Tackling China’s Air Pollution Crisis: An Innovative Solution

China reached an undesired landmark in 2013. While the country’s impressive economic growth has amazed the world, it has come at a price: pollution. China recorded record levels of smog in 2013, with some cities suffering air pollution many times above what is acceptable for human health.

This is evidence of the perils of rapid industrialization using non-green technologies. China relies on coal burning, a highly polluting resource, for 70 to 80 per cent of its electricity. It also uses coal for factories and winter heating.

Burning coal causes smog, soot, acid rain, global warming, and toxic air emissions (http://www.ucsusa.org/clean_energy/coalvswind/c01.html). Environmental group Greenpeace claims 83,500 people died prematurely in 2011 from respiratory diseases in Shandong, Inner Mongolia and Shanxi – the top three coal-consuming provinces in China.

Anyone visiting Beijing or other Chinese cities will notice the high levels of smog and how this interferes with access to sunshine and curbs visibility. Worse still for human beings and the environment, this level of pollution causes severe respiratory problems, and has the potential to cause a rise in cancer rates, among other health problems.

Beijing had record pollution levels in January 2013. That haze, according to China’s Ministry of Environmental Protection, covered 1.43 million square kilometers.

Generated by industry and coal-fired power stations, particulate matter (http://www.epa.gov/pm/) or PM, is a complex mix of extremely small particles and liquid droplets. Particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles.

In October 2013, Beijing announced a series of emergency measures to tackle the record high levels of pollution and smog (http://edition.cnn.com/2013/10/23/world/asia/china-beijing-smog-emergency-measures/index.html). The Heavy Air Pollution Contingency Plan uses a color-coded warning system if serious pollution levels occur in three consecutive days. This means kindergartens, primary and middle schools will need to stop classes. Eighty per cent of government cars must come off the roads and private cars can only enter the city on alternate days based on a ballot system. Emergency measures will come into play when the air quality index for fine particulate matter, called PM2.5 (http://www.epa.gov/pmdesignations/faq.htm#0) – very fine particles that lodge in the lungs and are very harmful to human health – exceed 300 micrograms per cubic meter for three days in a row. According to the World Health Organization (WHO), the safe limit for human beings is 20 micrograms (http://www.who.int/mediacentre/factsheets/fs313/en/).

The only serious, long-term solution is to switch to non or low-polluting green energy sources. But, meanwhile, some are coming up with stop-gap measures that also help to educate people about the necessity to do away with this major threat to human health.

Dutch designer Daan Roosegaarde (studioroosegaarde.net) thinks he has a temporary solution to the pollution problem – a “vacuum cleaner” to clean up the sky. And the city of Beijing is taking the solution seriously.

The proposed technology works like this: a system of buried coils of copper produce an ion electrostatic field that attracts smog particles. The particles are magnetized and are drawn downwards, creating a gap of clean air above the coil.

Called the Smog project, it is already under discussion with the mayor of Beijing. An animation video explains how it works: http://studioroosegaarde.net/video/the-smog-project/.

Talking to CNN, Roosegaarde likened the science behind the invention to what happens when “you have a balloon which has static (electricity) and your hair goes toward it. Same with the smog.”

In a deal with the Beijing city government, the technology will be tested in the city’s parks.

Roosegaarde has successfully tested the technology indoors and found it worked in the experiment.

He told CNN: “Beijing is quite good because the smog is quite low, it’s in a valley so there’s not so much wind. It’s a good environment to explore this kind of thing.”

“We’ll be able to purify the air and the challenge is to get on top of the smog so you can see the sun again.”

Roosegaarde thinks that successfully running the experiment in a Beijing park makes a radical statement and shows the benefits of breathing clean air and being able to see the sun on most days.

But he is not deluded that this is the final solution for pollution: “This is not the real answer for smog. The real answer has to do with clean cars, different industry and different lifestyles.”

With many people resigned to the pollution, at least for now, China’s entrepreneurs are making the face masks and air filters people wear to protect their lungs from the pollution more fashionable and appealing to look at, the South China Morning Post reported.

Xiao Lu, a saleswoman at Panfeng Household Products, explained the varying fashion tastes in masks: “Young people tend to like bright colors. Men prefer blue or black masks. Right now, UV proof masks are popular.”

Lu told the newspaper that customers make their decisions based on comfort and price.

Popular brands include Respro (http://respro.com/), Totobobo (totobobo.co.uk) and 3M9010 (http://solutions.3m.com/wps/portal/3M/en_US/3M-PPE-Safety-Solutions/Personal-Protective-Equipment/Products/Product-Catalog/?N=5022986&rt=c3).

But, why not just move out of cities and avoid breathing bad air? Things are not that simple from an economic perspective. The South China Morning Post quoted Rena from Urumqi in China’s western Xinjiang province, who came to Beijing for the better job opportunities.

“Going back to Urumqi means less job opportunities and the air is not necessarily better,” she said. “Staying in Beijing means wearing a mask most days. It’s not very comfortable.

“But I can’t cover my face forever,” she said. “I’d prefer to live in a cleaner environment."

Read more about the harm caused by air pollution and what can be done here: What Are The Causes of Air Pollution and What Can We Do To Prevent It? 

By David South, Development Challenges, South-South Solutions

Published: December 2013

Read more about the impact of air pollution on human health in Beth Gardiner's Choked: The Age of Air Pollution and the Fight for a Cleaner Future (Granta, 2019). 

Beth Gardiner shows off the first galley proof of Choked on Twitter.

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.                      

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Better by Design in China

In recent decades, China has been known more for its inexpensive manufactured goods than as a producer of high quality products. But this is changing as the country seeks to move up the economic chain.

China’s long-established design traditions were largely overlooked as the country made its breakneck push to become the world’s manufacturing powerhouse. But now Chinese manufacturers want to be known for high-quality designs and products rather than just for cheap-and-cheerful merchandise.

China is a critical lesson for the rest of the global South, and offers much inspiration to any country trying to develop, modernize and eradicate poverty.

The country is the main reason for the dramatic reductions in global extreme poverty rates, and it can be proud of using its average yearly economic growth rate of 10 per cent to lift 440 million Chinese out of poverty – the biggest reduction of poverty in history (The Economist). The strategy of exporting manufactured goods into Western markets at competitive prices has dominated the past 20 years.

But China faces a dilemma as other nations in the global South are moving into this niche. It needs to quickly become a high-value nation, with unique products and designs generated in the country.

Luckily, a renaissance in Chinese design in the last five years has been gradually grabbing the attention of the world’s creative community.

Innovative Chinese designers are creating home furnishings and interiors that are being snapped up by European companies.

The Italian kitchen utensil design company Alessi turned to eight Chinese architects – including Ma Yansong and Yung Ho Chang – to design a range of trays called (Un) Forbidden City. The architects’ designs were manufactured in Italy – a reversal of the pattern that has dominated for the past 20 years.

The architects drew on Chinese traditions and 21st century technologies to design the trays. One was made using a 3D scanner which captured images used to make a mould.

The drive to change and transform China’s global economic role was promoted in 2011’s Beijing International Design Week (http://www.bjdw.org/en/), with its theme of transforming “Made in China to Designed in China.”

“When you have so much of a manufacturing base in one place, it’s natural that people start thinking about how to climb the value chain,” Philip Tinari, director of Beijing’s Ullens Centre for Contemporary Art (UCCA) (http://ucca.org.cn/) – a champion of new artists and designers – told howtospendit.com.

“Chinese design has become something to rally around and, unlike art, enjoys great official support because it’s a way of improving China’s long-term economic position, as opposed to expressing thoughts about what’s been going on.”

Other Chinese designers grabbing attention include Chen Xuan, who makes tables; chair-maker Gui Yang; Li Bowen, a maker of wicker chairs; and Ge Wei, a maker of jewellery boxes.

Designer Huo Yijin makes contemporary tea trays, using heat-reactive lacquer coating to create dazzling effects.

“Users can see the wonderful effect of water and temperature reacting on the tea trays when they drink Kungfu tea in the traditional way,” Huo explained.

Jingdezhen, Jiangxi province – a city that has been making ceramics since the Ming Dynasty (1368–1644) – is now attracting craftspeople from around the world looking to tap into its expertise and skill. One attraction is Mr Yu’s Big Ware Factory. Its unparalleled ability to create giant-size pottery is a design niche with much potential.

Many foreign creatives are being drawn to China for its can-do attitude and the ability to break with conventions stifling creativity in the West. The next five years could see the world’s design centre of gravity shift eastwards again.

By David South, Development Challenges, South-South Solutions

Published: November 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Innovative Stoves to Help the Poor

Half of the world’s population cook with a fuel-burning stove, and this figure rises to 80 per cent of households in rural areas in developing countries. Typical fuels burned include wood, coal, crop leftovers and animal dung. The indoor pollution from smoke and carbon monoxide is a top health hazard in the developing world, ranking just behind dirty water, poor sanitation and malnutrition. The World Health Organization (WHO) estimates that 1.6 million people die each year as a result of toxic indoor air.

A landmark five-year study comparing Guatemalans cooking on open fires, to those using improved stoves, has brought more evidence forward of the damage done by indoor air pollution: “It’s been shown that children living in houses using open fires with solid fuels will have more pneumonia than children living in houses that are using cleaner fuels,” said Dr. Kirk R. Smith, an environmental health scientist at the University of California, Berkeley.

The research, combined with studies in Asia, suggests additional health problems from indoor air pollution, including higher frequency of cataracts, partial blindness, tuberculosis, low birth weights and high blood pressure. The researchers found that cleaner stoves had larger effects than reducing salt in the diet or lowering blood pressure in women, with the results published last July in Environmental Health Perspectives.

But Southern innovators are finding practical ways to curb pollution from indoor cooking and the burning of trash in slums.

In Yunnan Province, China, entrepreneur Hao Zheng Yi’s Yunnan Zhenghong Environmental Protection Co. has been selling clean-burning stoves to rural farmers. One fifth of rural China has no electricity (UN), and 80 per cent rural dwellers burn wood or straw in ovens for heating and cooking. This creates heavy indoor air pollution, damaging health.

The so-called Efficient Gasification Burning system combines traditional fuel and natural gas: a hybrid that helps low-income households to affordably use the stove and not pollute their indoor air.

The stoves are sold for a profit in Yunnan Province, and so far 50,000 have been sold. Because the ovens are sold for a profit, Zhenghong had to consult extensively with the farmers in the design phase to make sure the ovens meet their needs.

The result has been that Zhenghong ovens run for five to eight years using the same amount of wood and hay a conventional oven burns in one year.

Another source of air pollution is burning trash in slums. The lack of formal trash removal services in slums has two bad consequences: one is the pollution and poison from rotting rubbish leaching into the soil and water table; the other is ad-hoc burning of the trash to get rid of it, which pollutes the air with a toxic, acrid stench. In Nairobi’s Kibera slum – the second biggest in Africa – over 60 per cent of the city’s residents live in the slum, and are bypassed by garage collection services. Garbage is piled up along the muddy roads and paths, or hangs in the trees.

The Kenyan NGO Umande Trust, which specialises in water and sanitation projects, has developed a home-grown method to burn trash and avoid having to turn to very expensive and complicated incinerators from Europe. The sheer quantity of trash that needs to be burned in the slum means smaller solutions will not be able to handle the problem.

Its “community cooker” re-uses garbage from the community as fuel for a boiler and oven attached to it. The heat generated by burning the rubbish provides hot water and cooking facilities – and also jobs for unemployed youths who collect the rubbish and stock the incinerator. It was developed by a Kenyan architect, and it is hoped the “community cooker” will be taken up across Africa.

The community cooker’s inventor, Kenyan architect Jim Archer, took eight years to design and build it: “My thinking was how do we get rid of the rubbish and …how can we induce people to pick it up. Then I thought, well if we can convert it to heat on which people can cook…” he told Australia’s ABC News.

Similar industrial scale trash incinerators can cost between US $50 million to US $280 million (World Bank) – “…when applying waste incineration, the economic risk of project failure is high…”. The community cooker on the other hand, will sell for US $10,000.

The idea was to create an incinerator that was simple to use and repair: something that the commercially available, computer-controlled incinerators were not able to do. As the cooker gets up to speed, it will be able to burn 60 per cent of the slum’s trash.

Local youth go house-to-house collecting trash. They get money from the slum residents for this. Rubbish is then exchanged for cooking time or hot water for washing.

“The trash has started to help us a bit after the cooker came. There are fewer diseases like diarrhea and the environment has improved. … I think burning the rubbish will bring good health to this community,” said Patricia Ndunge, as she fried onions on the cooker.

And it looks like the community cooker has a future: Kenya’s largest supermarket, Nakumatt, has pledged to pay for 20 more slum cookers.

By David South, Development Challenges, South-South Solutions

Published: March 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Mountain People: Innovative Ways to Help the World’s Most Vulnerable

 

Physically isolated and socially and politically marginalized, mountain dwellers are among the most vulnerable in the world, according to the Food and Agriculture Organization. A disproportionate number of the world’s 840 million chronically undernourished people live in highland areas — about 270 million mountain people lack food security, with 135 million suffering chronic hunger. Large numbers of additional people in lowland areas also depend on mountains.

In October in Rome, more than 60 representatives from mountain countries around the world called for a coherent approach to sustainable agriculture and rural development in the world’s highland areas to address this crisis. First identified as a problem back at the 1992 Earth Summit in Rio, the degradation of mountain eco-systems and the poverty of those living there, has only worsened with increasing conflict and war. Mountain forests are rapidly vanishing across the globe.

Mountains occupy 24 per cent of the earth’s landscape, and are home to 12 per cent of the world’s people; a further 14 per cent live beside mountains. Most are in the Andes, the Hengduan-Himalaya-Hindu Kush system, and a number of African mountains. Many mountain people are from ethnic minorities, and are often frozen out of political or commercial power. Poverty is common: more than 60 per cent of the rural Andean population lives in extreme poverty, and most of the 98 million Chinese considered to be among the world’s “absolute poor”, are ethnic minorities who live in mountains.

Mountains make up a quarter of the world’s landscapes, and mountain watersheds are critical to water supply – up to 80 per cent of the planet’s fresh surface water comes from mountains. Over half of the world’s population depend on mountains for water, food, hydro-electricity, timber and mineral resources (UN University Mountain Programme).

By their way of life, mountain peoples have expertise in small-hold farming, medicinal uses for native plants, and sustainable harvesting of food, fodder and fuel from forests.

In China, the MinYiYuan company has developed a model to help the millions of impoverished Chinese in the countryside who are being left out of the country’s current economic boom. While many are migrating to the cities to work as labourers, mostly women and children are left behind in villages, with few options to support themselves.

Cai Tingfen saw an opportunity to help the ethnic minority population of Liupanshui City in Guizhou Province. Founded in 2005, MinYiYuan bridges the handcraft culture of the region with the bigger national economy. Its model is unique: rather than buying ready-made handicrafts from craftspeople, MinYiYuan sets the design standards for the quality of the raw materials and sources them itself. This avoids problems with inconsistencies and guarantees customers get a reliably high-quality product. The craftspeople use these raw materials to make handcrafts in their homes, and the finished goods are bought back by the company.

The company buys cotton, hemp and Chinese herbs from local farmers, luring them away from livelihoods that cause deforestation. In 2006, the MinYiYuan Folk Art Centre sold 60,000 (batik) wax prints, 8,000 embroideries, and 20,000 ethnic handicrafts. It made 1.13 million yuan (US $149.319). The company is ambitious, and is already looking to building a research and development base to integrate design, manufacturing, packaging and sales.

Another model that is working is in the Philippines. After the Mount Pinatubo volcano eruptions in the early 1990s, the Aetas people of Luzon found their community was buried under ash and stone. Unable to work the land anymore and live off of the fish and wildlife, the Aetas were close to starvation. Many migrated to the cities to look for work: And without many relevant urban skills, most ended up living in squalor.

One by-product of the volcanic explosion was vast quantities of pumice stone, used in the garment industry to produce ‘stone-washed’ denim. Entrepreneurs were soon turning up to gather the stones.

The Asian Institute for Technology helped the Aeta people organize themselves in marketing social enterprises to gather, market and sell the stones to the many garment makers in the Philippines. By forming cooperatives, the Aeta are able to change the power dynamics with the garment companies: where they had to sell very cheaply to middlemen, the cooperatives enable them to charge more and make a liveable income, allowing them to stay in the community and avoid environmentally more harmful ways to make a living.

In Peru, coffee growers in the mountains have banded together as a social enterprise and use market solutions to increase living standards. The Cepicafe brand in the Piura Mountains, promotes its Fair Trade practices to secure higher prices for the growers. It does this by countering the increasing competition in the coffee market and lower world prices for the beans, with better quality coffee grains and bypassing middlemen to access markets directly.

Cepicafe raises the skills of the growers by providing education to increase productivity and quality, while reducing the farms ecological impact. The premium that fair trade is able to get is then used to improve the farmers’ lives with better housing, new clothes, shoes, better diets, and access to medicine.

They have 51 grassroots member organizations, totaling to 4,800 small-scale coffee producers. Over 18 per cent are women. By introducing a business culture and using radio programmes to further spread knowledge, productivity and quality have increased.

Cepicafe’s access to markets in the US and Europe means it can pay between 60 and 80 per cent more than local buyers.

By David South, Development Challenges, South-South Solutions

Published: November 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Saving the Amazon Forest While Making a Living

 

The vast Amazon rainforest straddles Brazil (over half is there), and stretches over many countries, including Peru, Ecuador and Bolivia. It holds more than 2,500 tree species and 30 per cent of all known plant species – 30,000 in all. It contains the world’s largest tropical forest national park, Brazil’s Tumucumaque Mountains National Park(http://www.amazon-rainforest.org/places-of-interest.html). Over 25 per cent of drugs sold in pharmacies contain rainforest ingredients, and the rainforest acts as the Earth’s lungs, absorbing carbon dioxide, and emitting oxygen.

Logging in the forest is widespread and highly wasteful – 356,000 square kilometres of rainforest have been deforested (WWF). In the past 50 years, Ecuadorhas lost over 50 per cent of its tropical rainforest.

More than 26 million people live in the forest, with 11 million on the Brazilian side. While the Amazon’s indigenous people have little ecological impact, it is people drawn in to logging and farming who do most of the damage. Slash and burn techniques are common.

Preserving this critical natural environment while providing jobs for the local inhabitants is a challenge being taken up by a clutch of entrepreneurs. This new wave of entrepreneurs seeks to run businesses that respect the environment and provide a good living to those they employ.

The global garment industry is one of the most lucrative in the world (in 2000 consumers spent over US $1 trillion on buying clothes). Most of the manufacturing takes place in the poorest places on earth, and the garment and fashion industries contribute to vast quantities of pollution in these countries, either by using toxic chemicals and pesticides, by polluting and depleting water supplies, or through inefficient processes, transport and waste.

Brazilian enterprise Treetap (http://www.treetap.com.br/) (formally AmazonLife) is seeking to change the fashion industry by selling sustainable materials to top designers. Their patented rubberized natural latex is sold under the brand name Treetap. It is made from natural rubber native to the region, and it uses a fair trade system to ensure its suppliers receive a living wage. The company itself uses the substance to produce its own handbags and purses.

By promoting the sustainable use of a rainforest resource and focusing on social as well as financial returns, the company is proving the value of a “triple-bottom line” approach to business – where social and environmental concern is just as important as profit.

The company has placed the preservation of the Amazon rainforest at the centre of its business plan. Tribal communities in the Amazon depend on rubber tree tapping for their livelihoods, and Treetap works with the Rubber Tappers Association (http://www.brazilmax.com/news2.cfm/tborigem/pl_amazon/id/10) to save 900,000 hectares of forest from exploitation.

Over 45 families are supported, and they are paid eight times the market rate for their rubber. Its Rio de Janeiro factory supplies several European fashion designers with their faux-leather fabric to make clothes, backpacks, upscale furniture and handbags.

“Europe is our main market,” said Treetap Project Coordinator and designer Maria Beatriz Saldanha, “We are developing relationships in France, Italy, Germany and The Netherlands.”

High profile French fashion house Hermes Sellier has been using this rubber since 1998 for handbags. Italian furniture company Moroso uses it to upholster chairs. “They (fashion designers) love it. The material is shiny and supple and has the fair fashion appeal.”

Treetap has now moved into making bike courier bags for the world’s largest bicycle company, Giant, selling over 10,000 bags.

Saldanha’s partner, Joao Augusto Fortes, first came upon the idea of using natural rubber when the pair opened a store in Rio in the 1990s.

Wild rubber is favoured because it does not kill the trees and provides jobs for the tappers. The increase in synthetic rubber made from oil-based products has driven down the price for natural rubber, and led to people clearing forests to make way for more profitable products like timber and cattle.

After nasty battles in the 1980s to protect the rubber tappers’ way of life, the Brazilian government began to take action. It has now set aside protected forests for the tappers so they can still make a living.

Saldanha hunted around for products for her EcoMercado store. She came across the rubber tappers of the state of Amazonas, who were using the natural rubber to make their traditional rubber sacks.

“We had the idea, so we met with rubber tappers and ordered laminates from them,” said Saldanha. “We then used the rubber to make a small quantity of bags, briefcases and other products.”

Things did not go swimmingly at the beginning. The first run of 500 bags sold out quickly, but “Two months later all of the bags we had just sold melted,” said Saldanha. “We hadn’t figured out that the rubber needed to be vulcanized.”

Back at the drawing board, they adapted the vulcanizing process used by big factories to a small-scale process that the rubber tappers could do. And then they patented it. The company now sells 30,000 sheets of wild rubber a year.

Another Brazilian company, Hering Instruments, is using sustainability as a marketing boost for its musical instruments. When legendary musician and current Brazilian minister of culture, Gilberto Gil, (http://en.wikipedia.org/wiki/Gilberto_Gil) played a guitar made from Hering Instruments’ parts, there was pride: “Yes, that was a good moment for us,” said Alberto Bertolazzi, CEO of Hering Instruments. Gil’s guitar was one of the first to be made of Hering crafted parts, all sourced from high-quality woods from the Amazon forests.

They are now being sold by the world’s largest guitar and bass companies. Certified by the Forest Stewardship Council, the wood is harvested from 1.8 million hectares of managed forest in the state of Acre.

Trees are chosen for harvesting based on their age, location and how many have been cut down.

It is targeting the US $30 billion/year global market for musical instruments. The clever marketing has used celebrity musicians and a series of “Amazonas” guitars decorated by well-known painters like Gustavo Rosa and Antonio Peticov.

At Florestas (www.ikove.com) (www.florestas.com), owner Fernando Lima is producing all-natural Amazonian personal care products sourced from across the Amazon. Florestas has successfully partnered with Brazilian university labs to study indigenous Amazonian therapeutics, like Babacu oil, Acerola fruit, and Acai berries. Rain forest plants are rich in nutrients, vitamins and anti-oxidants – all highly coveted by health consumers around the world.

Certified as organic and ecologically sustainable by the French Ecocert group, all goods are purchased from Amazon cooperatives, thus enabling indigenous people to avoid cutting down forests to make a living. Brazilian nuts are purchased directly from the harvesters, avoiding middlemen and increasing the amount Florestas pays local families.

The company uses a range of methods to sell its products: e-commerce, catalogues, stores, including in Japan, France and the US.

An innovative enterprise with another university connection is Ouro Verde Amazonia. Founded in 2002 by University of Sao Paulo Professor Luiz Fernando Laranja da Fonseca, and his wife, Ana Luisa, when they moved to the southern rural region of the Amazon.

The couple has single handily revitalised the declining Brazil nut industry in Mato Grosso, while protecting the ecosystem and generating income for farmers. Ouro Verde, or green gold, enables farmers to avoid having to work in the logging industry. They make nut-based cooking oils, butters and granulated powders. Rich in omega-3, it is marketed as a healthy alternative to conventional cooking oils for the health conscious consumer. At present it is sold in 100 stores in Brazil, but wants to go global.

By David South, Development Challenges, South-South Solutions

Published: November 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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