Global South’s Middle Class is Increasing Prosperity

The global middle class is on the rise – and this is creating both challenges and opportunities. As poverty rates have come down across the global South, many countries have seen a rise in the proportion of their population categorized as “middle class”. Globally, being middle class is defined as a person able to consume between US $4 a day and US $13 a day (ILO).

According to the Organization for Economic Cooperation and Development (OECD), most of this growth will be in Asia and the region will soon make up 66 per cent of the world’s middle class. Historical experience shows that members of the middle class quickly become absorbed in spending their accumulated capital on housing, equipment, industry and business, health and education. In countries with a growing middle class, policy makers need to show a strong interest in creating stable economic conditions to encourage this expanding consumption and domestic demand, the OECD advises.

Growth of the world’s middle class took off after 2001, with an additional 400 million workers joining this group. The McKinsey group of consultants found the total number reached 2 billion in a dozen “emerging nations” in 2010, collectively spending US $6.9 trillion every year (McKinsey).

Forecasters predict a further increase in the middle class across the global South will bring with it a surge in consumption (a combination of spending and demand). Areas being highlighted by various studies and reports include China’s small and mid-size cities, other areas of East Asia and Africa.

Middle class spending in these dozen emerging nations could reach US $20 trillion during the next decade – twice the amount of consumption occurring in the United States right now (McKinsey).

The result is a re-shaping of populations, with growing numbers of people now neither rich nor desperately poor, but landing in the middle of the income distribution.

And local competitors in the global South are fighting hard for these consumers on their own turf.

The Hangzhou Wahaha (http://en.wahaha.com.cn/) beverage maker in China has been able to compete against multinationals such as Coca-Cola and PepsiCo, according to McKinsey. It has turned itself into a US $5.2 billion business using a multi-pronged strategy: targeting rural areas, catering to local needs, keeping costs low and positioning itself as the patriotic choice.

And this change is also occurring in Africa, where a growing middle class is fuelling sales of refrigerators, television sets, mobile phones, motors and automobiles across the continent, according to the OECD. In Ghana, for example, car and motorcycle ownership has risen by 81 per cent since 2006.

According to the African Development Bank (AfDB), Africa’s middle class has reached 34 per cent of the population, or 350 million people. In 1980, it was 126 million people, or 27 per cent of the population.

Countries with the largest middle classes in Africa include Tunisia and Morocco, while Liberia and Burundi have the smallest number of people in the middle class.

The economic growth that is fuelling this middle-class surge is coming from a combination of increasing investment in the services sector, the tapping of the natural resource sector and better economic policies in the past two decades. Africa’s middle class is driving growth in the private sector and boosting demand for goods and services, most often also provided by the private sector.

“The liberalization of African economies has resulted in improved efficiencies and led to a rapid growth in the service sector, which has spurred the growth of the middle class,” Lawrence Bategeka, a principal researcher at the Uganda-based Economic Policy Research Centre, told The East African newspaper.

How important the middle class is to increasing consumption levels can be seen in the cases of Brazil and South Korea.

According to the OECD, both countries had similar income levels and growth rates in the 1960s. But by the 1980s, high income inequality in Brazil capped the middle class at 29 per cent of the population. In South Korea in the 1980s, the middle class population reached 53 per cent. This larger middle class population enabled South Korea to switch from an export-driven growth strategy to domestic consumption.

While Brazil wasn’t able to do this at the time, it has since made impressive gains in reducing poverty – from 40 per cent of the population in 2001 to 25 per cent in 2009. This has seen the middle class grow to 52 per cent of the population and boosted domestic consumption.

While a rising middle class in the global South is good news for improving human development and living standards, the OECD found much of the new middle class was vulnerable and could easily slip out of that category. They also often lacked enough income to purchase more expensive durable goods such as automobiles (OECD Yearbook 2012).

The success of this fragile but growing middle class will be key to how well the global economy fares in the coming years.

A new report by the UN’s International Labour Organization (ILO) argues that the global South’s growing middle classes are just the thing to spur growth across the wider world economy.

“Over time, this emerging middle-class could give a much needed push to more balanced global growth by boosting consumption, particularly in poorer parts of the developing world,” said Steven Kapsos, one of the authors of the report.

In Indonesia, an example of the economic impact of the middle class trend in action can be seen in the surging life insurance business.

Association of Indonesian Life Insurance Companies (AAJI) chairman Hendrisman Rahim believes the growing middle class are potential customers for the country’s thriving life insurance industry.

“They are the ones who have the need to be insured and can afford to purchase a policy. Extremely rich people are financially capable [of buying], but may not have the need. Extremely poor people have the need, but require financial assistance to be insured,” he said to the Jakarta Post.

As the Indonesian middle class increases, the life insurance industry is expecting to see revenue rise by 30 per cent in 2013.

By David South, Development Challenges, South-South Solutions

Published: February 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Powerful Solar Light Spurring Income-Making Opportunities

 

A clever innovator from India has built a highly durable solar lantern that also doubles as a mobile phone charger.

The Sunlite lantern – the JS 30 MOB Sunlite – made by Sunlite Solar (sunlite-solar.com) is an LED (http://en.wikipedia.org/wiki/Light-emitting_diode) light packed with clever innovations. It is completely self-contained and does not require any extra parts, cables or separate solar panel to charge it. The clever design includes a pop-up, fold-down handle, a powerful solar PV (photovoltaic) panel on its top that – with a day out in the sun – charges the lantern’s battery enough to provide around 8 hours of 360-degree light when the sun goes down. It is also highly durable and moisture and heat resistant and can withstand a drop on a hard floor.

The manufacturer of the Sunlite lantern is India Impex, which focuses on making and exporting high quality off-grid solar lighting products and sees itself as a “socially driven company.” Founded in 2009, it has built up its reputation as a global vendor to humanitarian and relief agencies.

To date, the Sunlite lantern has been distributed to people following Japan’s 2011 earthquake and tsunami, after Thailand’s 2011 floods and to refugees caught up in the ongoing crisis in Syria.

“For the size of the lamp, for the number of hours, for the features we give, including the mobile (phone) charging – we are 100 per cent portable – it is all integrated,” said Sunlite representative Divyesh Thakkar, while demonstrating the lantern at the 2012 Global South-South Development Expo, held recently in Vienna, Austria (southsouthexpo.org).

The mobile phone charging capability has been seized as a great way to turn the lantern into an income-generating opportunity. Already, people are forming co-ops and charging rent time on the lantern for recharging mobile phones. And there are a few clever tweaks to the lantern to help control this.

“I don’t want this to be abused – I want it to be smart,” said Thakkar. “When someone comes in and charges the mobile phone and forgets, it is going to cut off after 20 minutes.”

Sunlite lanterns have many uses, according to the product’s maker. One aspect the manufacturer is emphasizing is the importance of light to the security of women and children. There is overwhelming evidence that better lighting makes for a more secure environment, and allows people to do more things safely at night. Children can look out for environmental threats such as poisonous snakes and spiders, and women and girls can feel safe doing things like going to the toilet without worrying that somebody might attack them in the dark.

Solar power is being seen as a way to get electricity to people in areas bypassed by conventional electricity grid networks. It also helps move people away from expensive, polluting and dangerous alternatives such as diesel generators, paraffin lamps, gas stoves and coal or dung fires.

“We compare our solar lantern to the kerosene lantern,” Sunlite representative Sagar Mehta explained. “On a payback basis, you use an approximate of 30 to 40 cents of a US dollar of kerosene every day for a four-hour light. First of all, it is very harmful – smoke inhalation, illnesses, burns, all sorts of things, security issues.

“That will cost a family one third or half of its income on a daily basis. If we can change this around where if we can make a solar lantern, where the sun is free, that can pay back in three months and you start earning rather than paying, (they are) making a living.”

Solar-powered devices have many advantages. They can power up their batteries during the day while sitting in the sunshine and then be a source of light and electricity at night. This free energy source reduces the cost of running lights at night and means people can do a wide range of activities, from reading and studying to running a business or socializing. Some have even used Sunlite lanterns as landing lights for aircraft runways in Africa.

Sunlite lanterns are currently being distributed to people in disaster situations and also in refugee camps and displaced persons communities.

“The lamp was developed as a basic light for refugees who don’t have anything and have been displaced from homes,” said Mehta. “We supply in excess of 50,000 lamps every year to aid agencies, in particular the (UN’s) refugee agency.”

In order to keep tight control on quality and be able to have an inventory of lanterns ready to go on a moment’s notice, the company has invested in and set up its own in-house manufacturing facilities in India.

Sunlite Solar sees itself as a social enterprise. It is not focused on quick profits, and developing the lantern has taken time.

“It requires a huge amount of investment and time,” said Thakkar. “We spent two years without selling a single piece. What we did was our R&D and went out in the field, some of the most dangerous places – Rwanda, Uganda – actually training people to use it and getting the awareness.

“When you work with the UN, when you work through other government channels, it is just a long process which you have to be willing to go through.”

By David South, Development Challenges, South-South Solutions

Published: December 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Global South Urbanization Does Not Have to Harm Biodiversity

How to balance fragile ecosystems with rapid urbanization will be the challenge for planners and governments across the global South in the coming years. The urbanization trend is clear: the world’s total urban area is expected to triple between 2000 and 2030, with urban populations set to double to around 4.9 billion in the same period (UNEP). This urban expansion will draw heavily on water and other natural resources and will consume prime agricultural land.

Global urbanization will have significant implications for biodiversity and ecosystems if current trends continue, with knock-on effects for human health and development, according to a new assessment by the United Nations Convention on Biological Diversity (CBD).

Cities and Biodiversity Outlook – the first global analysis of how projected patterns of urban land expansion will affect biodiversity and crucial ecosystems – argues that promoting low-carbon, resource-efficient urban development can counter urbanization’s adverse effects on biodiversity while improving quality of life.

“The way our cities are designed, the way people live in them and the policy decisions of local authorities, will define, to a large extent, future global sustainability,” said Braulio Dias, Executive Secretary of the CBD.

“The innovation lies not so much in developing new infrastructural technologies and approaches but to work with what we already have. The results often require fewer economic resources and are more sustainable,” he added.

The report says urban expansion is occurring fast in areas close to biodiversity ‘hotspots’ and coastal zones. And rapidly urbanizing regions, such as large and mid-size settlements in sub-Saharan Africa, India and China, often lack resources to implement sustainable urban planning.

But the study found that cities do not need to be in conflict with plant and animal species and ecosystems. They can, in fact, protect species, as is the case with Belgium, where 50 per cent of the country’s floral species are found in Brussels, or Poland, where 65 per cent of the country’s bird species occur in Warsaw.

At the Alexander von Humboldt Research Institute in Bogota, Colombia (humboldt.org.co) researchers have been thinking about how to get this balance right and make sure the growing cities of the future are not ecological disasters.

According to Juana Marino and Maria Angélica Mejia at the Institute’s Biological Resources Policy Program – which investigates “Biodiversity, Ecosystem Services and Urban-Regional Environments” – how cities grow and develop must change.

They believe cities need to take into account the resources they require to function and the impact this has on biodiversity and ecosystems.

“The more people who arrive in cities, the more they demand goods and services (in a massive way!): roads, housing, infrastructure, food, water – (creating) an impressive amount of waste, challenging traditional waste management and sanitation policies,” said Marino.

In short, “Cities enhance consumption.”

The Humboldt researchers believe common patterns can be seen across the global South, where ecosystems “surrounding urban areas are deforested and have significant levels of water and air pollution; they also become deeply transformed by informal settlements.”

This process means cities “lose their ability to be resilient, they become highly vulnerable to global change and they decrease their production of ecosystem services to maintain human well-being in cities.”

They argue that human settlements must be sustainably planned for, with ecological resilience and human well-being. If this is not done, areas suitable for agricultural production and biodiversity preservation will be harmed.

While better planning is needed there also needs to be long-term thinking.

But planning and managing are not the only things required: “it is a matter of design” if new “resilient” urban-rural landscapes are to be created.

And what can be done? They believe better analysis is required and it needs to take on social and cultural knowledge, and take in the border regions around cities, the “suburban, peri-urban and other ‘transition’ landscapes should become main actors in these relationships, not mere by-products; (they are) compromise territories between a lack of definition and low governance.”

These complex relationships with the border ecosystems of cities need to be communicated to the general public in simple, user-friendly ways so they can understand how important these areas are to the overall health of the city.

In Latin America, the cities of Curitiba (Brazil) and Bogotá and Medellin (Colombia) have made great strides in managing and planning for biodiversity and ecosystem services, they say. But it is not just as simple as recording the number of native species and the percentage of protected areas in urban places. Links need to be created between “social, scientific and political” elements to create “socio-ecological indicators” that can be developed and turned into “easy-to-adopt mechanisms” for people to use.

And they see innovation as the way to do this. Innovation is critical if cities and urban areas are to avoid widespread destruction of biodiversity as urbanization increases.

“Innovation is not just an option – it is a ‘must’,” said Marino. “Not just the technical innovation already being carried on by infrastructure, transport and building sectors that are rapidly changing their patterns based on mitigation technologies.

“Innovation is also needed in terms of biodiversity, biotechnology, information and knowledge production; appropriation, use and management. Knowledge turns into innovation when appropriated by social spheres; when it enters the social and political arenas.”

Environmental governance can be strengthened “when promoting top-down and bottom-up innovations.”

By David South, Development Challenges, South-South Solutions

Published: December 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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All-in-One Solar Kiosk Business Solution for Africa

 

Kiosks are ubiquitous throughout commercial areas in the global South. These highly efficient little business outlets enable small-scale entrepreneurs to sell necessary products without the expense of renting and running a shop.

While they are a great solution for entrepreneurs and customers alike, they often lack connection to municipal services such as electricity and water. That means kiosk owners need to use batteries or a generator if they need a refrigerator to cool food and drink – an expensive proposition.

A new product launched this year in Addis Ababa, Ethiopia offers a solution.

Created by a team of German architects, the Solarkiosk (solarkiosk.eu) is an autonomous business unit designed for remote, off-grid areas. With solar panels across the top of the kiosk, it generates its own electricity and is basically a mini solar power plant. Inside, it is just like a conventional kiosk, with display shelves for products and a counter in the front with a flap – which can feature advertising and messages – that can be opened up for business and locked shut when the kiosk is closed.

The kiosk captures solar energy and the electricity generated can be used to run a computer, lights or a refrigerator. That makes the Solarkiosk capable of offering a wide range of services needing electricity, from Internet access to car-battery charging and mobile phone recharging – a now essential service as mobile phone use explodes across Africa.

The first kiosk was prototyped in November 2011 and the makers incorporated their first subsidiary, Solarkiosk Solutions PLC, in Addis Ababa, Ethiopia in March 2012.

According to Solarkiosk 1.5 billion people worldwide have no regular supply of electricity – 800 million of them in Africa. The makers of Solarkiosk consider this a huge market and hope to make the most of it.

The kiosk comes in a kit form ready for assembly. The kit is designed to be easy to transport and is light enough and compact enough to be transported on the back of a donkey, its makers claim.

Solarkiosk operators receive training in running and managing a kiosk. They learn about solar technology and how to maintain the kiosks and run a sustainable business. Once the operators are trained and up and running, they typically hire others to help with running the kiosk and offer the services at convenient times for the customers. The Solarkiosk then, potentially, becomes an income and employment generator for the local community.

The kiosk is designed to be durable, secure and difficult to tamper with from the outside. The kiosks have been designed to suit many environments and requirements. There is a basic platform that can be added to or expanded depending on local needs and a series of models depending on the customer’s needs. Cleverly, the largest kiosk model is powerful enough to provide electricity to telecom towers. This has proven attractive to mobile telephone companies who can power a telecom tower and make money from running the kiosk as well.

The Solarkiosk is especially useful for countries near the equator where nights are long (12 hours) and the kiosk can help people get light to read, study and work.

Solarkiosk is targeting off-grid customers who are using up to 40 per cent of their household income on electricity substitutes. According to Solarkiosk, people in off-grid households collectively spend more every year (US $30 billion) lighting their homes – using candles for example – than do all the people living in electricity grid connected countries (US $20 billion).

Solar technology is becoming more affordable at the same time as demand in developing countries for electricity and the products powered by electricity is on the rise. Mobile phones are now essential tools for doing business and staying connected – and all of them need to be kept charged up.

Solarkiosk believes it can save the average off-grid household US $10 per month, while each kiosk could supply solar electricity services to between 200 and 5,000 households.

For now, Solarkiosk is available in Ethiopia. It is based in Berlin, Germany and receives money from the German government. The kiosks themselves were designed and built by Graft Architects (http://www.graftlab.com).

By David South, Development Challenges, South-South Solutions

Published: November 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Ugandan Fish Sausages Transform Female Fortunes

 

What to do when your food production enterprise is just not making much money? It is a common problem in the global South, where farmers and fishers often struggle to survive and can face the threat of bankruptcy and destitution when trying to provide essential food for their communities.

Some fish farmers in Uganda – many of them women – were caught up in this dilemma, unable to find a way to make a good income from the fish they were harvesting.

But a lucky hire for one fish cooperative, in the form of a humble secretary, has turned into a business and food success story that is getting set to jump across borders in Africa.

Lovin Kobusingya is the former secretary and university graduate who, through tenacity and ingenuity, has built a business selling fish sausages that has become a hit in Kampala, Uganda in East Africa.

Through trial and error, Kobusingya came upon the idea of turning the fish into sausages. The product, basically unknown in Uganda before, became a tidy solution to the dilemma of how to sell fish at a premium price that could boost the income of the farmers.

She joins the growing number of female entrepreneurs in Africa. Africa has the highest rate of female entrepreneurship in the world, according to the World Bank, which says two-thirds of women in Africa are in the labour force.

The 29-year-old mother of two set up Kati Fish Farms (http://katifarms.org) and Kati Farm Supplies Ltd. and now sells 500 kilograms of fish sausage a day.

Located in the country’s capital, Kampala, Kati Farm Supplies Ltd. prepares and sells a wide range of food products made with chicken, beef, fish, pork, goat, lamb and honey.

Kobusingya is notable not only for her success as a food entrepreneur, but also for the way she has generated attention and excitement around her business and products.

According to Kenya’s Nation newspaper, Kobusingya boosted her profile by gaining customers in Uganda’s hotels.

She graduated six years ago from Makerere University in Kampala (http://mak.ac.ug) and originally planned to go into banking. Like many graduates, she found it hard to break into the sector and get a steady job. After a year of frustrating job hunting, she found a position as a secretary with a fish cooperative society.

“I got a job after a rigorous interview,” she told the Nation. “It was not well-paying.

“The most challenging part of the job was dealing with fish farmers, who were grappling with an unsteady market for their produce.”

Despite all the problems facing the fish industry, Kobusingya became inspired to do something about it. Rather than just hoping market prices would turn in favour of the fish farmers, she diversified the cooperative’s products to add value to the raw fish ingredients.

“Most of our members were women who had taken up aquaculture (fish farming),” she said. “At the time, this was still a novelty.”

It is a tale of trial and error, as Kobusingya tells it.

“We tried selling our products, such as fish feeds, and even selling directly to consumers. But I felt that there was something more we could do to help the farmers even more.”

Becoming frustrated with the constraints of her role, she decided to start the business on top of her day job. She started buying fish directly from the farmers, filleting it herself and selling it to customers.

Yet, still fish was not selling and going to waste.

Then the eureka moment came: make fish sausages. This had never been done in Uganda and she set about undertaking research on the Internet to learn how to do it.

“I assembled bits and pieces of information from the Net on how to make the sausages,” Kobusyingya said.

“Everywhere I went seeking more information, people thought I was out of my mind.

“Nobody had heard of fish sausages but I received support from the Uganda Industrial Research Institute in 2011. They helped me to develop a formula for the product,” she said.

With the new product developed, Kobusingya tried selling it to the hotels in Kampala. And this was the crucial moment when her fortunes changed: people were excited by the new and novel product.

The first orders earned her US $800 and with that jolt of cash, she was able to launch the product in February 2012.

Production started at 100 kilograms of fish sausage a day. By the third month, she was able to produce 500 kilograms a day. And because the product is so popular, she is running hard to meet demand from hotels, food outlets and institutions.

Expanding into selling smoked fish and frozen chicken and beef, she is now working with 470 fish farmers, most of whom are women.

“This business has motivated farmers throughout Uganda,” she said.

“The enterprise, now worth about Ush50 million (US $19,230), has 16 permanent employees,” she said.

She also took the fish sausages on the road and introduced them to the SmartFish trade event in Lusaka, Zambia, where they became a hit with attendees.

SmartFish (http://www.smartfish-coi.org/#!home/mainPage) is funded by the European Union through the European Development Fund and is implemented by the Indian Ocean Commission in partnership with regional trade organizations. The objective of the event was to increase trade within the region.

With her confidence further boosted by the positive international reaction, Koubusingya is exploring how to sell into Kenya, Tanzania, Rwanda and Burundi.

“I always knew I was a businesswoman,” she told The New York Times. “When I was in high school, I used to sell illegal sweets. And I made money.”

“I am very happy and proud” of being a female entrepreneur. “When I was young, they said: ‘A woman is a woman – a man should take care of you.’ But women are actually contributing a lot more than men. We always find ourselves multitasking,” when juggling work and a family.

By David South, Development Challenges, South-South Solutions

Published: November 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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