Vietnam Launches Low-Cost, High-Quality Video Game

 

The creative economy offers huge opportunities to the countries of the global South. With the proliferation of new technologies – mobile phones, digital devices, personal computers with cheap or free software, the Internet – the tools to hand for creative people are immense. This begins to level the playing field and allows hardworking and talented people in poor countries to start to compete directly with those in wealthy countries.

One case of this dynamic at work is the computer and video games industry. Once, they were only created by ‘first world’ nations like Japan, the United States and the United Kingdom. And then came South Korea, as its prosperity increased through the 1980s and 1990s. And then China got in on the game. And India.

And now innovators in Vietnam are using the medium to make money, and tell a story from a distinctly Vietnamese perspective. And that story is the long-running Vietnam wars that engulfed the country, from the 1950s through the 1960s until 1975 when the last of the United States’ helicopters left Saigon, then the capital of South Vietnam.

Emobi Games (http://emobigames.vn) from Hanoi, unified Vietnam’s current capital, uses the motto “Enjoy challenges.” Launched in 2011 by founder and director Nguyen Tuan Huy, it has created 7554, a game that places players in the shoes of a Vietnamese soldier during the independence war against the French. Cleverly, it also comes at a competitive price: US $12.

The game’s name refers to May 7, 1954, the day the French army in Dien Bien Phu surrendered to the Vietnamese People’s Army. This led to the end of the European colonial power’s occupation of its Indochinese colonies. The high death toll and sacrifice from the wars with France and the United States still resonate in the country, and the game reflects this.

A young team of 20 developers worked on the project for three years. It cost the company an estimated US $802,748 to complete. It was extensively researched to ensure historical accuracy.

“Dien Bien Phu is a great victory that we are proud of. That day, 7th of May 1954, is a symbol of our strength,” Huy told Ars Technica (http://arstechnica.com).

“I think it is similar to what Americans feel when they celebrate July 4th. Independence is very important and something worth fighting for. It is also something worth honouring.”

The game is the end product of an intense struggle to prove critics and sceptics wrong. Many doubted the company could deliver a product that could compete with the more established players. The video game market for firstperson shooters – where the player uses a weapon to engage in first-person combat – has been transformed in the last decade. Many games are highly sophisticated products akin to major films. The Call of Duty (callofduty.com) franchise is a good example. These games have elaborate graphics and story concepts, often use professional actors and come with high-cost, high-publicity marketing campaigns to back up game launches.

The money at stake is significant: the global video games market is estimated to be worth US $65 billion in 2011 (Reuters). Game makers Activision Blizzard, makers of Call of Duty, had an annual revenue of US $4.8 billion.

On its website, Emobi proudly takes on the doubters: “We are a very young company in Vietnam, currently we focus on one task: Building a successful PC Video Game for the Vietnamese. Most Vietnamese don’t believe that Vietnam can produce (a) PC Video Game.

“We, the young people, think about this as a challenge, and want to overcome that. Maybe we will fail, maybe we will succeed. But that’s not important. (It is) Important that it must be time for the Vietnamese Game.”

Huy admits it was a struggle to make the game.

“Video games, films or any kind of entertainment in our country must adhere to certain standards,” explains Huy. “Entertainment must not be too violent or too sexy. Our government policy is stricter than other countries, especially when compared to Western countries.”

Vietnam regulates gaming in various ways including limiting how long people can play online and the opening hours for Internet cafes.

Out of a population of over 86 million people (World Bank) it is believed Vietnam has 12 million video gamers: a substantial market in the country alone. They play games from around the world and increasingly are willing to pay for legal licenses. This is a key development, since getting gamers to pay represents a revenue stream. With revenue, players in the global South can contribute to the building of their home-grown businesses to become big players.

“The video game industry is just in its infancy,” said Huy. “We only have four studios that develop major games. Most work on online games. There are not many people who work in game development. Those that do are self-taught. There are no universities that provide education in games development. We learn by doing, failing and doing it again until we get it right.”

Viewing warfare through non-Western eyes is part of the game’s unique selling point, Huy says.

“American gamers have not been exposed to many war games where they play as a soldier who is not of American or British background. I think some may find this perspective refreshing.”

Huy said that “7554 may give some gamers a new perspective. But what is most important is that we create a game that is fun to play.

“We think we have created a game that FPS (first person shooter) shooter fans will enjoy. The price point is low so that will hopefully allow more people to play the game. I think gamers understand that a good game can come from anywhere in the world. I think gamers are willing to experience different cultures through games, so long as the experience is enjoyable.”

The 7554 game is scheduled to be launched in the United States and France in February 2012 for personal computers.

In the future, the company hopes to raid history for more battle scenarios to create new games.

“Unfortunately there have been many battles fought, so we have a full history to pull from in order to create games,” Huy said.

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Enormous Potential for Nigerian Software Industry

Nigeria has an unfortunate global reputation as the home of 419 scams. A typical 419 scam involves sending emails to people around the world in order to extort money from them. Online scams may show an unexpected technical sophistication for a country associated with poverty, but are a sign that some of Nigeria’s plentiful talents are being turned to illegal activities rather than building legitimate businesses.

Many argue that Nigeria is missing its potential to become an African legal software powerhouse. The Institute of Software Practitioners of Nigeria said the country’s annual consumption of software reached US $900 million in 2006, making it possibly Africa’s biggest market.

“Nigeria stands a good chance of dominating both the local and West African diaspora in a thriving global software market,” it argues.

Production of computer software is a major income earner for countries like the United States and India.

Many argue that Nigeria has enormous potential, if it can address some common problems: an absence of software quality assurance, poor investment in software development, poor product standards and a lack of proper documentation. In short: if Nigeria’s software industry takes on board global best practice, then it is sitting on a goldmine of legitimate business opportunities.

Chris Uwaje, president of the Institute of Software Practitioners of Nigeria (ISPON), told Business Day that the country’s software technology, if well retooled and strategically positioned for global competitiveness, could earn about US $10 billion annually from foreign software exchange.

He argued that developing the software industry would have many benefits for the population as a whole.

“Software has … become and will remain one of the fastest growing industries with power to enrich, and sustain national economies,” Uwaje said.

Some estimates put the world software industry and associated markets at US $1,300 billion, with 90 percent of the world’s software exports coming from the United States and Europe. Outside the U.S., U.K., Germany and Japan, the new and emerging countries within the software industry are India and China, and to a lesser extent Singapore and Malaysia.

According to market researcher DataMonitor, the worldwide software industry grew by 6.5 percent between 2007 and 2008.

DataMonitor forecasts that in 2013, the global software market alone will have a value of US $ 457 billion, an increase of 50.5 percent since 2008 (Datamonitor’s Software: Global Industry Guide).

Africa has a high proportion of entrepreneurs because people have next to no social supports to fall back on and need to do business to survive. Nigeria’s large youth population – 43.2 percent of the total – could be the driver of this new economy if used right.

Nigeria mostly imports software solutions despite having an extensive capacity in software development. If developed well, software could surpass oil as a revenue generator for the country.

According to A Profile of Nigeria’s Software Industry by H. Abimbola Soriyan and Richard Heeks, “A typical software company (in Nigeria) had between 11 and 50 customers (the average was 36 though a few firms involved with package installation had several thousand). There was a strong concentration among these customers. Almost all were private sector … There was a surprising lack of government/public sector organizations as customers (reflected above in the limited number of firms found in Abuja).”

Jimson Olufuye, president of the Information Technology Association of Nigeria (ITAN), believes that more needs to be done to support the software developers. And while on paper there is strong support for this sector in information technology policy, “In addition, we need to establish more IT parks with appropriate policies on infrastructure, human resources, incentives and business plan.”

Wahab Sarumi, chief executive officer of Wadof Software Consulting, explains the problem: “Indigenous software developers are an endangered species, abandoned by the government, neglected by its own people and bullied by the poachers from India, to whom Nigerian businesses rush to buy software applications to solve local business problems.”

Already, Nigerian software firms are offering existing off-the-shelf software that they custom package with local services. This recognizes software made in advanced countries isn’t entirely right for developing countries: and this is where business opportunities await for software developers.

But the key to success, at the end of the day, is to be the best solution on offer for the right price. James Agada, managing director of ExpertEdge Limited, believes people buy the best software for the task and don’t care where it comes from.

“If you want to sell software, the buyer does not buy the software alone, he buys the software, buys capacity to support the software, buys your capacity to improve on the software, he buys what he assumes is your mastery of the domain the software … the software must be able to compete favourably with its competitors.”

By David South, Development Challenges, South-South Solutions

Published: February 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Mobile Phones: Engineering South’s Next Generation of Entrepreneurs

 

Technology is fuelling unprecedented growth in productivity in Asia, with sub-Saharan Africa languishing behind (International Labour Organization). But the growth in mobile phones could help close this gap, as home-grown entrepreneurs are stepping up to exploit this new opportunity.

Mobile phone applications are proving a boon to small businesses and entrepreneurs. They are now putting power in the hands of individuals, making it easier to invent new ways of doing things, transfer money, organise business accounts, provide services, sell things, and keep in touch and up-to-date.

Technology has been the common factor in increases in productivity around the world, and with the rapid rise in mobile phone use, especially in Africa, it looks as if this handy device augers in the next wave of innovation.

And technology and mobile phones in particular, are creating a whole new route to wealth: “The switch.. frees people from geography,” Gregory Clark, an economic historian at the University of California, Davis told The Christian Science Monitor. “Singapore can be as rich as Canada, even though Singapore has no land.”

Technology is seen to be opening a new phase in economic competition in services, embracing a wide range of fields, from banking to tourism to healthcare. And it is entrepreneurs who will be at the forefront of making this happen. The majority (59 per cent) of the world’s 2.4 billion mobile phone users live in developing countries (MIT) – making it the first telecommunications technology in history to have more users there than in the developed world. The number of African mobile phone users passed 200 million at the beginning of this year (www.ovum.com), making it the fastest growing mobile phone market. It has increased at an annual rate of 65 per cent – twice the global average (MIT Media Laboratory).

In Kenya in 2005, the government’s Economic Survey found the small business sector, which employs the majority of workers in the nation of 32 million people, created 437,900 jobs – mostly down to the boom in mobile phones. According to the Massachusetts Institute of Technology (MIT), adding an additional 10 mobile phones per 100 people boosts a typical developing country’s GDP growth by 0.6 per cent. The boost comes from the innovative use of mobile phone technology by local entrepreneurs.

At the University of Nairobi, the SMS Boot Camp (SMS is the text messaging system on mobile phones) is breeding the next generation of African technology entrepreneurs. Working in partnership with MIT, the student entrepreneurs are working on an impressive list of projects, which can be found online at eprom.mit.edu. The projects are varied, and include perfecting prototype ways to collect medical data on mobiles, accurately tracking phone user’s profiles (habits, friend networks etc.), improving communication between Kenyan hospitals and the centralised blood banks in the country, and quick ways to install applications on all of Kenya’s mobile phone SIM cards.

One graduate, Mohammed Temam Ali in Addis Ababa, is now working on a project for the Ethiopian Telecommunications Company. Another is working for Kenyan mobile phone download service, Cellulant.

Nathan Eagle, a visiting lecturer at the University of Nairobi, has been working with the students on the projects: “Phones are starting to be used as a surrogate for all sorts of technology we take for granted in the West. Credit cards, TVs, radios, computers, etc… In the small Kenyan village where I’m writing this email, I can pay for the taxi ride home with my mobile — we’re even scheduled to be getting a Wimax network (wireless internet) here next year. Talk about leapfrog…”

“I’m also advising a small group of newly graduated Rwandan hackers who are building an SMS-based payment system for electricity.”

But Eagle says the obstacles can still be huge: “Government corruption and red-tape. SMS is illegal in Ethiopia… it is pretty frustrating when you go over to teach an ‘sms bootcamp’ class.”

In India, where there are 185 million mobile phone subscribers, computer science doctoral student and founder of Ekgaon Technologies, Tapan Parikh, has founded a business specifically targeting developing mobile phone-based information systems for small businesses in the developing world. Working in rural India, the applications are designed to make it easier for business owners to manage their own operations in an efficient and transparent way, and also to build strong connections both with established financial institutions and their customers. By making it easier to access finance, and also to get a better price, these businesses will stand a better chance of flourishing, it is believed.

One of his applications is called Cam (named after the phone’s camera). It is a toolkit that makes it simple to use phones to capture images and scan documents, enter and process data, and run interactive audio and video.

Parikh is also using these applications to improve micro-finance. Targeting Indian self-help groups (15 to 20 people who pool their capital together, usually women), the application (called SHG MIS – self-help group management and information system) uses the phone’s camera to enter data, uploading it to online databases, and a package of Web-based software for managing data and reporting to the institution that lent the money.

“In these groups, things are often done in a somewhat ad hoc manner, using informal documentation,” Parikh says, “which can lead to instability and impermanence and contribute to the kinds of tensions that lead small groups to fall apart.” The software gives groups a more systematic method of documenting decisions, tracking financial performance over time, and collecting information on loan effectiveness. Parikh has developed his applications around the needs and behaviour of the users.

This next wave of entrepreneurs will be joining a growing list of made-in-the-South mobile phone innovators like ARYTY, G-Cash and Smart Money in the Philippines; WIZZIT and MTN Mobile Money in South Africa; M-Pesa in Kenya; Celpay in Zambia and the Democratic Republic of Congo.

By David South, Development Challenges, South-South Solutions

Published: September 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Computing in Africa is Set to Get a Big Boost

The image of Africa as a technological laggard is set to be seriously challenged as a number of developments converge in 2007. Alongside the booming African mobile phone market – itself now getting global attention for innovation – the African computer scene will soon have both the software and hardware that acknowledge the continent’s unique needs while being affordable. Further challenging stereotypes, the continent’s burgeoning and dynamic open source software movement is the subject of a new film by a Danish filmmaker, and the African-made Ubuntu, Linux-based operating system now has a new user manual to help it attract new adherents.

African technological innovation rarely makes headlines in the West. But a Danish filmmaker is changing these perceptions with his film showing the dynamism and enthusiasm behind the open source software movement in Africa. The yet-untitled film, directed by David Madie, is from Eighty Days Productions and is due for release in the spring of 2007. It follows a young computer entrepreneur, Wire Lunghabo James, from Uganda’s Linux Solutions in Africa, who has been instrumental in building the Web’s presence in the country and in East Africa.

“This film will show the characters fighting for what they believe in. This happens to be Open Source, which I think is an important agenda,” director Madie told Tactical Technology Collective ( www.tacticaltech.org), a website “demystifying technology for non-profits.”

Unlike off-the-shelf software, open source software has many advantages. It is free, and no licence fee is required, so as many copies as necessary can be made. It is fully customisable, so local languages and cultural conditions can be taken into consideration. It is a universal language (the most popular is Linux) and thus it is easier to understand how a specific application works. For developing countries, it has the advantage of empowering local programmers and dymistifying computer programming, removing it from the domain of private companies and large government agencies. In 2005 the New Partnership for African Development (NEPAD) urged African countries to embrace open source software to encourage the growth of indigenous software development.

“I think he (James) is also a role model in the sense that he combines doing a business, with doing social work. To him these things are not opposites: these are things that can perfectly work well together. You can do business in a social manner,” Madie said.

The Ubuntu software programme is a complete, free operating system that emphasizes community, support, and ease of use while refusing to compromise on speed, power, and flexibility. Ubuntu is an ancient African word meaning humanity to others, and its software version is described as Linux for human beings – designed for everyone from computer novices to experts. Ubuntu is the most in-demand Linux system in Africa, and the official guide is aimed at NGOs, home users or small businesses.

One Laptop Per Child Project (OLPC)

In another development, the One Laptop Per Child project (OLPC) has announced the release for general sale of its durable bright green and yellow laptops ready loaded with Linux-based operating systems. Customers in wealthy countries will have to buy two laptops, with the second going to a developing country. Five million will be delivered to the developing world over the summer of 2007. The eventual aim is to sell the machine to developing countries for US $100, but the current cost of the machine is about US $150. The OLPC laptop’s software has been designed to work specifically in an educational context. It has built-in wireless networking and video conferencing so that groups of children can work together. The OLPC project is working with the search engine Google, who will act as “the glue to bind all these kids together”. Google will also help the children publish their work on the internet.

The One Laptop Per Child project (http://wiki.laptop.org/go/Home) has struck its first deal with Rwanda’s president Paul Kagame to provide every school pupil with a laptop computer within the next five years. The laptops and all the support costs will be covered by OLPC.

By David South, Development Challenges, South-South Solutions

Published: January 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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