Microwork Pioneer Transforms Prospects for Poor, Vulnerable

A pioneering technology social enterprise has found a way to connect people around the world to the new digital economy, transforming their lives and providing long-term employment opportunities. It is closing the digital divide in a very practical way, teaching new skills and, most importantly, providing income to the poor and vulnerable.

The San Francisco, USA-based non-profit social enterprise Samasource (samasource.org) uses what it calls microwork – a virtual assembly line of small tasks broken down from a larger project so they can be completed over the Internet – to outsource work to its network of workers around the world.

The tasks in this virtual piecework range from writing to transcribing to organizing online content.

The company organizes the projects using its own online work distribution system connecting workers around the world to the SamaHub in San Francisco. Most of the workers are women, youth and refugees. When they complete their task, it is sent back to the SamaHub in San Francisco where the staff check it and assure its quality. Once approved and completed, the project is returned to the client.

The company was founded in 2008 and draws on experts in “distributed work, economic development, and outsourcing.”

The microwork is divided into three areas: content services, data enrichment and transcription.

Content services can include writing descriptions for online business listings, organizing large databases on information or creating brief descriptions of existing content to make it easier for search engines to find it. “Data enrichment” tackles the vast quantity of information on the Internet that needs to be kept up to date and reliable. It also includes ‘tagging’, where text or images on the Internet need to have appropriate ‘tags’ or labels. And finally, transcription services include digitizing paper documents like receipts or books or transcribing audio and video files for the web.

All these tasks are labour intensive and require high attention to detail. And they are critical to any online business’s success if it wants a reputation for accuracy and consistency.

Samasource is optimistic about its future potential because of the sheer size of the market for business process outsourcing: estimated to be worth over US $100 billion. What Samasource does, called ‘impact sourcing’ – outsourcing to people in the developing world living in poor or remote communities – is a market worth US $5 billion, according to Samasource’s website.

It differs from conventional business process outsourcing in a number of respects, including the educational background of the workers. Most conventional outsourcing goes to college graduates in cities in India, China and the Philippines. Impact outsourcing is done by people with at most a high school education.

The digital economy needs these workers to handle the many millions of detailed tasks required to link together information. It is easy to take this for granted because it is hidden from view, but it is what enables the Internet to function and businesses to thrive. Samasource provides outsourcing services including content moderation and data entry to clients like LinkedIn, Intuit and the US State Department.

“We bring dignified, computer-based work to women, youth, and refugees living in poverty,” said Samasource’s founder and chief executive officer, Leila Janah.

Janah has a background in development studies and formerly worked for the World Bank. This experience convinced her that much foreign aid was failing to target what poor people are really looking for: a job that pays well.

Samasource sees what it does as work, and not handouts.

It also believes it is changing perspectives, proving people from the poorest places on earth can become trustworthy, hard-working knowledge workers.

The Internet is a unique medium because it transcends borders and smooths contact between people with varying linguistic, cultural and educational capabilities.

“The Internet reduces the friction of collaboration across all of these centres and time zones, and with a highly distributed workforce,” said Janah.

Samasource claims to have paid out US $1 million in wages to more than 1,500 workers around the world. Ambitiously, it wants to expand this to reach some of the 144 million youth between 16 and 24 living on less than US $2 a day.

Youth are a particular focus for Samasource. Samasource targets young people who are literate and have received an education but still can’t get a job.

As for the many women employed by Samasource, they were either unemployed or earning poverty-level wages doing precarious work in low-level manufacturing and not building their skills.

Samasource currently has 16 partnerships in Haiti, India, Pakistan, Kenya, Uganda and South Africa. Criteria to work with Samasource includes being in a high-poverty region. Another criteria is for most of the money earned to stay within the region where the work is done and adhere to the standards laid down by Samasource.

Samasource’s success means it has attracted further funding. In December 2011, it was given a US $1.5 million grant from Google.org – the Google.com search engine’s charity. It has also raised US $5 million from non-profit investors, including the Ford Foundation, the Rockefeller Foundation and the eBay Foundation. The challenge for the Samasource model will be to prove, with this new funding, that it can scale its operations to pay out more to its workers than it is taking in to meet its operating costs.

Microwork is turning out to be big work indeed!

By David South, Development Challenges, South-South Solutions

Published: January 2012

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Like this story? Here is a dirty secret: this website is packed with stories about global South innovators. We spent 7 years researching and documenting these stories around the world. We interviewed the innovators to learn from them and we visited them to see how they did it. Why not use the Search bar at the top and tap in a topic and see what stories come up? As for my work, I have been involved with start-ups and media ventures since the early 1990s. While most tech entrepreneurs were either still in their nappies in the 1990s (or just a drunken night away from being conceived in the 2000s), I was developing content for this new thing they called the "Internet". In the years since I have learned a great deal about innovation and digital and have shared these insights in the stories on this website as well as in the 5 issues of Southern Innovator magazine. So, stick around and read some more!    

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Bolivia Grabs World Media Attention with Salt Hotel

 

Tourism is a great way to attract foreign currency to a country and build local economies, especially in remote or isolated places. But the catch is finding a way to get people to go the distance and come and visit and spend their money.

In a global South twist on the well-known Ice Hotel in Sweden (www.icehotel.com) – a hotel entirely built out of ice – enterprising Bolivians have built a hotel out of salt.

A Bolivian hotel in the middle of the world’s largest salt flats has found a clever way to attract tourists to this remote holiday destination: build the hotel entirely out of salt, right down to its furniture.

The South American nation is one of the poorest in Latin America, and its income distribution is among the region’s most unequal. Bringing in foreign currency and attracting more tourists can help to reduce this poverty. According to the World Travel and Tourism Council, travel and tourism will contribute 2 percent to the country’s gross domestic product (GDP) in 2011. Around 75,000 jobs are directly dependent on the tourism business in the country and this is projected to rise to 96,000 jobs by 2021.

And it is a good business to be involved in: “Travel and tourism is one of the world’s great industries, providing 9 percent of global GDP and 260 million jobs; it drives economic growth, business relationships and social mobility,” according to David Scowsill, President and CEO of the World Travel and Tourism Council.

The Hotel de Sal Cristal (http://www.hosteldesal.com/?L=2), near Colchani, hosts guests who come to visit the salt flats of Salar de Uyuni (http://en.wikipedia.org/wiki/Salar_de_Uyuni). They are believed to store 50 to 70 percent of the world’s lithium supplies and an economic boom has started in the area. The striking and blinding white salt flats were featured in the James Bond film “Quantum of Solace.”

The hotel’s unique construction from rock-hard salt hewn from the salt flats is working to encourage tourists to stay longer in the area during their holiday. Before, they would just take a quick excursion on to the salt flats before moving on to their next destination.

The Hotel de Sal Cristal is built using blocks of salt cut from the surrounding flats. The architectural design is inspired by the ancient Chinese balancing philosophy of Feng Shui (http://en.wikipedia.org/wiki/Feng_shui). Following the principles of the philosophy, it faces the sun and balances both masculine and feminine energies. Shaped like three coca leaves, the feminine side, this balances with the more masculine side reflected in the salt flats, the hotel’s website claims.

The hotel has 27 rooms with hot water and heating. – and beds made of salt. In the dining room, people can sit on chairs made of salt and eat at salt tables. The rooms are wall-to-wall salt, bright and white.

The hotel’s pool is surrounded by sand-like salt.

The hotel’s ‘Resto-Bar’ offers views of the salt flats and promises it will “allow the cosmic energy…” to flow freely.

The menu offers llama meat and risotto of quinoa (http://en.wikipedia.org/wiki/Quinoa) alongside traditional Bolivian dishes, salads and soups and Bolivian-themed treats.

The hotel has an ‘astronomic observatory’ for star gazing, making the most of the low level of light pollution on the flats.

One of the hotel’s tour guides, Pedro Pablo Michel Rocha from Hidalgo Tours (http://www.salardeuyuni.net/), told the Daily Mail newspaper: “I love it when visitors come to this place for the first time.

“They can’t get over the fact that everything is made out of salt and I’ve even seen a few people lick the furniture to make sure!

“It is a wonderful experience to come somewhere like this where they’ve used the natural materials available to create something like a hotel.”

The salt flats, formed from prehistoric lakes, have a salt crust hard-baked by the sun with a pool of salty water underneath which is rich in the rare element lithium. Lithium (http://en.wikipedia.org/wiki/Lithium) is sought-after for its use in things like re-chargeable batteries for mobile phones, computers and electric cars.

The area’s economy has boomed since 3.4 million tons of lithium – believed to be half the world’s supply – was discovered underneath the salt flats.

The power of tourism to alleviate poverty has been documented by Caroline Ashley, co-author of Tourism and Poverty Reduction: Pathways to Prosperity (http://www.earthscan.co.uk/?TabId=92842&v=497073), after extensive research on tourism’s impact on poverty in countries across Africa andAsia.

She argues that “tourism can fight poverty.”

“Note, we say ‘can’, not that it always does. The share of spending by tourists within a destination that reaches poor people can vary from less than 10 percent to a high of 30 percent,” Ashley told BusinessFightsPoverty (http://www.businessfightspoverty.org).

“When it works, international tourism is actually a very good way of channelling resources from rich to poor. In destinations as diverse as hiking on Mount Kilimanjaro in Tanzania, business tourism in Vietnam and cultural tourism in Ethiopia, between one quarter and one third of all in-country tourist spending accrues to poor households in and around the destination.”    

Ashley said a successful tourism strategy needs to focus on “the 4Ps: pay, procurement, persuasion and partnership.”

“Pay a living wage to local employees; take a hard look at procurement and potential to source locally … persuade – or at least inform – your clients how to take up opportunities to spend in the local economy…” and build a partnership with government to integrate tourism into the local economy.

And it looks like the hotel can’t get more connected to the local economy than being made of the very salt that surrounds it.

By David South, Development Challenges, South-South Solutions

Published: November 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Filipino Architect wants to Transform Slum with New Plan

A clash is occurring across the global South over the future of urban planning and the ever-growing slums of the world’s megacities. This will be a decisive clash of visions: should cities flatten slums and relocate their residents, or work with slum dwellers, acknowledge the role they play in city economies and improve their lives with better dwellings?

As the world turned into a majority urban place in the 2000s, cities grew at a phenomenal rate. The cities of Africa and Asia are growing by a million people a week, according to some estimates. Megacities and sprawling slums will be the hallmarks of this new urban world, it seems. In sub-Saharan Africa, 72 percent of the population already lives in slum conditions.

The danger of building unsafe or makeshift homes can be seen in 2010’s devastating earthquake in Haiti, where many buildings collapsed, killing thousands.

One of the Philippines’ leading architects and urban planners,
Felino A. Palafox Jr. of Palafox Associates (www.palafoxassociates.com), is passionate about re-making the slums in his country’s capital, Manila. The city is prone to devastating and sometimes deadly flooding. Palafox believes the vulnerability of slum dwellings and poor urban planning are placing lives at risk.

“We can’t wait for another tragedy,” Palafox told the Philippine Daily Inquirer in 2010. “We have seen how an unprecedented volume of rainfall like what (storm) Ondoy had brought could prove too much for Metro Manila’s river and drainage system. We have also seen what a massive earthquake could do to an unprepared city like Haiti.

“While there is nothing that we could do to control the destructive power of these natural phenomena, there are steps that we could take to limit the amount of damage.”

If the rapid growth in urban populations is to be safe and sustainable, then new dwellings will need to be built that meet high standards of durability.

The UN Challenge of Slums report from 2003 (www.unhabitat.org/pmss/listItemDetails.aspx?publicationID=1156) broke with past orthodoxy that slums must be cleared, arguing that slums should be seen as positive economic forces, incubators for budding entrepreneurs that offer a gateway to better things for new migrants.

Muhammad Khadim of UN-Habitat summed up the new thinking:

“Ten years ago, we used to dream that cities would become slum-free,” he said. But “the approach has changed. People see the positives. The approach now is not to clear them but to improve them gradually (and) regularise land tenure.”

The arguments behind embracing slums come from the economic changes across developing countries since the 1970s. Growing informal economies combined with fewer social provisions and the shift to urban from rural communities have all contributed to the explosion in slums and informal housing.

Manila is a city of stark and startling contrasts: there are glitzy shopping malls and high-rise office buildings, but also large slums and hungry people begging and selling trinkets on the city’s roads.

It’s a place where the slum clearance-vs-renovation debate is hot and current. The Philippines is currently in the midst of a campaign to clear slums in Manila and move people back to the countryside.

“Many of our people are no longer interested in agriculture, so we need to give them incentives to go back,” Cecilia Alba, head of the national Housing and Urban Development Co-ordinating Council, told the New Statesman magazine. “If we had to rehouse the slum-dwellers inside Manila in medium-rise housing, it would cost a third of the national budget.”

Palafox has a different vision – rebuilding a slum community from top to bottom.

An architect, environmental planner, urban planner and development consultant, Palafox runs one of the top architecture firms in the Philippines, employing more than 100 staff and consultants.

Usually occupied with office buildings in the go-go new business centres of the Middle East and Asia, Palafox has turned his attention to Estero de San Miguel, a Manila slum that is home to some 1,200 families, or 6,000 people.

Families are packed into tiny rooms in a labyrinthine slum complex beside a canal. The rooms are made of wood and floored with linoleum and have to be accessed through a narrow tunnel and tight connecting corridors.

Palafox’s plan is to work with the residents and rebuild it in its current location. In place of makeshift shacks will come modular homes, 10 square metres in size with space for shops and bicycle parking.

The design has the homes extend above a walkway, imitating the way the original slum structures were built.

Palafox is applying innovative thinking to the problem: taking his design direction from the dwellings slum residents build:  “The slum-dwellers,” he explained to the New Statesman, “are experts at live-work space design. They spontaneously do mixed-use! We just have to learn from them.”

Re-housing the residents on site means they can continue to play their role in the city’s economy, and do not have to make a long commute to jobs and opportunities.

Palafox also rebuts complaints about the cost of his plan, arguing the scale of corruption in the Philippines costs just as much.

“OK, the total cost of rehousing slum-dwellers in situ is 30 per cent of GDP (but) I calculate we lose about 30 per cent of the country’s wealth through corruption. If we didn’t have corruption, we wouldn’t need to tolerate slums.”

Another passionate advocate of working with slum dwellers is Father Norberto Carcellar from the Homeless People’s Federation (http://sdinet.org/countries/philippines.htm).

“We have to recognize the value of slum-dwellers to the city,” he said. “These are the ones who drive your car, clean your house and run your store. If these people were cleared from the city, the city would die. Slum-dwellers add social, political and economic value to the city.”

Even in its current form, Estero de San Miguel is a vibrant place, with an Internet café and a volunteer police force.

A BBC report found it lively and economically viable because it has educational and communication technologies that improve living conditions. The residents make their living working as cheap labour for the city.

Oliver Baldera, a carpenter, lives with his wife and four children:

“We’ve been here more than 10 years,” he told the New Statesman. “There’s no choice.

“It’s easier to get a job here and I can earn 400 pesos a day. I can send the kids to school and they eat three times a day – but it’s not enough. I need more space.”

By David South, Development Challenges, South-South Solutions

Published: September 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Model City to Test the New Urbanism Concept in India

 

India’s phenomenal economic growth rate – forecast to be 7.9 percent this year by the Asian Development Bank, after averaging 7.7 percent per year over the past decade – has been the force behind an expanding middle class population, now estimated at 50 million people (McKinsey). Forecasts see it swelling from 5 percent of the population to 40 percent by 2025.

India now boasts many fast-growing global companies and booming enterprise zones like the technology hub of Bangalore. But the country still comes in for heavy criticism of the way it has managed the growth of its cities. Poor planning and chaotic growth have left many cities with vast slum areas, congestion, poor hygiene and sanitation services, crumbling infrastructure and poor-quality transportation services. To more and more Indians it has become clear these factors are now serious impediments to economic growth and modernisation of the country and its economy.

With 30 percent of the population living in urban areas and cities contributing 60 percent of the country’s GDP and 90 percent of government revenues (Wall Street Journal), city-dwellers’ fate is critical to the functioning of the economy.

According to the 2001 Indian census, slums make up 25 percent of all housing, and 26 percent of urban households lack access to sanitation facilities.

And as the middle class grows and its members accumulate savings, their desire to be better housed will also grow. They will be on the hunt for new places to live to realise their dreams. Those who can satisfy this strong urge will be those who will also profit.

This is where the new city concept of Lavasa (www.lavasa.com) comes in. This new community sits nestled in picturesque mountains and features promenades, sidewalk cafes, and ice cream parlours, but none of the clichéd fixtures of today’s Indian cities: rickshaws, noise and pollution, poor sanitation and over-crowding. It has apartment houses in mustard, terra cotta, ochre, olive and beige. It is also going to have a medical campus, luxury hotels, boarding schools, sports academies, a golf course, a space camp, animation and film studios, software-development companies, biotech labs and law and architectural companies. A thoroughly ‘knowledge economy’ mix that India’s aspiring classes wish to see the country embrace for its future development.

The people behind Lavasa see it as a new model of governance and urban development for India in the 21st century.

Lavasa is located in Western Ghats, 200 kilometres southeast of Mumbai, India’s financial and entertainment capital, and 65 kilometres west of Pune, a centre for software programming and computer animation.

Lavasa’s colourful and detailed website boasts it as a “private hill city being developed by Lavasa Corporation Limited where people can live, work, learn and play in harmony with nature.” It’s billed as “an inclusive city, based on the principles of New Urbanism.”

The master plan is to house more than 300,000 people divided in to five linked towns.

The first town, Dasve, will be completed in 2011. Its houses are selling well and are almost sold out, according to its developers.

Lavasa is the concept of Ajit Gulabchand, chairman of Hindustan Construction Company, an Indian company with extensive experience building bridges and dams.

The development is located in the remote hills along the Varasgaon Lake, a reservoir providing water to Pune. Lavasa Hill City covers “25,000 acres with 60 Kms of lakefront” according to its website. The land had originally been designated for holiday homes, but this seemed too small an aspiration.
Lavasa will be governed by a private corporation. It is also being planned according to the principles of New Urbanism (www.newurbanism.org) – a belief in cities built around walkability not cars, where business and residential sit side-by-side, with mixed income housing and lots of green space for parks.

The corporation will take responsibility for providing all major utilities: running water, electricity, sewage treatment, garbage collection and fibre optic connections.

This thoroughly modern approach has startled prospective buyers of homes, puzzled there weren’t water tanks on the roofs and septic tanks for each house: something they had come to expect with current Indian cities.

The Lavasa Corporation has hired an American city administrator, Scot Wrighton, to run the new city.

He told The Atlantic magazine that Lavasa offered him “a chance to build a new governance model for a country where governance at the municipal level does not work.”

The project seeks to exploit a portion of Maharashtra state law that lets corporations assume many of the responsibilities normally provided by, or in the domain of, the state. These do not include police powers or the ability to raise taxes but take in pretty much everything else.

Lavasa has private security guards to watch over its residents and funds itself through home sales, renting, and business deals. The prices for apartments in the development range between US $17,000 and US $36,000. While cheap by Western standards, this is still expensive to middle class Indians.

The project has come in for criticism for being just for the wealthy and being a pipe dream in chaotic India.

In response to criticism, Gulabchand is introducing cheaper apartments targeting young professionals and starter homes that he claims will rent for US $11 a month. This far lower monthly rent could make the development affordable for more people, including domestic servants and laborers.

Gulabchand admitted the plan was not without risks. “We’re worried we’ll still get slums,” he said. “Do we have all the answers yet? No. It is still an experiment, okay?”

As for charges the development doesn’t look much like the ‘real’ India, Gulabchand says: “Why should we look to the past? India is a young society.”

But Gulabchand doesn’t think India has the time to waste pondering these aesthetic questions: the country has a desperate need for better quality living conditions.

“We may not get a perfect Singapore-style model city,” he told The Atlantic. “But this is a model for a more vibrant, inclusive, greener place that still has soul.”

By David South, Development Challenges, South-South Solutions

Published: September 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Data Surge across Global South Promises to Re-shape the Internet

The deluge of data gathered by the digital revolution underway in the global South continues to offer a significant economic opportunity. How this data is harvested will forge the successful Internet business models of the future.

As the Internet spreads its way further across the global South, many are forecasting this new surge in web users and the data they generate will radically reshape the way people engage with and use the Internet. Unlike previous generations of web users, most of these new users will be accessing the Internet primarily with mobile phones and other devices, rather than computers. Many will not be native English speakers.

Argentinian philosopher and digital publisher Octavio Kulesz says “the digital experiences undertaken in the South suggest that new technologies represent a great opportunity for developing countries … but on the condition that local entrepreneurs seek out original models adapted to the concrete needs of their communities.”

In a report for the International Alliance of Independent Publishers, Kulesz said we “must ask ourselves how useful it would be to reproduce the prototypes from the North in the South.”

According to the Cisco Visual Networking Index Forecast (2010-2015), by 2015, there will be 3 billion Internet users in the world: 40 percent of the global population. Internet Protocol (IP) traffic is growing fastest in Latin America, where it is forecast to grow by 50 percent from 2010 to 2015. Next are the Middle East and Africa.

There are already as many networked devices – tablets, mobile phones, connected appliances and smart machines – on the planet as people. By 2015 – the year of the Millennium Development Goals (http://www.un.org/millenniumgoals) – they’ll outnumber people by two to one.

The potential of the Internet revolution is especially compelling in Africa, a continent neglected for so long in the global communications revolution. The 10,000 kilometre-long East African Submarine Cable System (EASSy), connecting sub-Saharan Africa with Europe and Asia, has joined other cables from the continent. Gradually, the infrastructure is coming in to place to connect Africa properly to the world.

The first batch of Internet users came from the United States, home of the Internet which grew out of the US military’s Arpanet system (http://en.wikipedia.org/wiki/ARPANET). This first wave of the Internet’s history was very much an American phenomenon. The priorities and content of the web were driven by the cultural and economic concerns of its American users. And the big brands of today’s web reflect this: Google, Facebook, eBay, Twitter, Yahoo, WordPress, to name a few.

As the web expanded across wealthy, developed nations in Europe, users mostly mimicked the priorities of the American approach, using the web to express themselves, be entertained, share files, access government services and sell and market products and services.

But the spread of the Internet across the global South is already showing itself to have a different character and set of priorities. One change is in the way people are accessing the web: through mobile phones and other devices, rather than through laptops and personal computers.

In the future, the trend is towards a global mobile world, in which the communications medium will favour video and audio over text, according to Fast Company magazine (http://www.fastcompany.com). Information is being shared across boundaries on a vast scale for the first time. People around the world are gaining access to data and information never available before, and all of it is nearly instantaneous.

Kulesz said countries of the South face a profound and difficult decision: follow the lead taken by the technology pioneers of the South, or try and replicate what was done in the North?

“Sooner or later, these countries will have to ask themselves what kind of digital publishing highways they must build,” his report said, “and they will be faced with two very different options: a) financing the installation of platforms designed in the North; b) investing according to the concrete needs, expectations and potentialities of local authors, readers and entrepreneurs. Whatever the decision of each country may be, the long-term impact will be immense.”

The costs of trying to replicate the technological infrastructure of the North makes little sense, when it is technologically possible to bypass this costly infrastructure with even newer work-arounds.

“Of course, it would be extraordinary to obtain 80 percent Internet penetration in Africa or make huge investments in infrastructure throughout the developing regions,” continues Kulesz, “but that may never happen. And in the event that it does occur some day, by then the industrialized countries will no doubt have made another technological leap, meaning that the disparity in infrastructure would still persist. So the most effective option is to start working right now, with what is available.”

New global magazine Southern Innovator (http://www.scribd.com/doc/57980406/Southern-Innovator-Issue-1), published by UNDP’s Special Unit for South-South Cooperation, captures how this process is happening, as the people of the global South re-shape the Internet to be their own and to meet their needs.

By David South, Development Challenges, South-South Solutions

Published: August 2011

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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