Brazilian Design for New Urban, Middle-Class World

Countries across the global South are experiencing rapid urbanization as people move to cities for better economic opportunities — and this massive social change is creating new business opportunities. Those who recognize how fundamentally people’s lifestyles are changing will be those who will benefit from this big shift in populations.

Finding ways to live well in urban areas will be critical to determining whether this move repeats past urban failures — from the favelas of Brazil to the slums of India — or introduces a new way of living that is exciting and colorful. Design and designers will be critical to this change.

One young design company in Brazil, Sao Paulo-based furniture studio NUUN  (nuun.nu), is attempting to resolve a dilemma common across the rapidly urbanizing global South: How to create a design aesthetic that fits with the new way of living and being?

The company consists of designer and founder João Eulálio Kaarah and architects Renato Périgo and Carolina Sverner.

Périgo specializes in furniture and interior design, while Carolina Sverner worked with respected Japanese architect, Shigeru Ban (shigerubanarchitects.com), who is well known for designing buildings and houses made from paper and for creating easy-to-build homes for people after a disaster has struck (http://www.ted.com/talks/shigeru_ban_emergency_shelters_made_from_paper).

A collaboration among upcoming artists, designers and architects, NUUN tries to infuse its designs with a sense of “brazilianness”. Brazilianness is a modern aesthetic, made for modern lifestyles in the new urban landscape, that draws on aspects of Brazil’s culture and environment.

The young studio’s first collection of furniture offers simplicity. Called Eos, it tries to blend urban cosmopolitanism with raw nature. Brazil is known for its jam-packed urban cities as well as its vast expanse of Amazon rainforest. In practice, NUUN’s look is a mix of contrasts redolent of what used to be called brutalism: concrete mixed with glass, steel, wood and semi-precious gems. NUUN takes inspiration from NASA’s Earth Observation System (EOS): the collection vibes off of space satellites, antennae and the dry soil of the backwoods. NUUN says that “despite its Martian features, [the collection] is as Brazilian as it comes”. There is the modular Panorama sofa (http://nuun.nu/products/panorama) in five colors, capable of being re-shaped to fit a variety of living arrangements. A glass-topped coffee table with a concrete base and a side table with a carbon steel metallic structure to complement the sofa.

Elsewhere in the world of Brazilian design, footwear brand Grendene S.A. (http://ri.grendene.com.br/EN/Company/Profile) has become one of the world’s largest producers of footwear and made one of its founders a billionaire. And Grendene has boosted its international success by turning to another Brazilian success: supermodel Gisele Bündchen (giselebündchen.com.br).

Grendene began in 1971 and owns various successful shoe brands, including Melissa (melissa.com.br/en/), Grendha, Ilhabela, Zaxy, Cartago, Ipanema, Pega Forte, Grendene Kids and Grendene Baby.

It has six industrial zones with 13 footwear factories and can produce 240 million pairs of shoes a year. It undertakes all areas of production— from making its own moulds for the shoes to creating PVC (polyvinyl chloride) (http://en.wikipedia.org/wiki/Polyvinyl_chloride) – and handles its own distribution.

While Grendene is already a well-known shoe brand in Brazil, it wanted to expand its presence overseas to increase profits. Named after the two brothers who founded the company, Alexandre Grendene Bartelle and Pedro Grendene Bartelle, Grendene started working with supermodel Gisele Bündchen in 2002 to help her launch her own line of affordable flip-flops, iPanema (ipanemaflipflops.co.uk). The brightly colored sandals with elaborate patterns became an instant success.

But do celebrity endorsements really work? In the case of Bündchen and Grendene, the answer is yes. According to Forbes, 25 million pairs of the flip-flops and sandals are sold every year, accounting for 60 per cent of Grendene’s annual exports of about US $250 million.

Brazil was able to produce 864 million pairs of shoes in 2012, up 5.5 per cent from 2011.

Of these, 113 million pairs were exported to the United States, Argentina and France.

Brazil, like many other countries, has had to work out how it could compete with cheaper shoe imports from China. The strategy it chose was to target the growing number of middle-class people both in Brazil and elsewhere, as well as the high end of the market.

In 1979, Grendene created the Melissa brand, which has now become a coveted style leader. It collaborates with top design names such as Karl Lagerfeld and architect Zaha Hadid.

Making a partnership with Bündchen is part of the company’s strategy to reach higher-income buyers.

And it is working: Grendene increased its export revenue by 50 per cent in 2013.

Co-founder Alexandre Grendene Bartelle became a billionaire according to Forbes World’s Billionaires list and is worth US $1.4 billion. He owns 41 per cent of Grendene S.A. and close to 40 per cent of the Dell Anno brand.

This is a critical lesson for manufacturers in the global South. Grendene had achieved strong market dominance at home, and was already benefiting from growing wealth among Brazil’s middle classes. But it was the overseas market that had the potential to clinch even more profits for the company.

Bündchen’s high brand profile has enabled the company to compete head-to-head with the well-known Brazilian flip-flop brand, Havaianas (havaianas-store.com).

Another modern design leader owned by Grendene, Dell Anno (lojasdellanno.com.br), is a maker of modernist cabinets and furniture.

Dell Anno only use wood from renewable forest sources, to protect and preserve the Amazon and other native forests. Dell Anno tries to recycle as much as possible: up to 80 per cent of the water used in manufacturing is recycled, and byproducts from the production process such as a sawdust, wood, plastic and cardboard are also reused.

Dell Anno makes a full range of furniture for kitchens, bedrooms, closets, home theatres, home offices, service areas, restrooms and commercial environments. Dell Anno uses research and development to study trends and advise customers on the best options. The brand offers its staff training to help standardize customer service, and also has an excellent blog covering developments in modern design around the world (http://www.lojasdellanno.com.br/blog/).

By David South, Development Challenges, South-South Solutions

Published: May 2014

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Tiny Homes to Meet Global Housing Crisis

 

More than 1 billion people around the world lack decent shelter. Of these, the majority live in urban areas, usually in slums and informal settlements (UN-HABITAT).

The world’s megacities – like Mumbai, India, where more than 22 million live in the metropolitan region – have to find a way to provide housing that is both affordable and does the minimum possible amount of harm to the environment.

About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that the number of people living in such conditions will double by 2030 as a result of rapid urbanization in developing countries.

The fast pace of growth of India’s cities presents an enormous challenge: how to house so many people with dignity and to a good standard. India’s city slums are notorious and recently became the subject of the Oscar-winning film Slumdog Millionaire (http://www.slumdogmillionairemovie.co.uk/).

With a population of 1.2 billion, India needs to find 25 million homes a year to meet current demand, according to McKinsey and Co.

Housing prices have risen by 16 percent a year for the past four years. While the middle class – estimated at over 300 million people – has piled into high-end apartments and houses, it has been the country’s low-income people who have been frozen out of the option of quality homes.

The concept of targeting those at the ‘bottom of the pyramid’ (BOP) (http://en.wikipedia.org/wiki/The_Fortune_at_the_Bottom_of_the_Pyramid) has drawn attention to the estimated 23 million poor urban dwellers in India, and 180 million rural families, who have savings and want to own a home. Monitor India (http://www.monitor.com/in/) believes these people have annual earnings between US $1,400 and US $3,000.

The Indian manufacturing powerhouse Tata – which this year launched a BOP-focused car, the Tata Nano – has designed and is building, Nano Homes – small apartments outside Mumbai for US $8,600 (http://tatahousing.in/pages/home.php). It also hopes to expand to other major Indian cities as well.

The Nano homes are built on a modest scale: there are three sizes with the smallest measuring 67 square metres. They consist of a single room that doubles as a bedroom by night with a sink, bath and toilet behind a partition.

Criticisms include location – on the edges of major cities – where residents would have to commute long distances to get to their jobs.

Even so, Nano apartments are so popular buyers are being chosen by lottery.

“India’s housing crisis lies in the fact that the poor in the cities are priced out of the market,” Sundar Burra, an adviser to the Society for the Promotion of Area Resource Centre, a Mumbai-based housing rights organization, told Canada’s Globe and Mail newspaper.

“State supply of housing for the poor is woefully inadequate in relation to the need. Slums proliferate as a solution to this state of affairs.”

People can get a mortgage for the homes from Tata Home Finance.

Tata is not the only company targeting this market. India’s Matheran Realty (http://www.tmcity.in/) is building what it claim is India’s largest affordable housing project, Tanaji Malusare City, in the villages of Shirse and Akurle of Karjat (http://en.wikipedia.org/wiki/Karjat). The 15,000 homes would house 70,000 people and would sell for US $4,698.

Another developer, Godrej Properties (http://www.godrejproperties.com/), is building a BOP housing development outside the city of Ahmedabad with apartments costing US $11,749.

“(Property) developers have recognized that the real demand no longer lies in the premium segment and are opting to build smaller, no-frills apartments,” said Deepak Parekh of the Housing Development Finance Corporation (http://www.hdfcindia.com/).

It estimates the affordable housing market will be worth US$ 110 billion in India by 2013 and will account for 80 percent of India’s housing market.

“Affordable housing is not about box-sized, budget homes in far-flung places where there is no connectivity to workplaces and little surrounding infrastructure,” Parekh told HDFC’s shareholders. “Affordable housing has to be able to cut across all income segments and has to make economic sense in terms of proximity to the workplace.”

By David South, Development Challenges, South-South Solutions

Published: November 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Disabled Congolese Musicians Become World Hit

A group of Congolese musicians is using music to overcome obstacles – both economic and social – that come with being disabled in a poor country. Called Staff Benda Bilili, they are on course to be a global sensation and are looking forward to their first European tour. A remarkable achievement for anyone from a war-torn country, let alone for musicians who live as paraplegics in the slums of the Democratic Republic of Congo’s capital, Kinshasa (http://en.wikipedia.org/wiki/Kinshasa).

The South’s disabled are a large population and often suffer more than even the poorest residents. It is estimated that there are 500 million disabled people in the world, with mental, physical or sensory impairment. As many as 80 percent of all disabled people live in isolated rural areas in developing countries, and in some countries more than 20 percent of the population is classed as disabled (UN).

Obstacles are everywhere for the disabled and just being able to economically survive, let alone thrive, can be a superhuman struggle. There are many physical and social barriers in most countries which thwart full participation, and millions of children and adults live lives of segregation and degradation.

The four songwriters and musicians of Staff Benda Bilili use homemade wheelchairs to get around Kinshasa. The ‘wheelchairs’ resemble bicycles, tricycles and motorbikes, and are a testament to the resourcefulness of the band’s members. They sing about contemporary problems, like the importance of polio vaccinations – several of the band members are confined to wheelchairs because of polio (http://www.polioeradication.org/).

When performing, they are joined by a young group of acoustic rhythm musicians to complete their act.

One of the musicians, Roger Landu, just 17, plays a one-string lute called the satonge. He built it from old milk powder tin cans, a discarded fish basket and a single electrical wire. He builds the instruments for sale as well, charging US $20 for each one.

Benda Bilili means “look beyond appearances” in Lingala, a Bantu language spoken in Kinshasa.

Lounging after a recent performance on his hand-built moped wheelchair, Coco Ngambali, the group’s primary songwriter, told The Independent: “We see ourselves as journalists. We’re the real journalists because we’re not afraid of anyone. We communicate messages to mothers, to those who sleep on the streets on cardboard boxes, to the shégués (the disabled homeless).”

The band has a scrappy, street-wise persona. Being disabled, the members have had to fiercely protect their own security and economic position in society. Life on the streets for the band members, who were homeless – living near the city’s zoo – when they started, involved violent attacks and frequent attempts by thieves to rob them of the few possessions they have.

Polio victims were often abandoned by their parents and left on the streets to survive in Congo. It is a double pain: the disabled are seen as possessing demonic powers and are feared by able-bodied people. With this outsider status, the disabled have developed highly creative ways to survive, working as traders on the streets.

Staunchly self-reliant, the band members built up their musical careers with no help from others and have only just recently garnered attention from European world music fans. Prior to their recent success, they would have to busk on the street near the zoo – or even across the street from the United Nations office in Kinshasa – to make money for food.

None of the band members have formal musical training and they have learned what they know by training their ears to the sound of musical notes. Their songs can be decorated with the sounds of animals commonly heard, such as chirping frogs, or just the street noise around the zoo (http://www.youtube.com/watch?v=JtVZhaZp6Ng).

The powerful web video service You Tube has driven awareness of the band, as hundreds of thousands of people have viewed their videos online. Their debut album is called Très Très Fort (Very, Very Strong) and is available from  Crammed Discs (http://www.crammed.be/news/index.htm). A feature film about Staff Benda Bilili is about to be completed by film producers Renaud Barrett and Florent de la Tullaye.

Another band with disabled members that is garnering success is Liyana (http://www.youtube.com/watch?v=GLayxPj8OpI) from Zimbabwe. Despite the obstacles of hyperinflation, cholera, hunger and poverty in the country, the band recently completed a US tour. Their song ‘Never Give Up’ says it all: after being rejected from the African Idol television talent contest because of their wheelchairs, they didn’t let it stop them from going on to do a US tour.

By David South, Development Challenges, South-South Solutions

Published: April 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Envisioning Better Slums

 

More than 900 million people – almost a sixth of the world’s population – now live in urban slums (UN). Improving conditions for these people is a critical Millennium Development Goal target. And the scale of the problem is vast: this year half the world’s population will live in cities, and already in developing countries 43 per cent of urban dwellers live in slums. In the least-developed countries the figure is 78 per cent.

The UN has estimated it will take US$18 billion a year to improve living conditions for these people – and most of it will have to come from the residents themselves.

An essential route to improving the situation is to give people living in slums the dignity and respect they deserve as human beings. Initiatives across the South seek to do this and turn the situation on its head: seeing slum dwellers as a valuable asset, not an urban blight.

The concept of ‘slum networking’ has been developed by Indian engineer Himanshu Parikh of Ahmedabad , a winner of the Aga Khan award for architecture. He starts from the point of believing there is no need for slum conditions to exist in India, but that slums do not need to be moved, just upgraded; and that good change can happen quickly. He also sees the residents’ involvement and financial contribution as critical to the sustainability of any improvements. His approach has already helped one million people overall, including 8,703 families (43,515 people) in Ahmedabad in 41 slum communities.

Slum networking does not depend on aid funds but is a self-reliant approach, in which residents make a partnership with private suppliers to get access to the most important services first: clean water and hygiene and sanitation.

Parikh’s approach involves providing channels for sewage, water supply and roadways in existing slum areas by exploiting the natural topography and pattern of development to provide the new infrastructure.

Parikh makes a detailed survey plan of the existing houses and divides them into groups based on the quality of construction. If they are of reasonable quality, they are left in place. Where possible, slum dwellers are allowed to buy the land they are squatting on. By buying the land, the owner now has a direct stake in its development.

“Working inside out, i.e. starting with quality infrastructure in the poor areas and working outwards to produce larger networks for the city or village, not only integrates the two levels, but actually produces far cheaper infrastructure at both levels,” Parikh told Architecture Week magazine.

In the Indian city of Indore, 181 slums were networked, giving the city 360 kilometres of new roads, 300 kilometres of new sewer lines, 240 kilometres of new water lines, 120 community halls and 120,000 trees. This transformed the two local rivers from open sewers back to water. According to the World Bank, the incidence of fatal water diseases fell by 90 per cent.

“No project for their rehabilitation could be successful until they were involved as the capital partners,” Parikh told India’s The Tribune. Upgrading “the civic amenities, including sewerage, roads and water supply, was the need of the hour for better living conditions of the slum dwellers.”

Another initiative in Bangladesh is bringing first-rate healthcare to the country’s water-logged slum dwellers. They live in areas called ‘chars’ — effectively stranded islands surrounded by rivers, plagued by frequent flooding and physically cut-off from the country’s transport and infrastructure networks. Located in northern Bangladesh’s Jamuna river regions of Gaibandha, Kurigram and Jamalpu, these areas are very poor and overlooked by most government and foreign aid programmes. The fact the islands shift around has made it difficult for much help to reach the people.

Bangladesh also has a severe shortage of doctors: there are 12,500 people per doctor, compared to 2,000 in Pakistan.

But a hospital ship run by the Friendship NGO (funded by private companies and NGOs) now brings healthcare to 4 million people, treating everything from cataracts to skin infections. It sees between 200 to 250 patients a day aboard a converted former river barge. Called the Lifebuoy Friendship Hospital because of its sponsorship by Lever Brothers Bangladesh Ltd. — makers of Lifebuoy soap — it cruises the river Brammaptura, helping 172,000 people since it set sail six years ago.

“People of the area look forward eagerly to our arrival,” said Dr Feroza Khatun, a doctor on the hospital ship. Other doctors and surgeons are provided by NGOs from Sweden, the Netherlands and France.

The ship carries a team of two doctors and four nurses, who live on board. It provides a range of services, from basic healthcare and immunisations to minor surgery. The ship is fully equipped with modern facilities, including clinics, a pharmacy, a treatment room and an operating theatre. There is also a four-bed ward for short-term care, a pathology lab and store, x-ray unit and dark room and an electrocardiogram (ECG).

Stays in the individual ‘chars’ are usually from three weeks to two months. When it leaves, a satellite clinic continues to provide care until the next visit. “In our satellite programmes, we bring in professionals for health and rural social education, provide paramedical care, give special treatment for mother and child health, family planning and pregnancy hazards, child nutrition and identify the needs for secondary care interventions,” said executive director Runa Khan to Bangladesh’s Star Weekend Magazine

Started as a trial in 2001, the ship began full operations in 2002. It has been so successful, it is currently expanding by building new ships paid for by the Emirates Airline Foundation.

By David South, Development Challenges, South-South Solutions

Published: February 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Flurry of Anti-poverty Innovations

Innovation is key to transforming the lives of the world’s four billion poor. And it is at the core of much of the new thinking these days. While the world’s poor can’t rely on political developments, or wider macro-economic events to go their way, they can harness the power of invention, innovation and self-reliance to make big changes in the quality of their lives and increase income – and so can those who want to help them. New York Times journalist and author Thomas Friedman put it like this: “Africa needs many things, but most of all it needs capitalists who can start and run legal companies. More Bill Gateses, fewer foundations. People grow out of poverty when they create small businesses that employ their neighbours. Nothing else lasts.”

In the 1940s, Austrian economist Joseph Schumpeter wrote that “the function of entrepreneurs is to reform or revolutionise the pattern of production.” Schumpeter’s definition remains at the core of an entrepreneurial approach that focuses on innovation and enterprise as a means of addressing social needs. “Social innovators” are pragmatic and embrace innovation to tackle social problems through both for-profit and non-profit models.

International Development Enterprises India (IDEI) is a non-profit that uses product invention to transform the lives of the poor and tackle hunger and malnutrition. Its approach is to take existing technologies and adapt them, reducing costs and improving effectiveness. By constantly evolving the design, they can focus in on making it cheap and relevant.

One innovation is the Treadle Pump: a foot operated, water pump for small plots of land. It enables crops to be grown in winter and summer – no need to rely on rain. And since women are key to farm life, it is physically easy for women to use. So far more than 350,000 small farms are using it. It has been calculated the pump increases household incomes by a minimum of US $100/year.

Another of their innovations is the Affordable Drip Irrigation Technology Intervention. While drip irrigation systems have been for sale in India for the past 15 years, they were not relevant or affordable for small and marginal farms. IDEI adapted these technologies during trials from 1997 to 2000. Existing technologies suffer from two drawbacks: they are complicated to maintain and they are expensive to buy. A big challenge was demystifying the idea that crop irrigation methods were for only the big orchards. The irrigation systems are sold as kits and are scalable so that farmers can expand their systems if they want. IDEI has sold over 85,000 of the various irrigation kits.

Both inventions are designed to mimic traditional technologies and are inexpensive, thus maximising take-up by small farmers, who can recover the cost within one season of crops.

They not only do the research and development and product design and manufacturing, but also set up the vertically integrated marketing and sales network and make it viable for the private sector to step up and sell the kits.

Paul Polak, the founder of the global International Development Enterprises, believes progress is only possible if products are sold at a fair market price. “When you give things away, you lack discipline in how you design them because you don’t have to get feedback from the customer,” he said.

In the village of Otse, Botswana in southern Africa, the Godisa Technologies Trust has brought affordable solar-powered hearing aids to the poor. Most of the employees are deaf, and as a non-profit social enterprise, its battery chargers – and its branded Solar Aid digital behind-the-ear (BTE) hearing aid – are all for use in developing countries. It is estimated over 600 million people suffer from some form of hearing impairment. According to the World Health Organization, 278 million people in the world are affected by moderate hearing loss. Yet the global production of hearing aids does not come anywhere close to meeting the need.

The Solar Aid needs only six to eight hours of sunlight to recharge for a full week. And it is fully compliant with WHO guidelines. Conventional hearing aids and batteries are very expensive and often not locally available. Solar Aid batteries can take 400 charges before being replaced.

The Solar Aid hearing aid was developed through field testing, funds were raised for further design improvements, and it went on to win several awards. But it initially failed to earn back its production costs and so the Godisa Technologies Trust was established to sweat the details on making it sustainable. It was developed in partnership with the Botswana Technology Centre,

“I want to help other deaf people to have access to education training and employment. I would like to use my skills and opportunities to help other deaf people achieve their goals,” said one of Godisa’s technicians, Sarah Phiri. So successful are these hearing aids, there is interest around the world, including in Canada.

Adequate street lighting has been proven to cut down muggings and improve public safety, reduce traffic accidents, and boost business confidence in neighbourhoods because people feel safe going there. StarSight’s street lamps combine solar-powered street lighting and internet access in a wireless configuration, freeing up the lighting poles from needing to access the main power and telephone grids. Each one contains VoIP, wi-fi broadband, CCTV and are being rolled out in Istanbul.

StarSight street lamp poles, designed in Turkey, are also being rolled out in Martinique, Republic of Congo, Cameroon, and Cote d-Ivoire. StarSight’s goal is to install 70,000 street lamps by 2011. Malaysia and Indonesia are next.

d.light design is a social enterprise targeting the 1.6 billion people who rely on kerosene oil to light their lanterns, or use candles. There is an ambitious goal behind this business: they want to replace all the kerosene lanterns in the world with their lights within the next ten years. They use light emitting diode (LED) technology and are about commercializing light and power solutions for families living without electricity in emerging markets.

Better lighting has many benefits, including helping children and adults to study and learn during dark hours. Importantly, it will make the air inside dwellings cleaner and the environment safer without the risk of fire. Indoor air pollution is one of the biggest killers of children under five in India. UNDP has found that families with improved lighting see a 30 per cent increase in their income because they can keep doing things at night.

On high beam, the lights last five hours; on low beam, they last for 200 hours without a charge. It can be re-charged by solar panels or by normal electric outlet. They promise consumers can expect to save $150 over five years. They have received additional support from the Acumen Fund to enter the peri-urban and, later, the rural market in India.

By David South, Development Challenges, South-South Solutions

Published: December 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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