Building an Interactive Radio Network for Farmers in Nigeria

 

As solar power technology has improved, new pioneers have emerged to exploit this innovation. Several decades ago, solar power was seen as too expensive for wide-scale roll out in poor countries and communities. But today, an army of solar technology pioneers has fanned out across the world to show the new wave of innovations and how they make solar power affordable.

More than 1.7 billion people around the world have no domestic electricity supply, of whom more than 500 million live in sub-Saharan Africa (World Bank). Without access to domestic electricity, these people need to fall back on expensive, battery-powered devices or use gas generators and lamps: a cost that eats into their income. 

More than 90 percent of Nigeria’s estimated 155 million people (US Census Bureau) live on just US $2 a day. Many of them are small farmers in remote areas. Access to information is very poor, especially critical information that can improve farming methods and boost incomes.

One of the most effective ways to communicate to a large number of people over a large territory is through radio.

A clever use of solar-powered battery radios has enabled the building of a low-cost, two-way communications network for rural farmers. The Smallholders Farmers Rural Radio (http://smallholdersfoundation.org) network broadcasts to 250,000 listeners with 10 hours of daily programming. The communications network reaches 3.5 million farmers in around 5,000 villages in Imo State (www.imostate.gov.ng), southeast Nigeria. The programming tackles issues from sustainable farming practices to HIV/AIDS and how to open a bank account . The clever part is the two-way dialogue between the listeners and the radio station. This is done through mobile radios known as AIR devices. They are small, solar-powered radios that let listeners send voice messages to the radio station. The message is stored on the radio station’s computers and later broadcast during a programme, allowing farmers to share their experiences, ask questions and receive answers in their own language.

The slim, hand-held silver-coloured radios have a small antenna and dials.

The network was created by Nnaemeka Ikegwuonu, who won a 2010 Rolex Laureate award (http://young.rolexawards.com/laureates/nnaemeka_ikegwuonu). The awards seek to foster innovation in the next generation. Launched in 2009, it looks for “visionary young men and women at a critical juncture in their careers, enabling them to implement inventive ideas that tackle the world’s most pressing issues in five areas: science and health, applied technology, exploration, the environment and cultural preservation.” 

Ikegwuonu hopes to bring the service to other parts of Nigeria.

His radio studio is the height of simplicity and sophistication: a laptop computer, a microphone, a headset and a small control board to manage the sound levels. The radio signal is broadcast through a 30-metre-high antenna. 

Solar power is being creatively used in many countries to tackle energy poverty. This ranges from lamps and lights to cookers to small power packs for electronic devices, all the way to large hardware to power homes and communities.

InIndia, whole villages are already using solar energy and improving their standard of living. Various companies and projects are selling inexpensive solar appliances – from cooking stoves to lanterns and power generators – across the country.

A report by the International Finance Corporation called the sub-Saharan solar market the largest in the world – a market of 65 million potential customers, who could access off-grid lighting over the next five years (IFC). The report anticipated high growth rates of 40 to 50 percent for anyone entering the market, with less than one percent of the market currently being served.

With a billion Africans using just four percent of the world’s electricity (The Economist), energy poverty is already harming further economic growth and development gains. As Africa’s population is expected to double to 2 billion by 2050, the gap between people’s needs and the power available will be stark: in Nigeria, out of 79 power stations, only 17 are working (The Economist). It will take innovators like Ikegwuonu to bring hope to this situation and transform lives despite the obstacles.

By David South, Development Challenges, South-South Solutions

Published: December 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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African Manufacturing Pioneers Proving it is Possible to Thrive

 

Africa’s paradox is that it is home to the greatest share of the world’s unexploited resources, yet has some of the world’s lowest per capita incomes. History has shown that exploiting the continent’s resources alone for export markets does little to improve incomes and living conditions in Africa, which in turn does nothing to improve human development. The key to resolving this paradox is made-in-Africa jobs, in particular high-value jobs that make products.

Africa still mostly makes its income from exporting raw commodities, from minerals to fuel to food. In the 1990s, Asian countries exported five times more manufactured goods, as share of GDP, than sub-Saharan Africa. Things changed in the 2000s. African manufactured output has roughly doubled over the last 10 years. And those goods are going more to the emerging economies than to the traditional powers (African Economic Outlook).

African Economic Outlook points out that by 2009 “trade between African countries and emerging powers equalled that between Africa and its traditional partners.”

“South-based manufacturing enhances the welfare of African consumers via prices and functionality,” the report says.

“For instance, generic Indian pharmaceuticals are cheaper than brands from traditional partners.”

Small and medium enterprises (SMEs) have been identified as a key part of Africa’s future prosperity and key to its ability to reduce poverty and achieve development objectives like the Millennium Development Goals (MDGs) (www.un.org/millenniumgoals).

The sector is large but its economic power is inefficiently used. Telling the Wall Street Journal, Mthuli Ncube, chief economist at the African Development Bank Group, estimated one-quarter of Africa’s gross domestic product — about US $450 billion — comes from 65 million small and medium-sized enterprises.

Manufacturing has been difficult to measure because so many businesses are just tiny cottage industries.

Obstacles to growth include poor infrastructure, unreliable power supplies, unscaleable business models, low quality standards and poor quality branding and design.

Access to funding is often weak and fragmented and many programmes run by international donors and banks targeting SMEs are uncoordinated and duplicate resources. The global economic crisis has not made these factors any easier.

But things are changing in many areas. The booming technology, consumer goods and resource sectors offer hope for a manufacturing renaissance.

There are examples from Africa defying the sceptics and showing it is possible to expand and export manufactured, finished goods that meet international standards.

What they have in common is a sophisticated product offering and an ability to meet international export standards. They also have overcome obstacles that scare away more timid international rivals.

Nigerian shoe and garment maker Fut Conceptus (www.futconceptus.com) has been taking raw Nigerian leather that was once just sent overseas for export, and instead is turning out high-quality shoes and bags made in Nigerian factories. These shoes – made in African, Spanish and Italian styles – meet international standards and are exported aroundAfrica. It has also established operations in Spain and the United Kingdom.

Started in 2008, the company got off to a good start by seeking out the best expertise to train its staff. Shoe-making experts fromSpainwere brought in to do the training. The company also imported top-quality machinery fromItalyandSpainto make sure its operations were modern and efficient.

These first, smart moves have meant the company is able to run an efficient and high-skilled operation inNigeriawhile also making its products to international standards. This is critical for a start-up business: the better the quality of the product in the beginning, the better the chance for accessing lucrative export markets. And the better and more efficient the manufacturing processes, the better chance a company will have meeting increasing demand and tight deadlines. It is one thing to make the best shoe in the world, but if you cannot deliver the quantity required for orders, then your reputation will be damaged.

Fut Conceptus is able to produce 22,000 pairs of sandals and 10,000 pairs of safety boots a day, according to its website.

Fut Conceptus Manufacturing Nigeria Ltd. also found a way to thrive in the country’s difficult and erratic conditions. To deal with the unreliable power supply, they run four electric generators. This costs them US $500 a day in fuel. This power problem scares off multinational companies, leaving the market open for Fut Conceptus. The company has been able to use this first-mover advantage to build its brand acrossWest Africa. It currently makes men’s moccasins, slippers, law enforcement footwear, safety footwear, and ladies’ sandals.

Founder Olumide Wole-Madariola is proud of the achievement. “Nobody was ready for what we were doing… Nobody was ready for ‘Made inNigeria,’” he said.

South African sauce maker Primolitos (www.primolitos.com) has become one of the few African companies able to meet international standards for food exports. It makes a vast range of products (http://www.primolitos.com/index.php?option=com_content&view=article&id=10&Itemid=12), from juices to sauces, spices, pickles, soups and baked goods.

The company has been around for over a decade and sells 2,000 products. It has also set-up a sister division to specialise in liquid and powdered food sachets. The company also has a clear “Quality Policy”, championing collective decision-making between management and staff, delivering “quality and safe consumer products”, and a system to quickly respond to consumer complaints and recall substandard products. All ingredients for building trust in a business.

It also has an ISO 20 0002 (www.iso.org/iso/home.html) accredited factory, complete with three testing labs, a training room, test kitchen, care centre for employees’ children, a wellness centre, laundry, high-tech water filtration and purification systems and the latest in hygiene and manufacturing processes. All of this a clear example of the commitment required to build a quality company that can export.

Over at Good African Coffee, Ugandan entrepreneur Andrew Rugasira is pioneering new ways to process coffee inAfrica. He set upUganda’s first enterprise to make instant coffee two years ago. This is a radical departure from the old practice of exporting the coffee beans to Europe for processing into instant coffee, which would then be exported back toAfrica.

“For decades, Africans have produced what they do not consume and consumed what they do not produce,” Rugasira told the Wall Street Journal.

The company has developed unique distribution arrangements for its instant coffee. A recent deal included providing coffee for an American network of 12,000 churches.

The company’s products are cleverly designed and packaged and are sold in distinct colour-coordinated packets. The company also passionately champions “trade not aid” as the long-term solution toAfrica’s economic growth (http://www.goodafrican.com/index.php/our-story/trade-not-aid.html).

On the African islandof Madagascar, a company is trying to reverse the practice of exporting Africa’s cocoa beans for manufacturing into chocolate products. The Madecasse Chocolate LLC. (http://madecasse.com) is a collaboration between American entrepreneur Tim McCollum and Madagascan chocolatier Shahin Cassam Chenai. The company is making a range of chocolate and vanilla products for US supermarkets.

“IfAfricacould sell the world chocolate…it wouldn’t solve all the continent’s problems, but it could make a big dent,” McCollum told the Wall Street Journal.

Africais believed to produce 60 to 70 percent of the world’s cacao supply. Less than one percent is made inAfricaand most is made into chocolate outside the continent.

Madecasse’s high-quality chocolate bars sell in the USfor US $6 each. Their market niche is to make “a single-origin chocolate, made entirely in Madagascar, which rivals the flavour of the best European chocolates”, according to its website. Flavours (http://store.madecasse.com) include pink pepper and citrus, cinnamon and sakay (a type of Madagascan hot pepper sauce), exotic pepper, sea salt and nibs, Arabica coffee, and baking chocolate. They also sell the world-famous Madagascan vanilla beans and extract. All are sold in colourful and well-designed packaging and sold on their website.

Chenai is a self-taught chocolate maker and works with a local team to refine the Madécasse chocolate.

“Connoisseurs knowMadagascarproduces some of the best cocoa in the world,” maintains Chenai. “My passion is to prove we can produce some of the best chocolate in the world.”

By David South, Development Challenges, South-South Solutions

Published: December 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Turning Animal Waste Into Paper

Animal waste is a messy fact of daily life in rural communities across the global South. This byproduct of life has many uses – but an ingredient for making writing paper is probably not the first that springs to mind.

But animal dung is cleverly being recycled into high-value products in Sri Lanka and Thailand. Both countries have elephants who are under threat. In Sri Lanka (http://en.wikipedia.org/wiki/Sri_Lanka) the large but endangered elephant population is considered a nuisance. They damage crops and are often killed for this reason. There are upwards of 3,000 elephants in the country – down from 14,000 in the 1800s. Nonetheless, they create vast quantities of excrement. In Sri Lanka, they face many threats: ivory poachers, being killed to protect crops and houses, starvation from drought and deforestation.

Animal waste (http://en.wikipedia.org/wiki/Feces) has many uses: it can be turned into fertilizer for crops, fuel for cooking, placed in a digester and fermented into bio-gas for heating and cooking, and if from a herbivore animal, into fibrous products like paper and cardboard. Packing boxes can also be made from the excrement.

As a vegetarian animal, elephants’ excrement and dung is made up of vegetable matter and is rich in cellulose (http://en.wikipedia.org/wiki/Cellulose). And cellulose is what makes up the majority of traditional wood-pulp paper (http://en.wikipedia.org/wiki/Pulp_%28paper%29).

Re-using the waste is also a good way to make elephants valuable to local people, rather than just being perceived as a nuisance.

Dung produces a natural, recycled paper. While harvesting trees for paper is an expensive and energy-wasting process, the elephant’s digestive tract does the hard work by breaking down the cellulose, making it ideal for the next stage in becoming a paper product.

According to the Environmental Paper Network (http://www.environmentalpaper.org/stateofthepaperindustry/confirm.htm), 50 percent of the world’s forests have been destroyed, and 80 percent of the remaining forests are in a degraded state.  By turning to alternative sources to make paper, trees are saved and vast quantities of energy reduced. Traditional paper-making also uses many chemicals in the process, something that is avoided in using animal dung. Vegetable products are used to bind the paper together and water-soluble dyes are used to colour the paper.

Dung paper has earned some high-profile fans as well. The Turner Prize-winning British/Nigerian artist Chris Ofili (http://en.wikipedia.org/wiki/Chris_Ofili), uses elephant dung paper in his works.

The Elephant Dung Paper company (www.elephantdungpaper.com) in Thailand was one of the first to pioneer the technique. This business was started by dung paper pioneer Mr. Wan Chai. He tells a story of how he became enchanted by the paper-making process when he walked past a paper factory one day. Later, when he was at the Thai Elephant Conservation Center in Lampang, northern Thailand (http://www.changthai.com), he noticed the elephant dung was rich in fibres like those used in making paper from wood pulp.

Inspired, he embarked on a process of trial and error using his wife’s food processor to turn elephant dung into a fibrous stew that is then shaped, dyed and dried to make paper (http://www.elephantdungpaper.com/process.html).

Wan Chai has gone on to be a formative influence in the founding of a sheep dung paper making operation in Britain, Creative Paper Wales.

Another dung paper business is Mr. Ellie Pooh (http://www.mrelliepooh.com/) in Sri Lanka. Established with the goal of reducing conflict between humans and elephants, it has turned to making paper products to boost local incomes and create a direct economic incentive to protect the elephants. It is setting up handmade paper workshops in rural areas and teaming them with artisans to add value to the products and make them more desirable. Design is critical to making any product – no matter how ethically produced and how green – desirable to consumers.

The dung products Mr. Ellie Pooh makes include a wide variety of coloured papers, scrapbooks, note boxes, stationery pouches, greeting cards, ‘to do’ list pads, memo books, and a children’s book.

The process of making elephant dung paper takes about 13 days – three days of sorting, boiling and disinfecting, followed by 10 days to pulp, mix, press and dry the paper. Mr. Ellie Pooh makes about 1,000 sheets a day and 30,000 a month. Each sheet makes six A4-size pieces of paper.

The company was founded by Dr. Karl Wald and Thusitha Ranasinghe, and is managed by recycled paper firm Ecomaximus (http://www.ecomaximus.com/) based in Colombo, Sri Lanka, with a workshop in Kegalle.

Ecomaximus was started in 1997 by its Managing Director, Ranasinghe, who was following a family tradition going back three generations of working in printing.

The business started recycling waste printing paper and then moved into recycling a wide variety of other cellulose waste: rice paddy straw, cinnamon and banana bark. It now employs over 35 people on two sites.

It is proof that it just takes creativity and a new perspective to turn something considered as waste into wealth: and jobs and sustainable incomes.

By David South, Development Challenges, South-South Solutions

Published: January 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Innovation: Cairo’s Green Technology Pioneers

One thing is ubiquitous to every country, community and society: garbage. It’s a social and environmental problem, but far from being mere waste, rubbish has its uses. This by-product of the goods and foods consumed can also be a source of fuel. As such it has many advantages, including providing free fuel to cash-strapped households, independence from unreliable municipal services and a way to dispose of waste.

An enterprising Egyptian man is showing his community how it is possible to lower the cost of gas and hot water while also avoiding the service disruptions common with municipal utilities. In the process, he is pioneering a local green innovation model that can be replicated elsewhere.

Biogas (http://en.wikipedia.org/wiki/Biogas) generators — which can transform organic household waste into fuel — have been very successful in India and China. It is estimated there are 20 million small-scale urban biogas digesters in China and 2 million in India.

Hanna Fathy’s roof in the Manshiyet Nasser neighbourhood, home to the Coptic Christian Zabaleen community of Cairo – the city’s traditional garbage collectors and recyclers – is now a utility system, providing biogas and hot water.

The area is made of narrow streets and makeshift houses. Residents live cheek-by-jowl in a neighbourhood that is home to tens of thousands of people.

The community was badly hit when the 300,000 pigs the Christian residents have kept for the past 30 years to eat Cairo’s vegetative waste — an effective garbage-disposal system — were slaughtered under government orders to prevent the spread of swine flu (H1N1) (http://en.wikipedia.org/wiki/Swine_influenza).

One woman told U.S. National Public Radio about the hard life in the neighbourhood: “I’m working all the time. My hands get dirty, there’s no water. The price of food is too high. The gas has gone up to seven pounds (US $1.28) a bottle, so it’s expensive to heat.

“Everything is so expensive, and I have to live like this?” she said.

Fathy plops kitchen scraps, stale tea and tap water into a jug which he pours into a homemade biogas maker on the roof of his house. The stew of waste mixes with water and a small quantity of animal manure used to start the process, and overnight makes biogas, which is then used for cooking. The digester is able to provide an hour’s worth of cooking gas a day in winter months, and two hours in the summer, from around two kilograms of waste. The remaining waste by product becomes liquid organic fertilizer for the garden.

Fathy has been developing the biogas digester with the NGO Solar Cities (http://solarcities.blogspot.com), which provides designs, technical advice and support to Cairo citizens keen to embrace green technologies.

What is interesting is not only the technology but how that technology is being developed. The approach is to innovate and adapt the technology to local resources and skills. This increases the chances of take-up and buy-in.

The designs for the digesters and heaters have evolved through experimentation, brainstorming and availability of local materials.

Each biogas system costs about US $150 for materials, a cost that is being picked up right now by donations. Solar Cities believes there are only eight biogas digesters in Egypt so far, most built in 2009.

Solar Cities’ founder, Thomas Culhane, points out many urban dwellers do not believe they can generate biogas and associate it with rural systems that use animal manure. But the abundance of urban kitchen waste is in fact an excellent source material for biogas.

Culhane believes the biogas digesters are an excellent solution to two problems: the vast quantities of garbage piling up in Cairo, which has had its traditional disposal system disrupted by the slaughter of the pigs, and the city’s emissions of greenhouse gases that contribute to climate change.

Fathy has one goal: to be completely self-sufficient. He has been also prototyping a solar heater on his roof as well as the biogas digester. The solar water heater makes use of items that can be easily found: it recycles black garbage bags, has an aluminium frame and a glass cover. The whole thing rests on a Styrofoam block and uses copper tubes. The water is stored in a bright blue barrel.

Biogas, solar power and other forms of green energy face many obstacles if it is to expand further in Egypt. The average cost of each unit will need to come down to match the income of the users and compete with the government-subsidized energy sector.

Fathy has also found neighbours are skeptical and can’t believe biogas can be made this way.

Another man, Hussain Soliman, had both a solar water heater and biogas digester on the roof of his apartment building before the crumbling building collapsed.

The complete solar water heating system designed by Solar Cities can be assembled for under US $500. It uses two 200-litre recycled industrial shampoo barrels for the holding tank and back-up water supply. The solar panels need to be kept clean from dust every week, but other than that, Culhane insists the heaters require little maintenance.

Now in temporary government housing, Soliman is still enthusiastic about the technology and is re-building a solar heater and biogas digester for his new home.

“I’m planning to collect the organic waste from restaurants in the neighborhood to increase my gas output,” he told IPS News. “I’ll give the restaurants plastic bags and they can separate out the organics, and I’ll collect the bags at the end of each day.”

By David South, Development Challenges, South-South Solutions

Published: January 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Many Positive Trends for Africa in 2010

While 2009 saw the global economic crisis spread around the world, the story is more complex and more hopeful than many believe. For Africa, various trends are pointing to positive economic development in 2010, despite the continent’s numerous political, social and environmental challenges. Pragmatism is driving stronger economic ties between Africa and the rest of the world, while long-running trends are delivering opportunity to millions despite setbacks.

The Standard Chartered bank (http://research.standardchartered.com/Pages/home.aspx) believes sub-Saharan Africa will jolt itself out from the 1 percent growth it had in 2009, to reach 4.7 percent growth in 2010 and 5.7 percent in 2011 (http://research.standardchartered.com/researchdocuments/Pages/ResearchArticle.aspx?&R=66952). The reason? The world’s strong appetite for commodities and food, which will continue to draw in business. And much of this business will be done by that powerhouse of the global South, China.

The fact that China is trading better infrastructure – roads, rail and ports – for commodities means other businesses can also benefit from the improving environment. Throughout the downturn in 2009, China actually increased its investments in Africa.

The United States is also trying to increase its economic relationship with Africa. It wants a third of its oil imports to come from West Africa by 2015.

And the competition for food in the world, as countries address the global food crisis, has seen companies from the Middle East to Asia to Britain purchasing land in Africa to grow more food.

The Annansi Chronicles blog on African business and culture trends (www.annansi.com) has come up with a list of the big trends to watch out for on the continent in 2010. They build upon many of the patterns that have emerged in the past few years in Africa.

The blog predicts that Africa will increasingly be an innovation incubator. Concepts like the bottom of the pyramid – where the poor are seen as an unserved marketplace of needs – will draw more private companies in to innovate new products and services. Already, products and services trialled in Africa are then launched in other places in the world. One example has been mobile phone banking. The blog sees the challenge for Africa as finding ways to increase innovation and harness its economic benefits within the continent, and to direct resources to the African pioneers out there who need money and infrastructure support to grow their ideas.

Mobile phones will continue to be the source of opportunity in Africa in 2010. Get ready for more businesses to take advantage of the move from analog to digital in Africa, as fibre optic cables continue to expand. Just as the introduction of broadband internet in developed countries gave birth to new businesses like You Tube (www.youtube.com), so it will create new opportunities in Africa. The key to growing the prosperity from this is to see governments and the private sector better connect with African technology pioneers, as can be found in hot spot countries like Ghana.

Along with technology comes content. And the people to make the content interesting and attractive will be Africa’s so-called ‘creative class’: savvy young African entrepreneurs and thinkers. They have drawn on the rising urbanization of the continent and greater international travel to explore new ways of representing African culture. This has come forward in the explosion in media, fashion, music and design. The blog believes the 2010 FIFA World Cup in South Africa (http://www.fifa.com/worldcup) is going to thrust the world’s attention on to Africa’s creative class: a global media burst that will be an opportunity not to be missed.

And this will also challenge global perceptions of “brand Africa.” Already, the world’s tourists flow to Africa in greater numbers, defying decades of negative media publicity. Brand Africa will be up for grabs in 2010.

And finally, while China has been the big story in terms of economic investment in Africa, India will start to make more moves to catch up by flexing its information technology muscles. Look for more joint partnerships between African countries and Indian technology companies.

In short, Africa has as many positive trends for 2010 as negative ones. It is just a matter of focusing on the good so the negative will not have a fighting chance in 2010.

By David South, Development Challenges, South-South Solutions

Published: January 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

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Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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