New African Film Proving Power of Creative Economy

 

A new movie is generating excitement around life in the war-torn, chaotic and impoverished Democratic Republic of the Congo (http://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congo – the central African nation – and proving how versatile and resilient a creative economy can be in a crisis.

Viva Riva! (http://www.vivarivamovie.com) is set in the capital, Kinshasa, and gives a raw portrayal of sex, violence and gangsters in the city. The film has already won a fistful of awards, and will now be released in 18 African countries.

Written and directed by Djo Tunda Wa Munga, it is being hailed as the first feature-length film to be made in the Democratic Republic of Congo in 25 years. The industry was shut down by long-serving dictator and President Mobutu Sese Seko, who was overthrown in 1997 in the First Congo War by Laurent-Désiré Kabila, who was supported by the governments of Rwanda, Burundi and Uganda.

Africa has a rich film history but its movies have struggled to reach commercial audiences – both on the continent and around the world – outside of showcases at film festivals. Without access to a wide audience, filmmakers are not able to make the sort of profits possible for films with a wide commercial distribution. It has also been hard to compete with the big budgets and the big publicity machines of traditional film centres like Hollywood or Europe. But it looks like Viva Riva! could change that situation.

Indigenous African filmmaking took off as countries became independent of their colonial European rulers in the 1960s and 1970s. One example is the Senegalese film comedy Xala (http://www.imdb.com/title/tt0073915/), directed by Ousmane Sembéne, and considered a classic. Previous portrayals of Africa have mostly been viewed through the cinematic lens of Europeans.

As the second largest country in Africa, the Congo has an estimated population of over 71 million (2011 estimate), with Kinshasa home to more than 8 million people (CIA – The World Factbook). It has suffered badly from war and chaos and has some of the world’s worst statistics for rape and sexual violence brought about by these conditions. The so-called Second Congo War began in 1998 and is considered the world’s deadliest conflict since the Second World War.

As a result, the world’s biggest United Nations peacekeeping mission is in the country in an attempt to stabilise the situation. (http://www.un.org/en/peacekeeping/missions/monuc/).

Filmmaking forms part of the creative economy, a vital and growing sector in many countries. As the Creative Economy Report 2010 states: “A new development paradigm is emerging that links the economy and culture, embracing economic, cultural, technological and social aspects of development at both the macro and micro levels. Central to the new paradigm is the fact that creativity, knowledge and access to information are increasingly recognized as powerful engines driving economic growth and promoting development in a globalizing world.”

For example,Nigeria’s US $2.75 billion annual film industry is the third largest in the world, following the U.S. and India. Nigeria’s ‘Nollywood’ produces more than 1,000 films a year, creating thousands of jobs, and is the country’s second most important industry after oil. In recognition of its importance, the country’s government has invested in the industry, reforming policies and providing training to promote film production and distribution.

The Creative Economy Report 2010 has highlighted a few key trends for the global South. It found that creative industry products, especially domestically consumed ones like videos, music, video games and TV programmes, are weathering the global economic crisis well. It also found the creative economy can help boost economies and bring countries out of recession if the right government policies are in place.

The exporting of creative goods and services continues to grow, doubling from 2002 to 2008. This represented a 14 percent per year growth rate. The global South’s exporting of creative goods reached a high of US $176 billion by 2008 and represented 43 percent of the world’s total creative industries trade.

The majority of the world’s mobile phones are now in developing countries, representing a vast, new platform for distributing, sharing and selling cultural products and services. Broadband Internet is also being rolled out to more countries and represents an enormous emerging opportunity waiting for enterprising people to seize.

The report also found more and more cities across the global South are placing creative economies at the centre of their urban development, emphasising culture and creative activities.

For Viva Riva!, the next stop is Africa-wide release in Botswana, Burkina Faso, Kenya, Lesotho, South Africa, Swaziland and Uganda. The film’s producers have their sights set on even more countries in central and West Africa.

“We want to show that you can release African films acrossAfrica,” co-producer Steven Markovitz told The Guardian. “As far as we can tell, it’s unprecedented. No one has tried to do an Africa-wide release in so many countries.”

There is more at stake with the film than just Congolese pride: it is about proving an African film can successfully take on the slick and well-funded film distribution machines deployed byAmerica’s Hollywood and European film distributers.

With the African middle class growing and a burgeoning African consumer class now clearly identified, many see this as the right time to make African film pay.

“African cinemas have been dominated by Hollywood and European cultural programmes catering to the intellectual elite, not tapping into a growing middle class who are interested in seeing films about themselves and their neighbours,” Markovitz told The Guardian.

“There is an audience, a real market for African films. They have disposable income and they want to be entertained. We hope that this will create a pipeline for further African titles on the continent.”

Viva Riva! is in French and Lingala (http://en.wikipedia.org/wiki/Lingala_language). The story revolves around a hustler who makes quick cash stealing oil and celebrates by going on a hedonistic romp through Kinshasa’s night clubs.

The film had its international debut at the 2010 Toronto International Film Festival and won the 2011 MTV Movie award for best African film.

Markovitz is from South African film production company Big World Cinema (http://www.bigworld.co.za). The producers hope the film will appeal to both French speakers and English speakers.

“There are distribution challenges in Africa but we thought this one presents an opportunity to make it happen,” he said. “Some African films have felt like homework but this is an entertaining action film and we think it can cross language barriers. We have to try things out.”

Critics have said good things about the film. The Nigerian actor and director Akin Omotoso told The Guardian: “I loved Viva Riva! Absolute breath of fresh air, an adrenalin rush from top to bottom, a great gangster flick.”

The film is unique as an African production that has “captured not just international attention but the continent’s attention”, he added.

“I think it stands a good chance; as we know, it’s up to the audience but either way it has made history.”

By David South, Development Challenges, South-South Solutions

Published: November 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=rVEU1nWQ5IUC&dq=development+challenges+november+2011&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsnovember2011issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Brewing Prosperity Creates Good Jobs

 

In the Democratic Republic of Congo – home to the world’s largest United Nations peacekeeping mission and decades of bloody civil war – a brewery has not only survived, it has thrived to become a popular brand throughout central Africa. By being a success, the Brasimba brewery has brought prosperity and high-quality jobs to Congo’s second largest city, Lubumbashi (http://en.wikipedia.org/wiki/Lubumbashi), and proven that a modern business can do well there despite the obstacles.

The Brasimba brewery has an ultra-modern factory (http://www.viddler.com/explore/kaysha/videos/298/) complete with high-tech laboratories to constantly test the quality of the beer. It employs 700 people – most of whom are Congolese – and produces 250,000 bottles of Simba beer every day, according to Monocle magazine. The company’s beer brands are Simba Biere du Lion and Tembo Biere and its slogan is a proud Notre Biere (Our Beer).

Lubumbashi is a city described by the BBC as without “child beggars, without potholes and where there are no festering mounds of rubbish.”

A study of the economic impact of breweries in Uganda and Honduras found that more than 100 local jobs, from farmers to truck drivers, depended on every person employed by a brewery (http://www.inclusivebusiness.org/2009/10/sabmiller-impact-assessment.html). Markets across the South are seen as growth areas for beer companies: China’s beer consumers now outnumber those in the U.S. By 2003, world sales of beer reached 148 billion hectolitres (Euromonitor). Overall, it is forecast that global beer consumption will rise by 3.5 percent by 2015, mostly in the South.

Apart from creating steady employment, breweries also help to improve the development of the advertising and marketing businesses of a community as they promote their various brands, and they support local activities like sport with team sponsorship. They also offer a local example of how to run a modern beverage business, with mechanized production, distribution systems and laboratories to ensure hygiene and quality standards are maintained.

Brasimba has been operating in Lubumbashi for eight decades, through the twists and turns of the country’s history. The city has prospered from its copper mines and wisely used that wealth to improve the city’s general prosperity.

The brewery has successfully become a regional favourite, producing beer that is drunk not only in the surrounding Katanga province, but also in Zimbabwe and Zambia. It’s an impressive accomplishment for a company operating in such a turbulent environment. Distribution of the beer by truck is not easy, with the trip taking between six days and two weeks depending on the weather and the condition of the roads.

And the beer is not cheap, at around US $1.48 for a big bottle — a sure sign there is money to be made.

The healthy economic environment has also spawned a beer war with rivals Bralima, owned by the multinational Heineken. With five breweries in Congo and its head office in the capital Kinshasa, Heineken claims the lessons it has learned in Congo are helping it to change its marketing and business strategies far away in the United States.

It recently transferred its commercial director of Congo operations to head up operations in the United States. Heineken Chief Executive Officer Jean-Francois van Boxmeer told the Bloomberg news agency that working in Africa was “certainly worth three times Harvard Business School.”

Heineken’s market share doubled in the Democratic Republic of Congo in just four years and Africa has become a significant market for the brewer.

By David South, Development Challenges, South-South Solutions

Published: December 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=5haYBgAAQBAJ&dq=development+challenges+december+2009&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsdecember2009issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Disabled Congolese Musicians Become World Hit

A group of Congolese musicians is using music to overcome obstacles – both economic and social – that come with being disabled in a poor country. Called Staff Benda Bilili, they are on course to be a global sensation and are looking forward to their first European tour. A remarkable achievement for anyone from a war-torn country, let alone for musicians who live as paraplegics in the slums of the Democratic Republic of Congo’s capital, Kinshasa (http://en.wikipedia.org/wiki/Kinshasa).

The South’s disabled are a large population and often suffer more than even the poorest residents. It is estimated that there are 500 million disabled people in the world, with mental, physical or sensory impairment. As many as 80 percent of all disabled people live in isolated rural areas in developing countries, and in some countries more than 20 percent of the population is classed as disabled (UN).

Obstacles are everywhere for the disabled and just being able to economically survive, let alone thrive, can be a superhuman struggle. There are many physical and social barriers in most countries which thwart full participation, and millions of children and adults live lives of segregation and degradation.

The four songwriters and musicians of Staff Benda Bilili use homemade wheelchairs to get around Kinshasa. The ‘wheelchairs’ resemble bicycles, tricycles and motorbikes, and are a testament to the resourcefulness of the band’s members. They sing about contemporary problems, like the importance of polio vaccinations – several of the band members are confined to wheelchairs because of polio (http://www.polioeradication.org/).

When performing, they are joined by a young group of acoustic rhythm musicians to complete their act.

One of the musicians, Roger Landu, just 17, plays a one-string lute called the satonge. He built it from old milk powder tin cans, a discarded fish basket and a single electrical wire. He builds the instruments for sale as well, charging US $20 for each one.

Benda Bilili means “look beyond appearances” in Lingala, a Bantu language spoken in Kinshasa.

Lounging after a recent performance on his hand-built moped wheelchair, Coco Ngambali, the group’s primary songwriter, told The Independent: “We see ourselves as journalists. We’re the real journalists because we’re not afraid of anyone. We communicate messages to mothers, to those who sleep on the streets on cardboard boxes, to the shégués (the disabled homeless).”

The band has a scrappy, street-wise persona. Being disabled, the members have had to fiercely protect their own security and economic position in society. Life on the streets for the band members, who were homeless – living near the city’s zoo – when they started, involved violent attacks and frequent attempts by thieves to rob them of the few possessions they have.

Polio victims were often abandoned by their parents and left on the streets to survive in Congo. It is a double pain: the disabled are seen as possessing demonic powers and are feared by able-bodied people. With this outsider status, the disabled have developed highly creative ways to survive, working as traders on the streets.

Staunchly self-reliant, the band members built up their musical careers with no help from others and have only just recently garnered attention from European world music fans. Prior to their recent success, they would have to busk on the street near the zoo – or even across the street from the United Nations office in Kinshasa – to make money for food.

None of the band members have formal musical training and they have learned what they know by training their ears to the sound of musical notes. Their songs can be decorated with the sounds of animals commonly heard, such as chirping frogs, or just the street noise around the zoo (http://www.youtube.com/watch?v=JtVZhaZp6Ng).

The powerful web video service You Tube has driven awareness of the band, as hundreds of thousands of people have viewed their videos online. Their debut album is called Très Très Fort (Very, Very Strong) and is available from  Crammed Discs (http://www.crammed.be/news/index.htm). A feature film about Staff Benda Bilili is about to be completed by film producers Renaud Barrett and Florent de la Tullaye.

Another band with disabled members that is garnering success is Liyana (http://www.youtube.com/watch?v=GLayxPj8OpI) from Zimbabwe. Despite the obstacles of hyperinflation, cholera, hunger and poverty in the country, the band recently completed a US tour. Their song ‘Never Give Up’ says it all: after being rejected from the African Idol television talent contest because of their wheelchairs, they didn’t let it stop them from going on to do a US tour.

By David South, Development Challenges, South-South Solutions

Published: April 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Google Books: https://books.google.co.uk/books?id=U7qgSRlhT8kC&dq=development+challenges+april+2009&source=gbs_navlinks_s

Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsapril2009issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.