China Sets Sights on Dominating Global Smartphone Market

The rise of smartphones – mobile phones capable of Internet access and able to run ‘apps’ or applications – is the latest wave of the global connectivity revolution. Mobile phones rapidly made their way around the world to become almost ubiquitous – the most successful take-up of a piece of communications technology in history – and now smartphones are set to do the same. The number of mobile phone subscriptions in the world surpassed 6 billion in 2012 (out of a population of 7 billion) and, according to the International Telecommunications Union (ITU), the number of mobile phones will exceed the world’s population by 2014.

Over the last five years, with the increasing popularity of smartphones, the focus of the mobile industry has shifted from voice and messaging to apps and data services.

Smartphones are complex pieces of technology and any country that can develop the capability to make them and innovate is set to make a lot of money.

The high export value potential of designing and making “computer equipment, office equipment, telecommunication equipment, electric circuit equipment, and valves and transistors” was flagged up as a priority for developing nations back in 2005 at a UN meeting looking for “New and Dynamic Sectors of World Trade” (UNCTAD).

At present, smartphones have a long way to go to surpass old-style mobile phones: by the end of 2016, according to Portio Research (portioresearch.com), the number of non-smartphones in the Asia-Pacific region alone will still be bigger than the entire worldwide number of all smartphones. Even so, it’s predicted that by 2016, there will be 555 million active smartphones in China alone, as well as half a billion smartphones in Europe by the end of 2014. By 2013, North America’s smartphones will make up 50 per cent of all mobile phones. All in all, a lucrative market.

The main factor holding back the rise of smartphones is price. Smartphones tend to cost more than a basic mobile phone. But as China gets more heavily involved in the smartphone marketplace with its own smartphone and mobile phone brands, low income consumers will find themselves with a wider choice of affordable and powerful smartphones, each one a mini-computer.

Out of the 10 largest global manufacturers of smartphones, four are Chinese: Lenovo, Yulong, Huawei and ZTE (Gartner).

Huawei (http://www.huawei.com/en/), the world’s biggest smartphone seller (according to research firm Canalys) (canalys.com), has started to move some of its design team to London in the United Kingdom, to better tailor its products for foreign markets. It has revenues each year of US $35 billion.

China’s mobile phone market is vast, accounting for a third of all smartphones sold in the world. Getting a foothold in this marketplace places a company in a very strong position to build the expertise and capital to push into the wider global marketplace. And that is what Chinese brands are starting to do. So far, Chinese exports of branded smartphones make up a fifth of those sold around the world (Canalys).

The big global competitors to date have been South Korea’s Samsung (samsung.com) and the American Apple brand (apple.com). Other large competitors are Canada’s troubled Blackberry and Finland’s Nokia.

To compete with them, popular and successful Chinese brands include Xiaomi (xiaomi.cn), which sells more mobile phones in China than does the American Apple brand, and ZTE (http://wwwen.zte.com.cn/en/).

For years, many of the top global brands have had their phones and the components manufactured in China. This meant Chinese manufacturers were assembling the phones but not benefiting from the high value that can be extracted from being the owner of the brand name and the originator of the innovation and holder of the copyrights and trademarks.

But now China’s Lenovo brand (http://www.lenovo.com/uk/en/), for example, has successfully pulled past U.S. electronics maker Hewlett-Packard (www.hp.com) to become the largest seller of personal computers in the world. It is also selling more mobile phones and tablet computers than personal computers.

Lenovo Chief Executive Yang Yuanqing espouses a two-part strategy to defend market share at home in China while going hard at overseas markets. Lenovo started with so-called emerging markets in Russia, India and Indonesia.

“We have very aggressive plans to explore overseas markets,” Lenovo’s mobile phone division head Liu Jun told China Daily. “We hope the overseas market will contribute more than half of Lenovo’s total smartphone revenue in the long run.”

Xiaomi founder Lei Jun is considered part of a new generation of dynamic Chinese technology leaders. His casual clothing and charismatic public presentations have had some equate him to the late Apple founder Steve Jobs. But Jun is not happy with selling smartphones and instead sees the company’s future in software and that the phones are just a tool to access the software. Xiaomi hopes to make even more money from selling games, running online marketplaces and offering social media.

The Chinese-made smartphone brand Coolpad (http://coolpadamericas.com/) – made by Yulong Computer Telecommunication Scientific Co. – is the third best-selling in the Chinese marketplace, surpassing Huawei and Apple and has global annual revenue of US $1.8 billion, according to Forbes magazine. Sino Market Research found 10.2 per cent of China’s smartphone users own a Coolpad, behind Korean brand Samsung and China’s Lenovo.

Coolpad has succeeded by investing heavily in research and development (R&D) and innovation to make the phones cheap but also powerful.

Innovations include technology that lets users have more than one phone number for the same phone by being able to connect to two different network technologies. The phones also include security and privacy protections that make them popular with businesspeople and government officials.

The Coolpad brand has also been frenetic in launching different models of the phones to appeal to its customers. In 2012, it launched 48 different models, selling for between US $50 and US $500.

Coolpad was launched in 2012 in the US as part of the company’s global expansion plans.

China has placed innovation at the core of its economic development policies. China increased its R&D spending in 2009 to US $25.7 billion, a 25.6 per cent rise over 2008, according to Du Zhanyuan, vice minister of the Ministry of Science and Technology. In 2011, China surpassed South Korea and Europe in total patents filed and was in a neck-and-neck race with Japan and the United States.

China now boasts twice as many Internet users as the United States, and is the main global maker of computers and consumer electronics, from toys to games consoles to digital everything.

China is also on course to become the world’s largest market for Internet commerce and computing.

The drive to change and transform China’s global economic role was promoted in 2011’s Beijing International Design Week (http://www.bjdw.org/en/), with its theme of transforming “Made in China to Designed in China.”

By David South, Development Challenges, South-South Solutions

Published: September 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Update: Huawei Loses Millions Of Users As Serious New Threat From China Gets Real

"Make no mistake—Xiaomi intends to entice Huawei consumers with upgraded phones such as the recent Mi 10 Pro, better able to compete with Huawei’s flagships in overseas markets. The company is also making a feature of its “easy access to Google,” as its marketing goes head to head with its larger Chinese rival. Right now, Xiaomi has a unique opportunity to strip away market share with Huawei helpless on the Google front. And it seems that millions of Huawei users outside China who want to maintain Google on their phones are already voting with their wallets."

African Supercomputers to Power Next Phase of Development

Information technology developments in Africa have long lagged behind those in other parts of the world. But the transformation being brought about by the widespread adoption and use of mobile phones – each one a mini-computer – and the expansion of undersea fibre optic cable connections to Africa are creating the conditions for an exciting new phase of computing growth on the continent.

Despite the global economic crisis, Africa is on course to see annual consumer spending reach US $1.4 trillion by 2020, nearly double the US $860 billion in 2008 (McKinsey). On top of this, by 2050, a projected 63 per cent of Africa’s population will be urban dwellers. With Africa’s middle class the fastest-growing in the world – doubling in less than 20 years – matching computing power with this consuming urban population could unleash a treasure trove of opportunity for information technology entrepreneurs.

These developments are creating the conditions for game-changing computing in the next years. And this is encouraging the creation of a new supercomputer (http://en.wikipedia.org/wiki/Supercomputer) for Africa in Kenya that will double the total number of supercomputers in Africa. Hugely powerful compared to personal or commercial computers, supercomputers use cutting-edge technology to carry out high-speed calculations involving vast quantities of data.

Expanded supercomputing power brings numerous advantages to both economic and human development. It will radically alter what can be accomplished in Africa – allowing mass data processing to be done, highly complex and data dense applications to be run, and very large research projects to be conducted on the continent rather than overseas.

Increasing computing power in Africa will bring in its wake, it is hoped, a surge in economic and research opportunities.

It will help African researchers and scientists to undertake globally competitive projects, rather than seeing this work done overseas. It will also open up a vast range of possibilities for African entrepreneurs and businesses to do complex data processing, modelling and research and will enable them to become more sophisticated operations.

The new supercomputer, the iHub Cluster, is being built in the Kenyan capital by one of Africa’s pioneering information technology hubs – iHub Nairobi (http://ihub.co.ke/pages/home.php) – in partnership with Internet products and services company Google and microchip maker Intel Corporation.

Africa’s first supercomputer is located in South Africa and is ranked 497 in terms of computing power on the list of 500 supercomputers in the world (http://www.top500.org/).

It is located in the “Tsessebe cluster” in Cape Town’s Centre for High Performance Computing (http://www.chpc.ac.za/).

“With mobile devices coming in multiple cores, it is important for developers to be exposed to higher performance computing; we are hoping to debut at a higher level than ‘Tsessebe cluster’,” Jimmy Gitonga, the project team leader for the iHub cluster, told Computer World.

Africa suffers from poor supercomputer capacity and this has had a knock-on affect on everything to do with economic development. The iHub supercomputer hopes to help universities and colleges to gain competitive edge and be able to undertake more complex research in the fields of media, pharmaceuticals and biomedical engineering.

“In Africa, we need to be on top of the mobile scene, its our widest used device,” Gitonga told Computer World.

Some of the practical applications for the iHub supercomputer in East Africa and the Horn of Africa include improving weather forecasting and drought prediction, increasing the ability to give advance warning of droughts and famines in the region.

“Most of the United Nations agencies and international agencies operating in the region have extensive field research on how to tackle natural disasters in the region. Imagine if they had affordable space where they can meet with developers and test resource-hungry applications,” Gitonga said.

The iHub also wants to offer the services of the supercomputer to researchers and organizations who have had to go abroad to have their data processed. The iHub supercomputer hopes to be used by mobile phone developers, gamers, universities and research institutions.

In the last two years, China had pushed the United States out of the number one spot for supercomputers. The Tianhe-1A located at the National Supercomputing Center in Tianjin (http://www.nscc-tj.gov.cn/en/), China, was the fastest computer in the world from October 2010 to June 2011.

For those looking to see how they can make the most of the growing supercomputer capability in Africa, examples from other countries offer a good idea. Supercomputers can be used for weather forecasting, climate research, oil and gas exploration, physical simulations like when testing aircraft, complex modelling for medical research, processing complex social data necessary for delivering effective social programmes or running modern health care systems.

By David South, Development Challenges, South-South Solutions

Published: October 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Microwork Pioneer Transforms Prospects for Poor, Vulnerable

A pioneering technology social enterprise has found a way to connect people around the world to the new digital economy, transforming their lives and providing long-term employment opportunities. It is closing the digital divide in a very practical way, teaching new skills and, most importantly, providing income to the poor and vulnerable.

The San Francisco, USA-based non-profit social enterprise Samasource (samasource.org) uses what it calls microwork – a virtual assembly line of small tasks broken down from a larger project so they can be completed over the Internet – to outsource work to its network of workers around the world.

The tasks in this virtual piecework range from writing to transcribing to organizing online content.

The company organizes the projects using its own online work distribution system connecting workers around the world to the SamaHub in San Francisco. Most of the workers are women, youth and refugees. When they complete their task, it is sent back to the SamaHub in San Francisco where the staff check it and assure its quality. Once approved and completed, the project is returned to the client.

The company was founded in 2008 and draws on experts in “distributed work, economic development, and outsourcing.”

The microwork is divided into three areas: content services, data enrichment and transcription.

Content services can include writing descriptions for online business listings, organizing large databases on information or creating brief descriptions of existing content to make it easier for search engines to find it. “Data enrichment” tackles the vast quantity of information on the Internet that needs to be kept up to date and reliable. It also includes ‘tagging’, where text or images on the Internet need to have appropriate ‘tags’ or labels. And finally, transcription services include digitizing paper documents like receipts or books or transcribing audio and video files for the web.

All these tasks are labour intensive and require high attention to detail. And they are critical to any online business’s success if it wants a reputation for accuracy and consistency.

Samasource is optimistic about its future potential because of the sheer size of the market for business process outsourcing: estimated to be worth over US $100 billion. What Samasource does, called ‘impact sourcing’ – outsourcing to people in the developing world living in poor or remote communities – is a market worth US $5 billion, according to Samasource’s website.

It differs from conventional business process outsourcing in a number of respects, including the educational background of the workers. Most conventional outsourcing goes to college graduates in cities in India, China and the Philippines. Impact outsourcing is done by people with at most a high school education.

The digital economy needs these workers to handle the many millions of detailed tasks required to link together information. It is easy to take this for granted because it is hidden from view, but it is what enables the Internet to function and businesses to thrive. Samasource provides outsourcing services including content moderation and data entry to clients like LinkedIn, Intuit and the US State Department.

“We bring dignified, computer-based work to women, youth, and refugees living in poverty,” said Samasource’s founder and chief executive officer, Leila Janah.

Janah has a background in development studies and formerly worked for the World Bank. This experience convinced her that much foreign aid was failing to target what poor people are really looking for: a job that pays well.

Samasource sees what it does as work, and not handouts.

It also believes it is changing perspectives, proving people from the poorest places on earth can become trustworthy, hard-working knowledge workers.

The Internet is a unique medium because it transcends borders and smooths contact between people with varying linguistic, cultural and educational capabilities.

“The Internet reduces the friction of collaboration across all of these centres and time zones, and with a highly distributed workforce,” said Janah.

Samasource claims to have paid out US $1 million in wages to more than 1,500 workers around the world. Ambitiously, it wants to expand this to reach some of the 144 million youth between 16 and 24 living on less than US $2 a day.

Youth are a particular focus for Samasource. Samasource targets young people who are literate and have received an education but still can’t get a job.

As for the many women employed by Samasource, they were either unemployed or earning poverty-level wages doing precarious work in low-level manufacturing and not building their skills.

Samasource currently has 16 partnerships in Haiti, India, Pakistan, Kenya, Uganda and South Africa. Criteria to work with Samasource includes being in a high-poverty region. Another criteria is for most of the money earned to stay within the region where the work is done and adhere to the standards laid down by Samasource.

Samasource’s success means it has attracted further funding. In December 2011, it was given a US $1.5 million grant from Google.org – the Google.com search engine’s charity. It has also raised US $5 million from non-profit investors, including the Ford Foundation, the Rockefeller Foundation and the eBay Foundation. The challenge for the Samasource model will be to prove, with this new funding, that it can scale its operations to pay out more to its workers than it is taking in to meet its operating costs.

Microwork is turning out to be big work indeed!

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Like this story? Here is a dirty secret: this website is packed with stories about global South innovators. We spent 7 years researching and documenting these stories around the world. We interviewed the innovators to learn from them and we visited them to see how they did it. Why not use the Search bar at the top and tap in a topic and see what stories come up? As for my work, I have been involved with start-ups and media ventures since the early 1990s. While most tech entrepreneurs were either still in their nappies in the 1990s (or just a drunken night away from being conceived in the 2000s), I was developing content for this new thing they called the "Internet". In the years since I have learned a great deal about innovation and digital and have shared these insights in the stories on this website as well as in the 5 issues of Southern Innovator magazine. So, stick around and read some more!    

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Mapping to Protect Kenya’s Environment: the eMazingira Solution

 

Powerful new grassroots crowd-mapping tools have sprung up in the past few years across the global South, from Brazil’s Wikicrimes (www.wikicrimes.org) real-time crime mapping technology to the now famous Ushahidi (http://ushahidi.com) – a non-profit company making the free and open source Ushahidi software for information collection, visualization and interactive mapping – from its base in Kenya. They share some common features. All draw on the widespread use of mobile phones in the global South combined with growing access to the Internet, either through 3G mobile phone services, WiFi wireless connections, Internet centres or increasingly available broadband Internet services.

They then connect the mobile phones to the new mapping services available either on the phones or on the Internet. One example is Google Maps (http://maps.google.com).

These mapping services are revolutionary in what they bring to poor communities. They allow people to quantify in real time what is happening in their area, as well as see what is happening around the world. Where in the past this sort of mapping and statistical data collection was chiefly the domain of government departments and private services for wealthy corporations, individuals can now participate in the collection of data and map what is happening in their area. This can include mapping actual crime as it occurs, or slum-mapping, where a visual snap-shot of a slum area is made to better target aid and development.

This is a game-changer for human and sustainable development. It has the potential to close the gap between the collection and analysis of data and action. Accurate, real-time data makes it easier to push government agencies to deliver on their promises, especially during a crisis.

Kenya’s eMazingira website (www.emazingira.org) is showing the difference these tools can make. It allows people to identify potentially destructive practices that harm the environment – unregulated forestry, pollution, dangerous animals, land degradation, climate change – and alert others to what is happening. This level of awareness, it is hoped, will in time reduce the destruction of local environments and improve the quality of life for both humans and wildlife.

Mazingira means “environment” in Swahili. The website’s motto is “Keeping the environment clean for the future generation”.

The eMazingira website is a visually simple affair with a leafy banner image and an interactive map showing what is happening. It is in its first iteration and future upgrades are on the way. A rolling list of incidents keeps readers briefed on what is happening, from “Fire burning” to “Sewer burst” to “Rogue elephant”. There are five main categories to choose from and users can file reports by text message, email, sending a Tweet (www.twitter.com) or filling in an online form on the website.

“We got to know about Ushahidi during its first deployment which was in Kenya, when it was used to map post-election violence incidents in early 2008,” explains Dunston Machoka, director of BTI Millman Limited (www.btimillman.com) inNairobi,Kenya, a custom software development firm leading the project.

“We were inspired to develop eMazingira, on one hand, because of the passion we had for environmental conservation and on the other hand, from the success stories we had observed of Ushahidi deployments inKenya,HaitiandJapan.”

Machoka believes this is a critical time forKenya’s environment: “eMazingira comes at a time when environmental conservation is a huge concern inKenya. Our key observation was that there was no effective reporting mode for environmental incidents for citizens.”

The website hopes to better engage citizens in tackling the country’s environmental problems and sees this as a way to spur further government action.

One of eMazingira’s proudest moments came when it won the World Summit Youth Award as the 2011 Runner Up for the use of ICT towards attaining the United Nations Millennium Development Goals.

But how easy is it to work with this technology? Machoka advises those starting out to turn to the Ushahidi team for support.

“I would advise them to get in touch with the Ushahidi team through their website and by doing so the deployment will be easy, fast and there will be adequate assistance in case of any challenges,” he said.

For the next two years, eMazingira will be focusing on rolling out the service to the country, from the main towns to rural areas.

“At the end of the period we hope to start similar programmes in East Africa based on the lessons learnt in Kenya,” confirms Machoka.

And that isn’t where the eMazingira story will stop: its creators also want to deploy the technology globally, if countries have the right conditions.

“The key necessity for the application would be good mobile and Internet infrastructure and government that can promote citizen participation in environmental conservation,” Machoka said.

By David South, Development Challenges, South-South Solutions

Published: December 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Indian ID Project is Foundation for Future Economic Progress

India is in the midst of the biggest national identification project in the country’s history. The aim is for every Indian to receive a voluntary electronic identification card containing his or her details and a unique number. Called an Aadhaar, it is a 12-digit unique number registered with the Unique Identification Authority of India (http://uidai.gov.in) (UIDAI). The project joins a growing trend across the global South to map populations in order to better achieve development goals.

About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that number will double by 2030 as a result of rapid urbanization in developing countries. How to improve slum-dwellers’ living conditions and raise their standard of living is the big challenge of the 21st century.

With just four years to go until the 2015 deadline to meet the Millennium Development Goals (http://www.undp.org/mdg), and the current economic downturn reversing some gains, any tool that can make development decisions more precise has to be a benefit.

Innovators are turning to the opportunities afforded by digital technologies to reach slums and poor areas. The approaches vary, from India’s national identification system to new ways of using mobile phones and Internet mapping technologies. With mobile phones now available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum and poor areas and map population needs.

Put to the right use, this powerful development tool can fast-track the delivery of aid and better connect people to markets and government services. In a country of severe regional disparities and caste (http://en.wikipedia.org/wiki/Caste) divisions, the national identification number has the advantage of not documenting people in a way that would bring prejudice.

India’s Aadhaar is intended to serve a number of goals, from increasing national security to managing citizen identities, facilitating e-governance initiatives and tackling illegal immigration. While critics of ID schemes complain about the civil liberties implications of national identity card projects (www.bigbrotherwatch.org.uk), it is a fact that countries that want to increase the social benefits available to their citizens need to understand who those citizens are, where they live and what their social needs are. India’s problem to date has been a lack of knowledge of its citizens: many millions exist in a limbo world of not being known to local authorities.

The unique number is stored in a database and contains details on the person’s demographics (name, age, etc.) and biometrics (http://en.wikipedia.org/wiki/Biometrics) – a photograph, 10 fingerprints and an iris scan. Residents in an area find out about the Aadhaar through various sources, from local media to local government agencies. An ‘Enrolment Camp’ is established in the area where people go to register, bringing anything they have that can prove their identity. The biometric scanning takes place here. ID cards are issued between 20 and 30 days later.

On January 13, 2011 the project declared it had registered its millionth person, a 15-year-old named Sukrity from North Tripura. The goal is to register 600 million people in the next four years.

One of the immediate advantages to many poor people is gaining access to banking services for the first time, because an Aadhaar number is accepted as sufficient ID to open a bank account. The identification authority says the scheme will be “pivotal in bringing financial services to the millions of unbanked people in the country, who have been excluded so far because of their lack of identification.”

The Times of India reported in 2010 that Khaiver Hussain, a homeless man in an addiction treatment programme, was able to get a bank account after receiving the identification number. He was able to open an account with the Corporation Bank along with 27 other homeless people. Having a bank account has removed the fear he had of being robbed of his meagre savings while he slept.

Another homeless day labourer, Tufail Ahmed from Uttar Pradesh, said “This passbook and the UID card have given people like me a new identity. It has empowered us.” He has been able to use the saved money to rent a room with four other day labourers.

In countries where no national ID card schemes exist, people are turning to other methods to register and map populations in order to improve their living conditions.

In Kenya and Brazil, digital mapping projects are underway using mobile phones to paint a picture of the population living in slum areas and shanty towns. An NGO called Map Kibera (www.mapkibera.org) began work on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya. The Map Kibera project uses an open-source software programme, OpenStreetMap (www.openstreetmap.org), to allow users to edit and add information as it is gathered.

An NGO called Rede Jovem (www.redejovem.org.br) is deploying youths armed with GPS (global positioning system)-equipped (http://en.wikipedia.org/wiki/Global_Positioning_System) mobile phones to map the favelas of Rio de Janerio.

Powerful tools now exist to aid digital mapping. Google Maps (www.maps.google.com) is one example.

While the project is impressively ambitious – and it remains to be seen if it is completed as planned – the economic and development implications of this vast data collection and national identification are enormous. It will enable very accurate identification of markets and needs and also of development challenges and needs. This should lead to many business innovations in the country in coming years and also draw in more business from outside the country.

By David South, Development Challenges, South-South Solutions

Published: April 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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