Africa’s Tourism Sector Can Learn from Asian Experience

 

Africa continues to be seen as new territory for global tourism, yet it still is not even close to meeting its potential,according to a report by a South African think tank. In fact, many resorts and tourist areas are failing to fill up with visitors. This contrasts with the booming world tourism industry, which broke records in arrivals in 2011 (UNWTO).

Apart from South Africa, much of sub-Saharan Africa is the worst performing region for tourism in the world. Africa received 5.2 per cent of the world’s tourism – 40 million visitors – in 2010. Yet the continent as a whole has 15 per cent of the world’s population: a hint at the potential being missed.

Okavango Delta in Botswana (botswana-places.co.za/okavango.html), reports Canada’s Globe and Mail newspaper,has nearly empty luxury lodges and resorts and is offering heavy discounts to lure tourists in.

But the report believes there are two countries African nations can look to for lessons on how to tighten up their tourism offerings: Vietnam and Cambodia. It points out both these countries share similar challenges, including colonial legacies, war and conflict, poor quality skills and weak infrastructure. Both countries dramatically reversed their failures in a decade and now have booming tourism sectors creating jobs and bringing in wealth.

Africa suffers from negative publicity generated by media reporting about terrorist attacks on tourists across the continent and kidnappings by criminal gangs and pirates in East Africa. The so-called ‘Arab Spring’ upheavals in North Africa are also having an impact. The continent’s many infrastructure problems also limit its potential. These include unreliable power supplies, out-of-date airports, inadequate involvement of local populations in the benefits of tourism and the tourist economy, and poor awareness of attractions apart from the clichéd African “safari”.

The report is urging a re-think by all of Africa’s nations of their tourism strategies and the structure of their tourism sectors. In order for the tourism industry to grow and to thrive, greater focus is required and greater investment needed to ensure the facilities, attractions and experience matches what tourists would expect. And the report believes this matters a great deal because in tourism lies the solution to many of the continent’s high unemployment problems.

Tourism is one of the world’s largest industries and a great generator of wealth and jobs. But while it provides 5 per cent of the world’s gross domestic product (GDP), it only provides 2 per cent of Africa’s GDP.

Tourism in Africa is also heavily skewed to just a handful of countries. The bulk of tourists visit just four countries: Egypt, Morocco, Tunisia and South Africa.

“This desultory record belies the natural advantages Africa has over other regions that have performed much better,in particular the continent’s extraordinary diversity – of wildlife, environment and people,” according to the report produced by the Brenthurst Foundation (thebrenthurstfoundation.org), a think-tank in Johannesburg.

The paper is called ‘Unlocking Africa’s Tourism Potential: Lessons from Vietnam and Cambodia’ (http://www.thebrenthurstfoundation.org/a_sndmsg/news_view.asp?I=121182&PG=288)

The Brenthurst Foundation researches new ideas and “innovative actions for strengthening Africa’s economic performance”.

Cambodia’s tourism industry grew by 17 per cent in 2010 and became the country’s second largest earner of foreign income. In Vietnam, tourism has grown by 11 per cent every year since 1995 and makes up 12 per cent of the country’s GDP.

The report isolated four key lessons that African tourism authorities should follow:

1) Help the private sector to expand what it offers to tourists, and make it more sophisticated, including ecotourism and maritime tourism.

2) Undertake aggressive international marketing campaigns (South Africa is a good example) and push hard their well-known tourism offerings, making them global icons. Also develop tourism hubs.

3) The tourism sector needs to professionalize by investing in skills training in tourism and hospitality.

4) Identify potential tourist markets and smooth the journey for them by streamlining obstacles like visas. They should also make a list of health and safety concerns tourists will have and address them. The report believes this strategy would go a long way to tackle the continent’s high unemployment levels.

“No continent stands to benefit more from the 21st century tourism boom than Africa,” the report claims.

By David South, Development Challenges, South-South Solutions

Published: February 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=5xafMNIQpBcC&dq=development+challenges+february+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsfebruary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Designed in China to Rival ‘Made in China’

 

Harnessing the power of design to improve products and the way they are manufactured is a critical component of successful economic development. And the high export value of designing and making “computer equipment, office equipment, telecommunication equipment, electric circuit equipment, and valves and transistors” was flagged up as a priority for developing nations back in 2005 at a meeting looking for “New and Dynamic Sectors of World Trade” (UNCTAD).

One country taking up this challenge is China. It now boasts twice as many Internet users as the United States, and is the main global maker of computers and consumer electronics, from toys to games consoles to digital everything.

China is also on course to become the world’s largest market for Internet commerce and computing.

The centre of gravity is very much moving China’s way: One study of 769 firms investing in 2,203 Chinese companies by Stanford University in California, found “the same firms that were successful in Silicon Valley … have transplanted their expertise to China,” according to Marguerite Gong Hancock in The New York Times.

But the country wants to move from ‘Made in China’ to ‘Designed in China’. This is critical because the majority of the profits to be made are actually in the designing, patenting and marketing of products. Manufacturing, as has been shown in the recent media controversy over the products made by Apple (apple.com), is not the main profit centre.

Apple employs 43,000 people in the United States and 20,000 overseas. But through its network of sub-contractors,the number employed overseas in Asia, Europe and elsewhere is around 700,000 (The New York Times). This includes around 200,000 assembly jobs in China. These workers can make US $17 a day or less.

Apple makes hundreds of dollars in profit for each of its iPhones. Apple can do this because it is the designer of the phones and holds the copyright, and it is the branded company that has built up its reputation and developed a highly sophisticated marketing and distribution network around the world. Through clever use of design, Apple created products that look distinctive in the marketplace. And those are the factors that determine the ability to make this profit. As has been noted, it isn’t just cheap wages that keep Apple’s profits high.

Getting consumers to desire and buy your products is a challenge for any company. Design plays a major part in understanding the unique demands of countries and markets, and what people find appealing or repellent.

A product that has both a successful design and is produced efficiently will generate a good profit.

The classic example from the past is Japan. Devastated during World War II, Japan set about re-building its manufacturing prowess from scratch. It brought in American innovators to introduce new concepts in manufacturing.

Japan’s openness to the new ways enabled it to re-fashion its manufacturing industries to exporting to the developed Western nations, in particular the United States. At first, quality control was an issue and Japan was mocked for making cheap quality trinkets, toys, automobiles and motorcycles. But it quickly changed from this to a reputation for making quality, affordable products and moving quickly into the burgeoning micro-electronics and consumer products markets. It also was a pioneer in computer gaming and entertainment.

The recent achievements in supercomputing in China are pointing to where things can go. China has developed the Sunway Bluelight MPP supercomputer (http://en.wikipedia.org/wiki/ShenWei). It is able to do a quadrillion calculations per second: making the Sunway Bluelight one of the 20 fastest supercomputers in the world. It was built with a Chinese-made microprocessor, and importantly, uses lower amounts of power than other supercomputers.

The clever bit is the ratio of computing power to wattage used. Energy-efficient computing is critical if computers are to make the jump to the next level in processing power.

All these trends coming together hint at big changes in the coming years.

In the past two decades, the electronics sector has enabled a number of developing countries to improve trade performance, in particular East and Southeast Asian nations.

Improving education is critical to the growth strategy. Improving education, like encouraging the pursuit of engineering as a profession, as China has done – it now has more than half a million estimated graduates, the most in the world – means new skills and ideas are coming to the industry (engineeringinchina.net).

But this is not enough. New ideas are essentially a creative process and this needs connections to business and the ability to experiment and play with ideas. Start-up incubators have proven a successful way to do this.

Thailand is a good example: Around US $4.5 billion was invested in the country’s electronics industry between 1986 and 2001. This created 300,000 jobs. The sector became so important it made up a third of the country’s exports.

Realizing that much of the work was assembly manufacturing, the government set up the Thailand IC Design Incubator (http://www.nectec.or.th/rd/electronics/be204-45/be204-45.php) to work on hard disk drive development and move up the value chain.

“In 1978, I saw workers stringing together computer memories with sewing needles,” Patrick J. McGovern explained to The New York Times. McGovern is the founder of the International Data Group, which invests in Chinese enterprises.

“Now innovation is accelerating, and in the future, patents on smartphones and tablets will be originated by the Chinese people.”

In the past, China was not able to make significant progress on this development for two main reasons. The first is copyright piracy and theft of intellectual property rights. During China’s economic rise, this theft was rampant and the country developed a reputation for being home to a vast marketplace of knock-offs of major Western brands. And the second reason was the heavy hand of the government, which scared off many entrepreneurs.

But China is re-structuring its industries to focus on innovation. In 2011, China surpassed South Korea and Europe in total patents and was in a neck and neck race with Japan and the United States. As fuel for the innovation rocket,venture capital is critical. And China is now the world’s second largest venture capital market, with the total jumping from US $2.2 billion in 2005 to US $7.6 billion in 2011.

It is this journey up the manufacturing ‘value chain’ that many countries look to with admiration and jealousy. And the secret to being able to move up this value chain is design – savvy product design combined with savvy design of manufacturing methods to continually drive down costs and drive up quality. How long until China has its own Apple and not just an Apple knock-off (http://www.bbc.co.uk/news/technology-14503724)?

By David South, Development Challenges, South-South Solutions

Published: February 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=5xafMNIQpBcC&dq=development+challenges+february+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsfebruary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Microwork Pioneer Transforms Prospects for Poor, Vulnerable

A pioneering technology social enterprise has found a way to connect people around the world to the new digital economy, transforming their lives and providing long-term employment opportunities. It is closing the digital divide in a very practical way, teaching new skills and, most importantly, providing income to the poor and vulnerable.

The San Francisco, USA-based non-profit social enterprise Samasource (samasource.org) uses what it calls microwork – a virtual assembly line of small tasks broken down from a larger project so they can be completed over the Internet – to outsource work to its network of workers around the world.

The tasks in this virtual piecework range from writing to transcribing to organizing online content.

The company organizes the projects using its own online work distribution system connecting workers around the world to the SamaHub in San Francisco. Most of the workers are women, youth and refugees. When they complete their task, it is sent back to the SamaHub in San Francisco where the staff check it and assure its quality. Once approved and completed, the project is returned to the client.

The company was founded in 2008 and draws on experts in “distributed work, economic development, and outsourcing.”

The microwork is divided into three areas: content services, data enrichment and transcription.

Content services can include writing descriptions for online business listings, organizing large databases on information or creating brief descriptions of existing content to make it easier for search engines to find it. “Data enrichment” tackles the vast quantity of information on the Internet that needs to be kept up to date and reliable. It also includes ‘tagging’, where text or images on the Internet need to have appropriate ‘tags’ or labels. And finally, transcription services include digitizing paper documents like receipts or books or transcribing audio and video files for the web.

All these tasks are labour intensive and require high attention to detail. And they are critical to any online business’s success if it wants a reputation for accuracy and consistency.

Samasource is optimistic about its future potential because of the sheer size of the market for business process outsourcing: estimated to be worth over US $100 billion. What Samasource does, called ‘impact sourcing’ – outsourcing to people in the developing world living in poor or remote communities – is a market worth US $5 billion, according to Samasource’s website.

It differs from conventional business process outsourcing in a number of respects, including the educational background of the workers. Most conventional outsourcing goes to college graduates in cities in India, China and the Philippines. Impact outsourcing is done by people with at most a high school education.

The digital economy needs these workers to handle the many millions of detailed tasks required to link together information. It is easy to take this for granted because it is hidden from view, but it is what enables the Internet to function and businesses to thrive. Samasource provides outsourcing services including content moderation and data entry to clients like LinkedIn, Intuit and the US State Department.

“We bring dignified, computer-based work to women, youth, and refugees living in poverty,” said Samasource’s founder and chief executive officer, Leila Janah.

Janah has a background in development studies and formerly worked for the World Bank. This experience convinced her that much foreign aid was failing to target what poor people are really looking for: a job that pays well.

Samasource sees what it does as work, and not handouts.

It also believes it is changing perspectives, proving people from the poorest places on earth can become trustworthy, hard-working knowledge workers.

The Internet is a unique medium because it transcends borders and smooths contact between people with varying linguistic, cultural and educational capabilities.

“The Internet reduces the friction of collaboration across all of these centres and time zones, and with a highly distributed workforce,” said Janah.

Samasource claims to have paid out US $1 million in wages to more than 1,500 workers around the world. Ambitiously, it wants to expand this to reach some of the 144 million youth between 16 and 24 living on less than US $2 a day.

Youth are a particular focus for Samasource. Samasource targets young people who are literate and have received an education but still can’t get a job.

As for the many women employed by Samasource, they were either unemployed or earning poverty-level wages doing precarious work in low-level manufacturing and not building their skills.

Samasource currently has 16 partnerships in Haiti, India, Pakistan, Kenya, Uganda and South Africa. Criteria to work with Samasource includes being in a high-poverty region. Another criteria is for most of the money earned to stay within the region where the work is done and adhere to the standards laid down by Samasource.

Samasource’s success means it has attracted further funding. In December 2011, it was given a US $1.5 million grant from Google.org – the Google.com search engine’s charity. It has also raised US $5 million from non-profit investors, including the Ford Foundation, the Rockefeller Foundation and the eBay Foundation. The challenge for the Samasource model will be to prove, with this new funding, that it can scale its operations to pay out more to its workers than it is taking in to meet its operating costs.

Microwork is turning out to be big work indeed!

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Like this story? Here is a dirty secret: this website is packed with stories about global South innovators. We spent 7 years researching and documenting these stories around the world. We interviewed the innovators to learn from them and we visited them to see how they did it. Why not use the Search bar at the top and tap in a topic and see what stories come up? As for my work, I have been involved with start-ups and media ventures since the early 1990s. While most tech entrepreneurs were either still in their nappies in the 1990s (or just a drunken night away from being conceived in the 2000s), I was developing content for this new thing they called the "Internet". In the years since I have learned a great deal about innovation and digital and have shared these insights in the stories on this website as well as in the 5 issues of Southern Innovator magazine. So, stick around and read some more!    

Google Books: https://books.google.co.uk/books?id=qLYTxcC8HgcC&dq=development+challenges+january+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsjanuary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

African Farming Wisdom Now Scientifically Proven

 

Increasing the agricultural productivity of Africa is critical for the continent’s future development, and the world’s. Two-thirds of Africans derive their main income from agriculture, but the continent has the largest quantity of unproductive – or unused – potential agricultural land in the world.

This means the continent has the potential to become the world’s new breadbasket – but there is a problem. A report by the International Center for Soil Fertility and Agricultural Development (IFDC) found the continent had a “soil health crisis” and that three-quarters of its farmlands were severely degraded (New Scientist). The causes of this crisis include overuse of the same plot of land due to population growth, which prevents farmers moving around, and high fertilizer costs, leading to African farmers using just 10 per cent of the world average on their farms.

But a new study shows that an existing practice by some African farmers could help solve this dilemma if it was adopted by the majority.

At the University of Sydney in Australia, a study has confirmed the effectiveness of ants and termites as a tool to increase farm yields in dry areas. It found ants and termites in drier climates of the global South improved soil conditions just as earthworms do in northern, wetter and colder climates. Both termites and ants, by burrowing their way through the soil, carve out tunnels that make it easier for plants to shoot their roots outwards in search of water.

In field experiments, ants and termites helped raise wheat yields by 36 per cent by increasing water and nitrogen absorption. This is critical for agriculture in arid climates.

While termites wreak havoc on crops such as maize (corn) and sugarcane, they are very useful for other African crops.

The Australian research found termites infuse nitrogen into the soil. Nitrogen is usually dumped on fields with expensive fertilizers that are subject to market fluctuations. The termites have nitrogen-heavy bacteria in their stomachs, which they excrete into the soil through their faeces or saliva.

The research also found termites helped with reducing water wastage.

This research reinforces what has long been known to some African farmers. Long-held farmer tradition in parts of West Africa uses termites to enhance soil by placing wood on the earth to attract them. By burying manure in holes near newly planted grains, farmers in Burkina Faso attract termites to the soil.

In Malawi, bananas are planted near termite mounds to encourage the creatures. In southern Zambia, soil from termite nests is harvested and used as top soil on agricultural land.

If more farmers adopted this practice, Africa could simultaneously address its chronic malnutrition and hunger problem and contribute to the world’s food needs. As the McKinsey Global Institute (MGI) found, “With 60 percent of the world’s uncultivated arable land and low crop yields, Africa is ripe for a ‘green revolution’ like those that transformed agriculture in Asia and Brazil.”

McKinsey estimated that Africa’s agricultural output could increase from US $280 billion a year now to US $500 billion by 2020 and as much as US $880 billion by 2030.

The UN recently declared that the world’s population has reached 7 billion. That is many mouths to feed and presents Africa with a dilemma and an opportunity.

And as urban growth accelerates across the global South – the world is now a majority urban place – there is a huge profit to be made from providing food to growing urban populations.

The time to act is now, as there have been reports from African farmers that they are seeing harvests declining by 15 to 25 per cent. And the picture gets gloomier: many farmers think their harvests will drop by half over the next five years.

Given that there are 2,600 different species of termites now recognised in the world (UNEP) and with over 660 species, found in Africa, it is by far the richest continent in termite diversity (Eggleton 2000) and they are proof that an affordable solution is close at hand to the current crisis.

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=qLYTxcC8HgcC&dq=development+challenges+january+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsjanuary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Vietnam Launches Low-Cost, High-Quality Video Game

 

The creative economy offers huge opportunities to the countries of the global South. With the proliferation of new technologies – mobile phones, digital devices, personal computers with cheap or free software, the Internet – the tools to hand for creative people are immense. This begins to level the playing field and allows hardworking and talented people in poor countries to start to compete directly with those in wealthy countries.

One case of this dynamic at work is the computer and video games industry. Once, they were only created by ‘first world’ nations like Japan, the United States and the United Kingdom. And then came South Korea, as its prosperity increased through the 1980s and 1990s. And then China got in on the game. And India.

And now innovators in Vietnam are using the medium to make money, and tell a story from a distinctly Vietnamese perspective. And that story is the long-running Vietnam wars that engulfed the country, from the 1950s through the 1960s until 1975 when the last of the United States’ helicopters left Saigon, then the capital of South Vietnam.

Emobi Games (http://emobigames.vn) from Hanoi, unified Vietnam’s current capital, uses the motto “Enjoy challenges.” Launched in 2011 by founder and director Nguyen Tuan Huy, it has created 7554, a game that places players in the shoes of a Vietnamese soldier during the independence war against the French. Cleverly, it also comes at a competitive price: US $12.

The game’s name refers to May 7, 1954, the day the French army in Dien Bien Phu surrendered to the Vietnamese People’s Army. This led to the end of the European colonial power’s occupation of its Indochinese colonies. The high death toll and sacrifice from the wars with France and the United States still resonate in the country, and the game reflects this.

A young team of 20 developers worked on the project for three years. It cost the company an estimated US $802,748 to complete. It was extensively researched to ensure historical accuracy.

“Dien Bien Phu is a great victory that we are proud of. That day, 7th of May 1954, is a symbol of our strength,” Huy told Ars Technica (http://arstechnica.com).

“I think it is similar to what Americans feel when they celebrate July 4th. Independence is very important and something worth fighting for. It is also something worth honouring.”

The game is the end product of an intense struggle to prove critics and sceptics wrong. Many doubted the company could deliver a product that could compete with the more established players. The video game market for firstperson shooters – where the player uses a weapon to engage in first-person combat – has been transformed in the last decade. Many games are highly sophisticated products akin to major films. The Call of Duty (callofduty.com) franchise is a good example. These games have elaborate graphics and story concepts, often use professional actors and come with high-cost, high-publicity marketing campaigns to back up game launches.

The money at stake is significant: the global video games market is estimated to be worth US $65 billion in 2011 (Reuters). Game makers Activision Blizzard, makers of Call of Duty, had an annual revenue of US $4.8 billion.

On its website, Emobi proudly takes on the doubters: “We are a very young company in Vietnam, currently we focus on one task: Building a successful PC Video Game for the Vietnamese. Most Vietnamese don’t believe that Vietnam can produce (a) PC Video Game.

“We, the young people, think about this as a challenge, and want to overcome that. Maybe we will fail, maybe we will succeed. But that’s not important. (It is) Important that it must be time for the Vietnamese Game.”

Huy admits it was a struggle to make the game.

“Video games, films or any kind of entertainment in our country must adhere to certain standards,” explains Huy. “Entertainment must not be too violent or too sexy. Our government policy is stricter than other countries, especially when compared to Western countries.”

Vietnam regulates gaming in various ways including limiting how long people can play online and the opening hours for Internet cafes.

Out of a population of over 86 million people (World Bank) it is believed Vietnam has 12 million video gamers: a substantial market in the country alone. They play games from around the world and increasingly are willing to pay for legal licenses. This is a key development, since getting gamers to pay represents a revenue stream. With revenue, players in the global South can contribute to the building of their home-grown businesses to become big players.

“The video game industry is just in its infancy,” said Huy. “We only have four studios that develop major games. Most work on online games. There are not many people who work in game development. Those that do are self-taught. There are no universities that provide education in games development. We learn by doing, failing and doing it again until we get it right.”

Viewing warfare through non-Western eyes is part of the game’s unique selling point, Huy says.

“American gamers have not been exposed to many war games where they play as a soldier who is not of American or British background. I think some may find this perspective refreshing.”

Huy said that “7554 may give some gamers a new perspective. But what is most important is that we create a game that is fun to play.

“We think we have created a game that FPS (first person shooter) shooter fans will enjoy. The price point is low so that will hopefully allow more people to play the game. I think gamers understand that a good game can come from anywhere in the world. I think gamers are willing to experience different cultures through games, so long as the experience is enjoyable.”

The 7554 game is scheduled to be launched in the United States and France in February 2012 for personal computers.

In the future, the company hopes to raid history for more battle scenarios to create new games.

“Unfortunately there have been many battles fought, so we have a full history to pull from in order to create games,” Huy said.

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=qLYTxcC8HgcC&dq=development+challenges+january+2012&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsjanuary2012issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.