Book Boom Rides Growing Economies and Cities

Along with growing economies, the global South is seeing growing numbers of readers and a newly flourishing publishing industry. The creative economy – of which book publishing is part – is experiencing a jolt from a combination of expanding economies and urbanizing cities. Just as the first settled cities of ancient Mesopotamia (today’s Iraq) spawned literature and learning, so the rapidly urbanizing South is changing dynamics and creating the space and demand for books.

The creative economy is seen as the “interface between creativity, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols” (UNCTAD). It has been shown to be an effective way for emerging economies to leapfrog into high-growth areas in the 21st century world economy.

Telling stories about local conditions and people’s rapidly changing lives is proving a commercial success formula. Fast-growing India is forecast to become the largest market for English language books within a decade. India’s economic boom, which saw 6.7 percent growth in 2009, and its expanding middle class are driving demand for books. India saw the number of literate people pass 66 percent by 2007.

“It is a forward-looking generation,” said Manish Singh, country manager for publisher Harlequin Mills and Boon, to The Guardian newspaper.

Estimates of India’s book reading market put the number of readers at just 5 million out of a population of over 1 billion people. But according to Anantha Padmanabhan, the director of sales in India for publisher Penguin, “that is set to increase dramatically.”

A survey by Tehelka (http://www.tehelka.com) found Indians are favouring stories about local conditions and set in the places where they live.

India’s most popular current writer is Chetan Bhagat, a former investment banker. He has sold more than 3 million books in the last five years. His latest, Two States, sold a million copies in four months.

Bhagat writes about the country’s aspiring middle class. His publisher, Rupa (http://www.rupapublications.com/Client/home.aspx), believes he appeals to a “pan-Indian, pan-age group.”

Bhagat puts his success down to the way the stories are written. “This is not like the mature English literature market,” he said. “It needs an English that is highly accessible, simple, and with stories that are still interesting and relevant.”

Book prices in India have stayed affordable for the middle classes. A book can cost from US $1.85 to US $2.65 for a paperback – still a high cost for the poor, however, who live on a dollar a day.

In Egypt, around 30 percent of the population is illiterate and book reading has been historically very low: it has been claimed an average literate Egyptian reads a quarter of a page of a novel per year. From this low base, a best seller only needs to sell a few thousand copies.

However, in Egypt small-scale independent publishers are starting to make an impact. Mohamed Hashem – founder of the Dar Merit publishing house (http://www.zoominfo.com/Search/ReferencesView.aspx?PersonID=1007104230) – has built from scratch in 12 years one of the country’s most critically acclaimed publishers: all from a tiny apartment in a rundown Cairo building.

“We can’t compete with the big firms in terms of profits,” he told The Guardian, “but the new wave of authors will always be sitting here. Yes, we have poverty and limited resources. But we also have the future.”

Launched to counter what Hashem felt was an unimaginative book market, his stable of authors have shaken up the Arabic fiction world. The global success of Alaa al-Aswany’s The Yacoubian Building (http://en.wikipedia.org/wiki/The_Yacoubian_Building) is proof Hashem’s gamble on edgy talent was correct: rejected by two government-run publishing houses, the book went on to be a hit in English and Arabic and has been made into a film.

Hashem is being credited with unleashing a wave of new talented authors that has pushed literature out from being the preserve of a select group.

One of its successful authors, Hamdi Abu Golayyel – winner of the country’s top literary prize, the Naquib Mahfouz medal – believes “Merit has changed the way pioneering literature emerges in Egypt.”

“Before, you had the innovative writers – there are normally no more than five or six in a generation – meeting together in mutual isolation, because popular opinion rejected them.”

Merit “had the drive and ambition to support and distribute new and younger authors properly. Today innovative writing is wanted by the people.”

Hashem’s secret in attracting talented writers has been more than just business savvy: he also gives them “the freedom to write in my own way,” according to writer Ahmed Alaidy.

The writers also have a credibility advantage: they are writing about their circumstances rather than just imagining what it would be like. Writer Hani Abdel Mourid comes from Cairo’s traditional garbage-collecting neighbourhood; another author, Mohamed Salah Al Azab, has written a book named after the folding seats on Egypt’s lively minibuses.

Demographic changes and Cairo’s relentless expansion are being cited as the catalyst for the new writing.

“The fact that the city has grown the way it has,” says Samia Mehrez, a literature professor in Cairo, “the fact that what we used to call the periphery is now the centre, that is very important.”

“The year we started, we published five titles and the number of people interested could be counted in the dozens,” he told The Guardian. “Now we have 600 titles under our belt, and thousands are interested. It’s my duty to try and expand that circle. We’re chipping away at a wall, and slowly we’re making progress.”

By David South, Development Challenges, South-South Solutions

Published: May 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Electric Bicycles Become Urban Transport Success

A money-saving way to get about has emerged in China: the electric bicycle. It seems an excellent solution to the travel needs of people in fast-growing metropolises. The bikes are good at navigating traffic gridlock, and since they are electric they do not emit air pollution, a big problem in many cities.

With urban populations ballooning across the South – and the world now a majority urban place – the challenge of moving people around economically and cleanly is a big issue. While turning to cars seems an appealing option for people who have raised their incomes, the resulting traffic jams and pollution are a major drawback. Gridlock (http://en.wikipedia.org/wiki/Gridlock) is a daily reality in cities across Asia and Africa.

The success of e-bikes in China is striking: It is estimated there are four times more electric bikes than cars in the country, 120 million in all. According to the Electric Bikes website (www.electricbikee.com), the number of electric bicycles produced each year has grown from 200,000 eight years ago to 22 million in 2008. It is estimated to be a US $11 billion a year business: a true Southern success story that is going around the world.

A typical electric bicycle has a rechargeable power pack, with a battery that takes up to four hours to charge and lasts from an hour to two hours depending on local conditions, like hills. The batteries can range from heavy lead acid models (around only 100 charges) to nickel metal to lightweight, long-lasting lithium batteries. The batteries range from 12 volts to 36 volts. How long a battery lasts depends on its energy retention ability, road and temperature conditions and the rider’s weight.

And while some cities are turning to encouraging more peddle power with human-powered bicycles, this is an unappealing option in hot or humid climates. Who wants to turn up at work hot and sweaty?

In China, a highly competitive market of manufacturers has sprung up in the last 10 years to provide e-bikes for every taste and need.

China has a long tradition as a cycling nation: in the 1980s, four out of five commuters used bicycles. But that changed dramatically as people bought cars with their rising incomes.

In the capital, Beijing, rapid economic development and rising incomes have led to serious traffic congestion. There are over 4 million cars on Beijing’s roads. The pollution in the city is very bad and has led to various campaigns to ban high-polluting vehicles.

The ensuing traffic gridlock means the benefits of having a private vehicle – the freedom to get around on your own – are eroded as a driver wastes time in long commutes. So, many have turned to the nimble electric bicycles.

One resident, David Dai, told the BBC “It takes only 10 minutes to ride my electric bike from home to work.”

“If I took the bus, I’d have to spend time waiting for it, and then I could be trapped in a traffic jam. It could take me half an hour to make the same journey.”

Competition is fierce in the electric bike market, with shops sometimes sitting side-by-side.

A manager of a Beijing electric bicycle store, Zhang Zhiyong, puts the success down to this: “Beijing is not like other smaller cities – it’s big. If people ride their bicycles to work, they get really tired. If they drive to work, the roads are often congested,” he told the BBC.

“But an electric bike is environmentally friendly and convenient. Promoting the use of these bikes would benefit us all.”

And the price is a definite incentive: just 2,680 yuan (US $390), while cars sell for thousands of dollars.

The electric bicycles are so successful they are now growing faster than cars in a country that has become the fastest growing car market in the world.

Some believe the bikes are just a stop gap before people get enough money to buy automobiles. But the bigger trend of growing urban populations and the ensuing traffic jams will ensure they remain a practical option to get around the gridlock.

By David South, Development Challenges, South-South Solutions

Published: April 2010

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Housing Solution for World’s Growing Urban Population

 

Across the South, cities are expanding and urban populations growing at a phenomenal rate — the cities of Africa and Asia are growing by a million people a week. Megacities and sprawling slums will be the hallmarks of this majority urban world. In sub-Saharan Africa, 72 percent of the population already lives in slum conditions.

How people will be housed is an urgent problem. There are many ways to build a dwelling, from scavenged materials, to labour-intensive and expensive custom-built construction, yet affordable and safe construction techniques for the poor are sorely needed.

The danger of building unsafe housing can be seen in the recent devastating earthquake in Haiti, where many buildings collapsed, killing an estimated 212,000 people. If the rapid growth in urban populations is to be safe and sustainable, then new dwellings will need to be built that meet high standards of durability.

In South Africa, one company believes it has the right technology for an age of rapid urban population growth and the need for quick and safe housing construction.

The Moladi building system (http://moladi.com/) (http://www.moladi.net/default.aspx?AspxAutoDetectCookieSupport=1) developed in 1986 by South African injection mold maker Hennie Botes consists of molded plastic panels, looking like the panels found in children’s construction toys that are screwed together and assembled as a frame for the building. With the frame in place, a concrete mortar mix is poured in and left to dry: depending on local conditions, taking between 12 and 15 hours. When dry, the plastic mold is removed and a fully built house is the result. Because of the use of molds, the home’s walls are smooth and even and the resulting home is tidy to look at.

Moladi doesn’t require professional builders to assemble the frames, and the technique has been tested for strength and for resistance to earthquakes and hurricanes. Since it was developed specifically for the poor, this building method draws on what is called ‘sweat equity’: often the only asset a poor person has to contribute to the cost of building a home is their free labour.

Because the dimensions of the home have already been established when the plastic frames were molded, common on-site mistakes are avoided.

Moladi benefits from South Africa’s Black Economic Empowerment programme (http://www.southafrica.info/business/trends/empowerment/bee.htm) and is certified for its quality with the South African Bureau of Standards (SABS) (https://www.sabs.co.za/). Moladi contractors and developers are working in 15 countries and the technique is distributed in a further seven countries.

The Moladi construction technique was born of frustration with the traditional approach of laying one brick on top of another. This traditional construction method, dating back thousands of years, just doesn’t match the needs of our times. It is slow and requires highly skilled bricklayers to be done right. Across the developing world, it is possible to see poorly constructed brick dwellings – often built unevenly with poor quality mortar holding the bricks together – that are unsafe in an earthquake.

Training in the Moladi technique takes from one to two weeks for unskilled workers depending on the size of the home. Moladi provides handbooks and all the necessary resources to complete the project. Each project has its own custom-built plastic frames made based on the home’s design.

“There is no flat fee for on-site training; the client is only responsible for covering the travel and living expenses for the Moladi representative or training foreman,” said Hennie Botes.

The ideal size for a project is 15 homes. By building a large number of homes, the individual cost comes down and savings increase.

The system “can be reused 50 times, which means that the more Moladi houses you build, the more economical it becomes,” Botes said. “Compared with the exorbitant cost of traditional construction methods and when current market values are considered, the cost savings of building with the Moladi technology are achieved from the first application.”

As the world’s cities grow, and slums become larger and more prevalent, the urgent need for affordable and decent housing will go hand-in-hand with a need for jobs — particularly jobs for unskilled workers. There just won’t be enough skilled workers to go around to build the homes. Even in developed countries, this has become a problem.

“The recent earthquake disaster in Haiti could benefit from the Moladi system,” Botes said. “Job creation for Haitians is desperately needed and Moladi can immediately facilitate an income for family groups, as over 95 percent of the construction team consists of unskilled labourers. There is no requirement for heavy machinery, or even electricity, and remote areas can be easily accessed; Moladi also allows for the utilisation of building rubble resulting from the earthquake in the construction of new buildings.”

The essence of the Moladi system is breaking down the construction process into simple, replicable steps. It is inspired by the American pioneer of mass production, car maker Henry Ford (http://en.wikipedia.org/wiki/Henry_Ford), who achieved efficiency and low costs in production by simplifying production into standardized and modulated steps.

“The Moladi construction process should be viewed as a workflow process similar to that of a vehicle assembly line,” Botes said. “Through the simplification, standardization, modularization, and industrialization of the construction process, efficiency and cost savings are achieved and maintained by managing the continuous flow process on site.

“Contractors must make sure that they have planned their project roll-out and budget well and have clearly defined goals as to what they want to achieve. It is very important to have all team players and professionals on the same page with regards to their roles and responsibilities.”

In the beginning, Botes encountered resistance to his innovative production methods. “I was highly motivated and really believed in my idea, but when I presented it to investors, they’d shoot holes in it. … It’s been a 22-year journey, but I always kept the goal in mind. Moses spent 40 years in the desert … I’m quite happy my desert experience was only 20-odd years, though,” he told Men’s Health magazine.

South Africa is facing a population growth rate of 1.73 percent a year (UNICEF). It also has 61 percent of the urban population trying to live on four percent of the land, according to Botes. This urban population grows at 2.7 percent a year, yet existing housing needs are not being met. There is already a backlog of 2.2 million homes needed to be built, and this grows by 180,000 every year, according to the Banking Association of South Africa (http://www.banking.org.za/default.aspx).

“Even though the need for housing has always been a fundamental requirement to sustain one’s health and welfare, the advances in this area have been seriously lacking,” said Botes. “The brick and mortar method of construction was recorded as early as 1458 B.C, which means that very little has changed in terms of building structures over a period of almost 3.5 millennia.

“We cannot expect to resolve the housing crisis in our age with a technique developed for the requirements of society 3468 years ago.”

With the success of the Moladi building system, Hennie is working on “producing windows, doors, toilet seats, window frames, sinks and washbasins. If I can include these as part of my product, I’ll reduce the total unit cost of the house.”

By David South, Development Challenges, South-South Solutions

Published: February 2010

Moladi is a building and housing solution from South Africa and was featured in Southern Innovator Magazine.

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Digital Mapping to put Slums on the Map

 

Mobile phones are more and more part of daily life in the South’s slums – even for the poorest people. One result is that it has now become possible to undertake digital mapping initiatives to truly find out who is where and what is actually going on.

About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that the number of people living in such conditions will double by 2030 as a result of rapid urbanization in developing countries. How to improve their living conditions and raise their standard of living is the big challenge of the 21st century.

With just over five years until the 2015 deadline to meet the Millennium Development Goals (http://www.undp.org/mdg/), and the current economic downturn reversing some gains, any tool that can make development decisions more precise has to be a benefit.

People are now turning to the growing penetration of digital technologies into slums and poor areas to find solutions. With mobile phones available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum area and map its needs and population.

Put to the right use, this powerful development tool can fast-track the delivery of aid and also better connect people to markets and government services.

In November, an NGO called Map Kibera (www.mapkibera.org) began work on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya .

The partners behind Map Kibera are Humanitarian OpenStreetMap, JumpStart International, WhereCampAfrica, the Social Development Network, Pamoja Trust, Hands on Kenya and others.

Estimates place the number of residents in Kibera at one million, but nobody really knows how many live there (UN-HABITAT). The slum is typical of such deprived areas, lacking in health and water resources and plagued by chaotic traffic and housing. Few fully grasp where everything is in the sprawl.

While data does exist on the slum, it is not shared or collated into one source. The Map Kibera project uses an open-source software programme, OpenStreetMap (http://www.openstreetmap.org/), to allow users to edit and add information as it is gathered. This information is then free to use by anybody wanting to grasp what is actually happening in Kibera: residents, NGOs, private companies and government officials.

This will literally put Kibera on Kenya’s map.

The mapping team started with 12 young people recruited in Kibera to start the work in November of this year. They will be trained and also receive support from the growing Nairobi technology community.

“The project will provide open-source data that will help illustrate the living conditions in Kibera,” said Map Kibera’s Mikel Maron. “Without basic knowledge of the geography of Kibera it is impossible to have an informed discussion on how to improve the lives of residents of Kibera.”

Workshops will communicate with local residents and show them the findings available from the map. Paper maps will be distributed to residents and then updated as new information comes in. It is critical local people are kept informed to build trust and avoid conflict. As can be seen from the Google Street Views (http://www.google.co.uk/help/maps/streetview/) controversy, nobody likes to be mapped without their permission or consent.

Like Kenya, Brazil has a long history of sprawling slums sprouting around its cities. Called favelas, they are complex places, with both rudimentary dwellings and elaborate mansions. Walking into a favela can be a journey through the dreams and aspirations of generations of people, often reflected in their dwellings. Favelas have many services, including hospitals, and there are restaurants and coffee shops. In short, while they are not in the official development plans, the favelas are vibrant economic entities and home to hundreds of thousands of people.

But since they are chaotic and undocumented by official maps, the economic and social development of the favelas is hindered as even basic services like mail delivery are difficult to provide.

An NGO called Rede Jovem (http://www.redejovem.org.br/) is deploying youths armed with GPS (global positioning system)-equipped (http://en.wikipedia.org/wiki/Global_Positioning_System) mobile phones to map the favelas of Rio de Janerio. To start with, they are mapping five favelas: Complexo do Alemão, Cidade de Deus, Morro do Pavão-Pavãozinho, Morro Santa Marta and Complexo da Maré.

“The main goal was to mark public interest spots on a map and show places like schools and institutions and hospitals and restaurants,” Natalia Santos, the executive coordinator for Rede Jovem, told MobileActive (www.mobileactive.org) . “We wanted to spread the news about what slums do have, so all the people can get to know that the slum is not just a place for violence and marginality and robbery.”

The mapping process works like this: the mappers physically travel around the favela and upload information on each, individual landmark (restaurants, roads etc.) as they go. They use Nokia N95s mobile phones that are connected to Google Maps (www.maps.google.com).

According to Santos, reporters enter the information on the map displayed on the phone, and they can video or photograph to add more detail. They are using Wikimapa (www.wikimapa.org.br), and Twitter (www.twitter.com) to log the information.

As Rede Jovem recruited young mappers, they discovered an interesting fact: the male reporters (aged between 17 and 25) were frightened to enter a favela with a mobile phone for fear of either being mugged or being stopped by the police. Because of this fact, all the mappers are young women.

They are ambitious for the future despite their funds running out in December. “We want everyone who has a cell phone with GPS to be a wikireporter,” said Santos .

How important it is to the favela residents to be recognised like this can’t be overstated. “I think they are very happy because they’re seeing that they exist,” said Santos. “And the mailman says that now he can deliver the mail.”

By David South, Development Challenges, South-South Solutions

Published: December 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Making the World a Better Place for Southern Projects

 

Good ideas are plentiful, but how to fund life-improving projects has always been a thorny issue. Judging how effective a project is can also be fraught with debate and contention. Over the past two decades, the number of NGOs in the global South has exploded (http://lboro.ac.uk/gawc/rb/rb144.html). The best of them offer the local knowledge and understanding required to make development gains. But unlike NGOs in the North, many lack the powerful fundraising capabilities of the big global NGO brands.

An exciting new initiative based in Germany, but already featuring hundreds of projects from across the South, is using the power of the internet to directly connect projects and donors.

Joana Breidenbach, an anthropologist, author and co-founder of betterplace.org (www.betterplace.org), says NGOs are emerging in India and other countries of the South to challenge the big Northern global NGOs.

“Why wouldn’t you want to donate to these Southern NGOs? There are more entrepreneurs and local approaches which are better.

“Betterplace gives local institutions a platform to express themselves.”

Started in 2007, betterplace is an online marketplace for projects to raise funds. It is free, and it passes on 100 percent of the money raised on the platform to the projects. The foundation that runs betterplace supports its overheads by offering additional services that people can pay for if they wish. It works in a way similar to the online marketplace eBay (http://www.ebay.com): NGOs post their project, set up an account, blog about their achievements and successes and needs, and receive donations direct to their bank account when they come in.

Breidenbach points out up to a third of any NGO’s income is spent on fundraising. In Germany, that represents more than Euro 1.3 billion out of over Euro 4 billion in private donations – money that could have gone directly into the hands of the people needing help.

With betterplace, donators can surf through the projects and pick the one they want. Already, more than 100 large corporations trawl through betterplace seeking projects to fund to meet their corporate social responsibility (CSR) obligations (http://en.wikipedia.org/wiki/Corporate_social_responsibility).

“I find it very exciting to introduce a good and innovative NGO to a corporate sponsor,” Breidenbach said.

Breidenbach says betterplace’s ultimate goal is “to transfer the donation market online.” It hopes to change the rules in donation and charity in the same way blogs and the search engine Google changed the way people publish and search for information.

“This provides better transparency, feedback,” Breidenbach said. “Now (with betterplace) donors and organizations can cut out the middlemen. A lot of established organizations do not like this too much.”

Over the past decade, new concepts like social entrepreneurs and venture philanthropy have emerged to straddle the delicate line between social good and private profit. Betterplace joins this wave of new thinking about how to do development better.

In the 20 months since betterplace went online more than 1,500 projects have joined. They are now averaging between 20 to 35 new projects joining every week.

Betterplace is a simple open-plan office on the top floor of a Berlin warehouse beside the city’s Spree river. The small team (http://www.betterplace.org/about_us/team) work on laptop computers. A blackboard on the wall details in bright colours a running tally of the projects that have joined.

Breidenbach gives the example of a mother in Cameroon who is using betterplace to raise the school fees for her children. The mother blogs about the children’s progress and has been able to raise the fees for a year and a half.

“People are now directly connected to somebody in need.”

“Right now the functionality (of the website) does not allow people getting in contact publicly and we want to enable this knowledge transfer in 2010. If you want to build a well in Cameroon then you could search for the best technology and to contact other people who are doing similar projects to learn from them.”

Success on betterplace is by no means certain. “The experience of the project managers has been as varied as development work is – some have done really well, raising thousands of Euros over the website – others have received no funding at all,” Breidenbach said.

But betterplace provides tools to give the projects the best chance possible. “Projects can present their work, breaking it down in a transparent way (in order to let supporters know exactly what is needed for their realization), there are sound payment processes in place and project managers can give feedback through their project blog, supporters can download project widgets etc., all supplied free of charge.”

Breidenbach has other tips for making betterplace work for a project: post details in English when creating a profile, break down the project into much smaller, low-cost goals (few people are willing to make large donations) – this also has the advantage of receiving payments straight away when they are small. Tell a good story about the project, and try and use actual testimonials from the people affected. Blog and update regularly with photos and videos to keep people engaged. Also avoid copying and pasting text from a previous grant application.

“We have the numbers to show that projects which give regular feedback and have a lively web of trust receive more donations than others, which are not very active.”

“Don’t think you can just go on to betterplace and the money starts rolling in,” said Breidenbach.

The betterplace platform places all projects seeking funds on the same level, allowing individuals and small NGOs to compete equally with the big, branded global NGOs with their websites and sophisticated fundraising operations.

“All the big NGOs have their own websites,” continues Breidenbach. “But it is the small initiatives that often don’t have a website or know how to use Pay Pal etc. (http://www.paypal.com). We are very useful for smaller NGOs.”

“Another big advantage is that we are a real marketplace: whatever your interests (as a potential donor), you will find a project tackling this issue on the platform.”

But what about fraud and people seeing betterplace as a coin-making machine rather than a way to make the world a better place?

“We have a feeling for dodgy projects. We check the IP address. We have a number of trust mechanisms in place (and are currently working on enlarging them). Thus projects on betterplace can create trust through their good name … But we also include something which I would call network-trust: In our web of trust different kinds of stakeholders of an organization or a project have a voice and can publicly state what they think of it. Thus beneficiaries of a project can say if the project has done them good or has been counterproductive, people who have visited the project on the ground can describe what they have seen etc. … we hope to give a much denser and more varied impression of social work and give donors (a terribly badly informed group of people), the basis for a much more informed choice.

“If a contributor to a project is dissatisfied with the project’s outcome … she can either directly contact the project manager via betterplace, or openly voice her concern on the project page for other potential donors to see her views.”

For now, betterplace is still only useful to people who have access to the internet and have a bank account (necessary for the money transfers). But in the future betterplace hopes to have mobile phone interactivity and more features to expand who they can reach.

“We are also re-working our site to make it more intuitive and easier to use for people without computer skills,” Breidenbach said. “In the pipeline is also a knowledge backbone, enabling people to access knowhow about development and social innovation issues and exchange views and experiences. This will be very useful for projects in the South as so many people are working on the same issues without knowing about it. They could learn a lot from each other, without the “help” of the north.”

With internet broadband in Africa set to take off, according to the report Africa Connect: Undersea Cables to Drive an African Broadband Boom (http://www.pyr.com/downloads.htm?id=5&sc=PR090309_INSAME1.6), even more people will soon be able to make the most of initiatives like betterplace.

By David South, Development Challenges, South-South Solutions

Published: September 2009

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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