Old Boats Become New Furniture in Senegal

Every country has its fair share of waste and the remnants of past economic activity. Old cars nobody wants, discarded tins of food, old plastic bags, spare copper wire, cast-off clothing – all can have a new life in the right hands.

An intriguing twist on recycling is happening in the West African nation of Senegal. The country has a strong fishing tradition, and plenty of boats are used to haul in the catch every day. These boats are elaborately decorated and dazzle the eye when lined up on the beach awaiting the next journey to sea. But what to do with the boats when they have completed their service?

One ingenious social enterprise is turning the weatherbeaten but colorful boats into highly prized pieces of furniture that sell in the boutiques of Europe. The enterprise Artlantique (slogan “Made in Africa”) (http://artlantique.com) gathered together local craft folk, both masters and young apprentices, to tackle the challenge of re-shaping old fishing boats into furniture.

Artlantique’s founder, Spanish designer Ramon Llonch, then sends the furniture back to his shop in Barcelona, Spain where it is in turn distributed to shops around the world. Llonch ploughs Artlantique’s profits back in to expanding the business and hopes to hire more skilled craft folk in Senegal.

The idea is to create a “contemporary, modern design, which is above all 100 per cent African, as much in the material as in the making.”

Each unique piece of furniture is a riot of color, with planks of wood harvested from the boats creating an original and eye-pleasing pattern. The furniture has the weathered look expected of wood battered by years of exposure to salty sea water, and is streaked and branded with colorful patterns from its previous life as a fishing boat. The furniture items include cabinets, tables, benches, work tables, chairs, picture frames, coffee tables and even a fusball game table for lovers of soccer (football).

The catalogue that accompanies the website shows the families of the fisher folk, their boats, the workshop where the furniture is made, and the finished product. As the catalogue says, the boats “are stylish and elegant, their sides covered by many layers of paint, faded, and affected by rust from the salt and sea air, giving the wood a rich texture of different tones. Attracted by their beauty, and their history, we wondered whether after all the sea faring they had undergone, the wood would still be in good enough condition to begin a new life, to be ‘reincarnated’ into furniture.”

Negotiations are made with the fisher folk to acquire boats when they look like they have reached the end of their work life. The purchased boat is taken to a beach-side workshop and the craft folk discuss what to do with it. Young apprentices work alongside skilled craft folk, gaining the skills to make a high-quality wooden product capable of being exported.

The craft folk draw on their years of experience to add value to the final product. “Their contribution is essential as they suggest which type of furniture would be the most suitable to make,” Artlantique’s website explains. “They discuss their past and that of their forefathers: their cultural heritage, how to take full advantage of the wood, according to the size of the boat, and its color combinations.”

The furniture made from the boat wood has a high value because each piece is unique and can not be replicated. The raw “Samba” wood comes from an African tropical tree (http://en.wikipedia.org/wiki/Triplochiton_scleroxylon) and remains untreated by chemicals. It is seasoned naturally by the sea from its years of service as a fishing boat.

“This wood … has certain limitations, not only because it has a shape but also because it’s very damaged by the salt, the sea, the sun and the lime. But these artisans are very talented,” Llonch told CNN.

“Their creativity is not academic, they are like this by nature because [for them] recycling and reusing is not a fashion, it’s not a trend.”

Artlantique-branded furniture is now on sale in boutiques in Barcelona, Spain, Paris, France and Rome, Italy.

In Brazil, artist Sérgio Dido (http://www.artinsurf.com/art-dido.php), who lives in the dynamic beach resort town of Buzios (http://www.lonelyplanet.com/brazil/the-southeast/buzios), also salvages wood from fishing boats to create art with a surfing theme. The work is featured in the Art in Surf shop (http://www.artinsurf.com/index.php).

By David South, Development Challenges, South-South Solutions

Published: July 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Innovative Solutions Celebrated in Ashden Awards

The world’s population is heading towards 9.6 billion by 2050 (UN). Combined with a growing middle class and rising living standards across the global South, that means ever-greater demand on the world’s finite resources. This raises a crucial question: Where will the energy to power rising living standards come from, and how much damage will be done to the planet’s environment by pollution created generating it (https://www.un.org/en/development/desa/news/population/un-report-world-population-projected-to-reach-9-6-billion-by-2050.html)?

The solution advocated by the world’s scientists is to move to sustainable energy creation, which does not rob from the future to create energy for today.

Such an approach requires fresh thinking and engagement from those who are actually involved in the struggle to raise living standards and improve human development.

One way to do this is to use high-profile awards and prizes to lure out fresh thinking and innovators and help them get the funding they need to realize their plans.

The International Ashden Awards (ashden.org) – considered the “leading green energy awards” – is about championing and promoting “practical, local energy solutions that cut carbon, protect the environment, reduce poverty and improve people’s lives”. It recently announced the finalists and winners for 2014.

The international finalists are 10 sustainable energy enterprises drawn from Africa (Burkina Faso, Tanzania), India and Southeast Asia (Cambodia, Myanmar). A handy, clickable and searchable online map (http://www.ashden.org/winners) further explains the winners and finalists for 2014 and previous years.

“With the stark warnings from the IPCC (Intergovernmental Panel on Climate Change) of the impacts of climate change, especially for the most vulnerable, we need to find solutions before it is too late,” said Ashden founder-director Sarah Butler-Sloss.

“Our role at Ashden is to shine a light on those organizations around the world that are helping reduce carbon emissions and finding ways of adapting to the effects of climate change.”

The mix of non-profit organizations and businesses among 2014’s winners and finalists shows there is no shortage of enthusiasm and fresh thinking out there. Proof the global South is alive with innovators with solutions.

Among the five international winners – who will receive between US $8,566 and US $68,531 each – is India’s Greenway Grameen (greenwaygrameen.com). It is tackling the problem of harmful pollution caused by cooking. Despite rapid economic growth and the spread of consumer goods such as televisions and mobile phones, most Indian women still cook with wood or dung. This is not only time-consuming, it also produces health-damaging smoke. Greenway Grameen was founded by two young MBA graduates in 2010 to make and sell affordable, desirable cookstoves that reduce smoke, cook food more quickly and stay cleaner for longer, dramatically improving the quality of life for many women and girls. As of March 2014 more than 120,000 of Greenway’s made-in-India smart stoves had been sold, benefitting around 610,000 people.

Another Indian winner is Infosys (infosys.com). India’s fast-growing economy is making ever-greater demands on its electrical grid. Global IT giant Infosys is leading the way to more sustainable growth by embracing green building measures, decreasing electricity consumption per staff member across its Indian business campuses. Success lies in seizing every opportunity to cut energy consumption in its existing buildings – from reducing the size of chiller plants for air conditioning to painting roofs white to reflect the heat. Cutting-edge design of new buildings also helps keep offices cooler and maximizes natural light. Taking US $80 million off its electricity bills, Infosys has proven the business case for large companies to invest in energy efficiency – not just in India but around the globe.

Among the other winners:

– Tanzania’s Off Grid Electric (offgrid-electric.com) is a leader in solar energy in East Africa, using mobile money to sell solar power as a daily service at an affordable price. Mobile money – where customers pay with their mobile phones – is increasingly used as a method of payment. Off Grid stands out because it understands the importance of customer service, offering an all-day customer care telephone line and ongoing support from a local agent. More than 10,000 households have taken up the service since April 2012. As fast as systems are manufactured they are off to customers – thanks to a sophisticated mobile phone app-based customer registration and product-tracking system.

– Myanmar’s Proximity Designs (proximitydesigns.org) is introducing treadle pumps (http://en.wikipedia.org/wiki/Treadle_pump) and other sustainable agriculture technologies to the country for the first time. Lifting water from wells and carrying it across fields is back-breaking, time-consuming work for rural farmers. Combined with water-saving drip irrigation technology, foot-operated treadle pumps that draw up water from wells can dramatically increase yields and incomes. Farmers are now seeing their lives transformed with some harvests and incomes more than doubling – and the pumps are helping ease the daily drudgery of farming. With over 90,000 households benefiting so far, Proximity Designs continues to adapt and introduce new products like solar pumps, to meet the needs of this rapidly changing country.

– Cambodia’s Sustainable Green Fuel Enterprise (http://www.sgfe-cambodia.com/environment) is turning leftover coconut shells and other waste into clean-burning briquettes for use as cooking fuel in the capital Phnom Penh’s homes and restaurants. While most Cambodians cook on wood charcoal, contributing to the country’s rampant deforestation and air pollution, this pioneering Cambodian business – led by Carlo Figà Talamanca – can scarcely keep up with demand.

The finalists are also an innovative lot too. Kéré Architecture (kerearchitecture.com) in Burkina Faso, Africa, has set a new standard for green school buildings. The school it built has a ventilated roof and other clever design features, providing a much cooler environment for children to study in. Not only that, the school was built by local people, and largely with local materials. Germany-based Francis Kéré, originally from Burkina Faso, designed and built the school in his home village. Kéré Architecture has since designed and built more than 20 innovative, naturally cooled public buildings in Africa.

India’s Sakhi Unique Rural Enterprise (sureindia.co.in), or SURE, is a not-for-profit social enterprise in central Maharashtra that has selected, trained and supported more than 600 female micro-entrepreneurs to sell clean energy products such as solar lanterns and cleaner cookstoves to other women. For the women entrepreneurs, selling energy products boosts income and carries a social cachet, while customers also see their lives improved with time-saving products.

Another Indian innovator, Mera Gao Power (http://meragaopower.com/), is demonstrating the business case for meeting the needs of some of the poorest people in India with unsubsidized commercial micro-electric grids, connecting more than 20,000 Uttar Pradesh families to clean, affordable power. Each system is easy to install and provides seven hours of light and mobile phone-charging for up to 32 houses. And with weekly payments of just US $0.42 cents, the electricity is even cheaper than kerosene.

The Rajasthan Horticulture Development Society (http://horticulture.rajasthan.gov.in/) in India has come up with a novel way to boost green agriculture and boost farming incomes. Farmers in the desert state of Rajasthan are seeing their sons return from cities to work on their farms thanks to a new solar-powered agricultural boom. The Rajasthan Horticulture Development Society (RHDS) has provided more than 10,000 farmers with new solar-powered water pumps, enabling year-round cultivation of high-value crops and the kind of high-tech horticulture that’s never been seen in the region before. With farmers’ incomes more than doubling, the programme has given them the “gift of life”.

And finally, Tanzania’s SimGas (simgas.com) is selling biogas plants that help people turn manure into clean gas for cooking instead of using charcoal, helping reduce deforestation. The plants are factory-produced and made of plastic, so they can be installed much more quickly than conventional plants and reach many more thousands of people. SimGas has just installed the largest plastic injection-moulding machine in East Africa, creating the potential to roll out biogas plants across East Africa.

The Ashden Awards were set up in 2001 to champion trailblazing sustainable energy enterprises and programmes that improve people’s lives and tackle climate change. Ashden says its 150 award winners have improved the lives of 37 million people worldwide, and are now saving over 5 million tonnes of carbon emissions every year.

By David South, Development Challenges, South-South Solutions

Published: July 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-july-2014-published

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Innovative Ways to Collect Water from Air

World water resources are being depleted quickly as populations grow, urbanize and demand better living standards. Many scientists believe we are reaching peak water – the point at which fresh water is consumed faster than it is replenished.

According to Ensia (ensia.com), a magazine showcasing environmental solutions in action, 70 per cent of the earth’s fresh water reserves are locked up in snow or ice, and are expensive to tap and bring to the world’s water-stressed places. Of the remainder, most is in groundwater, soil moisture, swamps or permafrost, while just 0.3 per cent is easy to access in freshwater lakes and rivers.

By far the biggest user of water in the world – accounting for 69 per cent of the total – is farm irrigation. That’s a serious concern when considering the world will need to grow more food to feed an increasing population. Just 1 per cent of water is used for livestock, while 15 per cent is used for electricity generation and 7 per cent for manufacturing. More water is currently being pumped from underground resources than is being replaced from underground aquifers.

The average person needs to consume 0.6 to 1.3 gallons (2.72 liters to 6 liters) of water per day to survive in a moderate climate. For drinking, cooking, bathing and sanitation, an individual needs 13 gallons (59 liters) a day (Ensia).

In many places, obtaining water requires a long trek to a well or stream. But non-desert climates have water as a resource readily available all around – trapped in the air. The clue to this resource’s existence is in the air’s humidity levels, the most visible sign of which is the dew that is found covering the grass and leaves every morning when people wake up. The trick is to extract that water from the air and create a steady supply of this essential resource.

Italian architect and designer Arturo Vittori (http://www.vittori-lab.com/team/arturo-vittori), a lecturer on aerospace architecture, technology transfer and sustainability, believes he has an answer.

Wired magazine (http://www.wired.com/2014/03/warka-water-africa/) reported that Vittori was inspired by a trip to Ethiopia, where he observed the daily struggle to get water. Access to water in northeastern Ethiopia often requires a long walk, which reduces the amount of time left in the day to do other things. Parents often take along their children, meaning the children cannot go to school. The time consumed by gathering water leaves people poorer and unable to dedicate more of their day to income-earning activities.

And there is no guarantee the water is safe to drink or free of chemical contaminants. This situation left Vittori pondering ways of coming up with an inexpensive solution that would eliminate the daily hassle of finding water and guarantee its quality.

The answer was a WarkaWater Tower (http://www.architectureandvision.com/projects/chronological/84-projects/art/492-073-warkawater-2012?showall=&start=1). The bamboo structure – which looks like an upended, latticework funnel – captures the dew and moisture in the air and collects it in a basket at the bottom.

The water collector is inspired by the Warka tree, or Ficus vasta (http://en.wikipedia.org/wiki/Ficus_vasta). Native to Ethiopia, it is known for providing shade and as a rendezvous point for traditional gatherings.

A WarkaWater Tower stands 8 meters in height and is made from either bamboo or reeds. Inside, a mesh traps humidity from the air and the water drips down into a basket. One tower can gather around 94 liters of water a day. The water is right there in the community and not kilometers away, meaning time and energy saved for income-generating tasks.

A WarkaWater Tower is constructed in sections, which are assembled and then stacked on top of each other. The construction does not need special scaffolding or special machinery. Once the tower is in place, it can also be used as a solar-power generator.

The tower is still a prototype and Vittori plans to build two towers for a launch in 2015.

In Peru, reports the Latin American Herald Tribune (http://www.laht.com/article.asp?ArticleId=700400&CategoryId=14095), another innovative solution to the water crisis has been developed by students at the University of Engineering and Technology (UTEC) (http://www.utec.edu.pe/Utec.aspx). The students have developed a highway advertising billboard that can draw drinking water out of the air. Inspired by a campaign called “Ingenuity in Action”, the students teamed up with a local advertising agency to design the billboard. It is capable of extracting water from the air and processing it through a filtration system as it flows down to a series of taps at the bottom.

The water-making billboard is at the 89.5 kilometer distance marker of the Pan-American Highway and has five electric-powered tanks that can hold a total of 96 liters of drinkable water. It is capable of providing enough water for hundreds of families. A true sign of our times!

By David South, Development Challenges, South-South Solutions

Published: July 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Caribbean Island St. Kitts Goes Green for Tourism

Going green may sound like the right thing to do but it can also be associated with being a costly burden and boring. But, as one island nation is proving, being green is a great selling point for attracting tourists and investors – especially in a world where many places are grappling with pollution and resource depletion.

St. Kitts, an island located between the Caribbean Sea and the Atlantic Ocean, is part of the Federation of Saint Kitts and Nevis and has a population of around 35,000 (stkittstourism.kn).

The country shut down its main source of income, the sugar industry, in 2005. Facing dropping profits, it decided the industry was not worth supporting anymore.

But what would be the replacement source of income and employment? St. Kitts has turned to tourism for the answer. While many other Caribbean islands have long drawn on tourism – along with banking and finance, in some cases – in order to diversify economies away from dependence on agriculture, St. Kitts had not developed this sector. As a latecomer, St. Kitts needed to think about how it could do things differently and stand out from the crowd.

St. Kitts decided to become a regional champion for green tourism and green energy, and to lure tourists to the island by championing its green credentials.

The launch in 2013 of a Euro 1.8 million (US $2.48 million) one-megawatt solar energy farm nearby the Robert L. Bradshaw International Airport (http://www.stkittstourism.kn/explore-st-kitts-getting-here-airport.php) – enough to power a few hundred houses – showed St. Kitts was getting serious about going green (http://www.cuopm.com/?m=201302&paged=13).

Joining the new solar farm, an all-green resort is hoping to further boost St. Kitts’ green credentials. The ambitious Kittitian Hill (kittitianhill.com) resort stretches across 162 hectares and includes four hotels, an organic farm and multiple restaurants. In the pipeline is a plan to open film production and editing facilities to lure movie-makers looking for a green film-making studio.

Kittitian Hill is the brainchild of property developer Val Kempadoo (http://www.linkedin.com/pub/valmiki-kempadoo/8/53a/339), who is trying to set a precedent for sustainable resorts in the Caribbean. It is being developed with a mix of foreign experts and local contractors.

The resort boasts organic food fresh from tropical farms and an on-site tropical forest, described as an “edible landscape” offering a bounty of fresh fruit and vegetables. Around the resort, “Pick Me” signs encourage visitors to pick ripe fruit and sit down and make a meal of it.

The grounds include rare and heirloom fruit trees, and the resort hopes to create a reserve to protect endangered species. To spread the green message, the plants and seeds are shared locally with farmers and others. It is part of a strategy to encourage farmers to produce organic food, avoiding pesticides and chemicals, and to farm animals ethically.

The resort’s green ethos even extends to its 18-hole golf course. Golf courses are notorious water-wasters, but this one has a smart water management system, using organic crops and fruit trees to help keep the soil moist, interweaving a farm throughout the golf course. Caddies will guide golfers to the ripest fruits while they putt their way around the course.

“My vision is to bring together community and culture, along with mindful conservation of natural resources,” said Kempadoo. “This means we can offer our guests an unforgettable experience, while bringing lasting, life-changing benefits to the local people and economy.”

As an added sweetener to get investment coming in, St. Kitts and Nevis offers citizenship to investors in the country. In return, investors can travel visa-free to 120 countries – something that has appealed to investors from around the global South.

“It is important for St. Kitts to be selective and careful about development and focus on high-end rather than high-volume tourism,” Kempadoo told Monocle magazine. “The best asset of this island is its natural beauty, and we want to preserve it.”

By David South, Development Challenges, South-South Solutions

Published: June 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=XhU9BQAAQBAJ&dq=development+challenges+june+2014&source=gbs_navlinks_s

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Making the World a Better Place for Southern Projects

Good ideas are plentiful, but how to fund life-improving projects has always been a thorny issue. Judging how effective a project is can also be fraught with debate and contention. Over the past two decades, the number of NGOs in the global South has exploded (http://lboro.ac.uk/gawc/rb/rb144.html). The best of them offer the local knowledge and understanding required to make development gains. But unlike NGOs in the North, many lack the powerful fundraising capabilities of the big global NGO brands.

An exciting new initiative based in Germany, but already featuring hundreds of projects from across the South, is using the power of the internet to directly connect projects and donors.

Joana Breidenbach, an anthropologist, author and co-founder of betterplace.org (www.betterplace.org), says NGOs are emerging in India and other countries of the South to challenge the big Northern global NGOs.

“Why wouldn’t you want to donate to these Southern NGOs? There are more entrepreneurs and local approaches which are better.

“Betterplace gives local institutions a platform to express themselves.”

Started in 2007, betterplace is an online marketplace for projects to raise funds. It is free, and it passes on 100 percent of the money raised on the platform to the projects. The foundation that runs betterplace supports its overheads by offering additional services that people can pay for if they wish. It works in a way similar to the online marketplace eBay (http://www.ebay.com): NGOs post their project, set up an account, blog about their achievements and successes and needs, and receive donations direct to their bank account when they come in.

Breidenbach points out up to a third of any NGO’s income is spent on fundraising. In Germany, that represents more than Euro 1.3 billion out of over Euro 4 billion in private donations – money that could have gone directly into the hands of the people needing help.

With betterplace, donators can surf through the projects and pick the one they want. Already, more than 100 large corporations trawl through betterplace seeking projects to fund to meet their corporate social responsibility (CSR) obligations (http://en.wikipedia.org/wiki/Corporate_social_responsibility).

“I find it very exciting to introduce a good and innovative NGO to a corporate sponsor,” Breidenbach said.

Breidenbach says betterplace’s ultimate goal is “to transfer the donation market online.” It hopes to change the rules in donation and charity in the same way blogs and the search engine Google changed the way people publish and search for information.

“This provides better transparency, feedback,” Breidenbach said. “Now (with betterplace) donors and organizations can cut out the middlemen. A lot of established organizations do not like this too much.”

Over the past decade, new concepts like social entrepreneurs and venture philanthropy have emerged to straddle the delicate line between social good and private profit. Betterplace joins this wave of new thinking about how to do development better.

In the 20 months since betterplace went online more than 1,500 projects have joined. They are now averaging between 20 to 35 new projects joining every week.

Betterplace is a simple open-plan office on the top floor of a Berlin warehouse beside the city’s Spree river. The small team (http://www.betterplace.org/about_us/team) work on laptop computers. A blackboard on the wall details in bright colours a running tally of the projects that have joined.

Breidenbach gives the example of a mother in Cameroon who is using betterplace to raise the school fees for her children. The mother blogs about the children’s progress and has been able to raise the fees for a year and a half.

“People are now directly connected to somebody in need.”

“Right now the functionality (of the website) does not allow people getting in contact publicly and we want to enable this knowledge transfer in 2010. If you want to build a well in Cameroon then you could search for the best technology and to contact other people who are doing similar projects to learn from them.”

Success on betterplace is by no means certain. “The experience of the project managers has been as varied as development work is – some have done really well, raising thousands of Euros over the website – others have received no funding at all,” Breidenbach said.

But betterplace provides tools to give the projects the best chance possible. “Projects can present their work, breaking it down in a transparent way (in order to let supporters know exactly what is needed for their realization), there are sound payment processes in place and project managers can give feedback through their project blog, supporters can download project widgets etc., all supplied free of charge.”

Breidenbach has other tips for making betterplace work for a project: post details in English when creating a profile, break down the project into much smaller, low-cost goals (few people are willing to make large donations) – this also has the advantage of receiving payments straight away when they are small. Tell a good story about the project, and try and use actual testimonials from the people affected. Blog and update regularly with photos and videos to keep people engaged. Also avoid copying and pasting text from a previous grant application.

“We have the numbers to show that projects which give regular feedback and have a lively web of trust receive more donations than others, which are not very active.”

“Don’t think you can just go on to betterplace and the money starts rolling in,” said Breidenbach.

The betterplace platform places all projects seeking funds on the same level, allowing individuals and small NGOs to compete equally with the big, branded global NGOs with their websites and sophisticated fundraising operations.

“All the big NGOs have their own websites,” continues Breidenbach. “But it is the small initiatives that often don’t have a website or know how to use Pay Pal etc. (http://www.paypal.com). We are very useful for smaller NGOs.”

“Another big advantage is that we are a real marketplace: whatever your interests (as a potential donor), you will find a project tackling this issue on the platform.”

But what about fraud and people seeing betterplace as a coin-making machine rather than a way to make the world a better place?

“We have a feeling for dodgy projects. We check the IP address. We have a number of trust mechanisms in place (and are currently working on enlarging them). Thus projects on betterplace can create trust through their good name … But we also include something which I would call network-trust: In our web of trust different kinds of stakeholders of an organization or a project have a voice and can publicly state what they think of it. Thus beneficiaries of a project can say if the project has done them good or has been counterproductive, people who have visited the project on the ground can describe what they have seen etc. … we hope to give a much denser and more varied impression of social work and give donors (a terribly badly informed group of people), the basis for a much more informed choice.

“If a contributor to a project is dissatisfied with the project’s outcome … she can either directly contact the project manager via betterplace, or openly voice her concern on the project page for other potential donors to see her views.”

For now, betterplace is still only useful to people who have access to the internet and have a bank account (necessary for the money transfers). But in the future betterplace hopes to have mobile phone interactivity and more features to expand who they can reach.

“We are also re-working our site to make it more intuitive and easier to use for people without computer skills,” Breidenbach said. “In the pipeline is also a knowledge backbone, enabling people to access knowhow about development and social innovation issues and exchange views and experiences. This will be very useful for projects in the South as so many people are working on the same issues without knowing about it. They could learn a lot from each other, without the “help” of the north.”

With internet broadband in Africa set to take off, according to the report Africa Connect: Undersea Cables to Drive an African Broadband Boom (http://www.pyr.com/downloads.htm?id=5&sc=PR090309_INSAME1.6), even more people will soon be able to make the most of initiatives like betterplace.

By David South, Development Challenges, South-South Solutions

Published: September 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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