Bolivian Film School’s Film Scene Paying Off

 

A film school in Bolivia shows how a creative hub can become the start of something much bigger. The school is inspiring a new generation of young people to get into filmmaking. And one of its lecturers is already experiencing global success acting in an award-winning new Spanish film.

Bolivia’s economy has grown over the last decade, and the country is beginning to shed its long-standing reputation for grinding poverty and political instability. Public spending has risen, and more money has been put into programmes to reduce poverty. More students are entering higher education and the country recognizes an urgent need for greater awareness and understanding of modern technology.

Film and media production have been targeted as an important way to advance Bolivia’s social and economic development.

Veteran Bolivian filmmaker Jorge Sanjines (http://en.wikipedia.org/wiki/Jorge_Sanjin%C3%A9s) has been one of the most passionate exponents of using film to spread the stories and wisdom of Bolivia’s indigenous people. He believes their stories understand the need to balance the demands of humanity with preservation of the environment. Film, to him, is a way to liberate Bolivian society and address its pervasive problems of poverty, hunger and marginalization.

This chimes with rising global awareness of the importance of the creative economy in future development. No longer seen as a frippery, the creative economy is the “interface between creativity, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols” (UNCTAD). It is seen as a way for emerging economies to leapfrog into high-growth areas in the world economy.

It’s a formula that has worked well in many other places. A successful art gallery fosters a scene and draws in audiences, buyers and new businesses. Soon, a creative economy comes alive and that means serious money. Both New York and London have shown how this can work. By 2005, New York City’s creative economy employed over 230,899 people in 24,481 businesses (Americans for the Arts).

Creative economies tend to create excitement and pride in the country; creative businesses like advertising and design make it much easier to sell products and connect with customers. It is hard to imagine the Apple computer brand (http://www.apple.com/) being as successful as it is without intelligent and engaging design.

Regeneration – of poor neighbourhoods, districts, even whole countries – is both a challenge and a key to transforming lives. There is a strong track record of turning to artists and creative people to re-imagine neighbourhoods or a country’s culture, restoring pride and vitality to places beaten down by life’s hardships.

In the Bolivian city of El Alto (http://en.wikipedia.org/wiki/El_Alto,_La_Paz), the Cine Alto film school at the Municipal Arts School of El Alto (http://cinealto.blogspot.com/2009/01/nueva-carrera-de-artes-cinematogrficas.html), offers students a free education in filmmaking. Lecturer and actor Juan Carlos Aduviri is one of the high-profile successes to come from the school since it opened in 2006.

A graduate of the school and a lecturer on screenwriting, he got a big career boost by acting in a major new, award-winning film and is nominated as Best Newcomer by Spain’s top film awards, the Goyas (http://www.academiadecine.com/home/index.php). The nomination is for his role in the Spanish film Even the Rain (http://www.tambienlalluvia.com/) – set in the Bolivian city of Cochabamba, where protests a decade ago broke out over privatisation of water services. It stars well-known Mexican actor Gael Garcia Bernal, who plays a filmmaker set on making a movie about the Spanish conquest of the Americas. While making the film, the so-called “water wars” break out and the actor played by Aduviri must balance his film role with being a protest leader.

The protests against water privatisation in Cochabamba led to the election of Evo Morales (http://en.wikipedia.org/wiki/Evo_Morales) as Bolivia’s president in December 2005.

Cine Alto is one of four film schools in Bolivia but the only one that does not charge students tuition. Cash is tight for the school, which is a simple place and runs on thin resources. The classrooms have bare walls and broken windows, but the school is serious about transforming the lives of young people. The curriculum emphasises a strong theoretical foundation in combination with technical and practical training.

“Conditions in Bolivia to make a film are challenging and in El Alto, it’s even more difficult,” Aduviri told the BBC.

“Life is hard here in El Alto, and this film school is trying to rescue this talent, and support these young people.”

A member of Bolivia’s indigenous people, the Aymara (http://en.wikipedia.org/wiki/Aymara_people), Aduviri grew up in El Alto, a city known for its strong pride and resilience. It is home to almost a million people, most of whom are Aymara.

He studied screenwriting and turned to teaching at the school after graduating. He is passionate about filmmaking as an alternative to negative influences in the community: he wanted the film school “to give a voice to all the talent that we’re losing to alcohol, drugs, prostitution, homelessness and gangs.”

One student, Edson Chambiborque, told the BBC: “”He has taught us to value the little that we have in this school, and never drop our heads despite all the difficulties we may have.”

Aduviri comes from a poor family but now makes a good salary by Bolivian standards: US $200 a month. (The average monthly wage in Bolivia is around US $90). He still lives with his mother in a poor neighbourhood. His father, a miner, died of lung disease.

He wants to become a director and screenwriter and dreams of his film career taking him to the Cannes Film Festival in France (http://www.festival-cannes.com/).

He will continue acting to raise the money to be able to finance his own films. With the money he has made from appearing in the Spanish film, he has bought a computer with film editing software and a television. He has a goal to watch two movies a day on his new television and keep learning.

Appearing in the film has catapulted his career to the next level: the phone is always ringing and the world’s media keep asking for interviews. It has come with trips to Europe to promote the film and receive awards. He also won the best actor award from the Festival de Cinema Europeen des Arcs (http://www.lesarcs-filmfest.com/2010/programme/). An impressive journey for somebody from a poor family.

When he saw his first movie he was inspired by the magic of filmmaking. He told the BBC: “It was showing Rambo. And that day I realised what I wanted to do. When I left the cinema, I said: I want to make films.”

Bolivian film has had to fight for attention with other Central and South American countries. Brazil, Argentina and Chile all have experienced global success. The country has a rich – but little-known – film history, with significant Bolivian filmmakers including Pedro Sambarino, Jorge Ruiz, Oscar Soria, Jorge Sanjines, Antonio Eguino, Paolo Agazzi, Rodrigo Bellott, Juan Carlos Valdivia, Adriana Montenegro, Marcos Loayza.

Bolivia is looking to the digital age to rectify its relative anonymity, and Cine Alto may be ground zero for a Bolivian film new wave.

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Happy Nigeria: West African Nation Has Good Attitude

In the last 10 years, an increasing amount of attention has been paid to the concept of national happiness. The notion was first developed in the tiny Asian Kingdom of Bhutan (http://en.wikipedia.org/wiki/Bhutan), whose advocacy of ‘gross national happiness’ (http://www.grossnationalhappiness.com/) as a measure of national achievement just as important as Gross National Product (GNP), has been met with equal parts ridicule, respect and research.

Recently it has moved from being the realm of philosophers, therapists and self-help gurus to a growing academic discipline.

One country to consistently clock high results in polls and studies of national happiness is the West African nation of Nigeria. Africa’s most-populous country – and one of the continent’s economic powerhouses and fast-growers – its positive outlook has left many perplexed because it is a country of extremes of poverty and wealth.

In the World Values Survey (http://www.worldvaluessurvey.org) Nigeria came top for happiness in 2003, followed by Mexico.

Nigerians also scored highly for optimism in a Gallup International poll of economic prospects, optimism and personal well-being for 2011, which found the largest number of optimists to be in emerging market countries like China, India and Brazil. The most pessimistic country in the survey of 64,000 people in 53 countries was the United Kingdom.

Gallup’s global polling identified the qualities of a good, productive life: a highly engaging job, spending six to seven hours a day socialising, and exercising five to six days a week.

It also found another factor: the more a person rates their country as positive, the better they feel. This was an especially important factor for the poor and people in poor countries.

In a related factor, researchers of the World Values Survey found that the desire for material goods is “a happiness suppressant.”

Nigeria takes pride in its status in these surveys: airports proudly boast on signboards about the country being “The Happiest Place in the World!”.

But how does Nigeria’s optimism square with its well-documented problems, from endemic corruption and sectarian violence to civil unrest and poverty?

In the Guardian newspaper, Bim Adewunmi tried to nail it down: “Daily life is hardly one glorious Technicolor dance sequence, but I have never lived in such a happy place – and I once lived in hippyville California. I can’t give a definite answer, but I think the joy comes from seeing and living through the worst that life can offer; it is an optimism born of hope.

“There’s a spirit of entrepreneurship – people seem bewildered if you admit a lack of ambition. Nigerians want to go places and believe – rightly or wrongly – that they can. That drive and ambition fuels their optimism; they’re working towards happiness, so they’re happy.”

Nigerian writer T. C. Ubochi made an attempt in an essay to get to grips with why Nigerians are the happiest people in the world, writing:

“I’ve come to learn to basically have hope … The best thing about living in Nigeria is the abiding knowledge and expectation of a Miracle – even if it doesn’t happen in this lifetime.” 

And despite its woes, Nigeria has many things to be positive about: a fast-growing economy that saw gross domestic product rise by 7.85 percent in 2010; a big influence in Africa and its fate; and a powerful cultural reach, from musicians like Fela Kuti to writers like Chinua Achebe, Chris Abani and Wole Soyinka, to its celebrated art. And of course oil, a blessing of wealth and a curse.

While arguments abound over what constitutes true happiness, academics are honing in on which lifestyle choices best lead to happiness and which should be avoided. It is a scientific approach akin to the one taken by the medical profession on human health.

Nigeria consistently ranks top in happiness but just middle for life satisfaction. But surveys are notorious for people’s values skewing results. In Latin America, it is better to be upbeat about life. In Asian cultures, there is no shame attached to being unhappy and collective well-being is more valued.

Shinobu Kitayama at Kyoto University in Japan and Hazel Rose Markus at Stanford University, California, told the New Scientist that an individual’s level of life satisfaction depends largely on how successfully they adhere to their particular cultural “standard”. Americans tend to value personal achievement, while Japan places greater emphasis on meeting family expectations, social responsibilities, self-discipline, cooperation and friendliness.

And single-minded pursuit of personal happiness – something that tends to lead to a high score on surveys – also comes from societies with high levels of suicide.

“There are some real downsides to individualistic cultures,” Ed Diener of the University of Illinois at Urbana-Champaign told the New Scientist. “People with mental illness are in real trouble with no extended family to watch over them.”

And a good attitude just may be the thing that gives Southern economies that extra edge in the years ahead.

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Cambodian Bloggers Champion New, Open Ways

The Southeast Asian nation of Cambodia has had a very difficult history over the past few decades. In the 1950s and 1960s, it was seen as a glamorous and vibrant place. Dynamic, ambitious and newly independent from French colonial rule, Cambodia embarked on an extensive programme of building that is now called “New Khmer Architecture.” It is the most visible legacy of this modernizing time.

The book Cultures of Independence: An Introduction to Cambodian Arts and Culture in the 1950s and 1960s says architects of the period showed “a willingness to expand and incorporate new elements, looking both outside and inside the newly independent nation …. Whether consciously or not, most of their work took up questions of how to create forms that would be recognised as both Cambodian and modern.”

But with the war in nearby Vietnam worsening in the 1970s, the destabilising effect of the conflict gave rise to the Khmer Rouge (http://en.wikipedia.org/wiki/Khmer_Rouge), a radical and genocidal movement under the dictator Pol Pot which killed an estimated 2 million Cambodians. It came to an end when newly independent Vietnam invaded the country to overturn the Khmer Rouge regime and end the genocide that had raged between 1975 and 1979.

By the early 1990s, the United Nations was helping Cambodia make the transition to democracy and redevelop its economy after the trauma of the Khmer Rouge years.

Today’s Cambodia is a country with a fast-growing economy – at 5.5 percent in 2010 according to Prime Minister Hun Sen – but still trying to come to grips with the pain and damage of the Khmer Rouge period.

On the internet, pioneering bloggers are trying to bridge the gap between reluctance to speak out about those years and the need for the country to modernize and open up. In the past, keeping quiet in public was the best survival strategy and outspoken voices could end up dead.

The internet is still in its infancy in Cambodia, with only 78,000 users in 2010 (Internet World Stats) – up from 6,000 in 2000, but still tiny in a population of 14,805,358 (World Bank). Cambodia still has high levels of illiteracy of 26 percent (ILO) and poverty, leaving access to the internet and computers a minority pursuit.

The first connections to the internet in Cambodia were set up in 1994 and internet cafes have been flourishing since the mid 2000s.

One role model can be found at the Blue Lady Blog (http://blueladyblog.com/). Its author, Kounila Keo, blogs about her daily frustrations, passions, and life as a young woman who has been working as a newspaper journalist. Her blog tackles anything Cambodian, from education and politics to lifestyle, press freedom, culture and problems facing the country. She is a passionate explainer of Cambodia’s blogging culture.

She started the Blue Lady Blog in 2007 and in a talk at Phnom Penh’s TEDx in February (http://tedxphnompenh.com/) described how she found blogging has transformed her life in three ways:

1) Freedom of speech: She could now fully express herself and venture opinions she could not do even as a journalist.

2) Self-education and self esteem: she has had to learn things on her own and in turn this has boosted her confidence.

3) Knowledge and new perspectives: blogging connects her with people around the world she would not normally have contact with. And blogging is becoming the new voice of a new generation of youth, allowing them to redefine the country’s development challenges in their own terms.

Keo found blogging altered the challenges facing youth, posing the question “What can young Cambodians do for Cambodia?” She believes Cambodian youth should do something rather than wait for opportunities to come to them. Young people have told her her blog has spurred them into action.

“Cloggers” – Cambodian bloggers – are a group of young internet users championing the use of information technologies in everyday life.

In 2007, the first Clogger Summit (http://cloggersummit.wikispaces.com/) brought together bloggers, webmasters, media representatives and NGOs for the first time to exchange ideas and share and debate. Since then, there has been a proliferation of blogs in the Cambodian language.

Developing a vibrant – and open – information technology sector has many advantages. Pioneering work by the United Nations in Mongolia as it made its transition to free markets and democracy led to the country becoming one of world’s freest for internet use.

A vibrant and free information technology sector enables businesses to quickly modernize, connect with customers and markets around the world, spread information and ideas quickly, react to crises and build market efficiencies.

Honduras, Mali, and Mongolia (http://www.yuxiyou.net/open/) were highlighted as being some of the freest places in the world for the internet in a recent report by Reporters Without Borders (http://en.rsf.org/).

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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China Consumer Market: Asian Perspective Helps

The rise of China since 1989 has been the most remarkable development story of our times. The number of people lifted out of poverty is historically unprecedented: 65 percent of Chinese people lived below the poverty line in 1981; in 2007 it was 4 percent (World Bank).

Many commentators have focused on China’s astonishing work ethic, vast labour resources and ability to export great quantities of products. But while China has been busy meeting the needs of the world economy, domestic Chinese consumption has received less attention.

Yet, with the Chinese firmly established as keen savers and very ambitious to improve their living standards, a vast new opportunity has emerged: the Chinese consumer market. But it will be a tricky market to tap. Chinese consumers are notorious bargain hunters and prefer to save and invest rather than consume. Poor rural families earning less than US $200 per person a year still are able to save 18 percent of their income.

This makes a lot of sense: social supports have been stripped away as China’s economy embraced the market system. If you do not save and invest, then you will not have the resources to meet the costs of education and health care, for example. China has also seen a dramatic move to urban areas, with over 43 percent of the population now urban.

China, despite all the hype, is still a marketplace that is difficult to easily enter for Western brands and businesses. And this makes for an opportunity for local brands to raise their game.

In order to compete in the consumer market, businesses need to do more than compete on price: they need to also offer something more and that usually involves building a strong brand.

The Chinese urban consumer market could grow from around US $570 billion in 2005 to around US $4.7 trillion by 2025 (PWC) (http://www.pwc.co.uk). Fast growth will be seen in discretionary spending, things other than food, clothing and utilities.

While Chinese businesses have focused on export markets and meeting the needs of the global marketplace – a focus which has been very successful and led to remarkable wealth gains – the Chinese consumer has come lower down the list of priorities. 

 Growing the domestic consumer market offers a substantial wealth-creating opportunity. Since the global economic crisis erupted in 2008, it has become apparent that the old model of exporting vast quantities of products to Western consumers alone will not be enough to keep living standards rising. Western economies are highly indebted and will take many years to recover from the mistakes and debts from the boom years and the economic crisis. 

 This is an opportunity for South-South trade, which made up 20 percent of global exports by 2010. Foreign direct investment to developing economies rose by 10 percent in 2010 due to a rapid economic recovery and increasing South-South flows. 

 One company successfully targeting this market is the Singapore-based Banyan Tree Hotels and Resorts brand (www.banyantree.com), which bills itself as specializing in luxury sanctuaries to rejuvenate the body, mind and soul. It is notable for deliberately not competing on price but on its brand reputation and for tailoring its offering explicitly to Asian tastes. The company claims its resorts are “naturally-luxurious, ecologically sensitive, culture-aware experiences for the discerning, responsible traveller.” 

 The first Banyan Tree resort was built in Phuket, Thailand in 1987. It now employs 8,200 people from 50 nationalities in 26 resorts. Founder and executive chairman Ho Kwon Ping focused from the start on the business’s brand as critical to driving the growth of the company. 

 He told INSEAD Knowledge: “The difference between us and some others is that, for many other companies having a strong brand is a reward for being successful in many things that you do but it’s sort of coincidental. It comes afterward; it’s a reward for success in other areas. For us, we’ve always said from the very beginning – having a strong brand is imperative for our survival.” 

 Banyan Tree has also eschewed quick-growth models, instead trying to do as little environmental damage as possible and to include community development and environmental projects at each resort. 

 Its Banyan Tree Ringha resort in China’s Yunnan province tries to bring the atmosphere of the fictional earthly paradise of Shangri-La to China. Ringha Valley sits near the Temple of the Five Wisdom Buddhas, 3,600 meters above sea level. The resort has 15 one-bedroom suites, 11 two-bedroom lodges, and six spa suites, decorated in a Tibetan style. The area is home to the Naxi people who trace their origins to nearby Tibet (http://en.wikipedia.org/wiki/Naxi_people). 

 The accommodation is rustic and the resort is located in the middle of a village. Visitors can see farmers at work right from the resort. Overlooked by Tibetan mountains and settled in a lush, fertile valley the sight was picked for its tranquillity and isolation. The appeal of the area to tourists is clear: mountain peaks, deep canyons, rivers, valleys, streams and tranquil lakes. And in polluted urban China, it is an area free from pollution. 

 The resort is built from transplanted Tibetan farm houses and offers hikes, mountain lakes, hot springs, gorges, forests. There are Asian touches like a welcome at the resort of Tibetan horns, songs and a tea ceremony. 

 Tourism is transforming the area. Towns and villages have been renovated to showcase traditional architecture. 

 The hotel and resort chain gets its name from the tradition of ancient merchants gathering under the branches of the banyan tree to conduct business in the cool shade.

“The 21st century is really going to be the age of Asia – both India and China,” said Ho Kwon Ping. “The huge consumer markets are going to be Asian … Now there’s a real opportunity for people of Asian origin, who have an instinctive cultural feel for where their consumers are moving towards, to come out and create a brand which can be primarily rooted in their own Asian context, but have a global relevance.”

By David South, Development Challenges, South-South Solutions

Published: March 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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