Mongolia Prepares for a Magazine Explosion | 1998

Story: Jill Lawless

Publication: UB Post

Date: 08/09/1998

Ulaanbaatar (Mongolia) - Mongolian newsstands are bursting at the seams. But while the content of the country's publications is varied, their form is not. Newsprint rules this country's publishing industry. The few glossy magazines for sale are imports from Russia.

When the democratic revolution unleashed the tide of free expression in the early 1990s, a flood of newspapers poured forth. It made sense. The cheap-and-cheerful technology of newsprint is low-tech, accessible and inexpensive. Suddenly everyone could be a publisher. 

But Mongolia's increasingly sophisticated media landscape is about to go "glossy". Tomorrow (September 9) sees the launch of Ger (Home), Mongolia's first on-line magazine. A bilingual quarterly funded by the United Nations, it combines entertainment - articles on the changing sexual attitudes of young Mongolians and the country's vibrant pop scene - with information on the work of the UN and other NGOs in Mongolia.

"We want something that will tell the stories of Mongolians and their experiences over the last eight years - both to Mongolians and to the rest of the world," says David South, communications coordinator at the United Nations Development Programme.

This month also brings the premiere issue of Tusgal (Strike), billed as the first full-colour, general-interest magazine in the new Mongolia. Published by Mongol News Company - the privately owned media group whose stable of publications includes the daily newspaper Onoodor and The UB Post - it offers a lively mix of sport, culture and celebrity articles, also aimed primarily at the young.

These two publications are just the top of the stack. Mongolia's two best-known printing houses, Admon and Interpress, are said to be working on titles of their own.

Mongolia's quick-to-learn capitalists see a gap - and they want to fill it. 

"In Mongolia there are many newspapers, but no world-class magazines," says Tusgal's editor-in-chief, Do. Tsendjav. "On the streets you can see a lot of publications that aren't exactly magazines but you can't call newspapers, either - newspapers that appear every 10 days or two weeks.

"We want to fill this space. We want to produce the first colour magazine that will reach world standards, something close to Time or Newsweek." 

"There's an enormous thirst for quality journalism, quality publications that are interesting to look at, top photojournalism - all the things newspapers don't cover," adds South. 

"We've seen newspapers moving to more colour, more photographs, and that shows a desire for quality."

That quality comes at a price. Tusgal, with 70 colour pages, will sell for between Tg 1500 and Tg 2000 - not much cheaper than an American publication like Time, and too expensive for many Mongolians. 

With only 1000 Internet subscribers in Mongolia, Ger has an even smaller market within the country - though South is quick to point out, the UN has established public-access Internet centres in Ulaanbaatar and several aimags. 

And he says a print version is planned to follow. 

"Distribution is the big problem right now," he says. 

"We have to see how we can organize distribution to reach the whole country. I know more magazines will be launched soon in Mongolia, and hope a distribution network may grow out of that."

The editors know Mongolia's magazine market and magazine technology are in their infancy. Although companies like Admon and Interpress get more sophisticated equipment by the month, the capacity to produce quality publications is still limited - the first issue of Tusgal has been printed outside Mongolia. 

Human resources need to develop as well, Tsendjav admits. 

"To produce a monthly magazine you need highly qualified journalists. We don't have that right now. We're still seeking them out."

But he is confident this will change - and quickly, too, if the pace of development in the past eight years is anything to go by. 

"During socialism, Mongolia had many magazines, but it all stopped after 1990," notes Tsendjav. "It was a question of economics.

"At first we don't think we can earn money from this. If you want to make money you have to wait two or three years. So what we are aiming for at first is to build a readership.

"I think in two or three years, living standards will improve. People will have more money to spend on things like magazines. But we don't want to wait for people to get enough money. We want to be the first, so people will develop an interest.

"There will be competition. Nowadays a lot of business-people understand the importance of the media. I welcome competition. It'll make us work harder. It's good for everybody."

From In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999

Read a story by Jill in The Guardian (9 June 1999): Letter from Mongolia | Herding instinct 

Jill's story for the Far Eastern Economic Review is cited in the WHO Global Status Report on Alcohol 2004.

Wild East: Travels in the New Mongolia by Jill Lawless offers a vibrant account of what it was like to be a journalist in Mongolia in the late 1990s.

ORCID iD: https://orcid.org/0000-0001-5311-1052

© David South Consulting 2018

Lamas against AIDS

By David South

UB Post (Ulaanbaatar, Mongolia), November 5, 1997

Manila, Philippines – Since HIV is contracted through sex, the disease has always been a difficult subject for the world’s religious leaders. When there is sex to be discussed, no religion can do it without bringing up morality.

This moral debate about bedroom behaviour has tainted discussion of AIDS in many countries. At the extreme end of the spectrum, some evangelical Christian leaders in the US have painted AIDS as an apocalyptic disinfectant for humanity.

Not surprisingly, this attitude has not helped in educating the faithful that AIDS can happen to anyone and its victims should be treated like any other ill person.

The Philippine conference heard that the standoff between the world’s leaders and public health authorities must stop. Dr Peter Piot, executive director of UNAIDS, pointed to the numerous delegates from the world’s religions and called on others to follow their example.

“In Myanmar, the Myanmar Council of Churches, the YWCA and other community-based organizations have joined hands with local authorities, health workers and Buddhist groups for community-based prevention, care and support programmes,” he told the assembly.

“This is the best practice in action.”

Mongolian delegate Dr Altanchimeg thinks a similar approach could work in this country.

“Now every Mongolian goes to see lamas. It’s a good channel to advocate for AIDS education. In Thailand, lamas are very experienced at this. People believe in lamas.”

Like their colleagues in Thailand and Myanmar, Cambodian lamas have been in the forefront of AIDS education.

Lamas there use festivals and ceremonies to raise the issue.

You Chan, a 30-year-old lama from Tol Sophea Khoun monestary in Phnom Penh, likes to raise the issue delicately, by referring to diseases in Buddha’s time.

“I feel it is difficult to speak about sexual methods with a large audience – I will not speak to sexual methods.

“At first, it was very difficult. People would ask why a monk would say such things. But I tried and tried and the people understood who is helping them.

“My message to Mongolia’s lamas is this: you have a moral responsibility to educate the people about AIDS, that it is happening all around the world and there is no medicine to cure it.

“You have to take care in the name of Buddhism to help people in this world.”

You Chan teaches lamas at 15 temples in Cambodia, who pass the message along to other lamas and congregations.

Update: Interestingly, two decades after this story was written, it seems the other kind of llama's antibodies can "neutralize a wide range of circulating HIV viruses". From ScienceDaily: How llamas' unusual antibodies might help in the fight against HIV/AIDS

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Philippine conference tackles Asia’s AIDS crisis

Mongolians attend for first time

By David South

UB Post (Ulaanbaatar, Mongolia), October 28, 1997

Manila, Philippines – More than 2,500 delegates have gathered in the steamy hot Philippine capital to renew the fight against HIV and AIDS.

Working up a sweat alongside other participants at the Fourth International Congress on AIDS in Asia and the Pacific are nine Mongolians – a first that isn’t going unnoticed.

The Congress opened Saturday (October 25) to the pounding beat of a theme song performed by teenagers, championing defiance of death and celebration of life.

That tone was echoed by Dr Peter Piot, executive director of UNAIDS, the Joint United Nations Programme on HIV/AIDS. He said the epidemic can be slowed down with the right public health measures – a positive message for Mongolia as it grapples with an STD crisis that many believe leaves the country at risk of an HIV/AIDS epidemic.

The magnitude of that epidemic outside Mongolia is startling. Around the world, 23 million people are infected with HIV, the virus that causes AIDS. Between 5 and 7 million of them live in the Asia/Pacific region.

“The point is that prevention is feasible,” Piot told the Congress. “The results can be seen in those countries in the Asia-Pacific region where the epidemic has stalled or is in retreat.

“A good indicator for unsafe sexual behaviour is the STD rate. I am impressed at the sustained decline in STD rates in Australia, Hong Kong, Singapore and Thailand over the past decade.

“But I am concerned actual declines in HIV in this region have occurred only in Australia, New Zealand and Thailand.”

The countries to Mongolia’s immediate south and north are experiencing exploding health crises. In China, HIV/AIDS is increasing at a rapid rate due to factors including growing prostitution, drug use and travel – all by-products of a booming economy. The infected population is estimated at 400,000 and is expected to reach 1.2 million by the year 2000, according to China’s national AIDS committee.

To the north in Russia, a complete collapse in the public health system has dramatically slashed life expectancy and led to an upsurge in many diseases, including tuberculosis and HIV/AIDS.

With many Mongolians doing business in both these countries, there are numerous opportunities for AIDS to enter the country.

A wide range of topics is under discussion at the gathering, with women, youth and STD-control measures of particular interest to the Mongolian delegates.

For the Mongolians, the Congress is an opportunity to learn from other countries’ successes and failures in the fight against AIDS.

Mongolia’s nine-member delegation includes four doctors – Dr K. Davaajav, head of the AIDS/STD Department of the Research Centre for Infectious Diseases, Health Ministry representative Dr S. Enkhbat. Medical University director Dr Lkhagvasuren and Dr Darisuren from the United Nations Population Fund.

Also in the team are Democrat MPs B. Delgermaa and Saikhanbileg, UNICEF’s B. Bayarmaa and two representatives from women’s NGOs: S. Tsengelmaa from the Women’s Information and Research Centre and N. Chinchuluun, executive director of the Mongolian Women Lawyers Association.

On Sunday, several presentations focused on the difficulties of getting people to use condoms.

In Fiji, studies found the majority of the population was aware of AIDS and had access to condoms, but still chose not to use them.

Lisa Enriquez, a Filipino woman who is HIV-positive, gave a sobering speech on the epidemic.

“One of the most important things I’ve learned from the epidemic is human nature. AIDS is such a humanizing disease. It reminds us of being human, complete with all the weaknesses and imperfections of being human.

“Let us not kid ourselves: changing behaviour is not easy. One doesn’t change because somebody tells him or her to do so.

“We will need to get our act together, institutionalize our efforts and continue working harder with passion and perserverance.”

The Congress continues until October 30.

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