UN Contest Winner in "State of Total Bliss"

In the autumn of 1997, a national contest - Let's Make Life Better! - was launched to inspire and mobilise Mongolian youth between the ages of 20 and 30. The idea was simple: for youth to come up with the best ideas to "design their own small and local development project."

Launched with a cross-country advertising campaign, the prize of US $1,000 to implement the winning project (a substantial sum of money at the time) drew 580 project proposals by the contest deadline of December 15, 1997.

So many of the ideas were excellent, they were later to receive support from either the government, NGOs or international organisations. Read the story in the Blue Sky Bulletin newsletter about the contest's winner below:

Editor: David South

Publisher: UNDP Mongolia Communications Office

Published: Blue Sky Bulletin, Issue Number Six, May/June 1998 

"When the phone operator told me it was a call from the UN in Ulaanbaatar, I didn't expect I would be the winner - my uncle was almost in tears."

The words of 27-year-old UN contest winner Mr. Ciezd Nygmed tells it all. Speaking to a group of journalists at UN headquarters in Ulaanbaatar, Mr. Ciezd confirmed his joy: "I'm in a state of total bliss!"

On Monday, May 4 the United Nations awarded US $1,000 to Mr. Ciezd - a teacher from Bayan-Ulgii aimag - for his project to start a ger school for herder children who have dropped out of school.

"Herders don't want to send children to school without school supplies," says Ciezd, who has been teaching for six years at the primary school in Delwnuu soum. This means poor children end up dropping out of the school system - or never going in the first place.

The ger school will be set up in June in the summering pastures of 33 Kazakh families. A teacher will be hired for the 40 children in need of basic literacy skills. The school will operate from June until September.

Ciezd says there are many benefits to bringing the school to the children. In the school where he currently teaches, many children stay in dormitories and parents must pay for their food. The children attending the ger school will be able to eat at home, saving parents precious togrogs.

The project is already receiving support from local governors. They have pledged to help buy the ger, leaving more funds for school supplies and the maintenance of the school.

During his six-day stay in Ulaanbaatar, Ciezd received one-on-one counselling from distance education advisers at UNESCO, the UN culture and education agency. UNESCO has pioneered distance education in Mongolia, particularly in the Gobi desert. Mr. Monxor, UNESCO coordinator for non-formal education, told Ciezd this was the first initiative of its kind in Bayan-Ulgii.

He also spent some time in the newly-established United Nations Information Shop, a one-stop, drop-in resource centre on development issues. Ciezd particularly found the advice from donors most helpful in planning the future of the project.

In October 1997, the UN "Let's Make Life Better!" contest asked Mongolian youth between 20 and 30 to tell us how they would make life better in their communities. We wanted small projects that could significantly change the lives of people in one community. By the deadline of December 15, the UN office was flooded with 580 project proposals from across Mongolia. To speed up the selection of the winner, the Mongolian Youth Federation formed a panel of judges and selected the five finalists. Keeping in the spirit of the contest, the four runners-up receive gardening kits complete with trowels, watering cans, seeds and spades.

Cover stories: UN contest winner and visit of Jean-Claude Juncker to UNDP Mongolia (pictured with UNDP Resident Representative Douglas Gardner).

© David South Consulting 2017 

UNDP Travelling Seminar: Environment and Development | Mongolia 1998

As head of communications for UNDP/UN Mongolia, I organised and led press tours across the country for international journalists in 1997 and 1998.

A book published by UNDP chronicled the press tour in 1998.

Africa’s Tourism Sector Can Learn from Asian Experience

 

Africa continues to be seen as new territory for global tourism, yet it still is not even close to meeting its potential,according to a report by a South African think tank. In fact, many resorts and tourist areas are failing to fill up with visitors. This contrasts with the booming world tourism industry, which broke records in arrivals in 2011 (UNWTO).

Apart from South Africa, much of sub-Saharan Africa is the worst performing region for tourism in the world. Africa received 5.2 per cent of the world’s tourism – 40 million visitors – in 2010. Yet the continent as a whole has 15 per cent of the world’s population: a hint at the potential being missed.

Okavango Delta in Botswana (botswana-places.co.za/okavango.html), reports Canada’s Globe and Mail newspaper,has nearly empty luxury lodges and resorts and is offering heavy discounts to lure tourists in.

But the report believes there are two countries African nations can look to for lessons on how to tighten up their tourism offerings: Vietnam and Cambodia. It points out both these countries share similar challenges, including colonial legacies, war and conflict, poor quality skills and weak infrastructure. Both countries dramatically reversed their failures in a decade and now have booming tourism sectors creating jobs and bringing in wealth.

Africa suffers from negative publicity generated by media reporting about terrorist attacks on tourists across the continent and kidnappings by criminal gangs and pirates in East Africa. The so-called ‘Arab Spring’ upheavals in North Africa are also having an impact. The continent’s many infrastructure problems also limit its potential. These include unreliable power supplies, out-of-date airports, inadequate involvement of local populations in the benefits of tourism and the tourist economy, and poor awareness of attractions apart from the clichéd African “safari”.

The report is urging a re-think by all of Africa’s nations of their tourism strategies and the structure of their tourism sectors. In order for the tourism industry to grow and to thrive, greater focus is required and greater investment needed to ensure the facilities, attractions and experience matches what tourists would expect. And the report believes this matters a great deal because in tourism lies the solution to many of the continent’s high unemployment problems.

Tourism is one of the world’s largest industries and a great generator of wealth and jobs. But while it provides 5 per cent of the world’s gross domestic product (GDP), it only provides 2 per cent of Africa’s GDP.

Tourism in Africa is also heavily skewed to just a handful of countries. The bulk of tourists visit just four countries: Egypt, Morocco, Tunisia and South Africa.

“This desultory record belies the natural advantages Africa has over other regions that have performed much better,in particular the continent’s extraordinary diversity – of wildlife, environment and people,” according to the report produced by the Brenthurst Foundation (thebrenthurstfoundation.org), a think-tank in Johannesburg.

The paper is called ‘Unlocking Africa’s Tourism Potential: Lessons from Vietnam and Cambodia’ (http://www.thebrenthurstfoundation.org/a_sndmsg/news_view.asp?I=121182&PG=288)

The Brenthurst Foundation researches new ideas and “innovative actions for strengthening Africa’s economic performance”.

Cambodia’s tourism industry grew by 17 per cent in 2010 and became the country’s second largest earner of foreign income. In Vietnam, tourism has grown by 11 per cent every year since 1995 and makes up 12 per cent of the country’s GDP.

The report isolated four key lessons that African tourism authorities should follow:

1) Help the private sector to expand what it offers to tourists, and make it more sophisticated, including ecotourism and maritime tourism.

2) Undertake aggressive international marketing campaigns (South Africa is a good example) and push hard their well-known tourism offerings, making them global icons. Also develop tourism hubs.

3) The tourism sector needs to professionalize by investing in skills training in tourism and hospitality.

4) Identify potential tourist markets and smooth the journey for them by streamlining obstacles like visas. They should also make a list of health and safety concerns tourists will have and address them. The report believes this strategy would go a long way to tackle the continent’s high unemployment levels.

“No continent stands to benefit more from the 21st century tourism boom than Africa,” the report claims.

By David South, Development Challenges, South-South Solutions

Published: February 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Cambodian Bloggers Champion New, Open Ways

The Southeast Asian nation of Cambodia has had a very difficult history over the past few decades. In the 1950s and 1960s, it was seen as a glamorous and vibrant place. Dynamic, ambitious and newly independent from French colonial rule, Cambodia embarked on an extensive programme of building that is now called “New Khmer Architecture.” It is the most visible legacy of this modernizing time.

The book Cultures of Independence: An Introduction to Cambodian Arts and Culture in the 1950s and 1960s says architects of the period showed “a willingness to expand and incorporate new elements, looking both outside and inside the newly independent nation …. Whether consciously or not, most of their work took up questions of how to create forms that would be recognised as both Cambodian and modern.”

But with the war in nearby Vietnam worsening in the 1970s, the destabilising effect of the conflict gave rise to the Khmer Rouge (http://en.wikipedia.org/wiki/Khmer_Rouge), a radical and genocidal movement under the dictator Pol Pot which killed an estimated 2 million Cambodians. It came to an end when newly independent Vietnam invaded the country to overturn the Khmer Rouge regime and end the genocide that had raged between 1975 and 1979.

By the early 1990s, the United Nations was helping Cambodia make the transition to democracy and redevelop its economy after the trauma of the Khmer Rouge years.

Today’s Cambodia is a country with a fast-growing economy – at 5.5 percent in 2010 according to Prime Minister Hun Sen – but still trying to come to grips with the pain and damage of the Khmer Rouge period.

On the internet, pioneering bloggers are trying to bridge the gap between reluctance to speak out about those years and the need for the country to modernize and open up. In the past, keeping quiet in public was the best survival strategy and outspoken voices could end up dead.

The internet is still in its infancy in Cambodia, with only 78,000 users in 2010 (Internet World Stats) – up from 6,000 in 2000, but still tiny in a population of 14,805,358 (World Bank). Cambodia still has high levels of illiteracy of 26 percent (ILO) and poverty, leaving access to the internet and computers a minority pursuit.

The first connections to the internet in Cambodia were set up in 1994 and internet cafes have been flourishing since the mid 2000s.

One role model can be found at the Blue Lady Blog (http://blueladyblog.com/). Its author, Kounila Keo, blogs about her daily frustrations, passions, and life as a young woman who has been working as a newspaper journalist. Her blog tackles anything Cambodian, from education and politics to lifestyle, press freedom, culture and problems facing the country. She is a passionate explainer of Cambodia’s blogging culture.

She started the Blue Lady Blog in 2007 and in a talk at Phnom Penh’s TEDx in February (http://tedxphnompenh.com/) described how she found blogging has transformed her life in three ways:

1) Freedom of speech: She could now fully express herself and venture opinions she could not do even as a journalist.

2) Self-education and self esteem: she has had to learn things on her own and in turn this has boosted her confidence.

3) Knowledge and new perspectives: blogging connects her with people around the world she would not normally have contact with. And blogging is becoming the new voice of a new generation of youth, allowing them to redefine the country’s development challenges in their own terms.

Keo found blogging altered the challenges facing youth, posing the question “What can young Cambodians do for Cambodia?” She believes Cambodian youth should do something rather than wait for opportunities to come to them. Young people have told her her blog has spurred them into action.

“Cloggers” – Cambodian bloggers – are a group of young internet users championing the use of information technologies in everyday life.

In 2007, the first Clogger Summit (http://cloggersummit.wikispaces.com/) brought together bloggers, webmasters, media representatives and NGOs for the first time to exchange ideas and share and debate. Since then, there has been a proliferation of blogs in the Cambodian language.

Developing a vibrant – and open – information technology sector has many advantages. Pioneering work by the United Nations in Mongolia as it made its transition to free markets and democracy led to the country becoming one of world’s freest for internet use.

A vibrant and free information technology sector enables businesses to quickly modernize, connect with customers and markets around the world, spread information and ideas quickly, react to crises and build market efficiencies.

Honduras, Mali, and Mongolia (http://www.yuxiyou.net/open/) were highlighted as being some of the freest places in the world for the internet in a recent report by Reporters Without Borders (http://en.rsf.org/).

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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China Consumer Market: Asian Perspective Helps

The rise of China since 1989 has been the most remarkable development story of our times. The number of people lifted out of poverty is historically unprecedented: 65 percent of Chinese people lived below the poverty line in 1981; in 2007 it was 4 percent (World Bank).

Many commentators have focused on China’s astonishing work ethic, vast labour resources and ability to export great quantities of products. But while China has been busy meeting the needs of the world economy, domestic Chinese consumption has received less attention.

Yet, with the Chinese firmly established as keen savers and very ambitious to improve their living standards, a vast new opportunity has emerged: the Chinese consumer market. But it will be a tricky market to tap. Chinese consumers are notorious bargain hunters and prefer to save and invest rather than consume. Poor rural families earning less than US $200 per person a year still are able to save 18 percent of their income.

This makes a lot of sense: social supports have been stripped away as China’s economy embraced the market system. If you do not save and invest, then you will not have the resources to meet the costs of education and health care, for example. China has also seen a dramatic move to urban areas, with over 43 percent of the population now urban.

China, despite all the hype, is still a marketplace that is difficult to easily enter for Western brands and businesses. And this makes for an opportunity for local brands to raise their game.

In order to compete in the consumer market, businesses need to do more than compete on price: they need to also offer something more and that usually involves building a strong brand.

The Chinese urban consumer market could grow from around US $570 billion in 2005 to around US $4.7 trillion by 2025 (PWC) (http://www.pwc.co.uk). Fast growth will be seen in discretionary spending, things other than food, clothing and utilities.

While Chinese businesses have focused on export markets and meeting the needs of the global marketplace – a focus which has been very successful and led to remarkable wealth gains – the Chinese consumer has come lower down the list of priorities. 

 Growing the domestic consumer market offers a substantial wealth-creating opportunity. Since the global economic crisis erupted in 2008, it has become apparent that the old model of exporting vast quantities of products to Western consumers alone will not be enough to keep living standards rising. Western economies are highly indebted and will take many years to recover from the mistakes and debts from the boom years and the economic crisis. 

 This is an opportunity for South-South trade, which made up 20 percent of global exports by 2010. Foreign direct investment to developing economies rose by 10 percent in 2010 due to a rapid economic recovery and increasing South-South flows. 

 One company successfully targeting this market is the Singapore-based Banyan Tree Hotels and Resorts brand (www.banyantree.com), which bills itself as specializing in luxury sanctuaries to rejuvenate the body, mind and soul. It is notable for deliberately not competing on price but on its brand reputation and for tailoring its offering explicitly to Asian tastes. The company claims its resorts are “naturally-luxurious, ecologically sensitive, culture-aware experiences for the discerning, responsible traveller.” 

 The first Banyan Tree resort was built in Phuket, Thailand in 1987. It now employs 8,200 people from 50 nationalities in 26 resorts. Founder and executive chairman Ho Kwon Ping focused from the start on the business’s brand as critical to driving the growth of the company. 

 He told INSEAD Knowledge: “The difference between us and some others is that, for many other companies having a strong brand is a reward for being successful in many things that you do but it’s sort of coincidental. It comes afterward; it’s a reward for success in other areas. For us, we’ve always said from the very beginning – having a strong brand is imperative for our survival.” 

 Banyan Tree has also eschewed quick-growth models, instead trying to do as little environmental damage as possible and to include community development and environmental projects at each resort. 

 Its Banyan Tree Ringha resort in China’s Yunnan province tries to bring the atmosphere of the fictional earthly paradise of Shangri-La to China. Ringha Valley sits near the Temple of the Five Wisdom Buddhas, 3,600 meters above sea level. The resort has 15 one-bedroom suites, 11 two-bedroom lodges, and six spa suites, decorated in a Tibetan style. The area is home to the Naxi people who trace their origins to nearby Tibet (http://en.wikipedia.org/wiki/Naxi_people). 

 The accommodation is rustic and the resort is located in the middle of a village. Visitors can see farmers at work right from the resort. Overlooked by Tibetan mountains and settled in a lush, fertile valley the sight was picked for its tranquillity and isolation. The appeal of the area to tourists is clear: mountain peaks, deep canyons, rivers, valleys, streams and tranquil lakes. And in polluted urban China, it is an area free from pollution. 

 The resort is built from transplanted Tibetan farm houses and offers hikes, mountain lakes, hot springs, gorges, forests. There are Asian touches like a welcome at the resort of Tibetan horns, songs and a tea ceremony. 

 Tourism is transforming the area. Towns and villages have been renovated to showcase traditional architecture. 

 The hotel and resort chain gets its name from the tradition of ancient merchants gathering under the branches of the banyan tree to conduct business in the cool shade.

“The 21st century is really going to be the age of Asia – both India and China,” said Ho Kwon Ping. “The huge consumer markets are going to be Asian … Now there’s a real opportunity for people of Asian origin, who have an instinctive cultural feel for where their consumers are moving towards, to come out and create a brand which can be primarily rooted in their own Asian context, but have a global relevance.”

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=-k6YBgAAQBAJ&dq=development+challenges+march+2011&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsmarch2011issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.