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Entries in West Africa (9)

Thursday
Jul022015

Old Boats Become New Furniture in Senegal

New UNOSSC banner Dev Cha 2013

Every country has its fair share of waste and the remnants of past economic activity. Old cars nobody wants, discarded tins of food, old plastic bags, spare copper wire, cast-off clothing – all can have a new life in the right hands.

An intriguing twist on recycling is happening in the West African nation of Senegal. The country has a strong fishing tradition, and plenty of boats are used to haul in the catch every day. These boats are elaborately decorated and dazzle the eye when lined up on the beach awaiting the next journey to sea. But what to do with the boats when they have completed their service?

One ingenious social enterprise is turning the weatherbeaten but colorful boats into highly prized pieces of furniture that sell in the boutiques of Europe. The enterprise Artlantique (slogan “Made in Africa”) (http://artlantique.com) gathered together local craft folk, both masters and young apprentices, to tackle the challenge of re-shaping old fishing boats into furniture.

Artlantique’s founder, Spanish designer Ramon Llonch, then sends the furniture back to his shop in Barcelona, Spain where it is in turn distributed to shops around the world. Llonch ploughs Artlantique’s profits back in to expanding the business and hopes to hire more skilled craft folk in Senegal.

The idea is to create a “contemporary, modern design, which is above all 100 per cent African, as much in the material as in the making.”

Each unique piece of furniture is a riot of color, with planks of wood harvested from the boats creating an original and eye-pleasing pattern. The furniture has the weathered look expected of wood battered by years of exposure to salty sea water, and is streaked and branded with colorful patterns from its previous life as a fishing boat. The furniture items include cabinets, tables, benches, work tables, chairs, picture frames, coffee tables and even a fusball game table for lovers of soccer (football).

The catalogue that accompanies the website shows the families of the fisher folk, their boats, the workshop where the furniture is made, and the finished product. As the catalogue says, the boats “are stylish and elegant, their sides covered by many layers of paint, faded, and affected by rust from the salt and sea air, giving the wood a rich texture of different tones. Attracted by their beauty, and their history, we wondered whether after all the sea faring they had undergone, the wood would still be in good enough condition to begin a new life, to be ‘reincarnated’ into furniture.”

Negotiations are made with the fisher folk to acquire boats when they look like they have reached the end of their work life. The purchased boat is taken to a beach-side workshop and the craft folk discuss what to do with it. Young apprentices work alongside skilled craft folk, gaining the skills to make a high-quality wooden product capable of being exported.

The craft folk draw on their years of experience to add value to the final product. “Their contribution is essential as they suggest which type of furniture would be the most suitable to make,” Artlantique’s website explains. “They discuss their past and that of their forefathers: their cultural heritage, how to take full advantage of the wood, according to the size of the boat, and its color combinations.”

The furniture made from the boat wood has a high value because each piece is unique and can not be replicated. The raw “Samba” wood comes from an African tropical tree (http://en.wikipedia.org/wiki/Triplochiton_scleroxylon) and remains untreated by chemicals. It is seasoned naturally by the sea from its years of service as a fishing boat.

“This wood … has certain limitations, not only because it has a shape but also because it’s very damaged by the salt, the sea, the sun and the lime. But these artisans are very talented,” Llonch told CNN.

“Their creativity is not academic, they are like this by nature because [for them] recycling and reusing is not a fashion, it’s not a trend.”

Artlantique-branded furniture is now on sale in boutiques in Barcelona, Spain, Paris, France and Rome, Italy.

In Brazil, artist Sérgio Dido (http://www.artinsurf.com/art-dido.php), who lives in the dynamic beach resort town of Buzios (http://www.lonelyplanet.com/brazil/the-southeast/buzios), also salvages wood from fishing boats to create art with a surfing theme. The work is featured in the Art in Surf shop (http://www.artinsurf.com/index.php).

By David South, Development Challenges, South-South Solutions

Published: July 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=qBU9BQAAQBAJ&dq=development+challenges+july+2014&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-july-2014-published

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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Thursday
Jul022015

Women Empowered by Fair Trade Manufacturer

 

New UNOSSC banner Dev Cha 2013

There is sometimes a great deal of negativity surrounding the issue of manufacturing in Africa. Some claim the risks of doing business are too high or that the workers are not motivated enough. But one garment manufacturer is out to prove the skeptics wrong. It pays decent wages and gives its mostly female workforce a stake in the business in a bid to drive motivation and make it worthwhile to work hard.

Liberty and Justice (http://libertyandjustice.com), one of Africa’s newest fair-trade garment manufacturers, is drawing attention for the way it is transforming women’s lives. It is also giving opportunities to a group often ignored by employers: women over the age of 30.

Liberty and Justice has factories in Liberia and Ghana, and 90 per cent of its workers are female. The company says it pays 20 per cent higher wages than the industry norm, and gives employees collectively a 49 per cent stake in the enterprise.

The global fair trade market – in which producers are guaranteed a minimum fair price and goods are marketed under the Fairtrade logo – has been growing year on year since it was established in the late 1980s.

The brand and certification process is managed by the Fairtrade Foundation (fairtrade.net) and is considered the most recognized ethical mark in the world.

More than 1 million small-scale producers and workers around the world participate in the Fairtrade system. As of 2013, fair trade has become a 5 billion euro-a-year (US $6.79 billion a year) global movement.

The label can be found on more than 30,000 products, ranging from tea to bananas to sugar and chocolate. It benefits more than 1.35 million farmers and workers around the world.

Liberty and Justice specializes in “high-volume, time-sensitive, duty-free goods for leading American clothing brands, trading companies, and other importers who care about exceptional quality, on-time delivery, social and environmental impact, and geographic diversity.”

The company wants to “transform the apparel supply chain from worker exploitation and environmental degradation to partnership and sustainability.”

Liberty and Justice was established by Chid Liberty (http://libertyandjustice.com/#about), the son of an exiled Liberian diplomat. His life had been a privileged one living amongst Africa’s overseas diplomatic community.

“I thought Africans drove (Mercedes) Benzes and dressed up every day and went to the best schools,” he told Fast Company magazine. “It even messed up my orientation on things like race, because we had all different kinds of people working in my house as a kid – German, Indian, Turkish – and all of them were serving us in some way. So I just kind of grew up thinking that Africans were at the top of the food chain.”

Living in a prosperous bubble in Germany, he had an awakening to the real conditions in Africa when he was in the seventh grade: “When I read only 2 per cent of people have a telephone, I was so confused,” he said. “I started to really understand my place.”

After the death of his father, Liberty started to wonder about life back in Liberia. He had moved on to working in Silicon Valley in California, helping technology startups get funding. Inspired by Liberia’s President Ellen Sirleaf (http://en.wikipedia.org/wiki/Ellen_Johnson_Sirleaf) and the end of the country’s 15-year civil war, he thought: “‘All right, well, I think I can apply that skill to providing economic opportunities for women.’ And decided to come here and try, in an industry that I knew absolutely nothing about.”

In 2010 he and Adam Butlein founded Liberty and Justice fair-trade apparel manufacturer. The company now makes tops and bottoms for brands such as Prana, FEED Projects, Haggar and others in the US.

“We really try to be worker-focused,” Liberty said. “And we actually think that’s what gave us a cutting edge at the end of the day: having really devoted workers. People don’t really believe in these types of factories in Africa, because they believe that African workers aren’t motivated. I think that’s hogwash.”

The company faced a dilemma common to any manufacturing enterprise trying to make goods for the highly competitive global export markets. How to produce the garments fast enough? A consultant had advised them to only hire young women. But Liberty and Justice had hired women in their 30s, 40s and 50s. Rather than firing everyone, the company decided to invest in the workers’ skills and get productivity to where it should be.

“These older women really set the culture of the Liberian Women’s Sewing Project, our first factory,” Liberty said. “They come to work an hour early – we never asked them to do that – they pray and sing together before they get on the machines, they’re very serious about the details of how your uniform should look, and you just wouldn’t have gotten that out of a bunch of 19-year-old girls the first time.”

Liberty and Justice expanded to Ghana in 2012 and launched the Ghanaian Women’s Sewing Project. It had to adapt to how things are done in Ghana, and that was a steep learning curve.

But the company has learned a great deal about how to succeed in Africa as opportunities increase alongside growing wealth and incomes.

“You could easily get squashed in Africa if you don’t know the right people. You’ll just get sent down rabbit holes every day,” Liberty said.

“In Liberia, the World Bank reports that about 40 per cent of children are enrolled in school. Among the women for whom we provide jobs, 98 per cent of their children are in school. So to me it’s very clear: You give a woman the opportunity to work, and her priority will be putting her kids in school.”

And he believes this is just the beginning of something big. As LIberia recovers from civil war, it will lead to an economic and innovation renaissance that will filter out across West Africa.

“I really think that the opportunities for innovation are right here. And once we get the social finance opportunities right, I think you’ll see a little West African impact renaissance happening. There’s still a lot of work to do. I hope Liberty and Justice can be a small part of that.”

By David South, Development Challenges, South-South Solutions

Published: March 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=xIzkBgAAQBAJ&dq=development+challenges+Cheap+Farming+Kit+Hopes+to+Help+More+Become+Farmers&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challenges-march-2014-published

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Thursday
Jun252015

Lagos Traffic Crunch Gets a New Solution

 

Around the world, traffic congestion is often accepted as the price paid for rapid development and a dynamic economy. But as anyone who lives in a large city knows, there comes a tipping point where the congestion begins to harm economic activity by wasting people’s time in lengthy and aggravating commuting, and leaving commuters frazzled and burned out by the whole experience.

According to the World Business Council for Sustainable Development, 95 per cent of congestion growth in the coming years will be in developing countries. Even in developed countries like the United States, in 2000, the average driver experienced 27 hours of delays (up seven hours from 1980) (MIT Press). This balloons to 136 hours in Los Angeles.

Developing countries are seeing vehicle numbers rise by between 10 and 30 per cent per year (World Bank). In economic hotspots, growth is even faster.

Lagos, Nigeria, the throbbing business hub of West Africa’s most populous nation, has a network of over 2,700 km of roads with a vehicle density of 740 vehicles per kilometre (E.I. Bello). All those cars consume over 85 per cent of the petroleum products imported into the country – a costly expense for a country that actually imports oil. All this driving is necessary because the city has no rail or sea mass transit system and all movements of people and goods are by road.

Nigeria suffers from the irony of being a country that makes 95 per cent of its export earnings and 80 per cent of its revenue from oil, yet has to import most of its fuel because its refineries are constantly breaking down.

The overwhelming majority of mega-cities are now located in developing countries, including sprawling conurbations such as São Paulo, Brazil (18.8 million inhabitants in 2007), Delhi, India (15.9 million), and Manila, Philippines (11.1 million). By 2015 Lagos will have 12.8 million inhabitants and by 2025, it is estimated it will have 16.8 million citizens.

That will be a lot of cars and frustrated people trying to get around.

One project trying to alleviate the pain of a daily commute in the city is called Traffic (Traffic.com.ng). The computer application, or ‘app’, has a live feed of traffic on its homepage, collecting information from a wide variety of sources: the web, mobile phones and SMS (short message service) text messages sent in by mobile telephone. The service is also looking to extract information from microblogging site Twitter (twitter.com).

The service says it aims to “reduce stress on Lagos road by providing up-to-the-minute traffic status in the state.”

It uses the powerful concept of ‘crowdsourcing’, in which a large group of people contributes to solve a problem by combining the technological power of mobile phones and the Internet. These two technologies mean it is possible to solve problems in real time and draw on a very large group of people spread out over a wide geographical area.

So, how does it work? A user can go to the homepage and click “View Traffic Report From” and see live data streaming in. If the user wants to see traffic conditions in a particular area, they type in the road and area in a box on the page and click to see the report.

Those who are stuck in a traffic jam and want to alert others can send an SMS message with the keywords to 07026702053.

The Traffic app came under scrutiny by the anonymous blogger Cherchez la Curl, whose blog is about “celebrating African women and natural hair”: “It’s no Einstein-worthy revelation to say that solving Lagos’ traffic problem (and, more generally, improving Nigeria’s poor transportation network) is one of the keys to sustaining growth and economic development in Nigeria,” the blog said.

The blog’s author found the service was still in its early days: “While the idea is a fantastic application of modern technology to developing Africa, the only problem I see is that it seems like no-one is sending through traffic alerts! On a recent visit to the site, the alert stream was empty of alerts save for a few tweets. It’s a shame as this service would be extremely handy as a counterpoint/band-aid whilst government sorts out the root cause of the traffic.”

It sounds like it is still early days for the Traffic app and Lagos residents will be its harshest critics.

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=qLYTxcC8HgcC&dq=development+challenges+january+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsjanuary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

 

Wednesday
Jun242015

Happy Nigeria: West African Nation Has Good Attitude

 

In the last 10 years, an increasing amount of attention has been paid to the concept of national happiness. The notion was first developed in the tiny Asian Kingdom of Bhutan (http://en.wikipedia.org/wiki/Bhutan), whose advocacy of ‘gross national happiness’ (http://www.grossnationalhappiness.com/) as a measure of national achievement just as important as Gross National Product (GNP), has been met with equal parts ridicule, respect and research.

Recently it has moved from being the realm of philosophers, therapists and self-help gurus to a growing academic discipline.

One country to consistently clock high results in polls and studies of national happiness is the West African nation of Nigeria. Africa’s most-populous country – and one of the continent’s economic powerhouses and fast-growers – its positive outlook has left many perplexed because it is a country of extremes of poverty and wealth.

In the World Values Survey (http://www.worldvaluessurvey.org) Nigeria came top for happiness in 2003, followed by Mexico.

Nigerians also scored highly for optimism in a Gallup International poll of economic prospects, optimism and personal well-being for 2011, which found the largest number of optimists to be in emerging market countries like China, India and Brazil. The most pessimistic country in the survey of 64,000 people in 53 countries was the United Kingdom.

Gallup’s global polling identified the qualities of a good, productive life: a highly engaging job, spending six to seven hours a day socialising, and exercising five to six days a week.

It also found another factor: the more a person rates their country as positive, the better they feel. This was an especially important factor for the poor and people in poor countries.

In a related factor, researchers of the World Values Survey found that the desire for material goods is “a happiness suppressant.”

Nigeria takes pride in its status in these surveys: airports proudly boast on signboards about the country being “The Happiest Place in the World!”.

But how does Nigeria’s optimism square with its well-documented problems, from endemic corruption and sectarian violence to civil unrest and poverty?

In the Guardian newspaper, Bim Adewunmi tried to nail it down: “Daily life is hardly one glorious Technicolor dance sequence, but I have never lived in such a happy place – and I once lived in hippyville California. I can’t give a definite answer, but I think the joy comes from seeing and living through the worst that life can offer; it is an optimism born of hope.

“There’s a spirit of entrepreneurship – people seem bewildered if you admit a lack of ambition. Nigerians want to go places and believe – rightly or wrongly – that they can. That drive and ambition fuels their optimism; they’re working towards happiness, so they’re happy.”

Nigerian writer T. C. Ubochi made an attempt in an essay to get to grips with why Nigerians are the happiest people in the world, writing:

“I’ve come to learn to basically have hope … The best thing about living in Nigeria is the abiding knowledge and expectation of a Miracle – even if it doesn’t happen in this lifetime.” 

And despite its woes, Nigeria has many things to be positive about: a fast-growing economy that saw gross domestic product rise by 7.85 percent in 2010; a big influence in Africa and its fate; and a powerful cultural reach, from musicians like Fela Kuti to writers like Chinua Achebe, Chris Abani and Wole Soyinka, to its celebrated art. And of course oil, a blessing of wealth and a curse.

While arguments abound over what constitutes true happiness, academics are honing in on which lifestyle choices best lead to happiness and which should be avoided. It is a scientific approach akin to the one taken by the medical profession on human health.

Nigeria consistently ranks top in happiness but just middle for life satisfaction. But surveys are notorious for people’s values skewing results. In Latin America, it is better to be upbeat about life. In Asian cultures, there is no shame attached to being unhappy and collective well-being is more valued.

Shinobu Kitayama at Kyoto University in Japan and Hazel Rose Markus at Stanford University, California, told the New Scientist that an individual’s level of life satisfaction depends largely on how successfully they adhere to their particular cultural “standard”. Americans tend to value personal achievement, while Japan places greater emphasis on meeting family expectations, social responsibilities, self-discipline, cooperation and friendliness.

And single-minded pursuit of personal happiness – something that tends to lead to a high score on surveys – also comes from societies with high levels of suicide.

“There are some real downsides to individualistic cultures,” Ed Diener of the University of Illinois at Urbana-Champaign told the New Scientist. “People with mental illness are in real trouble with no extended family to watch over them.”

And a good attitude just may be the thing that gives Southern economies that extra edge in the years ahead.

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=-k6YBgAAQBAJ&dq=development+challenges+march+2011&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsmarch2011issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

Creative Commons License
This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Tuesday
Jun232015

West African Chocolate Success Story

 

A Ghanaian chocolate company has become a big success in the United Kingdom and shown how it is possible to develop and market a high-quality product grown in West Africa. While the chocolate bars are manufactured in the Netherlands, the cooperative that owns the company initiated the push into producing a mass-market chocolate brand – and shares in the profits.

The Divine chocolate brand is available in shops and supermarkets across Britain and is the product of the Kuapa Kokoo (http://www.kuapakokoo.com/) cocoa farmers cooperative. The Divine brand was launched in the U.K. in 1998 as the first Fairtrade (http://www.fairtrade.org.uk) chocolate bar aimed at the mass market. Previously, most Fairtrade chocolate was made for high-end customers.

Apart from the chocolate bars, the co-op also sells its cocoa butter to The Body Shop (http://www.thebodyshop.co.uk/_en/_gb/index.aspx), a chain of natural beauty retailers.

In 1997, at the co-op’s annual general meeting, members decided to create a mass-market chocolate bar of their own. Ambitiously, they did not want to just be a small, niche-market chocolate bar. They wanted to take on the big brands. They set up The Day Chocolate Company in 1998 and received support from a collection of international charities, aid agencies and businesses.

The Chocolate Company is structured to have two members of the co-op on its board of directors, with one out of four yearly board meetings held in Ghana. As shareholders, the farmers also receive a share of the profits of chocolate sales. Britain’s chocolate market is worth £4 billion a year (US $6 billion) and the country has hundreds of chocolate brands, making competition for customers fierce. The Divine range of chocolate has been designed to match U.K. market tastes.

Ghana has an excellent reputation for the quality of its cocoa beans and has been growing cocoa since it was first brought to the country from Equatorial Guinea in 1878 by Tetteh Quarshie (http://www.ghanaweb.com/GhanaHomePage/people/pop-up.php?ID=128).

Kuapa Kokoo’s success story has its origins in responding to the structural adjustment programmes (http://en.wikipedia.org/wiki/Structural_adjustment) which started liberalizing Ghana’s cocoa market in 1993.

The lock the government had on selling cocoa to the Cocoa Marketing Company had been lifted. Now the opportunity was there for others to sell to the Marketing Company and some farmers decided to form a cooperative, Kuapa Kokoo – “the best of the best”. They wanted to get a better price for the cocoa and to improve working conditions and lives of the pickers.

The cooperative does all the processing of the cocoa and delivers it to market. One of the great advantages for the farmers is the honest weighing of the beans – something previous buying agents would cheat doing. By creating a more efficient and fair process, greater savings are made on the price paid for the beans and this is passed on to the co-op’s members.

The farmers are also trained to do tasks like weighing and bagging the cocoa, removing the need for outside help. Every year the farmers receive cash bonuses based on the co-op’s profits and any efficiencies made.

With this success, Kuapa Kokoo grew and now has more than 40,000 members spread over 1,300 villages.

The co-op offers various services to the farmers including a credit union to help with finances. There are also 33 Research and Development Officers employed by the co-op to oversee training and election.

The number of women farmers has grown over the years, from 13 percent to 30 percent.

Extra income-generating skills are encouraged for the women farmers as well. One project is to make soap from the potash produced from burnt cocoa husks. Women have also been given machines to crack palm kernels for cooking oil.

Comfort Kumeah, a 62-year-old co-op farmer, lives in the village of Mim in the Ashanti region. A former teacher for 39 years, she inherited 20 acres of land from her husband’s family.

“Each farmer has a passbook to record weight and payment. In the whole of Ghana, only Kuapa Kokoo … is certified Fairtrade,” she told the Sunday Times.

“I was voted chair of the farmers’ trust and national secretary for the union; once a year I attend a conference to vote on how the Fairtrade premium is spent. Last year we bought a palm-nut crusher and we sell the red oil on the market.”

“Before, I was always cheated. Purchasing clerks would come and weigh the beans and you never knew if their scales were correct, as no one checked them. Some embezzled the money instead of paying it to the farmers.”

“Owning this company has given cocoa farmers a voice for the first time.”

Kuapa Kokoo sells around 1,000 tonnes of cocoa every year to the European Fairtrade market (http://www.etfam.com/index2.php). This has many advantages for sellers if they meet certain conditions. These conditions include health and safety requirements and democratic decision making. If they are met, the producers receive a guaranteed price for their goods and long-term trading contracts. This means a stable price despite market fluctuations. With a stable price, it is easier to plan and save money.

Ghanaian cocoa has a good international reputation and trades at a higher price because of this. Cocoa once made up 66 percent of Ghana’s foreign exchange, but is now down to 35-40 percent as the economy has diversified into areas like information technology.

Cocoa is usually grown on small family farms in Ghana. Farmers also grow crops like plantain to provide food for the family. Around 1.6 million people are involved in growing cocoa and its business in Ghana. Cocoa trees grow to 15 metres in height and take three to four years to start producing a crop. An entire year’s worth of a tree’s crop can make three large chocolate bars.

A tree can produce two crops a year. Each cocoa pod produces around 40 seeds.

“A cocoa farmer’s life is hard,” admits Comfort. “In the lean season, we have no income. Also, cocoa is controlled by climate. Drought followed by too much rain causes fungus and rot, and then every farmer is poor.”

“I have saved money for my children’s education but my own needs are few: clothes, soap and toothpaste. Generally, you know, women are strong. Last year more women than men were voted onto the Kuapa Kokoo national executive and now hold some of the most senior positions.”

By David South, Development Challenges, South-South Solutions

Published: April 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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