestic product). The sector supports 39 million jobs directly and indirectly.

But competition for global tourist dollars is fierce. As more flight routes open up – Africa for example, is seeing new airlines and routes emerge every year – a person looking for somewhere to holiday has an ever-growing range of options to choose from. Will it be Africa this year, or shall we go to Asia?
One way to attract tourists and gain an extra edge in the global travel marketplace is to show imagination and innovation. Being different and novel can be the clincher for a tourist, especially one who is widely travelled and is searching for new experiences.

In Southern India, the state of Kerala is well known for its ayurvedic medicine (http://en.wikipedia.org/wiki/Ayurveda) and food tradition going back centuries, combined with its laid-back beach culture. It is a heady combination that successfully attracts many people, who come to relax and boost their health.

Now, Kerala is offering a new dimension to this experience: surfing. Surfing is a water sport involving a person riding ocean waves (https://en.wikipedia.org/wiki/Surfing), usually on a long board. India has enormous and mostly untapped potential as a surfing destination, with its hot weather and 7,000 kilometres of coastline.

Soul and Surf (http://soulandsurf.com) in Golden Beach, Varkala is within walking distance of the Varkala Cliff tourist area and an hour away from the closest major airport, Trivandrum International Airport.

The founders of Soul and Surf, Ed and Sofie Templeton, were captivated by “surfing warm, empty waves, eating wonderful fresh, cheap seafood, practicing yoga and receiving ayurvedic treatments”, according to their website.

“Enchanted by India’s magical, spiritual atmosphere, the warmth of the local people and the raw natural beauty of the area,” they set up a combined surfing and yoga retreat in 2010.

They have become part of a growing surfing scene in Kerala, and an increasing awareness in the country that its long ocean coastline is perfect for water sports.

As surfing grows in India, the owners wanted to create a business that supported the local area, particularly coastal fishing communities surrounding Varkala.

They have also expanded to run a luxury surf and yoga retreat in Sri Lanka and guided trips to the Andaman Islands.

Soul and Surf was inspired by the Surfing India Surf Ashram (surfingindia.net), a 12-hour trip up the coast from Surf and Soul in Karnataka.

Their so-called “Surfing Swamis” have discovered the best places to surf in India and are spirited champions of the whole surfing lifestyle. A swami (http://en.wikipedia.org/wiki/Swami) is a Hindu male religious teacher.
Surfing India promotes adventure sport in India and was started in 2004. At the time, surfing in India had a very low profile. Surfing India offers a sophisticated experience to travellers, including Wi-Fi Internet access, vegetarian food and all the equipment required.

All the staff are volunteers and work for room and board. Profits are plowed back into keeping the surf ashram going and helping its activities, which include adventure tours, a surf camp, surf school, yoga retreat, bodyboarding, snorkelling and wakeboarding.

The Surfing Swamis Foundation is a non-profit organization whose goal is to “teach surfing and environmental awareness to children, orphans, and handicapped persons of any age or gender.”

It also sponsors the All India Surf Team for boys and girls across India.

By David South, Development Challenges, South-South Solutions

Published: April 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=8vNcAwAAQBAJ&dq=development+challenges+april+2013&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-april-2013-issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.