Carbon Markets Need to Help the Poor

 

The global carbon credit trading schemes emanating from the Kyoto Protocol have created a multi-billion dollar market – the global carbon market was worth US $30 billion in 2007 (World Bank) – and represents one of the fastest growing business opportunities in the world. The bulk of this trading is with the European Union’s emissions trading scheme, some US $25 billion. But the big problem to date has been most of this investment is enriching stock brokers, and not the poor.

And this is a huge opportunity missed, as some point out: “These numbers are relevant because they demonstrate that the carbon market has become a valuable catalyst for leveraging substantial financial flows for clean energy in developing countries,” according to Warren Evans, the World Bank’s director of environment.

And the way to do this is through the Clean Development Mechanism (CDM) – where wealthy countries can meet their greenhouse gas targets by investing in clean energy projects in the South. But so far, it has been criticised for spending 4.6 billion Euros on projects that would have cost just 100 million Euros if implemented by development agencies.

But if done right, the CDM could become directly beneficial to the so-called Bottom of the Pyramid (BOP) – the four billion who live on less than US $2 a day. The CDM allows developed countries to offset their greenhouse gas emissions by paying projects targeting the poor to develop clean energy, or to create what are called carbon sinks (planting trees for example), to cut global emissions.

One mechanism to make all of this work is the CDM Bazaar: officially launched in September 2007, it is about linking together buyers and sellers. This is a place where people with business ideas or projects can go for start-up funding. It is also a place to share information, contacts and learn about how to tap the market.

And two Southern innovators are showing what can be achieved by tapping the power of the sun to help the poor.

One such initiative In India, owned by Mr. Deepak Gadhia and Dr Mrs. Shirin Gadhia, is targeting the 63 per cent of the BOP market that is with rural populations. All of these people need affordable and clean energy if their lives are to improve: most currently use firewood and kerosene for cooking and heating. The company Gadhia Solar is building and selling solar steam cook stoves in rural villages. The giant solar dishes which resemble satellite TV dishes, can fry and roast using the sun and come in Do-it-Yourself kits. The enormous silver dishes beam concentrated sunlight on to a black plate on the oven, reaching temperatures of over 450 Celsius.

In Morocco, the company Tenesol, an electric supply co-operative society, is using solar power to bring electricity to 60,000 poor households in 29 provinces. And it is making Morocco a world leader in the use of solar for rural electricity.

Each house is equipped with a solar home system comprising a solar panel, battery and controller. It is powerful enough to light four to eight lamps, and support a television, radio or mobile phone charger.

Customers pay a connection fee of US $80, and then a monthly service fee of between US $7.50 and US $17.50. The fee competes well with what rural households were spending on candles and batteries.

The initial outlay for equipment is mostly paid for by investors, with the hope that the money will be made back on the service fees.

Tenesol hopes to bring electricity to 101,500 households, and also wire them up and provide light bulbs.

By David South, Development Challenges, South-South Solutions

Published: March 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Cyber Cities: An Oasis of Prosperity in the South

The future is arriving in the South even faster than many think: so-called “cyber cities” are being created to become this century’s new Silicon Valleys. Well-known ‘cyber cities’ like India’s Hyderabad and Bangalore have been joined by many other cities across the global South. But two places are set to make big waves with their ambition and drive in 2008: Mauritius and China.

Mauritius, an island in the Indian Ocean strategically close to Africa, better known for tourism and luxury hotels, wants to become the world’s “cyber island”. Armed with the first 3G network in Africa (the third generation of mobile phone technology – offering high-speed internet access and video telephony), Mauritius is moving fast to make good on this advantage. And it is even moving to the next level of mobile-phone speed, something called High-speed Download Packet Access (HSDPA) – allowing even greater quantities of information to be exchanged.

Mauritius joins a select few countries, including Japan and South Korea, at the forefront of access to 3G. Wireless – or wi-fi – computer access is available in three-quarters of the island.

Outside the capital of Port Louis, former sugar cane plantations are being turned into a “cyber city”. The centrepiece of the development is the 12-story Cyber Tower, home to young technology start-ups. The country is also investing heavily in education from primary school to university, to make sure the country’s 1.2 million people are cyber-ready.

Computer novices in remote villages are being visited by a Cyber Caravan with a classroom teaching housewives, children, the unemployed and the disabled basic computing and world processing.

Mauritius built its wealth on tourism, sugar plantations and textile manufacturing. But it is worried that trading arrangements that helped the sugar and textile industries to flourish, will be taken away. So it is focusing on the future: it sees itself as the world centre for disaster recovery computing services for the world’s companies in event of a disaster in their own country that destroys computer networks.

In China, its largest Cyber Park is under construction in Wujin New and High-tech Development Zone of Changzhou. It will be a technology incubator, a research and development centre, and a place for small and medium-sized enterprises to innovate.

What is truly making people stop and think is another far-reaching project: the Beijing Cyber Recreation District (CRD) – China’s most ambitious digital media industry development: a virtual worlds’ initiative with digital media academies and company incubators. It is spread over 100 square kilometres, creating the world’s largest virtual world development. It is already home to more than 200 game and multimedia content producers in western Beijing.

The CRD says its goal is “to create a virtual economy providing infrastructure and platforms through which any business – not just those based in China – can come in and sell their real-world products and services. While a concerted effort will be placed on bringing Chinese businesses and consumers in, the effort is worldwide and open to businesses and consumers from any country.”

The idea is to create a vast virtual economy for commerce where manufacturers can directly connect with billions of customers – bypassing middlemen.

It claims it will be “the world’s one-stop shop for customers and producers.” It will host billions of avatars – or virtual people – surpassing the capability of the very popular Second Life virtual world game’s 40,000.

By David South, Development Challenges, South-South Solutions

Published: January 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Decent and Affordable Housing for the Poor

Urban populations across the South are growing fast: by 2030, some 5 billion people around the world will live in cities. This year will be the first year in which urban dwellers (3.3 billion people) will outnumber rural residents for the first time (UNFPA).

Africa now has a larger urban population than North America and 25 of the world’s fastest growing big cities. Asia and Africa’s cities are growing by an incredible 1 million people a week, with 72 per cent of the population in sub-Saharan Africa living in slum conditions.

How well people dwell is integral to their mental and physical health. Most squatters and slum dwellers – a category that includes half the urban population of Africa, a third in Asia and a fourth in Latin America and the Caribbean – live in makeshift homes made from whatever they can get their hands on. These dwellings are usually unsafe and vulnerable to fire, floods, and earthquakes. On top of this, these sprawling slums can be depressingly grim to look at for those living there.

In Brazil’s Sao Paulo neighbourhood of Heliopolis – the largest of the city’s 400 favelas, or shantytowns – the majority of its dwellings are made from cement and brick. It is stigmatised as the ugliest part of the city, yet a unique initiative has transformed perceptions of the area – and brought pride to its residents. The project offers a model for slum areas looking to make the next leap up the ladder of development. Heliopolis first sprang up in the 1970s, wedged between highways and roads. Plagued by crime, there is a wide spread in incomes and urbanisation among the 120,000 residents packed into the one-and-a-half square mile. Older parts have many services, while newer areas lack basics like plumbing and electricity.

Well-known Sao Paulo-based Brazilian architect Ruy Ohtake (http://www.geocities.com/capitolhill/3836/saopaulo.html) mobilised the 6,000 residents to use a fixed palette of six colours – from bright yellow to deep purples – to create a look described as akin to an Italian hill town.

“Ohtake told a newspaper that Heliopolis was the ugliest part of the city, so we went to him and asked him to figure out how to make it beautiful,” Geronino Barbosa, director of the Heliopolis community group UNAS, told the design magazine Dwell.

Ohtake, famous for his hotel designs and renovating former colonial areas, rose to the challenge: “I believe in beauty as a social function, so what better way to exercise that belief,” he said. To avoid the initiative feeling like something being imposed from on high, the plan did not go ahead until the residents were happy. And to make sure they felt they owned the results, they did all the painting themselves. The result is a river of colour running through a landscape of dreary, unfinished brick homes jammed between streets and factories. The Italian hill town-effect leaves pedestrians experiencing a surprise as they turn through the streets, happening upon hidden plazas and little bars.

“Our dream is to expand this project to the entire favela,” said Barbosa. “People love their painted houses. One of our participants told me that her house has been transformed into a sort of Carnival parade.”

“Who doesn’t want to live in a beautiful house?” said UNAS’ head, Joao Miranda, to Dwell. “We want the same things as everyone else.”

Another architect has tackled the problem of how to create inexpensive but durable and beautiful homes for the poor. Iranian-born architect Nader Khalili (http://www.calearth.org/) has created what he calls ‘super adobe’ dwellings inspired by traditional Iranian rural homes. The cone-shaped homes are made from sandbags piled one on top of the other in a circular pattern. A basic home is three rooms of 400 square feet, and can be built by five people (with only one needing skills), within weeks. Being sandbags, the homes can easily be dismantled and moved or adapted to meet new space needs.

Khalili first fell in love with the sand adobe homes of Iran in the 1970s. He had been on a journey to find a home design that was both environmentally harmonious and could be built anywhere in the world quickly and cheaply. But while the original Iranian sand adobe is easily destroyed by earthquakes and bad weather, the ‘super adobes’ are earthquake, hurricane and flood resistant. They are now being built across the Americas , Asia and Africa.

“You can never build one of these that doesn’t look beautiful,” he said. “Just as you have never seen an ugly tree or an ugly flower.”

By David South, Development Challenges, South-South Solutions

Published: January 2008

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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Dabbawallahs Use Web and Text to Make Lunch on Time

The developing world’s rapidly growing cities are bringing with them whole new ways of living and working. One rapidly expanding category of citizen is the office worker. A symbol of growing prosperity, the office worker also tends to be a time-poor person who often must commute large distances between home and workplace.

These long commutes mean that many workers have lost the old ability to go home for lunch. This has led to an expanding new field of business: catering to all these office workers’ appetites.

Every morning Mumbai’s legendary dabbawallahs (it means “box-carrier” or “lunchpail man”) fan out across the city to collect freshly prepared lunches from people’s homes and restaurants. They then efficiently use the transport network to quickly deliver lunches to the customers’ workplaces. Once just for the elite, the dabbawallah lunch has become the norm for Mumbai’s middle class office workers. Lunches are packed into small, metal tiffin boxes, ingeniously organized so each component of the meal is sealed in its own section and kept warm.

With a plethora of religious and cultural practices, Indians are particular about what they eat. In Mumbai there are 200,000 office workers receiving cooked lunches every day delivered straight to their desks. This is done by an army of 5,000 dabbawallahs. While their delivery accuracy was already impressive – only six deliveries in a million go astray – they realized they had to adapt to the city’s rapid changes. In addition to their network using trains, hand-carts and bicycles to get the lunches to desks, they have turned to the internet and mobile phone SMS text messaging to take orders.

It is a 125-year old industry that has grown at the rate of five to ten per cent a year and all are paid the same no matter what their function in the business.

With foreign direct investment into developing countries surging – according to the United Nations Conference on Trade and Development (UNCTAD), it rose by 12 per cent from 2005 to 2006 – the number of office workers is on the rise too.

The trend is especially pronounced in India, which is on track to overtake the United Kingdom as the world’s fifth largest economy by 2010, according to investment bankers Goldman Sachs.

India’s cities are booming. Mumbai is one of the top five global megacities as well as the world’s most crowded metropolis. The dabbawallahs are an excellent example of how a business can move with the times.

A key component in India’s new-found success has been a willingness to do things better and become more efficient; the key to this is often information technology. The new technology for the dabbawllahs has been built for them by software engineer Manish Tripathi – he has even been adopted as an honorary tiffinwallah.

“When people move to Mumbai for work, and need a lunchbox carrier, who do they ask?” he said. “They ask their friends, or their neighbour. Now, they just need to go to the website and they can find out how to get in touch with us. They can also get in touch with us via SMS.”

The move online has been a great success said Tripathi: “We get 10 to 15 enquiries more a day via SMS and the website.”

Raghunath Medge from the dabawallahs cooperative said they are also making money by selling advertising on table mats. They have also turned to being a health service: they distribute health advice, beginning with this year’s World AIDS Day. An “AIDS kit”, comprising a car calendar and fliers on testing and counseling tied neatly with a red ribbon, was distributed ahead of World AIDS Day December 1.

“The kit was attached to empty lunch boxes and delivered to about 100,000 clients’ homes,” said Raghunath Megde,

Targeting hungry office workers is a goldmine for others too: in Saigon, Vietnam, the Ben Thann restaurant capitalised on its proximity to an area with a fast-growing office worker population to increase its profits. “Since our restaurant began serving lunch for office workers our business has increased by 60 per cent. This increase in number of guests enjoying the new menu was the main reason for Ben Thanh’s decision to introduce a buffet lunch,” said Nguyen Thi Thu Thao, deputy manager of Ben Thanh Restaurant.

In the past, the dabawallahs were visited by Prince Charles and British entrepreneur multimillionaire Richard Branson, to study their working methods. It looks like this next round of innovation will equally grab the world’s attention. 

By David South, Development Challenges, South-South Solutions

Published: December 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

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Mobile Phones Bring the Next Wave of New Ideas from the South

 

Informa Telecoms and Media estimates mobile networks now cover 90 per cent of the world’s population – 40 per cent of whom are covered but not connected.

The rapid growth in take-up has made mobile phones the big success story of the 21st century. With such reach, finding new applications for mobile phones that are relevant to the world’s poor and to developing countries is a huge growth area. It is estimated that by 2015, the global mobile phone content market could be worth over US $1 trillion: relegating basic voice phone calls to just 10 per cent of how people use mobile phones.

Leonard Waverman of the London Business School has estimated that an extra 10 mobile phones per 100 people in a typical developing country, leads to an extra half a percentage point of growth in GDP per person.

The experience of the US $100 laptops from the One Laptop Per Child Project (OLPC) offers an important lesson on making technology work for the poor: the business model has to come first. In the case of OLPC, the big computer manufacturers are already offering low-cost laptops with extensive software and other support: and out-selling OLPC. And it is mobile phones that are proving how fast take-up can be if users are willing to pay for the service on offer.

A new report by the DIRSI (Regional Dialogue on the Information Society) on mobile phones and poverty in Latin America and the Caribbean, unearths the strategies the poor use to access and use mobile telephony, and the main barriers to increasing usage. It also looks at how mobile phones have improved the lives of the poor.

The poor use them to strengthen social ties, increase personal security, and improve business and employment opportunities. Few share their phones and most own them. The only exceptions are Colombia and Peru, where the incentive is to share ownership. Most importantly, the study found that mobile phones are not a luxury good, but the most cost-effective solution to many problems.

Some 250 million Indians today have mobile phones. Many of them are people who make just US $2 or US $3 a day. More and more are getting access to computers and the internet, even in villages.

India’s Mapunity is pioneering ways to reduce the stress and anguish of the daily commute to work – something that seriously erodes people’s quality of life and affects their health. Owner Madhav Pai is using SMS technology to improve transportation in Bangalore by providing the Bangalore Traffic System’s information on bus routes, locations and congestion – all in real time – to mobile phones. The service is free for subscribers to Airtel, and at a small cost for others.

The service works by collecting information on cell phone signal density to build up a map of congestion at different intersections in the city. Tracking congestion has had two benefits: it not only shows where the trouble spots are, it has also enabled mobile phone companies to know where to place extra relay towers to boost capacity and reduce network overload.

This technology effectively turns the mobile phone into a GPS (global positioning system) mapper, with real-time updates.

The company is incubated at the N S Raghavan Centre for Entrepreneurial Learning at the Indian Institute of Management, Bangalore.

In Nairobi, Kenya computer science graduate Billy Odero’s MoSoko uses an SMS text bulletin board system for buying and selling via mobile phones. He got the idea when he had to move out of his university dormitory and needed to sell things to the other students. He was also interested in finding an apartment to share with other newly graduated students somewhere downtown. Tired of sifting through irrelevant ads on bulletin boards, Billy developed an SMS bulletin board system to help connect buyers and sellers in Nairobi. Sellers text into the MoSoko SMS gateway with information regarding the type of item they would like to sell (a bicycle, TV, couch), their location, and the asking price for the item. This information is stored in a database and can be easily accessed via SMS by potential buyers.

More ingenuity can be found in Fultola, Bangladesh. A modest internet café with just four workstations it may be, but remarkably all four can access the internet: through just one mobile phone. This is all possible because of something called an EDGE-enabled (Enhanced Data Rates for GSM Evolution) mobile phone. One of the computers acts as a web server, while the other three workstations are connected to a small device no larger than a cigarette packet. All of this is wireless and possible because of the EDGE-enabled Motorola clamshell mobile phone using a USB cable connection to the server. The project is being supported by the Ndiyo Project, Grameen Phone and Grameen Telecom.

People use the internet centre to keep in touch with relatives, check market prices, and seek job opportunities or access government websites. The project was co-ordinated by a team working for the GSM Association, the global confederation of mobile phone operators. The aim was to explore the extent to which mobile networks could provide Internet connectivity in developing countries, and to demonstrate the extent to which mobile telephony can increase access to online resources.

In Ghana, mPedigree uses mobiles to fight counterfeit drugs. The plague of counterfeit medicines in Africa kill thousands, and it is estimated between 10 and 25 per cent of all drugs sold in the developing world are fakes (BASCAP – Business Action to Stop Counterfeiting and Piracy). And in Africa, this may be over 50 per cent (USFDA).

mPedigree founder Ashifi Gogo started his company to use mobile phones to protect people against counterfeit drugs and vaccines. “Buying medicine here is like Russian roulette,” said Gogo. “I don’t want people to have to choose between a drug that’s safe and more expensive and a drug that’s cheap and not genuine. Those choices shouldn’t be there.”

Ghanaian Gogo (also a graduate of Dartmouth’s Thayer School of Engineering), lets consumers send an SMS to mPedigree to verify if a drug is legitimate while they are thinking about buying it in the drug store or the street market. The consumer types in the serial number found on the drug’s packet to a short code (a five-digit number similar to the ones used to top-up mobile phone credits). The consumer then receives an SMS response verifying the drug’s authenticity.

To publicise the service, mPedigree advertises in parallel with existing drug promotion campaigns by legitimate pharmaceutical companies. It is also getting publicity help from the local mobile phone provider, Mobile Content in Ghana.

Gogo hopes to expand the service to Nigeria and Mozambique – and eventually the rest of Africa.

Gogo is really enjoying the whole experience of setting up this business: “It’s fun!” he said. “It just feels so good doing this work.”

By David South, Development Challenges, South-South Solutions

Published: December 2007

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP's South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South's innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

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