Women Mastering Trade Rules

Market trading is a vital lifeline for most people in the South. Plenty of delights usually await people in the market, where live animals, herbs and spices, fresh fruits and vegetables, and life’s necessities compete for customers’ money. The formal and informal food sector plays a crucial role in empowering women and providing food to the poor. Women are often those mostly responsible for selling fresh products and street food, and running small catering operations. By being a vendor and getting food at a lower cost, they are able to contribute to their families’ food security.

Trading and selling in the marketplace can be one of the best options for poor women. By trading, women gain economic independence, learn vital business skills and enjoy the social benefits of interacting with others. But the highly individualistic nature of market trading has its downside: traders must do everything themselves and a day not spent at market is a day’s income lost. They also can only buy in small quantities, and usually pay a higher price. Or don’t know what the competitive price is, so are in a weaker bargaining position with wholesalers.

Making market trading more efficient has huge advantages, the primary one being more money for the trader.

Women market traders in Nigeria are improving their efficiency and income with mobile phones. Rural women market traders in the Obiaruku market are using mobile phones to call their suppliers, access information like commodity prices, and contact customers. A survey of the traders found 95 per cent thought mobile phones had a big impact on their business. This has included fewer trips to suppliers, a quicker way to get help when they have been robbed, and opportunities to top-up incomes by selling airtime, handsets or mobile phone accessories.

In Nigeria, mobile phone use has shot up at a rate of 25 per cent a year. A recent study found that out of a population of 140 million, 12.1 million now have mobile phones and 64 million use mobile phones through street-side phone centres. Phones are also helping women market traders to keep tabs on price fluctuations – giving them an advantage when bargaining with crafty – mostly male – suppliers. A weak bargaining position is a common problem: In Ghana, for example, product producers are forced to sell through “market queens” who take advantage of the lack of price transparency and do not always pay producers fairly (De Lardemelle, 1995).

In the Madurai region in southern India, women market traders are using a system called CAM. It allows them to record all their business transactions. CAM uses a Nokia 6600 mobile phone to record daily transactions. This includes small loans, buying livestock, or operating tiny retail businesses. The phone’s camera takes pictures of bookkeeping forms to identify and track all documents. The phone then asks the user to input numbers to the data fields. At the last key, the data is sent via text message to a central server. According to Tapan Parikh, a professor at the University of California at Berkeley School of Information in the United States, the most successful technological solutions work because they include village leaders, customers, NGOs, and others in the design process. “This is the only way to ensure long-term sustainability and benefit,” he said.

In Soweto, South Africa a simple solution to a chronic problem for women market traders has emerged. After seeing hundreds and sometimes thousands of women selling their goods in the marketplace, it became clear they all had one thing in common: they closed on Mondays. They did this because they needed to go to the wholesaler to buy their goods. And they mostly did this by piling into taxis to get there. It hurt the profitability of their businesses in many ways: there was the cost of the taxi, the fact they could only buy small amounts to squeeze in the taxi, a day’s business was lost, and the lack of a discounted, bulk price.

But the solution to this problem is a bright one: the women place a bulk, wholesale order with a go-between who works with a computer out of a former shipping container. He logs the orders into his computer and sends one big order. The wholesaler is happy with the big order, and delivers it and gives him a 15 per cent discount. This is his profit. The women pay the same price as before, but do not have to pay for the taxi and the goods are delivered directly to them. On top of this, the women can stay open on Monday and make more money!

By David South, Development Challenges, South-South Solutions

Published: May 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Next Generation of Innovation for the Grassroots

Taking inspiration from science fiction sagas like the TV show Star Trek, the next generation of innovation is already taking shape in the South. A group of innovative facilities called Fab Labs (short for Fabrication Laboratory) in Ghana, India, Kenya, South Africa and Costa Rica are applying cutting-edge technology to address the everyday needs of people.

Like the futuristic “replicator” in Star Trek, Fab Labs allow people to design and produce what they need there and then. The labs are mushrooming throughout the South as people get the innovation bug.

Originally an idea from the Massachusetts Institute of Technology’s Center for Bits and Atoms, which sponsors nine of the labs, Fab Labs let people use digital technology to build physical objects, from eyeglass frames to toys and computer parts. Fab Labs empower local invention by turning education, problem-solving and job creation into a creative process.

Started by Professor Neil Gershenfeld, Fab Labs use US $20,000 worth of computers, open source design software, laser cutters, milling machines and soldering irons, letting people harness their creativity to build things they need, including tools, replacement parts and essential products unavailable in the local market.

With minimal training, children and adults are designing and making their own toys, jewellery and even computer circuit boards with the machines. It turns people from consumers into inventors.

“Instead of bringing information technology to the masses, the Fab Labs bring information technology development to the masses,” said Gershenfeld.

In Ghana, the Takoradi Technical Institute in the southwest of the country hosts a Fab Lab, allowing a wide variety of people to use the “replicator” – from local street children to tribal chiefs – to make a wide range of products. The Ghana lab has several projects on the go, including antennae and radios for wireless internet networks and solar-powered machinery for cooking, cooling and cutting. The labs have found that the younger the users, the faster the skills are picked up.

John Silvester Boafo, principal at the Takoradi Technical Institute, is proud of what he calls a fu-fu pounder. “In a Ghanaian home, the main dish is fu-fu,” he told the BBC. “Fu-fu is made of plaintain and cassava, which are cooked. After they are cooked, they are put into a mortar and pounded by hand. People go through hard labour just to get a meal to eat. So, we thought we could fabricate this machine to alleviate the hard labour they use in pounding.”

They are also working on portable hand-held chargeable solar panels for televisions and refrigerators.

In Pabal, in the western part of Maharashtra, India, a Fab Lab was established at the Vigyan Ashram in 2002 and is now working on developing agricultural instruments. They are also testing milk for quality and safety, and tuning diesel engines to run more efficiently, especially with bio fuels. Another lab in Bithoor in the state of Uttar Pradesh (operated with the Indian Institute of Technology, Kanpur) is working on 3-D scanning and printing for rural artisans, such as producing wooden blocks used in Chikan embroidery.

In South Africa, officials are in the process of setting up four labs. The first is in the capital Pretoria, home to Africa’s first “science park”. The second is in the township of Shoshanguve, a very poor community with high unemployment.

“We have these very high-tech small start-up companies that are excited by the proximity of the lab,” said Sushil Borde, head of the government agency charged with rolling out the four labs. “The companies say, ‘We have these brilliant ideas, we have these business models, but we don’t know how to get these ideas into tangible products.”

Borde hopes the network of Fab Labs will enable South African entrepreneurs and engineers to test their ideas and “fast track the process of growth and development.”

Seventeen-year-old Kenneth Chauke has been able to build a robot in the Fab Lab in Pretoria, he told the Christian Science Monitor.

IT supervisor Nthabiseng Nkadimeng at the Fab Lab in Shoshanguve, has been encouraging South African youth to dream expansively about new technology. “We want to encourage innovation,” she told the Christian Science Monitor. “A lot of the kids, right now, they’re making toys. That’s okay, it’s a start. But eventually we want them to do things that haven’t been done before.”

“It’s the idea that if you’re somewhere in rural South Africa, and you want something for solar energy, you can go to a Fab Lab and make your own,” said Naas Zaayman, who works for the government on coordinating the Fab Lab strategy.

By David South, Development Challenges, South-South Solutions

Published: October 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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African Breakthroughs To Make Life Better

 

In the last 50 years, the domestication of high technology – bringing cheaper access to everything from personal computers to digital cameras and applications like global positioning systems (GPS) – has transformed millions of lives and the way business is done. In the next 50 years, biotechnology is set to do the same.

One aspect of biotechnology, genetic engineering (GE), has been lambasted by protest groups for being “unnatural” and driven by profit and the privatisation of nature. It has been seen as the domain of the big and powerful and remote from everyday needs. But now Africa is pioneering new approaches that are rooted in the real challenges faced by African people – and proving world-class scientific research can take place in Africa.

One initiative in South Africa aims to help small and medium sized farmers save their maize (corn) crops. The Food and Agriculture Foundation estimates that 854 million people in the world do not have sufficient food for an active and healthy life, and food security is a serious issue in Africa.

Maize streak viruses (MSV) are geminiviruses that destroy maize crops, and are a big problem throughout sub-Saharan Africa and the Indian Ocean islands. It leaves characteristic yellow-white streaks across the plant’s leaves, and produces deformed corn cobs, often severely dwarfed. Over half of the food supply for people in sub-Saharan Africa comes from maize, but MSV can wipe out an entire farmer’s crop.

Scientists at the University of Cape Town (www.uct.ac.za), South Africa, and the South African seed company PANNAR Pty Ltd have developed a resistant variety of maize that they hope will alleviate food shortages as well as promote the reputation of genetically engineered (GE) foods in Africa.

The MSV-resistant maize is the first GE crop developed and tested solely by Africans. Field trials will soon begin to make sure there are no unintended consequences on the environment and animal life dependent on maize.

Maize arrived in Africa in the 1500s from Mexico, and quickly displaced native food crops like sorghum and millet. Maize streak virus is an endemic pathogen of native African grasses, and is passed on to maize plants by leaf hopping insects.

The technology being developed can also be applied to other geminiviruses, like Wheat dwarf virus (WDV), sugarcane streak virus, barley, oats and millet. The scientists hope this development will prove the safety of GE foods, and address the criticism it is only a profit-driven technology by selling the seeds for minimal profit to subsistence farmers.

“If the GE maize turns out to be as hardy in the field as in the greenhouse,” said Dr Dionne Shepherd, who leads the research, “it could have a great impact on small and medium sized farmers. These are the farmers who need it the most, since they can’t afford preventative measures such as insecticides to control the leafhopper which transmits the disease. When small scale farmers lose 100 per cent of their crop (which they often do) due to maize streak disease, they not only lose any income they would have obtained selling their excess maize, but they also lose a massive chunk of their annual food supply.”

Other African institutions are working on GE crops with international partners, but, Shepherd, says, “The reason the MSV-resistant maize could improve the reputation of GE in Africa, is that international biotech partners, especially in the private sector, are generally not interested in solving problems that are unique to Africa, and Africans are therefore suspicious of their motives when they try to sell or even give away GE food.”

“MSV is endemic to sub-Saharan Africa, and our MSV-resistant maize was developed by Africans for Africa with no ulterior motives, which will hopefully make Africans accept the technology.”

“I think it should attract more funding, because once international funders see that world-class research can happen in Africa, they may be more willing to commit funds.”

In another development, African science is tackling the scourge of malaria on the continent. Caused by a parasite carried by mosquitoes, it kills more than a million people a year and makes 300 million more seriously ill (World Health Organisation). Ninety per cent of the deaths are in Africa south of the Sahara, and most are children.

While bed nets, insecticides and anti-malarial drugs are effective, the disease has become resistant to some drugs and work on a vaccine is slow.

Research in Kenya has found an effective way to both provide food and destroy mosquito larvae. The Nile tilapia – a highly nutritious fish – has long been known to feed on mosquito larvae. But nobody has made the connection between this fact and the fight against malaria. Francois Omlin, a researcher at the International Centre of Insect Physiology and Ecology in Nairobi, Kenya (www.icipe.org), has conducted the first field tests to prove this approach.

“The tilapia species was never tested in the field for its ability to eat mosquito larvae,” he told Reuters.

Ten days after introducing the tilapia to a pond, they had destroyed most of the larvae and after 41 weeks the number of mosquitoes fell by 94 per cent, according to Omlin.

This means two important goals can be served by harvesting tilapia fish: greater access for Africans to the nutritious fish, and a dramatic reduction in mosquito-borne malaria.

By David South, Development Challenges, South-South Solutions

Published: September 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Afro Coffee: Blending Good Design and Coffee

 

The importance of good design and a strong brand in the success of a business cannot be emphasised enough. That extra effort and thought can take a business from local success to regional and even global success. As consultants KPMG make clear, “For many businesses, the strength of their brands is a key driver of profitability and cash flow “. Yet the majority of small businesses fail to think about their brand values or how design will improve their product or service.

The case of Afro Coffee from Cape Town, South Africa shows how a small and humble café can raise its ambitions and its profits. It re-vamped its modestly successful café into a brand with global ambitions. By undertaking a thorough and comprehensive brand development inspired by the colourful vibe of Africa, Afro Coffee has built a consistent image from the design of its café and shop to its wide range of branded teas, coffees and fashion wear – all sold in the café, on the web and through distribution deals with other shops.

“It started out as a café in downtown Cape Town,” said founder Grant Rushmere. “Our concept was to harness a Pan African view of contemporary urban Africa. The pop art nature of African design inspired us to create our own brand of coffee instead of the usual Italian coffee that most cafes use. Our goal was to refocus people to the origins of coffee – that it in fact originated in Africa before being discovered by the Arabs and from Yemen, exported around the world. Many people don’t know this, so we attempt to capture and celebrate this African spirit in our packaging and all we do.”

Afro Coffee had started out as a simple café. But after a major re-design and adoption of a new concept, the café has become a global brand and expanded into a branch in Europe. By infusing the spirit of Africa and its design aesthetics into all aspects of the café and its products – coffee, tea, fabrics, fashion – Afro Coffee has been able to develop a seamless image that is unforgettable.

Rushmere was joined by two Austrian partners to help with building the new brand and facilitating its global launch. “Design and branding have been a passion of mine,” said Rushmere. “and these are realized through the Afro Coffee brand and the fun merchandising we develop. One of my partners has an international network of advertising agencies and the other has developed and owns a world-leading brand. With their experience, I will continue to guide the development of Afro Coffee.”

Afro Coffee’s website includes a video tour of the café and introduction to the ‘Afro dude’ character and a short cartoon video adventure. To help develop customer loyalty, the café has live bands three times a week from across Africa.

“Our mission is to communicate the joys of Africa through our Afro Cafes and our Afro-branded products. The fact that the African people are so wonderfully not self-conscious at all, with their humour and freedom and their style and design. Hopefully we can convey this spirit and enhance the lives of people who consume our product and sip coffee listening to Afro Tunes at our cafes. For South Africa, we try to show just how cool Afro culture actually is and instil a sense of confidence into people to make them realize what they already are – lofty ideals but we’ll have a go!”

As the brand developed, a range of teas were produced using only African teas like Rooibos, a non-caffeine root. The next to come was fabrics based on West African religious clothing. They became table cloths and were so popular, they moved into combining them with leather to make Afro Bags – all part of expressing the lifestyle that inspires the brand.

Distribution deals have been done to distribute the teas and coffees throughout South Africa and in Europe. The clothing range is now available on their online store (www.afrocoffee.com).

Its African-infused design for its coffee stand won the Design Indaba 2007 Award, South Africa’s design magazine and exhibition. Also designed by Peet Pienaar, it is inspired by Ghanaian woodwork and Kenyan coffee. The stand is a giant stiletto shoe stacked with tins of teas and coffees and an over-sized radio that doubles as a counter top.

Afro Coffee is proof a small business can grasp a bigger concept and in turn become a bigger success. It has been so successful, it has opened a new branch in Austria, begging the question: maybe this once-humble café is on the road to being an African Starbucks?

By David South, Development Challenges, South-South Solutions

Published: July 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Like this story? Here is a dirty secret: this website is packed with stories about global South innovators. We spent 7 years researching and documenting these stories around the world. We interviewed the innovators to learn from them and we visited them to see how they did it. Why not use the Search bar at the top and tap in a topic and see what stories come up? As for my work, I have been involved with start-ups and media ventures since the early 1990s. While most tech entrepreneurs were either still in their nappies in the 1990s (or just a drunken night away from being conceived in the 2000s), I was developing content for this new thing they called the "Internet". In the years since I have learned a great deal about innovation and digital and have shared these insights in the stories on this website as well as in the 5 issues of Southern Innovator magazine. So, stick around and read some more!    

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Securing Land Rights for the Poor Now Reaping Rewards

The hotly debated issue of land rights for the poor has never been more relevant. There is mounting evidence that access to land rights can catapult the poor out of poverty and spur growth for the economy. Experience in India and China is now showing the economic power unleashed when the poor gain full legal rights over their land. But it can be a thornier issue in Africa, where much land is still held under customary law, with people either holding it through their clan or tribe, or being considered as owners of where they live, without formal documents. Many countries are now adapting their laws to switch to a system of formal titles, but the process is very uneven and some question whether western-style property titles are appropriate in an African context.

While there are many schemes to alleviate or eliminate poverty through micro-credit, grants or aid, some believe the secret is in creating a sound framework of property rights, giving poor people important collateral to raise money against the value of the land on which they live. The Peruvian economist, Hernando de Soto, has calculated that the total value of informal urban dwellings and rural land owned under customary law is around three times greater than Africa’s entire gross domestic product and 100 times greater than its foreign direct investment.

But the urgency of this problem can be seen in the numbers of rural poor – many of whom will migrate to the world’s fast-growing cities. In China there are 800 million, in India the rural poor number 270 million and 70 percent of Africa’s 888 million (2005,UN) are rural poor.

The Rural Development Institute (www.rdiland.org), an NGO based in Seattle, Washington, USA – and with offices and projects in India, China, Indonesia, Russia, Africa – uses lawyers to advocate and fight for land rights for the rural poor. To date, RDI has helped provide land rights to more than 100 million poor families worldwide. Their approach is called micro-owning whereby the poor are helped to acquire land assets. These are often small plots of land – sometimes 1/10th acre – that can provide the nutritional needs for a family and help them on the road to the virtuous cycle of long-term, sustainable and generational poverty alleviation.

“Micro-ownership transforms the lives of the rural poor,” according to Radha Friedman, Associate Director, Development and Communication, just back from visiting RDI’s Indian projects. “Outside Bangalore in the state of Karnataka one woman who was landless worked two shifts a day in the hot sun. She was barely able to feed her children. She was making 8 to 10 rupees a day – when a bottle of water costs 10 rupees. We helped her secure a plot of land to grow jasmine flowers which she sells in the market. She now makes between 85 to 200 rupees a day. She can eat three times a day and her kids can afford to go to school. She said she had not thought about how far she had come, but it clearly showed she had such pride in what she had achieved. A number of Indian states have adopted this program, enabling people to purchase micro-gardens and micro-plots of land. It has been such a success that other Indian states are now showing interest.”

“All of this didn’t happen overnight,” said Lincoln Miller, Chief Operations Officer at RDI. “We conducted lots of research and surveyed the rural poor. We analyzed how the laws were affecting them. It took a long time to change government attitudes. We hopefully find a voice in the government who will listen to us. They need to recognize that land rights are one of the best routes out of poverty. In Africa we are primarily working in Burundi, Rwanda and Angola. In addition to working with government to change national policy and laws, we also conduct awareness-raising and education at the grassroots level, especially targeting women. Land rights are a political issue. The majority of the world’s poor is rural. By giving them land rights this process can help mitigate migration to the city.”

The benefits of owning land include improved family status, pride and hope, reduced hunger and improved family nutrition from crops produced on land , increased income from sale of excess production, improved rural health, including reduction in infant mortality and reduction in death from disease or infection due to malnutrition, labor-intensive and productivity-enhancing, investments in land motivated by secure land rights, increased family savings as a result of ability to invest in land improvements, ability of poor to benefit from any market increases in land values, enhanced capacity to conduct micro-enterprise activities, empowerment of women, and decreased pressure to migrate to already crowded urban areas.

However in South Africa, land rights have been further complicated by the legacy of apartheid. In 1994, 80 percent of farmland was in white hands. The ruling African National Congress (ANC) want to see 30 percent of that transferred to black ownership by 2015. Blacks are also able to claim ownership for land as long as they live on it.

The strong reaction against past experiments in collectivizing land can be understood in the experience of Zambia. Under President Kenneth Kaunda, everything was nationalized, from copper mines to corner shops. Average annual incomes almost halved in 40 years despite the country receiving more aid per head of population than virtually any other in the world.

Any organizations or individuals seeking land rights need only to contact the RDI by email to get the legal ball rolling.

By David South, Development Challenges, South-South Solutions

Published: February 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsfebruary2007issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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