Women Mastering Trade Rules

Market trading is a vital lifeline for most people in the South. Plenty of delights usually await people in the market, where live animals, herbs and spices, fresh fruits and vegetables, and life’s necessities compete for customers’ money. The formal and informal food sector plays a crucial role in empowering women and providing food to the poor. Women are often those mostly responsible for selling fresh products and street food, and running small catering operations. By being a vendor and getting food at a lower cost, they are able to contribute to their families’ food security.

Trading and selling in the marketplace can be one of the best options for poor women. By trading, women gain economic independence, learn vital business skills and enjoy the social benefits of interacting with others. But the highly individualistic nature of market trading has its downside: traders must do everything themselves and a day not spent at market is a day’s income lost. They also can only buy in small quantities, and usually pay a higher price. Or don’t know what the competitive price is, so are in a weaker bargaining position with wholesalers.

Making market trading more efficient has huge advantages, the primary one being more money for the trader.

Women market traders in Nigeria are improving their efficiency and income with mobile phones. Rural women market traders in the Obiaruku market are using mobile phones to call their suppliers, access information like commodity prices, and contact customers. A survey of the traders found 95 per cent thought mobile phones had a big impact on their business. This has included fewer trips to suppliers, a quicker way to get help when they have been robbed, and opportunities to top-up incomes by selling airtime, handsets or mobile phone accessories.

In Nigeria, mobile phone use has shot up at a rate of 25 per cent a year. A recent study found that out of a population of 140 million, 12.1 million now have mobile phones and 64 million use mobile phones through street-side phone centres. Phones are also helping women market traders to keep tabs on price fluctuations – giving them an advantage when bargaining with crafty – mostly male – suppliers. A weak bargaining position is a common problem: In Ghana, for example, product producers are forced to sell through “market queens” who take advantage of the lack of price transparency and do not always pay producers fairly (De Lardemelle, 1995).

In the Madurai region in southern India, women market traders are using a system called CAM. It allows them to record all their business transactions. CAM uses a Nokia 6600 mobile phone to record daily transactions. This includes small loans, buying livestock, or operating tiny retail businesses. The phone’s camera takes pictures of bookkeeping forms to identify and track all documents. The phone then asks the user to input numbers to the data fields. At the last key, the data is sent via text message to a central server. According to Tapan Parikh, a professor at the University of California at Berkeley School of Information in the United States, the most successful technological solutions work because they include village leaders, customers, NGOs, and others in the design process. “This is the only way to ensure long-term sustainability and benefit,” he said.

In Soweto, South Africa a simple solution to a chronic problem for women market traders has emerged. After seeing hundreds and sometimes thousands of women selling their goods in the marketplace, it became clear they all had one thing in common: they closed on Mondays. They did this because they needed to go to the wholesaler to buy their goods. And they mostly did this by piling into taxis to get there. It hurt the profitability of their businesses in many ways: there was the cost of the taxi, the fact they could only buy small amounts to squeeze in the taxi, a day’s business was lost, and the lack of a discounted, bulk price.

But the solution to this problem is a bright one: the women place a bulk, wholesale order with a go-between who works with a computer out of a former shipping container. He logs the orders into his computer and sends one big order. The wholesaler is happy with the big order, and delivers it and gives him a 15 per cent discount. This is his profit. The women pay the same price as before, but do not have to pay for the taxi and the goods are delivered directly to them. On top of this, the women can stay open on Monday and make more money!

By David South, Development Challenges, South-South Solutions

Published: May 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Combating Counterfeit Drugs

Access to good quality drugs is a serious problem across the South. The International Narcotics Control Board estimates that up to 15 per cent of all drugs sold around the world are fake or counterfeit, and in parts of Africa and Asia this figure jumps to 50 per cent. The US Food and Drug Administration estimates counterfeit drugs make up 10 per cent of the global medicine market. The US Centre for Medicines in the Public Interest predicts counterfeit drug sales will reach US $75 billion globally in 2010, an increase of more than 90 per cent from 2005.

Fake drugs are a major cause of unnecessary death and destroy public confidence in medicines and health services. While counterfeit drugs have been on the rise, there is little co-ordinated or effective action to counter this menace afflicted on the sick.

But in Ghana, a solution has emerged that shows a way to guarantee that quality drugs get to the sick who need them. CareShop Ghana uses the franchise model – where licenses are sold to approved vendors who adhere to strict guidelines – to ensure that the quality, accessibility and affordability of essential medicines in and around Accra is guaranteed. CareShop has made deals with close to 300 franchisee pharmacies – often modest operations – who sell over-the-counter drugs.

In Ghana, preventable and curable illnesses like malaria and diarrhoeal diseases are among the leading causes of death. Their treatment pushes many people to financial despair; they can ill afford the extra burden of worrying about counterfeit drugs and the harm they do. Like many countries in the South, Ghana’s public healthcare system is unable to meet these needs and so most people turn to the private sector for help.

An estimated 65 per cent of people turn to licensed pharmacies. But many of these operate haphazard businesses, dispensing expired or counterfeit drugs.

The Ghana Social Marketing Foundation Enterprises Limited (GSMFEL) founded CareShop in 2002, hoping to battle common infectious diseases in poor areas by making sure good drugs get through to the sick.

GSMFEL makes a small profit as the franchisor by selling high-quality drugs to the franchisees. The key to CareShop’s success is imposing standardization on franchisees, so they have to stick to common diagnosis, quality and pricing. They make more money when they adhere to these rules than when they break them. To ensure there is no tampering with the drugs, they are delivered straight to the vendor’s doorsteps, and it is all backed up with health and business training support and branded materials.

The tide can be turned around on fake drugs: in 2002, the WHO reported that 70 per cent of drugs in Nigeria were fake or substandard: by 2004 that figure had fallen to 48 per cent.

Stimulating private sector solutions to African healthcare problems is now receiving an additional boost from a new fund established by the World Bank’s private sector arm, the International Finance Corporation. Launched in 2007, it offers cash and loans totalling US $500 million to commercial healthcare projects in Africa. According to its own statistics, 60 per cent of health expenditure in sub-Saharan Africa is privately funded, and the market, excluding South Africa, is worth US $19 billion.

By David South, Development Challenges, South-South Solutions

Published: May 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Rainforest Rubbers Save Lives

Two development goals are being achieved with one innovative business in Brazil. By using natural rubber tapped from trees in the Amazon rainforest to make condoms, Brazil is able to afford the cost of distributing condoms to tackle its HIV/AIDS crisis. Brazil currently imports more than 120 million condoms every year from China, Republic of Korea and Thailand, making it the world’s biggest single buyer of condoms. The government gives them away for free as part of a national campaign to combat HIV. More than 620,000 people in Brazil are living with HIV out of a population of more than 186 million (UNAIDS, 2005).

The Natex company, co-owned by the public health ministry and the north-western state government of Acre, has established a factory to turn rubber from the world’s biggest rainforest into condoms. The business has created 500 jobs at the factory and 150 jobs for the local indigenous population – the Xapuri – who are traditional rubber tappers.

The factory hopes to produce 100 million condoms a year from local rubber – just 20 million shy of all the condoms the country currently has to import – and could even reach 270 million at full capacity.

“This product will allow people to make love with security and to better plan their futures,” said Raimundo Barros, vice president of the local agricultural association.

The 15,000 Xapuri people who live on the Chico Mendes reserve – named after a conservationist and rubber tapper murdered by ranchers in 1988 – tap seringai trees, which produce rubber that is said to be a more effective barrier to the transmission of sexually transmitted diseases (STDs), than synthetic rubber condoms.

The factory’s 500 employees will earn a total of Reais $2.2 million (US $1.3 million) while the tappers will see their income increase by 250 per cent as demand goes up for the rubber, according to Natex.

“Because of this I’ve managed to buy a few cows and give my family a better life,” rubber tapper Hugo Paz de Souza, 43, told local newspaper Pagina 20. Paz de Souza said the factory will double his income to US $394 a month.

The fact the trees will be saved because of their value as sources of rubber is a great boon to the world’s environment. The trees in the Amazon rainforest – the “world’s lungs” as some call it – face the threat of being chopped down to make way for Brazil’s booming agricultural economy. Official figures released in January 2008 showed that between August and December 2007, about 2,700 square miles were chopped down illegally in the Amazon rainforest. It was the first increase in deforestation after three years of declines and coincided with a rise in global food prices.

Marina Silva, Brazil’s environment minister, told the Guardian newspaper the Natex condom would help create “a new pattern of production and a new process of inclusion that would value the forest being left standing”.

By David South, Development Challenges, South-South Solutions

Published: May 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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New Weapon Against Crime in the South

 Crime in the South’s fast-growing cities has a negative affect on economic development and social and community harmony. In Africa, with one fifth of the world’s population, for example, data is very poor on crime and its victims. The absence of good data means prevention and detection of crime is poor, and resources to fight it can’t be allocated effectively.

Over 900 million people – almost a sixth of the world’s population – now live in urban slums (UN) – high-tension places that offer a fertile environment for crime to flourish. In developing countries 43 per cent of urban dwellers live in slums – and in the least-developed countries the figure is 78 per cent. Keeping these areas safe is a serious challenge, especially when trust in police and local authorities is low. People are often afraid of how police will react to reporting of crime. Many rightly believe they will be asked for a bribe, or that reporting a crime somehow singles them out as a troublemaker.

Harnessing the power of people organizing together offers one way of fighting back against crime, and combating the paralysis of feeling there is nothing that can be done. An initiative in Brazil is turning to the powerful collaborative potential of Web 2.0 to track crime and help to solve it. And for the first time in history, Brazilians can now see in more or less real time what crime there is and where it is happening in their country.

Wikicrimes, the brainchild of Professor Vasco Furtado of the University of Fortaleza’s Knowledge Engineering Research Group, is inspired by the very popular user-contributed encyclopaedia Wikipedia, and germinated in his mind while on an academic sabbatical at Stanford University in California in 2006.

Victims of crime can simply map and report crimes using the website, which uses brightly coloured drawing pins to indicate where a cluster of crimes has taken place. Site users answer a series of questions on suspects and witnesses. Anyone planning a journey can then easily zoom in on the places where they will go, and see the crime profile of that area – and perhaps be more cautious and aware to avoid becoming victims themselves.

Brazil’s crime problem is huge: Films like City of God – where gangs fight deadly battles in the slums or favelas – shows how vicious it is.

Wikicrimes, whose motto is “Share crime information, Keep safe!”, began development in April 2006, and went ‘live’ with a launch at the end of 2007. Starting with just two employees, it has now grown to a team of 10.

Furtado was frustrated with police hoarding crime statistics in Brazil, and not letting people know where crimes were taking place: he also believes the police, as in many other countries, manipulate statistics for various political purposes. “The traditional mechanism of data-gathering for which police are responsible ends up giving them a monopoly over the handling of information on criminal occurrences,” Furtado said. And that “is not always in keeping with the precept of transparency and public availability of information required by a democratic system.”

Furtado believes transparent crime statistics are vital to a well-functioning democracy.

“We are still facing very big challenges,” he said. “Cultural change is one of them. We don’t have in Brazil the culture of sharing information for benefiting others. People need to realize that when they register a crime they are helping others, and that should be the reason others will act in the same fashion.”

He tried to get the police involved in the project, by contributing data, but with no luck. Brazil’s police argue their monopoly over crime statistics exists for some very serious reasons. “We are very worried about revealing police data which may restrict the work of the police,” Antenor Martins of Rio’s Civil Police Department told the BBC. “Also we don’t want a feeling of insecurity for the people – they don’t deserve that here or anywhere else in the world.”

Many also worry about a crime profile of an area dragging that area down, scaring people away. The police also worry about inaccurate information. “When people walk into a police station, you sign an incident report. If you give information which isn’t true, you have to respond to charges of giving false evidence,” said Martins.

But Furtado believes trust between citizens and the police is so low, it is hurting the fight against crime.

“The police suffer a lack of credibility among the populace which, in turn, contributes toward the low rate of reporting such occurrences: the so-called underreporting effect,” he said. “Research conducted with victims of crime in several Brazilian states has shown that underreporting may, in densely-populated areas, reach up to 50 per cent for certain types of crimes.”

Furtado believes a better picture of crime will lead to better public policies and policing: “The result of this can be disastrous in terms of formulation of public policies and especially in the planning of police actions, in view of the fact that the official criminal mapping may reflect a trend that is quite unlike what is actually occurring in real life.

“WikiCrimes intends to change the traditional logic of handling information on crimes that have already occurred, and considers that such a change is up to the citizens themselves. It is based on the principle that with adequate support, citizens will be capable of deciding how and when historical information on criminal occurrences can be publicized as well as for what purpose.”

Sao-Paulo-based NGO Sou de Paz works to reduce violence in Brazil, and is a big supporter of Wikicrimes. “If we develop Wikicrimes, we can look at things like domestic violence or information on drug trafficking – things that affect communities but that people don’t report either because of shame or fear,” the group’s Denis Mizne told the BBC. “If you can get access to this information or publicise it together with Wikicrimes, it could help in areas that suffer most from violent crime.”

Wisely, Wikicrimes is acting to address police concerns over accurate reporting of crimes.

“Technically the big challenge is to define mechanisms to identify false registering,” Furtado said. “We are creating fields in WikiCrimes for the user to provide further information that brings more reliability to the crime information registered — links to newspapers, for instance. We are also defining algorithms to compute the reputation of the informants.”

And Wikicrimes is not just for Brazil: they want people from around the world to add to the site and help build up the crime profile of all countries.

Furtado said responses from the general public have largely been positive. “The best I could ever hope,” he said. “The project is for the citizen and I feel that they realize this. Every day, I receive messages from people offering support and giving congratulations.”

“I had no idea of similar projects before doing Wikicrimes, but, recently, I have received some messages of similar initiatives even though with a local scope in Brazil, Argentina and USA,” he added.

“In terms of crime it would be nice if this would show that it’s necessary to publish the crime data that we have in law authorities and institutions,” he said. “If this is a success, I am sure that all the crime data will be available for people, because they will realize there is no way that the authorities can keep it all to themselves.”

Furtado keeps a rolling report on progress with Wikicrimes on his blog.

By David South, Development Challenges, South-South Solutions

Published: May 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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The South has a Good Story to Tell

The fast-changing modern world is raising the living standards of billions in the South – China alone has lifted 400 million people out of poverty since the 1980s – but it is also risking the loss of many rich cultural traditions. One of them is storytelling.

Oral storytelling is a critical tool for passing on history, while teaching morals and ethics, especially in societies with low rates of literacy and little formal education. But with the rise of modern media and advertising, few traditional storytellers – many of whom are old – stand a chance. Populations are on the move like never before. As more and more people end up in sprawling cities, many are becoming disconnected from their roots.

Yet across the South, people are finding ways to re-invent story telling — and also to make money, preserve cultural pride and feed the appetite for novelty in hungry, modern media and business.

In 1997, storytelling was acknowledged by UNESCO, which pledged to back humanity’s oral and immaterial heritage, and to protect a vast number of oral and musical traditions, crafts and knowledge – plus the “living human treasures” who possess them. It backed this up in 2003 with the Convention for the Safeguarding of Intangible Cultural Heritage. It supports storytelling through its International Programme for the Development of Communication.

But what about the young – the most important generation for storytelling to have a future? In Bogota, Colombia, students have started a movement of urban storytellers. Aged between 17 and 35, they draw on the things they have learned in university. They eschew linear narration and instead adopt the popular language of films and advertising. Inspired by one television commercial, a story revolves around a drop of tomato sauce falling from a high-rise building, sparking a gun battle. The staccato narrative takes inspiration from post-modern authors like Italo Calvino. It is also the perfect narrative to capture modern, urban audiences who live in a world saturated with media.

By blending together ancestral and post-modern tales, these student storytellers are luring Latin Americans back to listening to stories. Live storytelling, when done well, has an ability to connect with other people like no other medium. This new generation also is helping make Colombia a gathering place for storytellers in Latin America, expressed in events like the Hay Festival Cartegena, a literary event that draws authors from around the world.

But is there any money in storytelling? Tale-spinners like Argentinian Juan Moreno say yes. Moreno quit teaching 17 years ago to tell stories for money in theatres, bars, universities and libraries, tapping into a contemporary marketplace for storytelling.

In fact, it is better paid than acting in the theatre, he claims, and if you are good, it comes with lots of travel. There is a global round of congresses, festivals and seminars to keep storytellers connected, inspired – and paid.

Moreno now makes money teaching many professions how to use stories to be more powerful communicators. He told the UNESCO Courier, “the value of the spoken word, words that heal and restore, that can give life but also take it away,” are key to many fields, like law and social work.

The world centres of storytelling are very much focused on the South. The International Congress of Oral Storytelling, part of the Buenos Aires Book Fair, has been running every year since 1995. At the Congress, tips are exchanged over the subtle tricks of timing and voice, gestures and facial expressions. Other Southern cities with storytelling events, include Bucaramanga, Colombia, Monterrey, Mexico and Agüimes, in the Canary Islands.

While young people are breathing new life into storytelling, Morocco’s legendary storytellers have been facing a common dilemma seen across the developing and developed world: how can they compete with flashier and more distracting pastimes like computer games and TV?

Illiteracy in Morocco affects 40 per cent of the population, so telling stories is an excellent way to reach this non-reading group. Stories and parables have long been seen as a great way to convey ideas, values and philosophies.

But Morocco’s storytelling sages, or halakis, are using their heads and turning to computers to get their stories told, and prevent their thousand-year tradition from dying out. With the help of UNESCO, the halakis have created a digital archive of their stories in audio and video.

Based in Marrakesh’s famous main square, Jemaa al-Fna, they compete in a hury burly of street entertainers and aromatic foods; it is a place where men with monkeys vie with snake charmers for your attention. Morocco’s storytellers would set up in the public squares of the cities of Fes, Meknes and Marrakesh to entertain crowds and educate about morality. These would include the ethical values of kindness, honour and chivalry. But Marrakesh is now the only place where a half dozen old men (there used to be 20 in Marrakesh) still practice this ancient art form.

UNESCO declared the square in 2001 part of the world’s “Oral and Intangible Heritage of Humanity.” Video recorders have been documenting the storytellers and chronicling them on the internet.

Spanish writer Juan Goytisolo, who spends part of his year in Marrakesh, has championed the halakis in his book, Marrakesh Tales, and in bringing UNESCO in to help them. He has defended their corner against the plans of city planners and developers.

Seventy-one-year-old Moulay Mohammed is blunt about the current state of storytelling: “Young Moroccans would rather watch TV soap operas than listen to a storyteller, much less become one themselves,” he told the BBC. Mohammed’s stock-in-trade is the Old Testament and all of A Thousand and One Nights: both tales of sultans, thieves, wise men and fools, mystics, genies, viziers and belly dancers. And he has been telling these tales for 45 years.

In South Africa, digital technology is also breathing new life into storytelling – and infusing the stories with urgent, contemporary issues like HIV, and domestic and sexual violence. South African women are using digital technology to preserve traditional storytelling: A collection of 15 digital stories – called “I Have Listened, I Have Heard” – made in 2006 are being distributed along with books. They assembled the stories using audio recorders and made movies of the readings with digital cameras. It was funded by the Foundation for Human Rights and made at the Women’s Net Computer Training Centre in Johannesburg.

The storytellers worked together on each script, taking a day. They would tell the group a story focusing on particular experiences or meaningful moments in their lives. The group would comment and draw out the best bits of the story. The whole process helps the story teller to flesh out the story with metaphors, narrative techniques and milestones.

By David South, Development Challenges, South-South Solutions

Published: April 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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